E.Y.E.Lashes

False eye lashes have been popular throughout the years. During the glamor of Hollywood long false eyes were in vogue. Las Vegas Show performers began using False eye lashes in the 1950's and continue to use them today. When Miami, Florida and Havana,Cuba were the center of the Night Club era in the late 1950's through the Castro revolution, Night Club Performers in both countries made False eye lashes a part of their nightly makeup routine. In Makeup Looks as in Fashion Looks retro makes a come back every few decades with some fine tuning ad additions. Such is the case with False Eye Lashes.

The False Eye Lash is back and just as in the previous decades there are many choices of false eyelashes becoming available on the market today. There are one time use, throw away false eye lashes, and false eyelashes made from synthetics that may or may nor appear natural. many manufacturers of false eye lashes come and go with the trends, few stick around decade after decade. Mehron Makeup has been around through the Glamor Days of Hollywood, through opening night in Las Vegas, thousands of of night club performances right through the turn of 2010 and beyond.

The current President of Mehron Melik, son of the Founder Mehron Melik, remembers delivering false eye lashes to the dressing rooms of the night clubs as a boy in Miami. Now in 2010 Mehron Makeup is once again featuring an innovation eye lash extension that is reusable in the form of the recently introduced E.Y.E Lashes. This new introduction of a Makeup Accessory Past has been innovated with modern features to accommodate today's makeup looks. E.Y.E Lashes by Mehron can be trimmed to the exact length you want without sacrificing their natural look and feel. For today's more glamorous eye makeup looks, the natural looking length and fullness of of E.Y.E Lashes are the perfect Makeup Accessory to complete the dynamic eye look you want to achieve. Mehron E.Y.E. Lashes can be accented with Mehron Professional Mascara just like real lashes and they can be used multiple times when properly put away in their seal-able plastic case. They say everything old is new again, Mehron E.Y.E. Lashes may have a touch of the old but they are the newest in eye accenting makeup accessories.

Dress Up your Eyes with Fashion Makeup

Dressing your eyes with Fashion Makeup opens a world of possibilities to the Look that you want to portray when you apply the Fashion Makeup that has its roots in Theatrical Makeup. Mehron, leaders in Theatrical Makeup since 1927, has dressed the eyes of Hollywood and Broadway Stars for decades. In 1940's Hollywood the close up of an actresses eyes was used often to show the emotions of the character. These Eye Close Ups called for Eye Makeup that would heighten the feeling in the audience that the Director was trying to achieve. In the era of the Black and White Film, the Eye Makeup had to be able to promote the feeling of the character without the benefit of color. In the 1940's false eye lashes was a Mehron product used by Actresses, Showgirls, Night Club Singers and Broadway Performers, in 2009 Mehron reintroduced New! E.Y.E. Lashes to meet the demands of today's Fashion Eye Makeup Look.

E.Y.E. Lashes may be a throwback to the glamor days of Hollywood but not the modern natural feeling that today's eye lash extensions have going for them. The soft natural feeling of E.Y.E. Lashes is obvious in the soft natural look of the lash that can be trimmed and is reusable. Another favorite Eye Makeup of the Black and White Movie Camera was Mascara, an Eye Makeup that Mehron produces in the truest of black and the richest of dark brown. For over a half a century Mehron Mascara has been highlighting Eye Lashes not only in the Studio and on the Stage but everywhere that beautiful eyes can be found.

These two basics of Eye Fashion Makeup, E.Y.E. Lashes and Mascara are still important aspects of today's Fashion Eye Makeup Look. The difference in 2009 is that Mehron has taken Fashion Eye Makeup into the future with the introduction of E.Y.E. Cream, a silky smooth highly pigmented Fashion Makeup for the eyes that can be used in a variety of eye makeup applications. Currently featuring thirteen colors E.Y.E. Cream Fashion Eye Makeup is ready to work for you with true color that will last long days and long nights. Creamy and smooth, E.Y.E Cream Fashion Eye Makeup features a rich texture with a creamy texture that doesn't wear out half way through your day or night. With the natural moisture incorporated into E.Y.E , your Fashion Eye Makeup will never look dull of lifeless. Dress your eyes with the Fashion Makeup colors of E.Y.E. Cream to create the Look you want.

E.Y.E. Cream Makeup used alone can create the perfect eye makeup look for work or play, used in conjunction with Mehron Eye Fashion Makeup Accents, you can take your Fashion Makeup Look to the next level. A favorite way for Professional Makeup Artists to create dazzling eye makeup effects is to use E.Y.E Cream as a base eye shadow then to accent it with Celebré Precious Gem Powders, a finely graduated powder that is so soft and creamy feeling you won't believe it is a powder makeup accent. Celebré Precious Gem Powders are luminescent, radiant, sexy, glowing powders that will add a jewel like luster to your Fashion Eye Makeup. Celebré Precious Gem Powders are currently produced in all twelve Birthstone Colors along with Aquamarine.

Taking Eye Makeup one step further is always easy with Mehron Fashion Makeup Products along with all the Mehron Makeup Collections. To accent eyes with perfect dots,lines or drawings, Detailz, a liquid makeup from the Paradise Makeup AQ Collection can be used with its built in ultra fine brush applicator. Throughout the Mehron Makeup Collections you will find Makeup Products that can be used to enhance your Fashion Eye Makeup Look. Mehron Makeup is represented by retailers throughout the world. To find an Authorized Mehron Retailer visit the Mehron Web Site and use the Store Locator link.

E.Y.E. Lashes NEW from Mehron

False Eye Lashes were popularized by the iconic film stars of Hollywood's heyday. Stars would wear false eyelashes to stand out and give them a magical look on the big screen. False eye lashes have been in and out of favor since the beginning of the last Century, making a comeback in the 1960's after falling out of favor in the early 1950's. Nightclub performers continued to wear false eye lashes throughout the 1940's, 1950's and 1960's and have worn them continuously in Las Vegas Shows. False Eye Lashes were used to drawn attention to the eyes and create depth.

Mehron was the leading manufacturer of False Eye Lashes for the Miami and Cuban Night Club performers of the late 1950's and early 1960's and have made them for theatrical productions and movie studios for decades. In fact the current President of Mehron, Martin Melik, son of the founder Mehron Melik as a child was often dispatched by his father to hand deliver False Eye Lashes to the night club dressing rooms in Miami in the 1960's. Mehron Melik began Mehron Makeup in 1927 hand making makeup and personally delivering it to the theatres throughout New York City, and he continued to personally service his clients over 40 years later.

As Mehron enters its 82nd year of developing, formulating, innovating and manufacturing quality professional makeup and beauty makeup they are introducing the exclusive Mehron Eye Lashes to the public, E.Y.E. Lashes . To intensify your eye lashes and create an Exteme Beauty Makeup Look, Mehron has packed E.Y.E. Lashes in five different choices. In re-creating a Makeup accessory from the past, Mehron has brought the false eye lash into the modern world of beauty makeup with these reusable E.Y.E. Lashes . To enhance the beauty of your eyes, select the E.Y.E. Lashes that are right for you, these quality lashes can even be trimmed. To adhere properly Mehron recommends AdGem Adhesive another Mehron exclusive formulation developed through 80 years of experience producing theatrical makeup