The New Begining

The last day of 2010 is not just the end of a decade, it is the beginning of a new and exciting time in the long history of Mehron. Founded in 1927 in New York City, Mehron has been serving the Makeup needs of the Professional Theatrical Community, Innovations in Beauty Makeup and the Makeup Choice of Award Winning Face Painting Makeup Artists and Body Painting Makeup Artists around the world.

2010 was a banner year for Mehron Makeup introductions including Celebré Pro HD Make-Up, The Makeup Foundation for the High Definition Era,that provides flawless coverage in hues for any skin tone on earth, made with time tested skin caring and protecting ingredients to naturally enhance and highlight the beauty of your skin. Re-introduced to the Beauty Makeup Collection of Mehron was an updated and versatile line of New! E.Y.E. Lashes, a product that the Mehron Founder, Mehron Melik took great pride in when first introduced during the heyday of the Showgirl and Night Club Era of the 1950's.

For Face Painting Makeup Artists and Body Painting Makeup Artists, Mehron complimented its world renowned collection with the Mark Reid™ Signature Brush Set, made to the detailed specifications of the Award Winning Body Painting Artist, Mark Reid. The Mark Reid™ Signature Brush Set was released in conjunction with Mark Reid™ GlitterMark an easy to use Body Painting Accent Makeup. Expanding the Paradise Makeup AQ water based cake makeup, co-created by the incomparable Jinny, the First Lady of Face Painting, Mehron introduced Paradise Makeup AQ Prisma BlendSet , an extraordinary addition to the Makeup of Face Painting and Body Painting Makeup Artists. Airbrush Template for the working Face Painting Makeup Artists were added to cut the time when doing mass Face Paintings at events.

The entire Line of Halloween Makeup was revamped and repackaged with updated instructions and detailed photos so that everyone can achieve Character Creation with Makeup for Halloween, Theatrical Productions, Costume Parties and Masquerade Balls.

In 2010, the Beauty Press of the World took notice of Mehron, featuring and recommending Mehron Beauty Makeup in Magazine and Feature Stories touting the effectiveness, color saturation, natural ingredients, durability and Beauty Enhancing Properties of the Mehron Beauty Makeup Collection.

Throughout 2010, Mehron Makeup made appearances at The Grammy Awards, New York Fashion Week, and Face and Body Painting Competitions around the world, with First Place Awards going to Face and Body Painting Makeup Artists sponsored by Mehron Face and Body Painting Makeup. Mehron sponsored and participated in many Makeup Events, Conventions and Competitions throughout the year where Mehron Makeup Artists wore the coveted MEHRON Tanks , apparel that throughout the years has been absconded from Mehron Makeup Artists at these events. Mehron has now made the official MEHRON Tanks. available to everyone.

2011 promises to be another year of Mehron Makeup innovations and introductions that will expand and enhance all of the Mehron Makeup Collection from Clown Makeup to Extreme Beauty Makeup. The Researchers and Developers of Mehron Makeup work throughout the year to perfect and improve Mehron Makeup for the Professional Makeup Artist which benefits everyone who uses Makeup.

Merry Christmas from Mehron

During this week of the Commemoration of Christmas, Mehron would like to extend wishes for a Merry Christmas to all who celebrate around the world, and in the spirit of Christmas pray that Peace and Tranquility will become the normal state of affairs. May everyone around the globe enjoy the the spirit of Christmas.

Holiday Gift Ideas from Mehron

When looking for a Holiday Gift Idea that is unique, useful, appreciated and gratifying visit an Authorized Mehron Retailer near you, located around the world. The Holiday Gift of Makeup is not a new idea, giving the Professional Makeup of Mehron is a new twist to Holiday Gift giving. Mehron Makeup has been a trade secret of Professional Performers and Makeup Artists for over eight decades. In the era of the Internet and through a vast network of Independent Mehron Retailers , Mehron Makeup is accessible to everyone.

Even with a Holiday Gift List filled with people of varied interests, Mehron Makeup has the gift you want to give. Thousands of professional and amateur clowns around the world means that there are thousands of people who have a clown on their gift list. If you wanted to know where do clowns get their makeup, Mehron is the answer. Mehron Makeup has been manufacturing the Professional Clown Makeup that has starred in the three rings of the Greatest Show on Earth for over eighty years. If you are not over eighty years old, you have seen a clown in Mehron Makeup. Mehron Clown Makeup was called upon to supply the Makeup to the students of Ringling Circus Clown College, and has been delivered to their Circus Tents for decades.

With tens of thousands of Thespians in the world, there are tens of thousands of people who have a Performer or Performing Arts Student on their Holiday Gift List, Mehron Makeup has Makeup for both. As a leading manufacturer of Theatrical Makeup for over eighty years, Mehron Makeup is the Makeup to the stars. Appearing on the faces of stars from Broadway to Hollywood and on the stages of University and Community Theater Groups, Mehron Theatrical Makeup is a perfect gift for Performers and Performance Students. With specialty Student Makeup Kits geared to the studying performer, and a selection of Theatrical Makeup that is on the dressing tables of theaters around the world, Mehron Makeup can provide an appreciated Holiday Gift.

Tens of Thousands of People have a Professional or aspiring Makeup Artists on your Holiday Gift List, Mehron Makeup has the Professional Makeup that has been carried in Makeup Kits since 1927. With a constantly expanding line of Makeup, the choice of Professional Makeup by Mehron is a easy gift to give to any Makeup aficionado on your Holiday Gift Giving List.

Face Painting and Body Painting Artists love Mehron Face and Body Painting Makeup, the Makeup that has been used for years by Award Winning Worldwide Face and Bodypainting Makeup Artists. Whether a dabbler in this ever growing art form or a serious artist, every Face and Body Painting Makeup Artist will love the gift of the award winning Face and Body Painting Makeup of Mehron.

Mehron Beauty Makeup is the Professional Extreme Beauty Makeup used on the runways of fashion shows, it is the perfect Holiday Gift for everyone. From skin serum to bronzing gels, dynamic colors to natural foundations, Mehron Beauty Makeup has a Holiday Gift for everyone. Find an Authorized Mehron Retailer near you to get the Holiday Gift that will be appreciated and used everyday.

