Fashion Eye Makeup by Mehron

E.Y.E. Powder is a part of the Beauty Makeup Collection by Mehron that has been gaining prominence in Fashion Magazines, Columns and Blogs. Mehron Beauty Makeup has recently been honored with two Beauty Makeup Awards. Touch-Up™ Matte Finishing Anti-Shine Gel Treatment, was recently chosen by Essence Magazine for a 2011 Essence Beauty Award, while CHEEK Cream in Tech-Orange was chosen for a 2011 O-ward by O Magazine. Honored to receive main stream press attention, Mehron Beauty Makeup has been winning the accolades of Professional Beauty Makeup Artists for years, who have stocked their Makeup Kits with Mehron Makeup, brushes and applicators for years.

E.Y.E. Powder is another Beauty Makeup innovation by Mehron that has become a favorite of Makeup Artists because of its true consistent color and the versatility of its uses. Powder so finely granulated that it feels silky is infused with intensely rich pigmentation to create an Eye Makeup that can be used as a shadow, liner, highlighter, accent or out liner. The color selection of E.Y.E Powder reads like a smorgasbord with Eggplant, Toffee, Merlot, Natural Wheat, Espresso, Cashew, Cocoa and Cinnamon joined by nature's colors, Adobe, Black Onyx and Snow White. Taking pride in its quality control standards, Mehron has taken its pigmentation knowledge that was gained from producing Theatrical Makeup for over eighty years and brought it to the Beauty Makeup Counter. You can count on Mehron Beauty Makeup to exhibit the same quality color consistency, vibrancy, and sharpness that Professional Performers have counted on since 1927 when using Mehron Theatrical Makeup.

An integral part of the Award Winning Beauty Makeup Collection by Mehron is the standards that Mehron has met manufacturing Makeup for Performers in all entertainment fields, from the Ballet to the Circus Tent, you have seen and experienced Mehron Makeup throughout your life. Mehron Beauty Makeup Collection that includes E.Y.E. Powder, CHEEK Cream, L.I.P. Color Cream and so much more is now a hands on experience for every day of your life. You don't have to take the word of Essence Magazine and O Magazine, you can see for yourself why Mehron Beauty Makeup is an award winner at an Authorized Mehron Retailer throughout the world.

The Media and Mehron

The coverage of Mehron Beauty Makeup by Marie Claire Magazine is one of a long list of magazines, beauty blogs and fashion media outlets that have been mentioning Mehron Beauty Makeup over the last few years. As Mehron cultivates and expands their preeminence in the world of fashion and beauty with a full line of Professional Quality Makeup for everyday coverage, the press continues to point out the value, colors and quality that make Mehron Beauty Makeup Unique. Known to the Professional Makeup Artists for decades, Mehron Makeup is now becoming the Makeup of choice for everyone, you don't have to be a Professional Makeup Artist to use Mehron Makeup. On Sunday December 13, 2009 the Mehron Blog posted a Blog entitled:

Follow The Mehron Press Coverage

Successful Premiers in 2009 by Mehron at two of the most prestigious Fashion Events, Mercedes Benz Fashion Week in New York City, and Rock Fashion Week in Miami Beach, Fl, USA has led to Mehron Fashion makeup receiving press coverage in a variety of Makeup Magazines. From Upscale Magazine featuring Mehron Green Lipstick to Self Magazine picking up on Mehron Metallic Powder to accent Fashion Eye Makeup, Mehron has received press in over ten Fashion Magazines since the September 2009 presentation at Mercedes Benz Fashion Week.

The IMATS Toronto Program Magazine in the November 2009 issue chose a Body Painting by Jinny Makeup Artiste on Model Sindy Perez as the cover photo. From Mehron's exclusive Paradise Makeup AQ Collection being featured on the cover of magazine of the International Makeup Artists Trade Show program to Mehron's presentation at Mercedes Benz Fashion Week being featured in Make-Up Artist Magazine, Mehron is garnering press within the industry insider magazines as well as Fashion Magazines geared towards the general population.

