A New Foundation for New York Fashion Week

Last Year Lead Mehron Makeup Artist Raedawn Johnson used a sneak preview of Celebré PRO-HD Makeup Foundation for the 2010 Spring Mercedes Benz Fashion Week in New York City to complete the look the Fashion Designs of Athens Fashion Designer Vassilios Kostetsos, and Toni Francesc from Barcelona. The Fall 2010 Mercedes-Benz New York Fashion Week is scheduled for September 9-16, 2010 at Lincoln Center. Since the 2010 New York Fashion Week Mehron introduced the full line of the newest in foundation Makeup in shades for every skin tone. At the May 2010 Makeup Show New York, with Raedawn Johnson demonstrating the complete line of Celebré PRO-HD Makeup Foundation was introduced to the world.

This year the Team of Mehron Makeup Artists who will be ready to compliment the Fashion Designs being presented on the Runways of the 2010 Fall Mercedes-Benz Fashion Week will have the complete line of Celebré PRO-HD Makeup Foundation at their disposal. Throughout the last two years Mehron has been expanding their line of Beauty Makeup, Fashion Makeup and Extreme Beauty Makeup with a variety of new products and colors for today's Fashion Looks. The Mehron Makeup Artist Team will be ready for 2010 Fall Mercedes-Benz Fall Fashion Week with a full compliment of the newest in Beauty Makeup from Mehron.

The Models of New York Fashion Week will be treated to a Foundation Makeup that is made from the best skin caring ingredients on earth, leaving their skin moisturized and refreshed while presenting a even natural tone. Celebré PRO-HD Makeup Foundation along with all the Mehron Beauty Makeup Products are formulated with natural ingredients that focus on enhancing the moisture and protectorates of the skin. All Mehron Makeup including the ever expanding Beauty Makeup Collection is made in the USA, free from animal testing, and highly pigmented for even consistent color, shading and hues. Celebré PRO-HD Makeup Foundation is the Foundation Makeup with a Foundation in Theatrical Makeup. Mehron has been a leading producer of Theatrical Makeup since 1927, makeup that is expected to be perfect and consistent every time. With a reputation throughout the Theatrical Makeup as a Makeup that offers true, vibrant, consistent, long lasting, durable colors in a product line that is safe and gentle, Mehron is the new choice in Fashion Makeup.

Mehron Makeup Adds to Legacy

On the final night of the first North American Body Painting Championship (NABPC), February 14, 2010, held in Las Vegas,NV, USA, Mehron Makeup Artists were busy behind the scenes at the Mercedes-Benz Fashion Week show of Greek Fashion Designer, Vassilios Kostetsos. From February 12-14, 2010 Mehron Body Painting Makeup was used by Body Painting Makeup Artists in pursuit of the first NABPC title in the categories of Brush and Sponge and AirBrush Body Painting. Mehron Face and Body Painting Makeup got a workout at NABPC while across the country in New York City, Mehron Extreme Beauty Makeup was in the spotlight at the first of two Fashion Week Shows in which it starred.

Both Mercedes-Benz Fashion Week Shows in which Mehron Makeup partnered with an international Fashion Designer, has a Team of Mehron Makeup Artists led by Freelance Beauty Makeup Artist Raedawn Johnson. In conjunction with the theme of each show the Mehron Makeup Artist Team worked hand in hand with the Fashion Designers to accomplish and complete the look that they were seeking for their Fashion Week Presentation. In a show entitled, "Eros Anikate Machan", Athens Fashion Designer Vassilios Kostetsos presented a Fall 2010 collection that highlighted bright, vibrant colors. The Mehron Makeup Artist Team used the Mehron Extreme Beauty Makeup Collection to complete the the colorful look that Mr. Kostetsos was seeking. Translated from the ancient Greek as "Love, invincible in battle", the Mehron Makeup Team used Metallic Silver Powder blended with Mehron Mixing Liquid ala Body Painting Artists to create faux "Greek Helmets" on the male models representing the battle theme.