Fashion 360 Magazine Touts Mehron

Mehron Beauty Makeup is like a secret that has been let out of the bag. With successful presentations during the last three New York City Mercedes-Benz Fashion Weeks in conjunction with International Fashion Designers, and an exclusive showing at Rock Fashion Week in Miami, the Beauty Press continues to discover the Beauty Makeup Products of Mehron and to recommend them wholeheartedly. Writing for Fashion 360 Magazine in the Fashion/Style Section, writer Kenya Joseph gave Mehron Beauty Makeup Products a stellar review. Not only did Kenya Joseph appreciate the newer additions to the Mehron Beauty Makeup Collection such as Celebré Pro HD Make-Up , the article also called attention to Mehron Beauty Products that Professional Makeup Artists have been using for years, such as Barrier Spray and the gorgeously rich colors of L.I.P Liner Pencils and the true life colors of eye makeup available through Mehron.

Writer Kenya Joseph related the long history of Mehron Makeup and worked it throughout his article as he realized that Mehron Beauty Makeup did not just pop up as another passing fad, but has been building a reputation of quality and consistency in the world of Professional Makeup for over eight decades. Kenya is right to say, " Mehron Takes pride in paying homage to their storied history", for it is a history that is unmatched in the production of Makeup. The Article by Kenya Joseph hints at a history that includes providing makeup to stars and wounded servicemen alike. The History of Mehron Makeup, Founded in the New York City in 1927 is a living history that continues to live and add to the legacy over eighty years later.

Once an exclusive secret of Professional Performers, then of Makeup Artists, Mehron Makeup counts as their loyal clients, the Clowns of the World, Dancers, Ballerinas, Opera Stars, Broadway Stars, Hollywood Stars, Music Stars from every style for over eighty years, Fashion Models, Face Painters, Body Painters, Special Effects Makeup Artists and now everyone as the secret of Mehron Beauty Makeup is revealed by articles like that written by Kenya Joseph in Fashion 360 Magazine.

Throughout the years, Professional Makeup Artists assigned to the dressing rooms of Theaters, Ballets, Operas, Modern Dance and the sets of Hollywood and Burbank, have reached in to their Makeup Kits and applied the Professional Makeup of Mehron, within the industry the name was known, so much so that in the 1950's, when the Television Game Show, "What's My Line" wanted to feature Mehron Makeup as the maker of False Eyelashes they had to invite the wife of the founder to be the guest because the name Mehron would instantly be recognized by the celebrity panel.

Mehron is proud of its storied History and continues to add to its History with each new innovative makeup product introduction across all Makeup Lines, from Clown Makeup to High Fashion Beauty Makeup, from Special Effects Makeup to everyday Beauty Makeup. Mehron continues to be proud of its history of producing, innovating, researching and perfecting Makeup for everyone. As Mehron Makeup continues to receive write-ups and media features, it is no longer the secret that only the Professional Makeup Artist reaches for, it is the secret that everyone is whispering about.

Celebré Pro HD Make-Up on Hue Knew It

Yet another Jet Set Beauty Blog has picked up on Celebré Pro HD Foundation Make-Up by Mehron. In a on the Hue Knew Blog positing on December 14, 2010 titled, Jet Set Beauty: Your Insiders Guide to Foundations, the writer states, "Need to cover up some hiccups? Mehron Celebre Pro HD Makeup ($9.95, mehron.com) is the pro makeup artist’s choice, but can be used by the average person. It’s an oil-free, fragrance-free cream makeup that gives you a smooth, buildable coverage that isn’t greasy and works for all skin types. With a palette of 20 colors you can definitely find the right shade for yourself." In the phrase, "Mehron Celebre Pro HD Makeup ($9.95, mehron.com) is the pro makeup artist’s choice, but can be used by the average person.", the writer could have said, " Mehron Celebre Pro HD Makeup ($9.95, mehron.com) is the pro makeup artist’s choice, but should be used by everyone."

As Professional Makeup Artists are stocking their Makeup Kits with Celebré Pro HD Make-Up 20 Color Palette to be prepared for any skin tone that they encounter on assignment. From Fashion Magazine Shoots, to Runway Presentations, Professional Beauty Makeup Artists are arming themselves with the newest Foundation Introduction by Mehron Makeup. Formulated with natural ingredients to nourish and protect the skin, Mehron Celebre Pro HD Makeup is contains high density color pigmentation that is consistently even, insuring that the shade, hue and texture of the application can be counted on every time. With over eight decades of Makeup Expertise, Mehron has applied their knowledge to producing the Foundation Makeup for the Future, now.

There is no doubt about it, Mehron Celebre Pro HD Makeup is definitely for everyone. The depth of the application is in your hands with the Foundation Makeup that contains the skin saving nutrients of Pomegranate, Aloe Vera and Vitamin E, all with centuries of use for their skin smoothing, healing, and revitalizing properties.

The Hue Knew It Blog is another in a long list of media coverage since the introduction of Mehron Celebre Pro HD Makeup, at the New York Makeup Show in the Spring of 2010. Mehron Makeup with a reputation in the Performance Community for its quality and consistency continues to introduce beauty products that are stepping out of the spotlights of Broadway and Hollywood and into the lights of everyone's Makeup Mirror around the world. William Shakespeare taught us that we are all actors on the stage of life, Mehron Makeup wants everyone to experience the same treatment as the stars of the Entrainment World. Mehron Celebre Pro HD Makeup was introduced in affordable consumer friendly sizes so that everyone can be a star on the stage of life. Whether you prefer a sheer natural foundation look or one with a heavier coverage, Mehron Celebre Pro HD Makeup is the right choice, providing builable coverage the depth of your Foundation Beauty Makeup is in your hands with the Foundation Makeup of the High Definition Age.