Honored to be recognized by the Makeup Industry Press with coverage, Mehron is extremely humbled by the recognition that the Fashion Magazine writers have given to the introduction of the Fashion Makeup introduced by Mehron throughout the year. As Mehron expands into the world of Fashion Makeup it is important to note that Mehron will continue to be the leading innovator of Theatrical Makeup, Clown Makeup, Special Effects Makeup, Halloween Makeup, Body Painting Makeup, Face Painting Makeup and Extreme Beauty Makeup. The foundation that began in 1927 with the hand made Performance Makeup made in a loft in New York City by the Founder, Mehron Melik will remain the guiding force in all Mehron Makeup introductions in the years ahead. 2009 was a pivotal year for Mehron in being recognized as a major force on the Runways of Fashion. Even with the efforts put forth in introducing the world to Mehron Fashion Makeup, there was still a major innovative Makeup introduced to Body Painters, Face Painters and Theatrical Makeup Artists, with the introduction in early 2009 of LUX Airbrush Makeup, a naturally based airbrush makeup that provides full, even coverage naturally for all over body applications. Air Brush Makeup will become the mainstay of the Entertainment Industry as the demands of high definition cameras create a need for a Makeup that is flawless, and Mehron LUX Airbrush Makeup will be there for the Makeup Artists.

Along with the Mehron Blog, you can follow and read the press coverage that Mehron receives by clicking the Press and Media link on the Mehron Web Site. With the pace of press coverage picking up, not every written review of Mehron makeup will be posted, but every major review that Mehron is aware of will be included in this section of the Web Site. If you spot an article in the Press that you think Mehron should be aware of, you can email the blog at mehronblog@gmail.com.

From Fashion Week to Halloween Week

Fresh off of New York Fashion Week and the International Makeup Artists Trade Show in Australia, the Mehron Makeup Headquarters is buzzing with preparations to supply the world with fresh Professional Halloween Makeup. Manufacturing the Theatrical Makeup that Performers have counted on for over eight decades, under the leadership of Martin Melik, the son Mehron Melik, the Founder of Mehron Makeup in 1927. From humble beginnings hand making and personally delivering Fresh Makeup to the Performers throughout New York City, to a Product Line that encompasses, Studio & Stage Makeup, Extreme Beauty Makeup, Fashion Makeup,Face & Body Painting Makeup, Special Effects Products, Clown Makeup, Makeup Kits & Educational Tools, Professional Makeup Accessories/Trade Secrets, and of course Makeup for the biggest Makeup Holiday of the Year, Halloween Makeup distributed through a worldwide network of Authorized Mehron Retailers.

There is only one Makeup name you need to know for all your Makeup Needs, from the most amazing skin primer to natural Cold Cream, from Beauty makeup to Clown Makeup, from Beauty Makeup to Special Effects Horror Makeup, Mehron Makeup produces it all in the USA free from animal testing, formulated by their Researchers and Chemists from selected ingredients. Since 1927 Performers have known about the true, vibrant, long lasting, Theatrical Makeup for Studio and Stage. In 2009, the Models of Fashion Week discovered the beauty of Mehron Makeup, the creamy, satin feeling of professional makeup that doesn't cake or crack even under the lights of the Runway.

If you haven't already discovered the Professional Quality of Halloween Makeup produced by Mehron with a foundation in Theatrical Makeup, Halloween 2010 is a great time to try it. With Halloween makeup by Mehron you can be anything you want to be this Halloween. The popular Modern Vampire is definitely a choice with the True Blood inspired Complete Vampire Makeup Kit. A Cat, A Monster, A Pirate, A Witch, the choices are all your with Mehron Makeup for Halloween. Werewolf, Clown, Gothic or Fashion Model, you can become any character you want with the Makeup that has been made in New York since the days of Count Dracula's first appearance in a Silent Film.

For a daring Halloween Look, check out Face and Body Painting Makeup from Mehron, the choice of Face Painting Artists and Body Painting Artists around the world. Easy to use, easy to clean up after, Professional Face and Body Painting Makeup by Mehron is the only way to paint your face and body with professional Face and Body Painting made for the skin.

Take It to the Limit , Extreme Beauty Makeup

The classic song says, "Take it to the Limit One More Time". Mehron says, "Take it To the Limit Every time, with Extreme Beauty Makeup." Mehron has been releasing new Beauty Makeup Products throughout 2009, culminating with the Premiere of the Mehron Beauty Makeup Line on the Runways of the New York Fashion Extravaganza, Mercedes Benz Fashion Week. The cutting edge makeup colors and textures of Mehron's Beauty Makeup Product Line doesn't mean you really have to take it to the limit every time, it just means that you can.

