Most Read of the Mehron Blog - #3

Continuing with the series of the most read of the Mehron Blogs during the first year, today's re-posting of a widely read blog is relevant to the upcoming Halloween Season. During Halloween thousands wear makeup for the first time in their life, from toddlers to adults. Halloween Makeup is the first experience with Makeup for vast numbers of people. Originally posted on December 1, 2008, What is Hypoallergenic Makeup? is a Mehron Blog Post that discusses what manufacturers mean by hypoallergenic makeup, and what it means to you. This is an especially important topic for parents applying Halloween Makeup to toddlers for the first time, remember that makeup made in china has been recalled by the FDA numerous times, be careful not to buy recirculated stock that should have been part of the FDA recall of makeup made in china. ALL Mehron Makeup including Halloween Makeup is made in the USA. Here is the December 1, 2008 Mehron Blog:

What is Hypoallergenic Makeup?

We are often asked the question, "is your makeup hypoallergenic?". Although we don't label our Makeup hypoallergenic, we do believe that a large majority of people will be able to use our Makeup without an allergic reaction because we use quality ingredients and standardized formulations in the creation of our Makeup. The FDA does not have a definition or a standard for labeling Makeup as hypoallergenic because of a Supreme Court Ruling that removed the burden of proof from the manufacturers.

Any person can be allergic to an ingredient, but we strive to use only ingredients that are known to have a very low risk of an allergic reaction. Makeup Companies that label their Makeup hypoallergenic are doing so as a marketing tactic, the same amount of people can be allergic to Makeup that is labeled hypoallergenic as those that use a Makeup that is not labeled as being hypoallergenic. This leaves the consumer as the final judge of the Makeup that they buy. The Key to buying makeup that will not cause an allergic reaction is to buy a Makeup that is produced by a Company that believes that the well being of their customer is of the utmost importance.

Mehron was founded in 1927 by Mehron Melik, who began making his Makeup in a loft off of Broadway in New York City with hand selected quality ingredients and catered to the Performing Arts Community of the time, from Circus Clowns to Broadway Stars, from Silent Film Stars to Vaudeville. Mehron makeup became a trusted addition to the performance artist because they trusted Mehron to bring them a quality, long lasting durable Makeup that would not effect their skin in an adverse way. Today, under the watchful eye of Mehron Melik's Son, Martin, Mehron Makeup still produces a quality Makeup that is trusted on the skin of the world's most famous stars in the Entertainment Industry.

Although Mehron does not label their Makeup as hypoallergenic, they believe that the vast majority of people can use their Makeup developed using quality ingredients without an allergic reaction. Whether the Makeup you purchased is labelled as hypoallergenic or not, allergies are still a very personal occurrence. If you for some reason have had a bad experience with Makeup Allergens in the past, take a tip from Shelli Farber, the Education Manager of Mehron Makeup and do a self test before completing a total Makeup Application. When purchasing a Makeup that you have never used before apply a small amount in a discrete location and watch for signs of an allergic reaction after 24 hours. With the quality ingredients used by Mehron and the USA production the chances are very small that you will have an allergic reaction to any of the Mehron Makeup Products.

2009 Halloween Makeup

Continuing with the unprecedented number of new products from Mehron in 2009 will be a newly revamped collection of Halloween Makeup Character Kits. In the coming weeks Mehron will repackaged the most popular Halloween Character Makeup Kits for the 2009 Halloween Season complete with newly revised illustrated step by step instructions that are free in each and every kit. The illustrated step by step instructions on how to achieve the most realistic characters using Halloween Makeup have been written for you by Professional Character Makeup Artists.

Besides the dynamic newly redesigned packages and pictures for the 2009 Halloween Makeup Kits, Mehron is updating all Halloween Makeup Kits to reflect the current most popular looks in Halloween Characters. These Halloween Makeup Kits by Mehron are filled with the same professional makeup, makeup applicators and makeup removers that are used by Professional Makeup Artists in the Entertainment Industry.