Christmas Colors in the Pure Foundation Makeup

In 2010 Mehron Makeup introduced the Foundation of the Future, Celebré Pro HD Foundation Make-Up at The New York Makeup Show. Celebré Pro HD Foundation Make-Up was developed for the uncompromising scrutiny of the High Definition Age. With High Definition Television, Film and Video showing closeups as never before, this new age of media demanded a Foundation Makeup that presented an even, smooth, unblemished coverage that was natural in appearance and color concentration. Taking the lessons learned from over eighty years in the production Theatrical Makeup, the researchers and chemists at Mehron formulated a Foundation Makeup with a hue for all the skin tones on earth. In shades that range from Alabaster to Black and includes the subtleties of color that incorporates, Dark Egyptian, Ivory Bisque, Light Cocoa, Light Ebony and True Tan, the true to life Foundation Makeup of Celebré Pro HD Make-UP is ready to provide a foundation for the high definition world of everyday life.

Buried within the ingredients of the naturally based, skin protecting, Foundation Colors of Celebré Pro HD Make-Up are the colors of the Christmas Season. The red of the Pomegranate and the green of the Aloe Vera Plant are key components of the High Definition Foundation Makeup of the future, that is here today. Completing the skin protective formulation of Celebré Pro HD Make-Up is the powerful antioxidant of Vitamin E. This trio of time tested skin replenishing, protective ingredients along with the color expertise of Mehron Makeup makes Celebré Pro HD Make-Up a Foundation that looks and feels natural on any skin tone.

Celebré Pro HD Make-Up makes a perfect additional gift of the Holiday Season for everyone. Although used by Professional Makeup Artists at Fashion Shows, On Broadway, In Hollywood and throughout the Television Industry, this Professional Makeup is offered in affordable consumer sizes for the Star on your Holiday Gift List. You may not be able to see the red and green of Celebré Pro HD Make-Up , it is there, protecting and nourishing the skin with every foundation makeup application each and every day. The Mehron Professional Standards that are expected by the Performance Industry and Professional Makeup Artists around the globe are all present in every shade of Celebré Pro HD Make-Up making it the Beauty Makeup for everyday. As a gift or a treat for yourself, the affordable true color of the High Definition Age is here for you during this Holiday Season and each and every day of the year.

The Ghost of Christmas Past is Present

The Mehron Blog, now in its third Holiday Season has recommended the gift of Makeup for the people on your Holiday Gift List. The Gift of Professional Mehron Makeup is an ideal Christmas Gift for people in all walks of life. Mehron Makeup offers Makeup Collections for everyone, from Beauty Makeup for everyday wear to specialized Makeup for Clowns, Thespians, Dancers and Face and Body Painters. The focus of the November 12, 2008 Mehron Blog was the expansive Palette for the Face and Body Painter and was entitled:

A Christmas Makeup Gift

Do you have a creative artist on your Christmas gift giving list? You know the one who is imaginative, creative, and inspired by colors. A person that just loves the idea of a new way to use colors, maybe an aspiring Face Painter or Body Painter. Mehron, the Face and Body Painting Makeup innovator has just the gift for you. You will be giving a Christmas Makeup Gift that is on the Christmas list of Professional Makeup Artists and Face and Body Painters throughout the world.

The perfect Christmas Makeup Gift for the inspired Makeup Artist either Professional or Student is the 30 Color Palette of Paradise Makeup AQ by Mehron. This Water Activated Makeup was developed in conjunction with Jinny, an award winning Body Painter with an International reputation for innovative Body Painting Designs. A Makeup Christmas Gift of Paradise Makeup AQ will definitely excite even the Professional Makeup Artist, image the thank you that you will receive when you present the student or inquisitive Makeup Artist with A Makeup Christmas Gift containing a sturdy plastic Makeup Kit with thirty of the vibrant colors of Paradise Makeup AQ.

This Christmas Makeup Present will bring hundreds of hours of creative fun for a student of Makeup or a lover of colorful Professional Makeup made by the leading Theatrical Makeup folks at Mehron. If you should be lucky enough to have a Professional Makeup Artist on your Christmas gift giving list, you don't have to search the world for an appropriate Christmas Makeup Gift for them, this is it. Face Painters and Body Painters will immediately recognize the Paradise Makeup AQ label and the Mehron name and they will remember your Christmas Gift throughout the year as they relish the color selection of high quality water activated world famous Makeup by Mehron

Jinny Body Paints For CHU Sainte-Justine

Jinny, Co-creator of Paradise Makeup AQ, Award Winning Face Painter, Award Winning Body Painter, Consultant to Cirque de Soiel, and native of Canada, donated her time and talents at a Fundraiser at Ogilvy's in Montreal for the benefit of Sainte-Justine UHC, Mother and Child University Hospital Center. Model Mylene Rioux provided the cnavas for the artistic creations of Jinny using Paradise Makeup AQ by Mehron, the newly introduced Paradise Makeup AQ Prisma BlendSets and Paradise Makeup AQ - Brushes.

Attendees witnessed live Bodypainting by Jinny, and got to see first hand the artistic vision and how it is accomplished. Jinny, as co-creator of Paradise Makeup AQ, the water activated cake makeup favored by Professional Body Painting Artists throughout the world, wowed the live audience with her use of color, style and detail in creating a beautifully delicate floral pattern Body Painting on her volunteer Model, Mylene Rioux. The Event was covered by ELLE Quebec , with the Bodypainting by Jinny on Model Mylene Rioux featured on the cover. Combining the recently introduced Paradise Makeup AQ Prisma BlendSets by Mehron, with classic Paradise Makeup AQ, Jinny exhibited her innate use of color innovation and technical detail while participating in the fund raiser for Sainte-Justine UHC, a hospital dedicated to providing innovative and technological health care to Mother and Child.

Sainte-Justine UHC, Mother and Child University Hospital Center has a mission to improve mother, child, and adolescent health in Quebec, by promoting health-care through education, research and applied medicine in pursuit of healthy mothers and children. Sainte-Justine UHC and Jinny, president of Jinny Make-Up Artiste, Inc., have a common bond in not only their pursuit of advancing their respective fields, but also in their commitment to advancing the human experience. The Doctors, Researchers, Scientists and Staff of Sainte-Justine UHC seek to enhance the health and well being of Mother and Child, while Jinny provides the Aesthetic Beauty of Art that feeds the feelings and soul.