The second night of Mercedes-Benz Fashion Week for the Mehron Makeup Team was on February 16, 2010 working with Barcelona Fashion Designer Toni Francesc on his show named, "Artificial Life". Taking a distinctly different approach to the colors of Fall 2010, Mr. Francesc opted for darker mineral colors which Mehron Makeup Artists complemented with an undefined smoky eye look, gold lip coloring created with Gold Metallic Powder blended with Mehron Mixing Liquid, and a dusting of Metallic Powder over a light cream foundation application.

As Mehron Makeup enters its 83rd year of Professional Makeup Formulation, the legacy continues to grow. From the infancy of the Broadway Theater District in New York City in the 1920's to the height of Fashion at New York Fashion Week in 2010, Mehron Makeup has been a constant. Mehron Makeup has been a leader in Professional Theatrical Makeup, a standard for Clown Makeup, a contributor to the growth of Face Painting and Body Painting Makeup, and an innovator in Extreme Beauty Makeup. Wherever Makeup is needed, Mehron is there.

Mehron Makeup Artist concentrates on the Detailz, liquid detailing makeup.

Creating the Look for the Kostetsos Fashion Show with Mehron Makeup

A brilliant red Kostetsos design, highlighted with Mehron Makeup. Photo by Richard Esposito.

In a photo by Alberto Vincenzo Ruotolo, a Vassilios Kostetsos creation is captured with complimenting Mehron Beauty Makeup.

The Finale of the Kostetsos Show with Mehron Makeup.

The preceding Photographers are the copyrighted work of Photographers, Alberto Vincenzo Ruotolo and Richard Esposito and may not be copied, reproduced or distributed without permission from the respective Photographer.

Mehron Fashion Makeup at NYC Fashion Week

The premier of Mehron Fashion Makeup was September 2009 on the Runways of Mercedes Benz New York Fashion Week. Premiering with the Fashion Collection of Vassilios Kostetsos, Mehron assembled a team of Beauty Makeup Artists led by Raedawn Johnson to apply Mehron Beauty Makeup to the Fashion Models of Mr. Kostetsos. Picking up his Athens roots, Ms. Johnson decided on Aura Bronzing Gel to add the bronze tone of the stereotypical ideal of a Greek God and Goddess. Combining Aura Bronzing Gel with Mehron Foundation Makeup, Raedawn accomplished her intentions with a skin tone that was perfect for the presentation of the Kostetsos Collection. In conjunction with the assembled team of Makeup Artists, which included Brandalyn Fulton, a rising star in the discipline of Beauty Makeup Artist, Raedawn Johnson perfectly complimented the Fashion Look of the Vassilios Kostetsos Fashion Designs, proving that her Fashion Makeup application was the choice for the models.

Mercedes-Benz New York Fashion Week, produced by IMG, returns on February 11-18, 2010. Retuning to Fashion Week for an encore performance will be the Mehron Makeup Team under the tutelage of Raedawn Johnson. Mehron Makeup will again join forces with Athens Fashion Designer, Vassilios Kostetsos as a sponsor of his Fashion Collection Presentation and as the Makeup Team for his models. Ms. Johnson will be counting on the talents of the entire Mehron Makeup Artist Team to once again produce a Fashion Makeup Look that will compliment and highlight the clothing designs of Mr. Kostetsos. The Mehron Makeup Team will be choosing their colors and products from throughout the entire Mehron Makeup Line to apply a Beauty Makeup Look that won't wilt under the lights of Mercedes Benz New York Fashion Week.

To add to the challenge of producing a Fashion Makeup Look for a Fashion Designer's presentation of his Collection to the Fashion World, Mehron will also be the sponsor of Toni Francesc. By taking on the challenge of two distinctly different looks by two artistically different Fashion Designers, the Mehron Makeup Artist Team will be able to highlight the diversity and the possibilities of Mehron Makeup. Mr. Kostetsos and Mr.Francesc will present to the Fashion Industry different visions, yet Mehron Makeup will compliment each perfectly, exhibiting the diversity of the Mehron Makeup Collection. A Collection of Beauty Makeup that is ready to highlight, accent and compliment any Fashion.

