Mehron Wins 2011 Essence Beauty Award

The 2011 Essence Beauty Awards for Hair and Skin have been announced. Touch-Up™ Matte Finishing Anti-Shine Gel Treatment , by Mehron was chosen in the Special Forces Category of Makeup for "Best Shine Zapper". Essence Magazine was founded in 1968 and began publishing in 1970 as a monthly Magazine that focuses on Fashion, Lifestyle and Beauty for African-American Women. Beginning with a circulation of 50,000 copies a month, Essence Magazine went on to exceed 1 million copies a month and was bough by Time, Inc. in 2008.

The Beauty Editors scour the world for the best in Fashion Makeup, and Hair Products for their Annual Essence Beauty Awards. Proud to be selected for a 2011 Essence Beauty Award for Touch-Up™ Matte Finishing Anti-Shine Gel Treatment, Mehron looks forward to the Editors and Readers of Essence experiencing the full line of Fashion and Beauty Makeup by Mehron, especially Celebré Pro HD Foundation Make-Up, the Foundation Makeup with a hue for every skin tone on earth. Along with Celebré Pro HD Foundation Make-Up, Mehron believes that Aura Bronzing Gel, and Velvet Finish Primer Serum can be contenders in the future for Essence Beauty Awards.

Combined with Foundation for any skin tone, Aura Bronzing Gel, can add a glow to any makeup look, while Velvet Finish Primer Serum treats skin to a daily spa treatment, nourishing it with Vitamins and Aloe Vera for a smooth, firm complex before Makeup Applications.

Mehron is extremely proud to display The 2011 Essence Beauty Award that it received for Touch-Up™ Matte Finishing Anti-Shine Gel Treatment, as "The Best Shine Zapper" as selected by the Editors of Essence Magazine, and will display the award with pride throughout the year as it looks forward to achieving more awards in the coming years as it expands its Beauty Makeup and Fashion Makeup Collections. Mehron Makeup was founded in 1927 in New York City, serving the Professional Performance Communities, throughout the last eight decades using the experience from creating Makeup for the Stars has added selections of Face and Body Painting Makeup and Fashion and beauty Makeup. Each year Mehron continues to research and develop new and exciting makeup in fashion and beauty color selections for everyone.

Touch-Up™ Matte Finishing Anti-Shine Gel Treatment

Touch-Up™ Matte Finishing Anti-Shine Gel Treatment is the product used by Professional Makeup Artists during commercial breaks to take the shine off of performers who are under the hot lights of the television studio. Behind the stages of Theatrical Performances, Ballets, and Operas, Makeup Artists are armed with Touch-Up™ Matte Finishing Anti-Shine Gel Treatment to touch up in between scenes. Out on a date, at a party or throughout the day, you can have the same treatment you would get if you could have a Personal Professional Makeup Artist with you at all times. This anti-shine gel is a Makeup Artist's secret weapon that should be in your make-up arsenal.

Touch-Up™ Matte Finishing Anti-Shine Gel Treatment comes in Dark Tint, Medium Tint and Light Tint for every complexion tone. A little dab of Touch-Up™ Matte Finishing Anti-Shine Gel Treatment is all you need to instantly remove makeup shine. Touch-Up™ Matte Finishing Anti-Shine Gel Treatment was researched formulated and developed by Mehron Researchers and Chemists to work with all makeup. Of course if you used the Foundation of the Future introduced by Mehron in 2010, Celebré Pro HD Make-Up , you wouldn't need a dab of Touch-Up™ Matte Finishing Anti-Shine Gel Treatment. Celebré Pro HD Make-Up , contains the natural ingredients that your skin relishes, Pomegranate, Vitamin E and Aloe Vera, combined with the expert pigmentation of Mehron Makeup, Makeup Innovators since 1927.

If your days or nights are as intense as the hot lights of television studios or the footlights of the stage, Touch-Up™ Matte Finishing Anti-Shine Gel Treatment belongs with you in its easy to carry lightweight tube, ready when you need it. For Wedding Day Photos and Senior Portraits, Touch-Up™ Matte Finishing Anti-Shine Gel Treatment is an item that you definitely want to have in your bag. Touch-Up™ Matte Finishing Anti-Shine Gel Treatment and Celebré Pro HD Foundation Make-Up are available through Authorized Mehron Retailers ready to serve you throughout the world filling your make-up kit with the Makeup of Professionals.

Remove Shine Instantly

Only a certain generation will remember when the Public Ladies Room was called "The Powder Room". It achieved that moniker because women would excuse themselves by saying, "I have to go powder my nose". Although it was usually an excuse to talk to each other away from the male company, it was also a necessity because as the night wore on, their make up would need a touch up to keep a matte look and take away the shine. This was the age of "compacts", a small container containing a powder and small applicator that had a mirror. It was quite common for every woman to carry a compact all the time and when out for the night to open it and reapply the foundation powder five or six times throughout the course of an evening.

Makeup has come a long way since the days of "The Powder Room". Mehron, Leaders in Theatrical Makeup since 1927, had to constantly be innovative in their Makeup because they catered to the Performance Community. As the years went by Mehron took the secrets they learned in Makeup Innovation and applied it to Makeup for everyone. The old compact has been modernized with Mehron's expertise in Theatrical Makeup. Mehron now offers everyone the same anti-shine matte finish in an easy to use tube that performers have been using for decades.

Touch-Up™ Matte Finishing Anti-Shine Gel Treatment developed exclusively by Mehron is the one dab anti-shine gel. Touch-Up™ is available in three shades to accommodate any skin tone and is conveniently packaged in a easy to carry light weight tube. One little dab is all you need to remove the shine and create a classic matte finish that will last for hours. On camera performers use this exclusive gel treatment formulation to keep their faces from shining in the lights. Touch-Up™ Matte Finishing Anti-Shine Gel Treatment is priced for every day use and lasts for months of applications because like the old saying goes, "A little dab will do ya". Instead of reapplying makeup in the middle of an event or date just use a small dab of Touch-Up™ Matte Finishing Anti-Shine Gel Treatment to keep the shine away.