You can make a donation to Sainte-Justine UHC to help them in their quest and fulfillment of their mission. You can experience the Art of Jinny by visiting the Web Site of Jinny Make-Up Artiste.

Paradise Makeup AQ Prisma BlendSet

Paradise Makeup AQ Prisma BlendSet is the newest innovation in Face and Body Painting Makeup to join the Paradise Makeup Collection by Mehron. The Paradise Makeup AQ Prisma BlendSet Palette hold eight rectangular cakes that can be replaced as needed. Currently available in eight dynamic color sets, the all new Paradise Makeup AQ Prisma BlendSet Cakes adds a new dimension to the Art of Face Painting and Body Painting. Developed by Mehron to meet the specifications of Award Winning Face and Body Painting Artist, Jinny, the co-creator of the Paradise Makeup AQ Line of water activated Face Painting and Body Painting Makeup, each rectangular cake offers a combination of colors that can be applied in one even stroke with either a brush or sponge makeup applicator.

Since being introduced Paradise Makeup AQ has become a favorite of both Professional and Hobbyist Face Painting Artists for its ease of use and color consistency. Paradise Makeup AQ was joined by Paradise Detailz, Paradise Glitter, Paradise Makeup AQ - Brushes , and now the newest members of the Paradise Makeup Collection are Paradise Makeup AQ Prisma BlendSet and Paradise Makeup AQ Prisma Brush. With colors designed by Jinny, Mehron introduced the first eight color combination of this new Face Painting and Body Painting Cake Makeup in 2010 and is already seeing rave reviews around the world.

Paradise Makeup AQ Prisma BlendSet color combination sets currently include Arc-En-Ciel, Cool, Flash, Fleur, Hot, Patriot, Shadow and Twist. To take your Makeup Art to a new Level, you can see the the colors of Paradise Makeup AQ Prisma BlendSets at Authorized Mehron Retailers including The Paradise Makeup Boutique at Jinny Make-Up Artiste.

Happy Hanukkah

Happy Hanukkah to all those who celebrate this scared time from The Mehron Makeup Family. May the season bring you and your loved ones, peace, health, happiness and joy as you commemorate the re dedication of the Holy Temple in Jerusalem and the miracle of the oil.

Here Comes Winter, Protect Your Skin

Here it comes, the cold, chapping wind of Winter accompanied by freezing rain, sleet, snow and the dry moisture sucking sucking heat of the indoors. Protecting your skin from Winter is just as important as protecting your skin from the Summer Sun, and doing it is easy with Mehron Products. Begin each day with Velvet Finish Primer Serum, with a powerful antioxidant formula of that helps increase the production of collagen and decreases the look of fine lines and pigmentation that are the result of aging, weather and pollution. This skin protecting essential contains Aloe Vera, Vitamin C and Vitamin E, all in absorbing formulations developed by the Mehron Team of Chemists and Researchers. The stabilized formulation of Vitamin C in Velvet Finish Primer Serum, enables this powerful antioxidant to help your skin win the battle against the elements. Velvet Finish Primer Serum not only puts a layer of protection between your skin and Winter, it also provides you with a smooth, even skin texture creating a perfect Makeup Canvas.

After your skin treatment with Velvet Finish Primer, the Makeup Foundation of the Future is here today, Celebré Pro HD Make-Up , containing another army of skin protecting soldiers, Pomegranate, Vitamin E, and Aloe Vera, this Foundation Makeup made for every skin tone on earth was developed for the High Definition Age. Celebré Pro HD Make-Up provides perfect buildable coverage in a hue for your skin. With its weather protecting formulation, and skin moisturizing ingredients, Celebré Pro HD Make-Up ,will help in the battle against Winter while providing a beautiful, flawless foundation. Premiered at New York Fashion Week, the Foundation of the Future, Celebré Pro HD Make-Up , is available around the world at Authorized Mehron Retailers. This Foundation Makeup is not just for the Stars of Film, Stage and Videos and the Runway Models of prestigious Fashion Shows, Celebré Pro HD Make-Up is for you, the Star of your Life. Treat yourself or a Holiday Gift Recipient to the amazingly natural, enchantingly beautiful hues and texture of Foundation Makeup of the Stars, Celebré Pro HD Make-Up .

To add a summer glow to your skin throughout the Winter, Aura Bronzing Gel by Mehron can be used in conjunction with Celebré Pro HD Make-Up, just like Celebrity Makeup Artist Raedawn Johnson does when she applies Makeup to the Stars of Music Videos and the Fashion Models of New York Fashion Week. Aura Bronzing Gel will also help to fortify and protect your skin from the ravages of Winter. Containing a super-hydrating skin-smoothing extract blend comprised of Lemongrass, Ginseng, Chamomile, Comfrey, Cucumber, Aloe Vera gel, and Japanese Green Tea, plus a generous helping of golden-bronze shimmer, Aura Bronzing Gel is ready to join the your arsenal of protection against Winter while providing your skin with a beautifully natural sun kissed glow.

Accented with the creamy blends of Mehron Beauty Makeup for Lips, Eyes, and Cheeks, your Beauty Makeup will be a force that Winter can't beat. While treating yourself to the Professional Beauty Makeup Products of Mehron, pick up extras as Holiday Gifts that will be received with joy throughout the Holiday Season.

Stocking Stuffer Makeup

The perfect Stocking Stuffer is available at an Authorized Mehron Retailer, choose from a wide range of Professional Makeup in consumer sized packaging that will fill any Stocking for Christmas morning. When you select a gift of Mehron Makeup for a stocking stuffer, you know you are giving a Stocking Stuffer Gift that will be used and enjoyed. Make a selection from the beautiful colors offered in the Extreme Beauty Makeup Collection for Lips, Eyes and Cheeks, a choice that offers you the finest in Beauty Makeup. Used by Professional Makeup Artists around the world and featured in the Media throughout 2010, Mehron Beauty Makeup has a color selection that offers you the perfect match for anyone on your Stocking Stuffer List for the Holidays.