The Extreme Beauty Makeup Collection by Mehron includes Extreme Beauty Makeup Accents with which you can create a daringly inviting, sensuously beautiful makeup looks. Extreme Beauty Makeup Accents include, AdGem, a latex free adhesive with which you can affix gems and semi-precious stones into your Makeup. AdGem is safe for your skin, can easily be removed when needed, and has a long lasting holding power that can hold even the largest crystal or gem pieces.

A variety of specialized products are also featured in the Mehron Extreme Beauty Makeup Accents, including a favorite of Hilary Duff's, Metallic Powder. Ms. Duff uses Metallic Powder in Silver to accent her eye makeup. The soft feel of Metallic Powder is created by the extra fine granulation process used to create this dazzling accenting powder. Available in Bronze, Copper, Gold and Silver, Metallic Powder can be used to accent your Makeup Look, or mixed with Mixing Liquid can create a liquid metallic makeup that can be a featured makeup.

GlitterSpray and GlitterDust offer you a color selection that will complement any Fashion Look. GlitterSpray is a fine glitter that is misted on using a premixed non-aerosol pump bottle for Face, Body and Hair. GlitterSpray will stick to just about anything including bags, shawls, or other clothing accessories. GlitterSpray even sticks to flowers without damaging the delicate petals. A orchid in your hair touched with GlitterSpray is a beautifully unexpected look. Use GlitterSpray to sparkle at any party or evening event. GlitterDust is used in the same way as Metallic Powder, it can be mixed with a Mixing Liquid or used to accent other powered makeup applications. If you still need more sparkle to take it to the limit, GlitterWear is the "paint" on glitter that comes in a premixed tube and can be applied with a Makeup Brush, Sponge, or Latex Makeup Applicator. Just Pick one or two or three and , "Shine on you crazy Diamond."

Feeling artistic, take it to the limit with Paradise Makeup AQ Detailz, the colorfast liquid makeup that comes with a fine tip applicator for drawing the perfect makeup lines, dots, circles or imaginative lines to accent makeup for eyes, lips, or cheeks. Detailz, comes to the Extreme Makeup Collection of Accents by way of the Face and Body Painting Line of Professional Face and Body Painting Makeup, Paradise Makeup AQ, co-created by Jinny Houle, an Internationally acclaimed Makeup Award Winner in Face and Body Painting Contests.

Mehron Beauty Makeup contains all of the essential beauty enhancing Makeup that you would expect in a Fashion Makeup Collection for your Lips, Eyes and Cheeks, in colors that are suitable for everday, but when you feel like reaching for the limit, Mehron also has excitingly refreshing colors for evening wear and party nights. To push the limits of the highly pigmented consistently true colors of Mehron Makeup, add a touch of accents, Extreme Beauty Makeup Accents and find your limit, if Extreme Beauty has a limit.

Fashion Makeup for Eyes

Fashion Eyeshadow Makeup and Beauty Eye Liner makeup have been recreated in the research laboratories of Mehron with the introduction of E.Y.E Cream , Fashion Makeup for Eyes. For a smooth application over cream makeup foundations or cake makeup foundations, E.Y.E Cream is ready for your eyes now. There will be no more time wasted trying to match or compliment the color of your eye liner and your eyeshadow. E.Y.E Cream is the eye makeup that takes on both jobs. Applied with Makeup Brushes refreshingly new colors are offered in this eye makeup cream product by Mehron.

Each Mehron E.Y.E Cream color is highly pigmented for true consistent color that won't fade. The creamy formulation of this smooth eye makeup prevents cracking, letting the true color through even over cream and cake foundation makeup. The density of the color pigmentation prevents foundations from bleeding through. The silky smooth consistency of this Fashion Eye Makeup lets your eyes feel refreshing natural for an entire work day or a late night out. You can carry this creamy Fashion Eye Makeup around if you like, but you will rarely ever really need it for reapplying, unless of course you want to change the color throughout the day or from a daytime eye makeup color to an evening Fashion Eye Makeup Color.