Makeup Blogs Blog About Mehron Beauty Makeup

On September 13, 2009 the debut of Mehron Beauty Makeup in conjunction with the premier of the Fashion Collection by Athens Fashion Designer Vassilios Kostetsos at the Mercedes Benz Fashion Week in New York City was a hughe event for the Makeup Company who has starred on the Stages of Broadway for over eight decades. Feeling right at home in New York City, the city where it all began in 1927, Mehron supplied the makeup and Makeup Artists to compliment the look that Fashion Designer Vassilios Kostetsos was proud to present to the world of fashion. Under the direction of Raedawn Johnson the Mehron Makeup Artists applied a bronze look to the models to replicate the classic look of Greek goddesses and gods to compliment the look presented by the Greek Designer.

Fashion and Makeup Blogs were well represented at the event and postings are still continuing. BeautySweetSpot commented in a posting entitled, Backstage: Vassilios Kostetsos , " Mehron, a makeup line that normally dominates Broadway, created the look using the inspiration of the bronzed goddess. Raedawn Johnson lead the Mehron team in making up 20 models, using brown and gold eye shadows, bronzer, a pop of pink on the cheek and clear glossy lip." While Krasey Beauty in a Blog, titled: Backstage at Vassilios Kostetsos with Mehron, said, "With such an impressive line, the makeup of course had to match. Team Mehron stepped up to the plate, to transform models into modern day bronzed Greek Gods and Goddesses. Led by head Mehron artist Raedawn J, the makeup team took models to Greece with intense bronze eyes and dewy, bronzed skin."

The Makeup Snob commented, "With such an impressive line, the makeup of course had to match. Team Mehron stepped up to the plate, to transform models into modern day bronzed Greek Gods and Goddesses. Led by head Mehron artist Raedawn J, the makeup team took models to Greece with intense bronze eyes and dewy, bronzed skin."

On The Quest for "it" in a Blog Post Titled, "Backstage @ Vasillios Kostetsos: Mehron Cosmetics Debut", writer Peggie Walker saw the Mehron Debut this way, "Backstage was calm, cool, and collected at The Salon (tent) in Bryant Park on the fourth evening of Mercedes-Benz Fashion Week, New York. It was the first time Greek designer and legend Vassilios Kostetsos, and makeup sponsor Mehron Cosmetics introduced their collections at Mercedes-Benz New York Fashion Week. Mehron's makeup team headed by makeup artist, Raedawn Johnson brought on Vassilios' vision, inspired by his Greek culture, with models walking down the runway looking like Greek gods and goddesses. Raedawn said "we used a lot of Mehron's Aura Bronzing Gel, as well as the Gold E.Y.E Cream. We made the eyes dramatic with brown shadow and dark brown mascara, but skipped the eyeliner and false lashes to keep the look natural and fresh--keeping with Vassilios' wishes."

To go along with all the Blog coverage of the Mehron Beauty Makeup Debut, Photographer Alberto Vincenzo Ruotolo shot some behind the scenes photos of the Mehron Makeup Artists in Action.

The Beauty of Makeup by Mehron

This past weekend Mehron stretched across the oceans to present the Mehron Product line around the world, attending, sponsoring and premiering Makeup at the Mercedes Benz Fashion Week in New York City and on the same weekend presenting their first full scale exhibition at the 2009 International Makeup Artist and Trade Show (IMATS) in Sydney, Australia. Mehron was able to bridge the oceans between these two uniquely different events because of the versatility of the Makeup that Mehron, develops, formulates and produces with selected, safe ingredients in the USA free from animal testing.

The History of Mehron is storied, from humble beginnings in the hands of one man to an Internationally recognized Makeup Producer. Mehron has grown from one man delivering his handmade Makeup along the windy streets of New York City in 1927 to the presentation of the newest line of Beauty Makeup on a glamorous Fashion Runway during New York Fashion Week. Mehron has matured from a local Theatrical Makeup Company into a Company whose products are sought by the Producers of Broadway Plays and the Makeup Artists of Hollywood and Bollywood, from a Company that developed a safe alternative makeup for children face painting parties to the renowned leader in the innovation and development of safe, naturally based Face Painting Makeup and Body Painting Makeup.

The Authorized Mehron Dealers throughout the world are a major part of the distribution success of Mehron's ability to deliver their quality Makeup around the world to a varied audience at an affordable price. The successful partnership of Mehron Makeup and Athens Fashion Designer Vassilios Kostetsos on the September 13, 2009 presentation of Mr. Kostetsos' latest Designer Collection starts a new chapter in the History of Mehron. Praised by the Models who wore it and the critics who saw it, Mehron Beauty Makeup will take its place among the other Mehron Makeup Collections as the premier Makeup in its field.