Your gift recipient will be pleasantly surprised by a Professional Makeup Palette of L.I.P. Color Cream, CHEEK Powder, or E.Y.E Powder, all made in the USA by the Makeup Manufacturer who has supplied the Theatrical Community since 1927. Researched and tested for color stability, concentration and made to the exacting standards dictated by the Founder of Mehron, this Professional Makeup is found in the Makeup Cases of Professional Makeup Artists in Dressing Rooms, Film Sets and Fashion Runways around the world. Through Mehron Authorized Retailers, you can give the gift of Professional Makeup for the Holidays or for any occasion when a unique, thoughtful, useful gift is required. Necessary and luxurious, the true steadfast colors of Mehron Beauty Makeup will enlighten the beauty of any skin tone.

From the Foundation Makeup of the Future, Celebré Pro HD Make-Up , introduced by Mehron in 2010 to the daring accents of Metallic Powder, used by Hilary Duff and others to cultivate a personal, individual look, Mehron Beauty Makeup is the perfect Holiday Gift Choice for the beauty on your Holiday List. As decorative gift wrapping additions that can be tied into the bow of a larger present, L.I.P Liner Pencil , will accent the package and then the lips of your Holiday Gift recipient.

Your Gift List will run out before you run out of choices available from Mehron Makeup. Along with the Professional Beauty Makeup, Mehron also offers the Professional Tools of the Makeup Trade, including Professional Makeup Brushes, and Applicators, chosen by Professional Makeup Artists from Broadway to the Fashion Runway. The Makeup and Tools that are used to apply the Makeup to the Stars of Studio and Stage is available to highlight and accent the beauty of the Star in your life. Mehron Makeup makes Holiday shopping easy.

Holiday Gifts Made Easy

Filling your Holiday Gift List is easy at Mehron Makeup. No need to run to stores at 3 AM, or worry about cyber Monday Coupons, Mehron Makeup is priced right every day of the year. Not only are Mehron Makeup Products priced right, they are made from the finest ingredients, developed, formulated and manufactured in the USA, free from animal testing, under the supervision of the second generation of the Founding Family, then shipped throughout the world to Authorized Mehron Retailers throughout the world. Beginning in 1927 with a hand formulated Theatrical Makeup, Mehron Makeup has expanded throughout the last eighty plus years to include a product line unsurpassed in color, quality and selection.

No matter who is on your Holiday Gift List, there is a Mehron Gift for them. If there is a Professional Makeup Artist on your list, the Professional Makeup and Makeup Tools by Mehron is a gift that will surprise and be treasured. If you know a Clown, Mehron Makeup has produced Clown Makeup for the most famous clowns in the world, the Clowns of The Greatest Show on Earth. Actors, Dancers, Mimes, Singers, and Performers from around the world will cherish the thoughtful gift of the Professional Theatrical Makeup of Mehron, that has graced stages and screens for over eight decades. Mehron Makeup has been a name known throughout the Professional Performance Community since the days of Silent Films. Now with three dimension films and video coming into the forefront of Entertainment, Mehron Makeup is leading the way with Celebré Pro HD Make-Up , and LUX Airbrush Makeup .

Is a Face Painting or Body Painting Artist on your list? The a gift from the Mehron Selections of Face Painting and Body Painting Makeup should be on your list of presents to wrap. When they unwrap the gift of Professional Face and Body Painting favored by Award Winning Face and Body Painting Makeup Artists around the world you will definitely hear a joyful exclamation.

For students of the Performing Arts, Mehron Student Makeup Kits are the Holiday Gift Choice. It is a gift that they will use throughout the year as they pursue their studies in the finer points of the Performing Arts, and it is a Holiday gift that won't be forgotten. Students of the Performing Arts know that Mehron Professional Theatrical Makeup is a special, it is the Professional Theatrical Makeup that has starred on Broadway Stages, and the Sets of Hollywood Films.

In 2010, the Fashion Press has been raving about Mehron Beauty Makeup, so your gift recipient doesn't have to be a Professional Makeup Artists, Performer, Clown, Face Painting Artist, Body Painting Artist or a student of the Performing Arts to receive the gift of affordable high quality Makeup from Mehron. For work or play, Mehron Beauty Makeup is for everyone, everyday of the year. Your Holiday Gift of Professional Mehron Beauty Makeup will be warmly received and used throughout the year. Mehron Makeup Holiday Gifts can fit into any budget. You can make your Holiday Gift Giving easy with a selection from the hundreds of Mehron Makeup choices available throughout the world at a Mehron Authorized Retailer.

Happy Thanksgiving from Mehron Makeup

Mehron Makeup, and American Makeup Leader since 1927, wishes everyone a Happy Thanksgiving. In this time of giving thanks, Mehron extends thanks to the entire staff of Mehron Makeup, The Makeup Artists who apply Mehron Makeup, The Performers who Wear Mehron Makeup and The Customers from around the world and from all walks of life who have discovered Mehron Makeup.

Body Painting by Mark Reid

The Thanksgiving Day Parade

With New York City being one of the largest media markets in the world, The Macy's Thanksgiving Day Parade receives worldwide coverage and is seen as The Thanksgiving Day Parade. It is not however the oldest Thanksgiving Day Parade. The Oldest Thanksgiving Day Parade in the USA is in Philadelphia, Pennsylvania, originally sponsored by by Macy's arch rival in the retail department store business, Gimbels. Sponsored by Gimbels and known as the Gimbels Day Thanksgiving Day Parade until 1986, the traditional continues under a new name. The Philadelphia Thanksgiving Day Parade is now sponsored by 6abc, a local television outlet and IKEA, a destination specialty store. Tied with the Macy's Thanksgiving Day Parade for the second oldest Thanksgiving Day Parade in the USA is America's Thanksgiving Day Parade held in Detroit, MI and begun in 1924 by the J.L.Hudson Company Department Store.