E.Y.E. Cream Eye Makeup lends itself to creative eye makeup application because it is a professional Eye Makeup that can be applied with different sized makeup brushes for a complete;y different look. Highlight your E.Y.E. Cream Makeup with Mehron's true black or rich dark brown Mascara. Each color is richly blended to produce an even color distribution that will complete your eye makeup look. With the twelve diverse colors of Mehron's Fashion Eye Makeup, there is an eye makeup that will compliment your Fashion Makeup Look.

If you are thinking about Christmas Stocking Stuffer for the teen on your Christmas list, Mehron E.Y.E Cream is the perfect choice. Affordable for you and exciting for the receiver, E.Y.E Cream Makeup, is the unexpected but most appreciated Christmas Stocking Stuffer. Of course E.Y.E Cream Makeup, is not your only Holiday Makeup present, Mehron offers you the newest, most refreshingly crisp colors across across all their Makeup Lines, providing you with a one stop Holiday Present selection that just happens to be available all year round around the globe at an Authorized Mehron Dealer.

Change your Look for Less

In these rough economic times savings is the buzz word. Cutting back on wardrobe expenses doesn't mean that you can't make a fashionable entrance at every Holiday Event. You can change the look of a dress you already own just by changing the accessories. A Holiday dress from the past can be brought into the future by adding a layer with a complimentary or contrasting color. Changing your Makeup Look is even easier. Saving money doesn't have to mean sacrificing quality, in fact, there are still some things in life that are affordable and of the highest quality. Compare what you have been paying for your Fashion Makeup to the Mehron Fashion Makeup Collection, you'll have to agree that Fashion Makeup by Mehron is the better buy.

In belt tightening times you often have to give up a little to save some, not the case by switching to Mehron Fashion Makeup. Most of the Makeup you have been using is made by companies that are infants in the Makeup Business. Mehron Makeup has continuously made Makeup in the USA, free from animal testing since 1927. Mehron began as a Theatrical Makeup Company and has continuously serviced the entertainment industry through every innovation, from Broadway Extravaganzas to Hollywood Feature Films, performing stars through the last eighty years have relied on Mehron quality Makeup to enhance their look. Mehron is durable enough for long days of filming in extreme conditions and hours of stage performances under lights. The Makeup Artists to the Stars of Studio and Stage have trusted Mehron because of its exacting color saturation, ease of application, durability and selected ingredients that are gentle on their clients skin. To get this kind of quality you would expect to pay more, with Mehron quality costs less.

Mehron produces the same consistent quality Makeup for everyone. When you buy Mehron through an Authorized Mehron Dealer around the world, you are buying the exact same Makeup that Mehron ships to the New York Opera, Shrek the Musical, Film Studios, and the Circus. Mehron Makeup is one company producing the same quality Makeup for every one's enjoyment. In bad times and good times Mehron has produced and distributed the highest quality Makeup at an affordable price. Mehron survived the Great Depression, lived through War rationing, and still produced a Makeup that was sought after by the Entertainment Industry and affordable for anyone to be able to use on a daily basis.

This Holiday Season there is no reason on earth that you can't change your look for less. Get the Mehron Holiday Look by choosing from a selection of Fashion Makeup is available in a selection of the Fashion Colors you seek. Mehron has all your Makeup needs covered for every occasion, from everyday Makeup for Work to Extreme Beauty Makeup for Holiday Events, Parties or Romantic Evenings. You can create a unique Holiday Look that is all you with the versatile Makeup Products and colors by Mehron. Quality can cost less, just ask for your Makeup by first name, Mehron.

Hot Colors for Winter Makeup

Just for you, Mehron Beauty Makeup is available in Fashionably Hot Winter Colors. Mehron has premiered their Extreme Beauty Makeup on two major Fashion Show Runways during the Fall Season. Within the Extreme Beauty Makeup Collection by Mehron there is everday Beauty Makeup just for you. No matter what your skin tone, Mehron Foundation Makeup has a hue for you. The Mehron Celebré Professional Cream Make-Up has over thirty five foundation colors for you to choose from. Celebré Professional Cream Make-Up , is Mehron's top of the line cream foundation makeup that contains no mineral oils, fragrances, isopropyl myristate or beeswax.