Mehron Beauty Makeup breaks the stigma that Mehron Makeup is only for the Professional Performance Artist. Mehron Beauty Makeup will begin to take its place in the Makeup Bags of everyone. No longer relegated to the Professional Makeup Kit of the Professional Makeup Artist, affordable Mehron Beauty Makeup is ready to take its rightful place on the counter of every Spa and Salon across the world.

Spa Owners, Salon Owners and Independent Makeup Artists the time is now for you to offer your clients the Fashion Forward Beauty Makeup that is ready for any occasion and fashion style. From Velvet Finish Primer Serum, a skin care product that is the result of intensive research by the Mehron development team, who were able to develop a stable form of Vitamin C for powerful skin anti-oxidant protection, to the 2009 introduction of Aura Bronzing Gel , made with an extract blend of Lemongrass, Ginseng, Chamomile, Comfrey, Cucumber, Aloe Vera gel, and Japanese Green Tea, plus a generous helping of golden-bronze shimmer, the Mehron Beauty Makeup Collection is an innovator of safe, healthy, skin protective Makeup Products that carry through to the selected ingredients of all of the Mehron Beauty Collection. The vibrantly sensual colors of L.I.P. Color Cream are really protecting and moisturizing your lips while enhancing and highlighting and accenting your Beauty Look.

Although Mehron Makeup is a professional, quality makeup, it is a product that is affordable to your clients and will save them money over other Nationally Advertised Brands that are made with a hodgepodge of chemical ingredients that can't even be pronounced. Salon Owners, Spa Owners, Makeup Artists and Makeup Specialists now is the time to apply to become an Authorized Mehron Dealer to represent the ever expanding collection of Mehron Beauty Makeup to your clients, offering them the Professional Alternative at an affordable price. In the past you have thought of Mehron as the Professional Theatrical Makeup Company, September 13, 2009 on the Runway of New York Fashion week was the living proof that the Professional Beauty Makeup developed, formulated, and produced by Mehron is no longer the exclusive makeup to the stars, it is ready for everyday use by everyone, now. Act now to become an Authorized Mehron Dealer representing the future of Beauty Makeup before your competition reads this.

Download an Application Form to be an Authorized Mehron Beauty Makeup Dealer. If you have any questions concerning your application to become a Mehron Authorized Beauty Makeup Dealer, please call 800-332-9955 if you have any questions regarding completing this form. The Mehron Team looks forward to hearing from you soon!

Mehron Rocks the Runway

On September 13, 2009 Mehron, Leaders in Theatrical Makeup since 1927, proved to the fashion industry that Mehron is also the innovator of Fashion Beauty Makeup at the New York Mercedes-Benz Fashion Week. Teaming up with Greek designer Vassilios Kostetsos, Mehron supplied a team of six Makeup Artists under the direction of Makeup Artist Raedawn Johnson, who represented Mehron's vision of beauty makeup for this premiere event. Raedawn expressed her vision of the presentation, “We used a lot of Aura Bronzing Gel as well as Mehron’s Gold E.Y.E Cream to achieve the golden faces. We made the eyes dramatic with some brown shadow and dark brown mascara, however upon Vassilios’ request, we skipped the eyeliner and false lashes to keep that natural and fresh look.”

The Mehron line of Makeup, world renowned as Theatrical Makeup, applies the knowledge gained from formulating Makeup for Studio and Stage in developing their newest line of Fashion Beauty Makeup with highly pigmented, long lasting, consistent, dynamically inviting colors. This extraordinary opportunity for Mehron to partner with Athens Fashion Designer Vassilios Kostetsos in his maiden New York presentation was greeted enthusiastically by Mehron Marketing Director Stephanie Ferreira, “This was such an exciting opportunity for us. “While Mehron has been well-known in the theatrical and body paint industry for years, we have an amazing beauty line that we want the public to know about. The runway at New York Fashion Week was the perfect opportunity to do so.”