All three of these traditional American Thanksgiving Day Parades began only years before the foundation of America's Makeup Company, Mehron Makeup in 1927. In 2010, as the tradition of the Thanksgiving Day Parade continues in Detroit, New York and Philadelphia for over eighty years, Mehron Makeup is still a part of this American Tradition. All three of the oldest Thanksgiving Day Parades feature bands, floats, balloons, clowns and entertainment stars. Since 1927 the Clowns of the Thanksgiving Day Parades have counted on Mehron Clown Makeup to keep their makeup fresh from the first step to the last step of each of these Thanksgiving Day Parades. The Clowns for Thanksgiving Day Parades arrive early to apply their Clown Makeup and need it t last no matter what the weather conditions. White Face Clowns, Auguste Clowns and Hobo Clowns all know that Mehron Clown Makeup will look the same at the end of the parade as it did in the beginning.

As the stars of Broadway began to participate in the Thanksgiving Day Parades, Mehron Theatrical Makeup also began playing a starring role along the Thanksgiving Day Parade Routes. Durable, long lasting, cake free Professional Theatrical Makeup continues to be the Makeup of choice for the Entertainment Community that participates in this great American Thanksgiving Tradition. With Singers and Dancers becoming a bigger part of the Thanksgiving Day Parade line of march, Mehron Dancer's Makeup is there for them. When the characters of film and television join the parade, Mehron Character Makeup, Studio and Stage Makeup and Body Painting Makeup are all available to them, allowing them to keep their look from start to finish.

As Face Painters join the clowns in entertaining the young and young at heart, Mehron Face Painting Makeup has joined the other Mehron Makeup Collections in the Thanksgiving Day Parade. Professional Face Painting Makeup Artists know that Mehron Face Painting Makeup offer them a quick, easy, true color application, that will not run, crack or smear in on the coldest of Thanksgiving Day Parade Days.

Throughout the decades, the Thanksgiving Day Parades have grown in size, and variety, one thing has remained the same, Mehron Makeup has been there as a tool for the Clowns, Performers and the Audience to bring true lively durable color to the festivities of the Thanksgiving Tradition of these and all American Thanksgiving Day Parades. The final Star of each of these iconic Thanksgiving Day Parades is Santa Claus, who can count on Mehron Makeup Hair White to make his white hair a pure consistent white and Mehron Face Painting Makeup to maintain his rich rosy cheeks on a cold or warm day. Each Year as Santa Claus makes his appearance for the Season at the Thanksgiving Day Parades, he wants to look his best in person and on Television, Mehron Studio and Stage Makeup is ready to help.

Mehron Makeup Continues to Gain

The December 2010 Issue Woman's Day is the latest magazine to join a long list that have discovered Mehron Beauty Makeup and Accents during 2010. Each year of its over eighty year history, Mehron Makeup has continuously researched, developed and formulated Makeup using selected ingredients. Throughout the decades long history of Mehron Makeup has been an innovator of beauty enhancing and accenting products that have met the demands of the times. 2010 has been a pivotal year for Mehron in the area of Press recognition, it has however been a recognized leader in Professional Theatrical Makeup since 1927.

In 2010, Mehron introduced the future of Foundation Makeup with the unveiling of Celebré Pro HD Foundation Make-Up , a non greasy, buildable Foundation Makeup that will hold up to even the scrutiny of High Definition film and video. Celebré Pro HD Foundation Make-Up is naturally based, containing ingredients that are not only safe for the skin, but are also historically known to protect and heal the skin. Celebré Pro HD Make-Up contains the powerful antioxidants of the pomegranate, the aloe vera plant, and Vitamin E, ingredients that you would expect to find in high end skin serums. Mehron Makeup, Innovators of Beauty Makeup, has instilled these skin protectorates in the Foundation of the Future that is available today.

The December 2010 Issue of Woman's Day highlights a Mehron Makeup Accent that has been a secret weapon of Beauty Makeup Artists around the world, Metallic Powder by Mehron. Metallic Powder by Mehron has turned into a word of mouth phenomenon throughout the last couple of years. Mentioned by Hillary Duff in a People Style Interview as the Makeup Accent that she uses to give her the Eye Look that highlights the beauty of her eyes. Metallic Powder by Mehron was artfully used with Mehron Mixing Liquid at the 2009 and 2010 Mercedes-Benz New York Fashion Week. Like the December 2010 Issue of Woman's Day Magazine, Fashion Magazines, Blogs, and the Beauty Industry Press has been extolling the individuality that can be achieved by accenting with Metallic Powder by Mehron. Most of the Press is focused on using Metallic Powder as an eye makeup accent. Combined with Mixing Liquid by Mehron, Metallic Powder becomes a shimmering, light reflective liquid makeup that can be used in ways limited only by your imagination. The ultra fine granulation of Mehron Metallic Powder, available in Gold, Silver, Copper and Bronze easily and completely mixes with Mehron Mixing Liquid to create a non clumping, smooth shimming liquid accenting makeup, to shadow, spotlight, brighten, shine any makeup look.

Mehron Beauty Makeup, The Colors of Autumn

The colors of Autumn are vivid, yet subdued, intense yet soothing, complimentary and contradictory, so too are the fashions of Autumn. For an Autumn Look, Mehron Beauty Makeup is ready to mimic the colors of Autumn with the pure, true colors of an Autumn landscape to highlight and accent your Autumn Fashion Look, day and night.

Begin with the purity of the newest addition to the Mehron Beauty Makeup Collection, Celebré Pro HD Foundation Make-Up, with a hue for every skin tone on earth, then delve into the colors of CHEEK Cream, E.Y.E Cream , New!L.I.P. Color Cream Palette, and add the natural looking glow of Aura Bronzing Gel.The colors of Autumn can be found throughout the Makeup that is included in the Mehron Beauty Makeup Collection. The Colors of Mehron Beauty Makeup that are perfect for your Autumn Look include, Mocha, Bold Red, Bronzer, Just Peachy, Wine Berry, Cinnamon, Cocoa, Espresso, Natural Wheat, Toffee, Autumn Sun, Cherry wood, Chocolate Cherry, Wild Plum, Mahogany, Terra Cota.