After you decide on your beauty foundation, pick a Mehron E.Y.E Powder that is a creamy powder blend leaving a velvety smooth feeling, it comes in dynamically exciting colors to highlight the beauty of your eyes. Combined with Mehron Mascara in either a rich pure black or a bold dark brown, created for the stars of Hollywood, you can master the art of eye makeup. For special occasions or night wear, accent your eye makeup with Paradise Glitter in a complimentary color to give your eyes the look of being dusted with sparkles.

For Hot Winter Lips Mehron has developed a lip cream that is protective as well as being gorgeously vibrant. New! L.I.P. Color Cream in lavishly exciting colors that offers full long lasting coverage with a built in hydrating cream to keep your lips smooth and supple. Yes, the hottest color trends made with a creamy, hydrating, luscious formula to protect your lips and highlight them all at the same time! New! L.I.P. Color Cream is ready to protect and beautify your lips with 16 richly formulated colors made in the USA by the innovators of Fashion Makeup. For a complete lip look outline your lips with the bold colors of Pencil Liner available for you in eight colors to add the personalized accent for your individual lip contour.

To continue the Mehron Look for Winter choose your cheek colors from one of the eight highly pigmented colors of CHEEK Cream , made to provide a smooth application over foundation while still showing true color which complements the natural beauty of your facial structure. Get ready for any season, including Winter, with the hot, fashionable colors of Mehron Fashion, Beauty and Extreme Beauty Makeup, made in the USA for stars like you without testing it on the beauty of animals.

Most Read of the Mehron Blog - # 5

In recent weeks Mehron has been introducing their Extreme Beauty Makeup to the Fashion World at events like Mercedes Benz Fashion Week and Rock Fashion Week. Continuing with the series of most read Mehron Blog postings from 2008, the following blog was posted on 10/28/09, the topic was products from the Exteme Beauty Makeup Collection. For new readers to the Mehron Blog, the following post was an early favorite that continues to attract readers. From the Mehron Blog Archives here is the October 28, 2008 Blog Post:

Extreme Beauty Begins at Mehron

Mehron, Leaders in Theatrical Makeup since 1927, is also the Innovators of Extreme Beauty Makeup. Mehron has brought the use of Makeup into the new Century with the addition of the Extreme Beauty Makeup Collection. Martin Melik, son of the founder Mehron Melik, continues to explore the exquisite boundaries of beauty with the development of new and exciting makeup applications.

The Extreme Beauty Makeup Collection encompasses improvements to traditional makeup with the addition of new, brighter, longer lasting vivid colors. Lipstick has been brought into the future with L.I.P. Cream, lavishly succulent colors in a smooth creamy application that offers full long lasting coverage with a built in hydrating cream to keep your lips smooth and supple. L.I.P. Cream is currently available in three skin tone palettes each containing twenty four designer colors. To enhance the edges of L.I.P. Cream lip applications, the Extreme Beauty Makeup Collection offers The Celebré Lip Liner Pencil, a long lasting creamy makeup in a pencil that enables you to define your lips without bleeding color or feathering. The Celebré Lip Liner Pencil can currently be purchased in a choice of six luxurious colors.

Mehron is taking Makeup from a beauty enhancing product to an Extreme Beauty Product, which means being on the cutting edge of Makeup and its application. Mehron has developed an exciting new Makeup in an easy to use applicator, allowing accents that you have never dreamed possible with the introduction of Paradise Makeup AQ - Detailz , a unique liquid makeup in a dynamic assortment of colors that enables an application so precise that you can drawn perfect dots and lines.

To view all the additions of the Extreme Beauty Makeup Collection by Mehron, visit the Mehron Website. Mehron is available throughout the world at Mehron Authorized Dealers.

Mehron Fashion Makeup at Rock Fashion Week

Mehron is the exclusive Makeup Sponsor of Rock Fashion Week being held at Eden Rock, A Renaissance Beach Resort & Spa in Miami Beach, FL. Exclusive photos of the event are now available for you. Rock Fashion Week is a multi media innovative presentation of the Collections of Fashion Designers on the leading edge of fashion.

Mehron Fashion Makeup, from the Mehron Extreme Beauty Makeup Collection being applied by Megan Hill, lead Fashion Week Mehron Makeup Artist, to a Model for Rock Fashion Week.

The Colorful World of Mehron, Makeup for every Occasion

Fashion Makeup selections by Mehron

The Mehron Makeup Artist Team busy at work accenting the beauty of Rock Fashion Week Models.