Mehron continues to use their eight decades of experience producing Professional Performance Makeup to bring you the best Halloween Makeup at the most affordable price available. Mehron Halloween Makeup is the exact same makeup produced for the performers of stage and screen, selectively packaged to give you all the various makeup components you need to create the perfect Halloween Character using the highest quality Halloween Makeup available. All Mehron Makeup is manufactured in the USA at Mehron's facilities in New York State.

Moms as Makeup Artists

With Halloween approaching, Moms all over suddenly get the calling to be instant Makeup Artists for their children's Halloween Costume. Rushing to the store to purchase what is labeled as Halloween Makeup and then trying to make it look like the character that they are trying to create.

There is an easier way, and it includes the same Professional Theatrical Makeup that has been used by Professional Performers for over eighty years. Mehron has packaged the Halloween Makeup that Moms need in convenient Character Makeup Kits. each Halloween Character Makeup Kit includes, Halloween Makeup, Makeup Applicators, Makeup Removers, and step by step instructions written by a professional Makeup Artist and illustrated every step of the way.

So Moms, don't dread Halloween Makeup, Mehron has all your Halloween Makeup needs covered in one convenient package. The Halloween Character Makeup Kits by Mehron are made in the USA with safe ingredients to limit the chances of allergic reactions. The Halloween Makeup by Mehron is the same Makeup that is trusted by the Makeup Artists of Broadway and Hollywood to be applied to the faces of the world's most renowned actresses and actors.

Is My Halloween Makeup Hypoallergenic?

Do you wonder if your Halloween Makeup is Hypoallergenic? Well according to the FDA the term hypoallergenic is not really quantified. You see, a Federal Court struck down an FDA regulation that required cosmetic manufacturers to provide tests to back up any claims that their makeup was hypoallergenic. Without any regulation or supporting tests cosmetic manufacturers are able to label their product hypoallergenic. So where does this leave the consumer when buying makeup?

This leaves the consumer of Halloween Makeup to be their own regulator. Know what you are buying, and know that the Company you buy your Makeup from is a reputable Makeup Company. The FDA does require that the ingredients be listed on the labels. If you know that you are allergic to certain ingredients you can avoid buying Makeup that contains that substance. Don't fall for false claims of "hypoallergenic", the key is to look for a Makeup Company that believes in using quality ingredients and has a reputation for producing quality makeup.

Mehron has been producing Makeup since 1927, it is still made in the USA and they still use quality ingredients to produce a quality makeup. If you are unsure you will have an allergic reaction to a makeup, do a self test.

Shelli Farber is a makeup expert and the Education Manager at Mehron. She offered great tips for parents using makeup on their children for Halloween in A Woman’s Day Special Halloween Publication. Shelli advised parents that they should test for allergic reactions a few days before Halloween by placing a bit of the makeup that will be used behind the ear or on a forearm; the last thing a parent wants is an allergic reaction on Halloween!

Mehron does not label their Makeup as hypoallergenic because someone somewhere might be allergic to a particular substance, but for over 80 years millions upon millions of People have used Mehron Makeup. Mehron Makeup has been trusted by the Performers of Vaudeville, The Clowns of Ringley Barnum Bailey, Actors and Actresses on Broadway and by Makeup Artists throughout the Movie Industry for decades. The Mehron reputation speaks for itself, but anyone can be allergic to something, so take a tip from Shelli Farber, Education Manager at Mehron, and test for allergic reactions a few days before Halloween by placing a bit of the makeup that will be used behind the ear or on a forearm, this is great advice for everyday makeup use.

Mehron was founded by Mehron Melik in 1927, who made his makeup by hand with handpicked ingredients and sold it to the Performers in New York City in person. Over 80 Years later, Mehron, under the leadership of Martin Melik still believes the best way to sell Makeup is to make a product with quality ingredients that can be trusted by all.