Enhance your Autumn Beauty with the true vivid colors of Professional Makeup manufactured in the USA by the leader in Theatrical Makeup since 1927. Your Autumn look deserves the Professional Beauty Makeup used on the faces of stars for over eight decades. Mehron Makeup was featured at the 2009 and 2010 Mercedes-Benz New York Fashion Week Presentations, highlighting the beauty of the runway models as they presented the fashions With the color selections offered by Mehron in Beauty Makeup from Foundation to Extreme Beauty Accents, create the Autumn Look that is as individual as you.

The Media and Mehron

The coverage of Mehron Beauty Makeup by Marie Claire Magazine is one of a long list of magazines, beauty blogs and fashion media outlets that have been mentioning Mehron Beauty Makeup over the last few years. As Mehron cultivates and expands their preeminence in the world of fashion and beauty with a full line of Professional Quality Makeup for everyday coverage, the press continues to point out the value, colors and quality that make Mehron Beauty Makeup Unique. Known to the Professional Makeup Artists for decades, Mehron Makeup is now becoming the Makeup of choice for everyone, you don't have to be a Professional Makeup Artist to use Mehron Makeup. On Sunday December 13, 2009 the Mehron Blog posted a Blog entitled:

Follow The Mehron Press Coverage

Successful Premiers in 2009 by Mehron at two of the most prestigious Fashion Events, Mercedes Benz Fashion Week in New York City, and Rock Fashion Week in Miami Beach, Fl, USA has led to Mehron Fashion makeup receiving press coverage in a variety of Makeup Magazines. From Upscale Magazine featuring Mehron Green Lipstick to Self Magazine picking up on Mehron Metallic Powder to accent Fashion Eye Makeup, Mehron has received press in over ten Fashion Magazines since the September 2009 presentation at Mercedes Benz Fashion Week.

The IMATS Toronto Program Magazine in the November 2009 issue chose a Body Painting by Jinny Makeup Artiste on Model Sindy Perez as the cover photo. From Mehron's exclusive Paradise Makeup AQ Collection being featured on the cover of magazine of the International Makeup Artists Trade Show program to Mehron's presentation at Mercedes Benz Fashion Week being featured in Make-Up Artist Magazine, Mehron is garnering press within the industry insider magazines as well as Fashion Magazines geared towards the general population.

Honored to be recognized by the Makeup Industry Press with coverage, Mehron is extremely humbled by the recognition that the Fashion Magazine writers have given to the introduction of the Fashion Makeup introduced by Mehron throughout the year. As Mehron expands into the world of Fashion Makeup it is important to note that Mehron will continue to be the leading innovator of Theatrical Makeup, Clown Makeup, Special Effects Makeup, Halloween Makeup, Body Painting Makeup, Face Painting Makeup and Extreme Beauty Makeup. The foundation that began in 1927 with the hand made Performance Makeup made in a loft in New York City by the Founder, Mehron Melik will remain the guiding force in all Mehron Makeup introductions in the years ahead. 2009 was a pivotal year for Mehron in being recognized as a major force on the Runways of Fashion. Even with the efforts put forth in introducing the world to Mehron Fashion Makeup, there was still a major innovative Makeup introduced to Body Painters, Face Painters and Theatrical Makeup Artists, with the introduction in early 2009 of LUX Airbrush Makeup, a naturally based airbrush makeup that provides full, even coverage naturally for all over body applications. Air Brush Makeup will become the mainstay of the Entertainment Industry as the demands of high definition cameras create a need for a Makeup that is flawless, and Mehron LUX Airbrush Makeup will be there for the Makeup Artists.

Along with the Mehron Blog, you can follow and read the press coverage that Mehron receives by clicking the Press and Media link on the Mehron Web Site. With the pace of press coverage picking up, not every written review of Mehron makeup will be posted, but every major review that Mehron is aware of will be included in this section of the Web Site. If you spot an article in the Press that you think Mehron should be aware of, you can email the blog at mehronblog@gmail.com.

Mehron Makeup In Fashion

Mehron Makeup has been trusted by the Theatrical Community for over eighty years. Throughout the decades of Makeup production in the USA and distribution to worldwide markets, Mehron Makeup has continuously researched and developed Makeup for all occasions using their experience in Theatrical Makeup as their foundation. Using the same formulations used in the Production of Theatrical Makeup over the last eight decades, Mehron Beauty Makeup is becoming recognized throughout the world of Fashion and Beauty as the choice for safe, complete, long lasting effects that are affordable, daring and innovative.

Throughout the last two years Mehron Makeup has taken their Beauty Makeup to the runways of the world's most prestigious Fashion Shows gaining a well deserved reputation as a Beauty Makeup that is consistently uniform, offering true color, coverage, and durability. In 2010, Mehron Makeup has been covered by a wide range of Beauty and Fashion Magazines, including Goth Chic, Brides, Seventeen, American Salon, BE (Beauty Entertainment), Les Nouvelles Estheiques, Beauty Launchpad (three times), and Glamour Magazine,Pilate Style Magazine. To close out the year of Mehron Beauty Makeup coverage around the world, Mehron Metallic Powder in copper is highlighted in the December 2010 Issue of Marie Claire Magazine.

Marie Claire Magazine features Fashion, Beauty and Style along with Entertainment News. Mehron Metallic Powder is a crossover accent from the Mehron Face and Bodypainting line of accents. Mixed with Mehron Mixing Liquid, Metallic Powder made a debut in Gold at the 2010 Grammy Awards on the dancers who backed up Pink in her appearance. In 2009 Hillary Duff told an interviewer that she achieved her classy eye look by using Metallic Powder by Mehron in Silver. Metallic Powder is only one of the Extreme Beauty Accents that compliment and enhance the Beauty Makeup Collection of Mehron. Used for presentations at Mercedes-Benz New York Fashion Weeks in 2009 and 2010, Mehron Metallic Powder is an easy to use accent that creates a dazzling effect. Used in conjunction with other Mehron Beauty Makeup Products, anyone can individualize their Makeup and take it to the next level of Extreme Beauty Makeup.