Rock Fashion Week Model on the Runway during the Pink Dress Collection for the benefit of the Susan G.Komen Foundation

The Finale of the Pink Dress Collection at Rock Fashion Week

Russell Simmons in the Mehron Makeup Chair at Rock Fashion Week

A presentation from the ARGYLECULTURE Fashion Collection presented by Russell Simmons

The hard working Makeup Artists of the Mehron Makeup Team at Rock Fashion Week

Autumn Eye Shadow Colors

Autumn reveals the majesty of nature as the greens of summer change into a landscape of earth tones blending and contrasting to form a tapestry of colors. Inspired by the colors of the fall season, Mehron E.Y.E Powder captures the earthly hues of Nature's Autumn Show. Part of the ever expanding Fashion Makeup Collection, E.Y.E Powder is available in colors that will complement your Autumn Fashion Colors. The rich browns of Autumn Fashion in 2009 can be accented with the beautifully succulent colors that are currently available in E.Y.E Powder Eye Shadow. The highly pigmented colors, Cinnamon, Espresso, Toffee, and Natural Wheat available in E.Y.E Powder Eye Shadow are must haves to accent the shades of browns popular in Fashion this Autumn Season.

The matte finish of this exciting new fashion makeup won't cake or crease. Developed through years of research and development in pursuit of the best performing Professional Theatrical Makeup, Mehron has developed a process to granulate the pigmented powder of eye shadow into a silky smooth blend that applies evenly and consistently. The ultra fine granular of this powdered eye shadow makeup bind together naturally to form an even bond that won't quit on you half way through the day. Mehron understands durability as well as beauty. The researchers and chemists of Mehron have generously blended pigmentation into Theatrical Makeup for over eight decades. Theatrical Makeup is the foundation upon which the Fashion Makeup Collection is built. This richly pigmented Beauty Makeup, Fashion Makeup and Extreme Beauty Makeup is ready to accent your Fashion Look.

Burnt Sienna, Purple Heart, Crème Brûlée, Warm Olive and Iron are all colors that make it to the top of the hot colors this Fall Fashion Season. Adobe, Cashew, Eggplant, Fawn and Merlot are the equally hot colors of the velvety smooth E.Y.E Powder that you can add to your Fashion Eye Shadow Makeup collection from Mehron. Rounding out the color selection available in the matte fashion colors of E.Y.E Powder are Black Onyx and Snow White, essential colors for this Autumn's Fashionable Blacks, Creamy Whites and Beige tones.

This Autumn's New Fashion Colors deserve to be accented with the fresh colors of Mehron's New Fashion Makeup. E.Y.E Powder Eye Shadow joins CHEEK Powder , L.I.P Liner Pencil , New! L.I.P. Color Cream , and New! Glosstone as part of the Fashion Makeup Lineup from Mehron. To keep the sensual summer glow throughout the Autumn and into the Winter try Aura Bronzing Gel , a revolutionary 2009 introduction by Mehron, that adds a healthy looking glow to your skin. Aura Bronzing Gel is NOT a skin dye, IT IS a super-hydrating extract blend of Lemongrass, Ginseng, Chamomile, Comfrey, Cucumber , Aloe Vera gel, and Japanese Green Tea, plus a generous helping of golden-bronze shimmer. All the Fashion Beauty Makeup to accent your wardrobe can be found at a Mehron Authorized Dealer near you.

From Theater, To Film, To You

The 1927-1928 Broadway Season saw a record setting 264 Shows open, a record that still stands 82 years later. Theater goers attending Broadway Shows during the 1927-1928 Season could chose from, A Connecticut Yankee, based on Mark Twain's, A Connecticut Yankee in King Aurthur's Court, Henrik Ibsen's, An Enemy of the People, William Shakespeare's, Much Ado About Nothing, or Ziegfeld Follies of 1927 based on the writings of Eddie Cantor with the Musical Composition and Lyrics by an up and coming Irving Berlin, along with an astounding 260 other plays that opened during that Broadway Season.

