Monday, May 30, 2011

Memorial Day 2011

Memorial Day 2010
Memorial Day in 2011 falls on May 30, 2011. By an Act of Congress in 1968 Memorial Day has been designated as the last Monday in May, replacing the traditional Memorial Day of May 30. The 2011 Memorial Day falls on the traditional Memorial Date for the first time in years. The history of Memorial Day dates back to the United States Civil War. Through many transformations, Memorial Day has evolved in the USA as a Day of Commemoration for those who served in the Military to protect and defend the ideals and principals of the United States and its allies around the world.

In recent decades Memorial Day has sadly lost it meaning to many Americans and it is seen as holiday to shop, barbecue and relax away from work for an extra day. In the midst of World War II, the Founder of Mehron Makeup, Mehron Melik found his own private, special way to commemorate Memorial Day by offering his services and his Makeup to the severely disabled and disfigured Servicemen who were returning home from the devastation of an horrific war. The Militarily Hospitals at Home, although Staffed with the best Medical Personnel were overwhelmed by the amount of men who they needed to service. Volunteers from all walks of life pitched in to lend a hand at the Military Hospitals throughout the USA.

The severity of battles and the force of the weapons that the US Servicemen were facing during World War II left many horribly disfigured, the dedicated Medical Personnel put their initial efforts into saving lives, and as many men were saved, there was now a need to acclimate them back into Civilian Life despite the disabilities and disfigurements that war had wreaked on them. Even as the physical damage of war was healed by Medical Professionals, the psychological damage was immense. Many Servicemen could not bear to be seen while being treated because of their disfigurements.

Beginning in 1927 Mehron Melik was creating Theatrical Makeup by hand and practicing the art that is now called, Makeup Artist. Upon learning of the distress that many Servicemen in Military Hospitals were undergoing because of their physical deformities, Mehron and his contemporaries such as Jack Dawn of Wizard of Oz Makeup Fame, volunteered their expertise in Makeup Application to the Servicemen in Veterans Hospitals who were suffering from self esteem issues while their physical deformities were being corrected by the Military Doctors.

During the time of World War II reconstructive surgery was a long and arduous process, often times required multiple surgeries over a prolonged period of time. Makeup Artists and Manufacturers such as Mehron Melik used their Makeup Skills and Makeup to teach the Servicemen how to use Makeup to cover up deformities while they were waiting for the reconstructive process to be completed. Their level of self esteem and willingness to have visitors increased as the Servicemen applied their Makeup and were able to hide the physical scars of war. Hiding the physical scars gave the Servicemen confidence that their deformities had robbed from them. Mehron Melik, Jack Dawn and others like them turned Memorial Day into an all year round event, as they visited Servicemen on almost a weekly basis to show them how Theatrical Makeup could help them rid themselves of the physiological damage of their physical wounds.

In 2010, the United States again finds its Veteran Medical System at the brink with Military Personnel returning home from two theaters of operation with horrific deformities from brutal battles. Medical Assistance for the wounds of war has progressed immensely from World War II till now, however, the same physiological damage and self esteem issues still exist because of the physical scarring of their wounds. If Mehron Melik was still here today, he most certainly would still be paying visits to wounded Veterans bringing them the innovations of Mehron Makeup, such as Airbrush Makeup and the newest Mehron Makeup Foundation for every skin tone, to ease their transition back to a civilian life and cosmetically correct the physical scars that war has left on them.

Every Makeup Artist posses the imagination and the gift of Makeup Artistry to make a difference in the lives of Servicemen returning home and looking forward to the day when their physical scars are vanished by modern medical technology. While they wait, the talented and gifted Makeup Artists throughout the Nation can lend their expertise in the art of Makeup Transformation to change someone's outlook if even for a day, just as the innovators of the Makeup Industry have done in the past.