Veterans Day

In honor of the Veterans of all Wars everywhere The Mehron Blog looks back on a Blog Post from Veterans Day 2009. Originally published on November 11, 2009, here is:

Makeup Artists and Veterans

During World War II wounded Veterans were returning to the United States in record numbers, many with catastrophic injuries that required multiple surgeries with extensive recuperation periods. Others were left with physical scars as well as the emotional scars associated with disfigurement. The Medical Staffs of the Veteran Hospitals were pulling triple shifts just to keep up with the incoming flow of patients that continued to arrive by the plane load from the war theaters in Europe, Africa and Japan. As the war continued Veterans Hospitals counted on Volunteers more and more to tend to the non-medical needs of the patients, of course in the United States as in the rest of the World, the civilian population responded and volunteered to help in whatever way they could with whatever skills they had to offer to ease the pain of the wounded military personnel. Volunteers responded by reading to and writing for the wounded who were unable to read or write because of their injuries, a vital necessity for the wounded to keep in touch with their families. Volunteers helped in any way they could to ease the healing process for the injured returning Veterans.

The Medical Staffs of the Veterans Hospitals were using the best medical techniques that they could to heal the wounded in their care. The physical challenges were significant enough, unfortunately they were not the only challenges in restoring the wounded to health. The returning Veterans whether injured or not were retuning home with the mental scars from the savageries that they encountered in war. The injured Veterans also had the burden of physiological and psychological scars. The Medical Staff constantly under pressure with the sheer volume of injuries did not always have the appropriate time to help the permanently scarred and physically disfigured with their transition back into society. Psychologist and Psychiatrists were at a premium in the Veterans Health System with the enormous volume of injured soldiers whose physical injuries often led to psychological trauma at the sight of their own faces that were disfigured by their wounds.

Everyone on the home front helped in any way they could. The Entertainment Industry became the morale of the troops through the USO which brought entertainment and a taste of home to military personal both home and abroad. The stars of the era used their skills as entertainers and performers to bring a semblance of sanity to a world that was engulfed in the insanity of war. All the Professions and Craftsmen that comprise the Entertainment Industry were utilized to bring entertainment to those that were serving and those that were recovering at home. The Directors, Producers, Choreographers, Musicians, Cameramen, Sound Technicians, and Set Builders all pitched in to bring the best that Hollywood and Broadway had to offer to the troops around the world.

Back home a special skill set that evolved out of the Entertainment Industry became a vital skill in helping to ease the psychically dismembered and psychologically scarred that were recuperating at the Veterans Hospitals around the world. Men like Mehron Melik, who were on the cutting edge of the Makeup Industry saw the opportunity to use their skills. Mehron packed his bag of Makeup and spent his days at Veterans Hospitals on the East Coast showing disfigured Veterans how to use cosmetics to cover the scars and disfigurements that they so detested. One of the magic skills of the Entertainment Industry, Makeup, soon took on a new life at the Veterans Hospitals around the World. The injured and disabled learned from men like Mehron how to apply Makeup to cover the physical ravages of war which in turn gave these Veterans the morale boost they needed to get out and reenter society. Mehron used his Makeup to encourage injured men who didn't want their family to see them, the courage to see them again. Those whose disfigurements would be erased by multiple plastic surgeries were taught to apply Makeup in between surgeries as a transitional tool. Mr. Melik spent years visiting Veterans Hospitals donating his time, skill and Makeup in service to the injured who served their Country.

World War II seems like an eternity to most of us alive today as the last of this Generation is being lost to time, but the lessons remain. Mehron Melik was a forefather of the Makeup Industry that now dominates the Entertainment Industry, he was there through the days of Vaudeville, Burlesque, Silent Films, Talking Films, Technicolor, Television, Color Television and Music Videos. He founded a company by hand making Makeup, and he used those hands to help those in need of his expertise. Mr. Mehron Melik is an example of the unselfish sharing of his skills.

Makeup Artists around the world who wonder what you can contribute when called upon, the answer is easy! Your skill, your artistry, your magical touch are what you can contribute, not only to those injured in war, but also to those touched by tragedy and accidents. The artistry that lies in your hands can change the day for a wounded Veteran, a child disfigured by accident or a warrior battling cancer. The gift in your hands, your ability to envision, your command of texture and color can change a person's life, turning a dreaded day into new beginning. The tools that you use every day to enhance beauty, design body art, create characters, and magically transform one look to another are the tools that are needed to change another person's life in a time of need.

Note to Veterans and Their Families: Mehron Makeup was founded in 1927 and has continuously operated since then, due to corporate moves and damaged archives, Mehron Makeup no longer has any photographic records of Mehron Melik at Veterans Hospitals. If any Veteran or Veteran's Family has any photograph of Mehron Melik working with wounded Veterans, Mehron would like to rebuild the Company Archives and ask that you would consider sharing these photographs with the world through Mehron. As the Greatest Generation leaves us behind, many families will be cleaning out buried treasures stored away by parents and grandparents. If you should come upon any correspondence or photograph referencing the work of Mehron Melik or any Makeup Artist with Veterans, please consider preserving that history by sharing it with the Mehron Archives. Many prominent Makeup Artists volunteered at Veterans Hospitals using their skills in the same way that Mr. Melik used his. We know that Jack Dawn, the Makeup Artist for the Wizard of Oz, and a fixture at the MGM Makeup Department spent countless hours at Veteran Hospitals in the San Diego area. Any documentation concerning Makeup Artists and Veterans that can be preserved, Mehron would like to preserve this historical record. You may email the Mehron Blog , or send mail or packages to: Mehron Archives, 100 Red Schoolhouse Road, Chestnut Ridge, NY 10977