For Mr. Kostetsos this was the New York City Premiere of his fashion designs, for Mehron it was a re-introduction to New York of the quality Makeup produced by Mehron in the USA, which began in 1927 when the founder of Mehron, Mehron Melik, handmade and delivered his quality Theatrical Makeup to the Performance Community of New York City. Completing the circle which has taken the Mehron brand around the world, Mehron returned to its roots, New York City, for the world runway premiere of their Fashion Beauty Makeup. In the World of Makeup, only Mehron has achieved a recognition as the quality makeup in such a wide variety of Makeup Specialties.

Beginning with the achievement of becoming THE Makeup for the Professional Performance Community of the roaring '20's. Mehron surged ahead be the THE Makeup for the clowns of the Greatest Show on Earth. As the birth of Television took hold, Mehron Makeup was available. Mehron was witness to the explosion of the Hollywood Studios, the advent of Technicolor and the Movie Epic. Mehron Makeup was a part of the Television Industry's insatiable need for Makeup as color television became the norm. Constantly formulating more products and innovations, Mehron was there to provide the Makeup and materials for Special Effects Makeup. As Face Painting and Body Painting became a living art, Mehron provided safe, quality Makeup for the practitioners of these arts and are always introducing vibrant color selections for the visionary makeup artists who pursue these arts.

In 2009, after building their Beauty Makeup Collection to include products from New! Velvet Finish Primer , and Aura Bronzing Gel to CHEEK Powder and E.Y.E Powder , Mehron knew that the Fashion Industry was ready for the best, and the only place to present the best to the New York Fashion Industry was at The Mercedes Benz Fashion Week. Now its your turn to see what Mehron makeup can do to feed your skin and enhance your look.

10,000 Miles of Makeup

The travel distance between New York, New York, USA and Sydney, New South Wales, Australia is almost 10,000 Miles. This is significant to Mehron because on September 13, 2009 Mehron will span the 10,000 Miles and the time zones, not through the magic of a satellite hookup but in person through the magic of makeup. On September 13, 2009 Mehron will be presenting their first fully stocked Exhibition at the International Makeup Artists and Trade Show (IMATS) in Sydney, Australia and on the same date at 9:00 PM in Bryant Park, Manhattan, New York, will be appearing in the Vassilios Kostetsos Fashion Presentation at the Mercedes-Benz Fashion Week.

Spanning 10,000 miles in a single day is an easy feat for the innovators of Fashion Forward Makeup and the leaders in Theatrical Makeup for over 82 years. Developing and formulating the most consistent, highly pigmented makeup from skin safe ingredients Mehron has distinguished themselves on every Continent. Available through Authorized Mehron Dealers in over 200 Countries, Mehron participates, exhibits and sponsors Makeup Events the world over. September 13, 2009 will be another Mehron First, participating and sponsoring two major makeup events on the same date 10,000 miles apart.

Makeup Artists around the World are familiar with Mehron as the Professional Performance Makeup that has starred in Major Motion Pictures since the days of Silent Films. On September 13, 2009 Makeup Artists will see why Mehron is soon to become the standart in Fashion Forward Makeup the world over. Not that Mehron has abandoned the Professional Performance Community, in fact in 2009 Mehron introduced LUX Airbrush Makeup to accommodate the future needs of the Professional Performance Community, while treating their skin to a vitamin enriched moisturizing treatment. The true, consistent safe pigmentation of Mehron continues into the Extreme Beauty Makeup Collection, soon to be on every one's dressing table.

Starting in 1927, Mehron Melik easily walked 10,000 miles in pursuit of his dream as he walked from theater to theater selling his hand made makeup to the Professional Performance Community of the roaring 20's, in 2009 Mehron will span 10,000 miles in a single day of selling makeup that is still produced in accordance with the formulations that Mehron Melik developed.

Keep Your Eyes on the Runway

Only a few days until the world's top fashion designers converge on the runways of New York City. Mercedes Benz Fashion Week begins on September 10th and runs through the 17th. The 2009 Fashion Week marks the first year that Mehron will be a major participant in New York Fashion Week. Teaming up with Greek Fashion Designer Vassilios Kostestos, Mehron will present their ever expanding line of Extreme Beauty Makeup, a public premier in 2009 of Mehron's newest entries into the field of Beauty Makeup.