Monday, May 2, 2011

On The Road With Mehron

As the Mehron Makeup Team prepares to hit the road with hundreds of Mehron Makeup Products spread across dozens of Makeup Categories at the Mehron Exhibit visiting the world's premier Makeup Shows, Competitions, Conventions and Events, The Mehron Blog will look back at previous events where Mehron Makeup, sponsored, exhibited and participated around the world. The November 9, 2008 Mehron Blog discussed the 2008 Face and Body Art International Convention(FABAIC) and how Mehron participated in a Blog entitled:



Mehron, Offical Gold Sponsor of FABIC May 2009

The 2008 Face and Body Art International Convention was a four day event of Face and Body Painting Innovations. The Face and Body Art International Convention (FABAIC) featured over 400 Face and Body Painters during the four day event. The 2008 FABAIC featured classes, and contests and a place to showcase your face painting and body painting abilities under the eyes of some of the World's Award Winning Face and Body Painters.


Mehron was a Gold Sponsor of FABAIC, many of the Professional Body Painters and Professional Face Painters that were seen at FABAIC used Mehron Face Painting Makeup, Mehron Body Painting Makeup and Mehron Makeup Applicators and Makeup Removers. If you ever have the opportunity to visit this amazing convention of artists and teachers in the ever growing craft of Face Painting and Body Painting you will witness first hand the creativity of these artists who are able to turn Makeup in to Masterpieces of Art.



A Mehron Friend and Consultant and the 2007 World Body Painting Champion, Carolyn Roper from the United Kingdom was there to instruct and display her artistic interpretations of makeup body art.


As A Gold Vendor at FABAIC, Mehron displayed the full line of Mehron Theatrical Makeup along with their specialty makeup for Face Painting and Body Painting. Visitors were able to experience the newest Mehron Makeup Collection, Extreme Beauty Makeup featuring Makeup for every occasion, from your work day to your most elegant, sophisticated Black Tie Dinner.


If you have any interest in the exciting new developments in Face Painting and Body Painting, the 2009 FABAIC is the place for you. You can register online and book rooms through the FABIC Web Site. The 2009 Convention promises to be the most attended Face and Body Painting gathering in years. The Folks at Mehron were proud to be the Gold Sponsor of this Special Event in 2008 and look forward to meeting you at future events and letting you experience the vibrant, lush, sexy, futuristic colors of the Mehron Makeup Collections.

Sunday, May 1, 2011

The Mehron Makeup Exhibit

The Mehron Makeup Exhibit
In the coming months The Mehron Makeup Exhibit will be traveling the world to bring you an in person look at the diversity, colors, richness and quality of Award Winning Mehron Makeup. The Mehron Makeup Exhibit will be visiting The Makeup Show New York on May 15 -16, 2011, Face and Body Art International Convention (FABAIC) in Orlando, Fl May 25-29, 2011, The Makeup Show CHICAGO on June 12-13, 2011, The International Makeup and Trade Show LA (IMATS) in Pasadena, Ca, June 24-25th and the World Body Painting Festival in Austria beginning July 227, 2011. At each of these stops, The Mehron Makeup Exhibit displays the depth of the Mehron Makeup offerings in Makeup that includes, Studio & Stage Makeup,Extreme Beauty Makeup, Face & Body Painting Makeup, Halloween Makeup, Special Effects Products, Clown Makeup, Makeup Kits & Educational Tools, Professional Makeup Accessories/Trade Secrets,and of course, New Products, which are often unveiled for the first time at Mehron Makeup Exhibits at these world class Makeup Events.

The Mehron Makeup Exhibit is staffed by Mehron Personnel from New York, along with Award Winning Guest Makeup Artists from around the world, who show Mehron Makeup in action on live models. The Mehron Guest Makeup Artists at the Mehron Exhibit spend hours at The Mehron Exhibit creating the Mehron Look with Mehron Makeup Products, while the expert staff is able to discuss colors, applications and uses for the wide variety of Mehron Makeup Products. Since 1927 Mehron Makeup has been researched, developed, formulated and produced in the USA from the safest selected ingredients free from animal testing.

Makeup Artists, Student Makeup Artists and Award Winning Makeup Artists are all able to see the true colors of Mehron Makeup in person at the world class makeup events visited by The Mehron Makeup Exhibit. In 2011 Mehron Makeup was awarded a Spring Makeup O-Ward by O Magazine along with an Essence Magazine Beauty Award. The Mehron Exhibit will of course of plenty of the exact Mehron Makeup Products chosen for these awards along with hundreds of other Mehron Makeup Products that are waiting for their awards.