Working with many of the actors and actresses appearing on the stages of New York City in 1927, Mehron Melik was perfecting the art of Theatrical Makeup. Eighty Two years later The Makeup perfected by Mehron Melik is simply known as Mehron. In 1927 it was known as Mehron's Makeup by the Performers who purchased it and applied it themselves. The abundance of shows opening around New York City, and especially in the Broadway Theater District meant that Mehron could no longer visit each and every dressing room personally. This led to the birth of the Mehron Ladies. The Mehron Ladies would pack their bags at the loft where Mehron Melik handmade his makeup each day and fan out to visit the dressing rooms of the theaters, delivering the vibrant stage makeup to the Performers, and instructing them on how to apply it.

Mehron still delivers Theatrical Makeup to the dressing rooms on Broadway, currently, the Monster Hit Musical, Shrek the Musical has Mehron on the dressing room tables. What makes Theatrical Makeup different is that it is made to an exacting standard that withstands the rigors of performing on stage, it is clear, clean, crisp and vibrant. It presents the same look if you are in the first row of the audience or the last. It is worn daily, so it must be kind to the skin of the performer, easy to apply, long lasting and easy to remove.

Mehron has taken all the lessons learned from eighty two years of Theatrical Makeup production and applied them to the production of Beauty Makeup, Fashion Makeup and Extreme Beauty Makeup. In September 2009, eighty two years after the handmade Makeup of Mehron appeared on Broadway, Mehron premiered on the Runways of Mercedes Benz New York Fashion Week in a highly acclaimed presentation of the made in the USA Beauty Makeup Collection.

Throughout the years Mehron has been there for all the firsts in the evolution of Entertainment. Mehron was already a twelve year old Makeup Company when the Wizard of Oz was released in 1939. By the advent of color Television, Mehron was in its fourth decade of producing Studio and Stage Makeup. From the late 1950's into the 1960's the Night Clubs of Miami Beach, Florida were in full swing, and Mehron was there.

On October 14, 2009 Mehron Makeup retuns to Miami Beach, Forida with their sponsorship of Rock Fashion Week. Rock Fashion Week is an innovative Fashion Presentation that combines, sight and sound into a production that highlights the Fashion Presentations of the avate gard of Fashion Designers. If you are in Miami Beach or can get there, Rock Fashion Week runs through October 17, 2009. If you can't be there, Mehron will be, the Mehron Blog will present exclusive photos from Rock Fashion Week over the coming weeks. For now you can have your own daily Fashion Show with Mehron Beauty Makeup, available through an Authorized Mehron Dealer near you. Spa owners and Makeup Artists can get in on the this exciting new Fashion Makeup Collection by Mehron, when you apply to be a Mehron Authorized Dealer.

Mehron and Rock Fashion Week

Just a month after making the Runway Debut at Mercedes Benz Fashion Week, Mehron will once again take to the Runways of Rock Fashion Week in Miami Beach, Florida. Being held from October 14-17, 2009 at the Eden Roc, A Renaissance Beach Resort & Spa, Mehron will be the exclusive Makeup Sponsor. Presented by ROCK, Rock Fashion Week is billed as, "The event showcases an intelligent, innovative platform for progressive, established, and emerging designers to show their collections to media, celebrities, international buyers and select style makers while sponsors, advertisers and media entertain to the world."

As an always progressing Makeup Innovator, Mehron is proud to be the Makeup Sponsor of this innovative Fashion Presentation. Being held at the exclusive Eden Roc, A Renaissance Beach Resort & Spa, located at 4525 Collins Avenue Miami Beach, Florida 33140 USA Phone: 1-305-531-0000, this Fashion event will be the sophomore excursion of Mehron Beauty Makeup into the World of Fashion. Partnering with Athens Fashion Designer Vassilios Kostetsos at Mercedes Benz Fashion Week, in New York City during September 2009, Mehron demonstrated to the Fashion World that Mehron Beauty Makeup will be taking its place on the Fashion Runways for years to come.

As Mehron presents their vision of Fashion Beauty Makeup to the Designers and Buyers represented at these Fashion Events, innovations in color, texture and durability constantly being made in laboratories of Mehron. Entering the 83rd year of producing quality makeup in the USA for the Entertainment Industry, Mehron has taken the knowledge gained and applied it to Extreme Beauty Makeup for life's everyday stars. To browse the amazing Mehron makeup Collections visit the Mehron Web Site, to purchase visit an Authorized Mehron Dealer near you. Beauty Salons, Spas and Private Makeup Artists may apply to become a Mehron Authorized Dealer.