Fashion Week will demonstrate that Mehron, Leaders in Theatrical Makeup since 1927, are now the innovators of fashion forward makeup to compliment any style. When Greek Fashion Designer Vassilios Kostestos' Mercedes Benz Fashion Week Models walk the runway, they will not only be showing off his latest creations, they will also be sporting the innovations that Mehron has introduced throughout 2009 in the field of Beauty Makeup.

E.Y.E Powder , New! E.Y.E. Lashes , CHEEK Powder , and L.I.P Liner Pencil are only a few of the Mehron Extreme Beauty Makeup Products that will be taking to the runways of the prestigious New York Fashion Week. The New York Fashion Week Models will also be wearing New! Velvet Finish Primer , a skin serum with the ability to heal, soothe, and hydrate the skin. The proprietary formula of New! Velvet Finish Primer Serum creates a smooth even skin texture which can be worn alone or under a Mehron foundation, such as Mehron's Celebré Professional m Make-Up. The models wearing New! Velvet Finish Primer won't be obvious, they will have skin that is being moisturized while they work, keeping them protected from the elements while maintaining the supple skin texture necessary for the hard working models of Fashion Week in New York.

Unleash Your Creativity with Mehron Beauty Makeup

You don't have to be a Professional Makeup Artist to unleash your creativity with the Extreme Beauty Makeup Products of Mehron. Mehron has been the choice of the Professional Performance Community for eighty two years, today you can make it your choice. Using over eight decades of experience developing and formulating Theatrical Makeup for all facets of the Entertainment Industry since the Roaring 20's, Mehron has become the leading innovators of Beauty Makeup. Taking Beauty Makeup to the next level was only natural for the Makeup Company that has starred in Major Motion Pictures since the days of Silent Films.

Under the leadership of the second generation of the Melik Family, Mehron continues to produce their quality products in the USA with selected ingredients and free from animal testing. The current President, Martin Melik has set a course to be the preeminent manufactures of Fashion Forward Beauty Makeup. Taking the expertise from producing durable, consistent, colorfast makeup for Broadway and Hollywood, Mehron has embarked on course of innovating the colors, texture and ingredients of every day fashion beauty makeup. Producing the latest fashion colors in a wide range of highlighting makeup for for Lips, Eyes & Cheeks, Mehron has carefully selected ingredients that protect the skin, moisturize the skin and nourish the skin, protecting you from the damages of every day environmental pollution and the effects of harsh weather and the sun.

Combing naturally based moisturising ingredients with a propriety process of instilling anti-oxidant vitamins into their Beauty Makeup, Mehron has you covered. Mehron Beauty Makeup adds fashionable colors and protective elements to their highlighting Beauty Makeup. It's time to unleash your creativity with the Extreme Beauty Makeup developed by Mehron.

As the sponsoring Makeup Company of the Mercedes Benz Fashion Week, Mehron will be visible on the runways of the New York City Fashion Week that begins on September 10, 2009 and runs through September 17, 2009. The new complimentary colors of Mehron Beauty Makeup is ready for the Fashion Colors of the future that will be introduced by designers from around the world at the Mercedes Benz Fashion Week.

Mehron has made their high quality, long lasting colorful Beauty Makeup and affordable everyday option for accenting the contours of your beauty. Enhance your eyes, lips, and cheeks with dynamic, succulent colors specially developed by the researchers of Mehron for a full and color consistent everyday makeup that withstands the rigors of work and play.

Put Away the White Shoes, Take out Aura

The waning days of the summer are here, the last official summer weekend. The Fashion rule dictates that the white shoes of summer be packed away for the season. In a few days Fashion Week in New York City will begin with designers from around the world bringing their latest creations to the runways of the Manhattan Fashion capital. Before the premiers of the latest fashions, we don't know what clothing the models will be wearing, but we do know that some of the models will be wearing Aura Bronzing Gel , the 2009 Mehron introduction.

For all over body coverage Aura Bronzing Gel is a lightweight bronzing gel that provides the aura of a day in the sun making the skin glow with a soft bronze color. The busy models of fashion week will hardly have time to visit the beach, but they will have time to apply Aura Bronzing Gel before they walk the most prestigious runways in the fashion world. White shoes may be a fashion no-no after labor day, but supple bronze skin is not.

Formulated with the natural ingredients of herbs, Aura Bronzing Gel provides an even natural looking beautiful glow all over the body just like a day in the sun, but without the damaging effects of the sun's rays. Aura Bronzing Gel is NOT a skin dye, it is a super hydrating gel made from an extract blend of Lemongrass, Ginseng, Chamomile, Comfrey, Cucumber, Aloe Vera gel, and Japanese Green Tea, plus a generous helping of golden-bronze shimmer. Fashion Week Models will be able to apply a radiant beautiful bronze look to their skin that will be moisturising and nourishing their skin as they walk the runways of the Mercedes Benz Fashion Week, sponsored by Mehron, innovators of fashion forward beauty makeup made in the USA from safely selected ingredients.

At the end of the long day, Aura Bronzing Gel washes off in a warm shower. The oil free and paraben free gel will not clog the pores of the beautiful models of Fashion Week. Aura Bronzing Gel adds a natural even glow to any skin tone, fair, medium or dark, this proprietary blend can feed and moisturize the supple skin of all the models who walk the runway of New York Fashion Week.

Mehron Makeup Spans the World

Mehron continues with their 2009 world wind product introduction by spanning the globe. On September 13, 2009 the Mehron Makeup will be spreading out around the world to exhibit the newest in Makeup Innovations at the 2009 IMATS in Sydney, Australia while at the same time, across the globe in the Fashion Capital of the World, New York, New York, Mehron is a sponsoring exhibitor at the Mercedes Benz Fashion Week.

The 2009 International Makeup Artists Trade Show (IMATS) will be the first full product line exhibition by Mehron in Australia. At the Sydney IMATS all of the 2009 Makeup innovations by Mehron will be available for in person introductions by members of the Mehron Staff. The Mehron Exhibition Booth # 39, will display all of the Mehron Makeup Collections including, Studio & Stage Makeup , Extreme Beauty Makeup, Face & Body Painting Makeup , Halloween Makeup , Special Effects Products , Clown Makeup , Makeup Kits & Educational Tools , Professional Makeup Accessories/Trade Secrets along with all of the New Products introduced during 2009.

Meanwhile, in the Fashion Capitol of the World, New York, New York, the city where Mehron Makeup was founded by Mehron Melik in 1927, Mehron Makeup returns to their roots to present their innovative Beauty Makeup on the Runways of the Mercedes Benz Fashion Week. Mehron will be presenting their collection of Fashion Forward Beauty Makeup in conjunction with world renowned Greek Fashion Designer Vassilios Kostestos.

In 1927 Mehron Melik walked the Great White Way with a sack of hand made Makeup walking from theater to theater to hand deliver his high quality makeup formulated with hand selected ingredients and pigmentation to the the stars of the Roaring 20's. The Roaring 20's was a milestone era in the world of fashion with women discarding the Victorian Look in favor an individualized style of fashion and makeup. Eighty two years later, Martin Melik armed with a product line that has grown by the hundreds and is increasing monthly will once again bring the high quality Mehron Makeup made in the USA to the Avate Garde of 2009 New York, the Fashion Industry.

Mehron has used their 82 years of experience in the field of Professional Theatrical Makeup to develop, formulate and manufacture a Fashion Beauty Makeup that is dynamically complementary to any genre in fashion. The Fashion Colors of Mehron Extreme Beauty Makeup compliments the designs of the world's most renowned Fashion Designers, while feeding and nourishing the skin of the World's Most Beautiful Models who will walk the runways at the Mercedes Benz Fashion Week in New York.

The Week of September 10th, 2009 will see Mehron spanning the globe to bring the world a presentation of Makeup for every discipline in the World of Makeup. Australia, a country with their fair share of Body Painting Makeup Artists and Face Painting Makeup Artists will be introduced to LUX Airbrush Makeup, the naturally based, vitamin enriched airbrush makeup with vibrant colors and consistent pigmentation. the Fashion Makeup Artists of New York will experience the smooth, silky application of Mehron Fashion Beauty Makeup, that contains vitamin enriched moisturizers, protecting and feeding the skin while highlighting and enhancing the natural beauty with fashion forward colors.