What's My Line?

What's My Line? was a CBS Network Television Game Show that was on air for twenty-five years. It had many incarnations during its long Television run including adaptations in other countries. A concept of the Producers Mark Goodson and Bill Todman, What's My Line? initially began as a show called Occupation Unknown. Its original run on CBS was from February 1950 - September 1967. There were 876 episodes of What's My Line? produced for CBS and 1315 syndicated episodes for a total of 2191 shows.

Originally hosted by John Charles Daly with a panel consisting of Dorothy Kilgallen, Arlene Francis and Bennett Cerf, the panel at one time included Steve Allen, later to be the host of the Tonight Show. The concept of the game was for the panelist to guess the occupation of the guest. The guest would sign in by name and be questioned by the panelists. The panelists were only allowed to ask questions that would elicit a yes or no response by the guest. With the clues obtained by their interrogation, the panelists had to guess the occupation of the guest, in the case of mystery guests, who were well known stars the panelists had to guess the name of the guest. Because the mystery guests were often recognized, the panel was usually blindfolded for the mystery guest portion of the show. The panel won the game by guessing the occupation or name of the guest before they received ten "no" answers from the guest. In the early days of the show, the guest would win $100 for stumping the panel.

On the 52nd episode which aired on May 27, 1951 the second guest on What's My Line? was a female named Frances Melik, wife of Mehron Melik, Founder of Mehron Makeup. Because the panelists of What's My Line were all involved in the Entertainment Industry, they were all familiar with the name Mehron, the producers therefore decided to use Mrs. Melik for their guest. Even at this time Mehron Makeup had a diverse cosmetic line, the Producers wanted the panel to guess a particular product that Mehron was famous for, False Eyelashes.

Throughout recorded history there are references to and drawings of false eyelashes, however, the modern concept of false eyelashes is credited to American Film Director D.W. Griffith. While filming his 1916 epic, Intolerance, Mr. Griffith wanted his star Seena Owen to have larger than life eyes and decided that extending her eyelashes to the point of brushing her cheeks would accomplish this look. A wig maker was enlisted to weave human hair through gauze that was then glued to the eyelids of Ms. Owen. Mehron became a leading manufacturer of False Eyelashes for the Performance Community beginning in the early years of the company and perfecting the concept in the late 1940's throughout the early 1960's.

Mehron Melik was so proud of his False Eyelashes that he designed and patented a special case that protected his false eyelashes for the end user. When Frances Melik appeared on What's My Line? the Mehron False Eyelashes were used by stars and showgirls alike throughout the Entertainment Industry, most likely the two female panelists were very familiar with and users of Mehron False Eyelashes. Without the Mehron name as she signed in, the panelists of What's My Line? could not zero in on the product and Ms. Melik stumped them taking home the $100 prize.

After years of being out of favor, as fads come and go in the world of beauty and fashion, False Eyelashes are again making a comeback in the world of Beauty Makeup. Mehron Makeup has reached back to the standard of False Eyelashes created by the Founder, and reintroduced False Eyelashes under the name E.Y.E Lashes. Taking False Eyelashes to a new level while maintaining old world craftsmanship, E.Y.E. Lashes are hand made by skilled artisans and designed for a new era of Extreme Beauty Makeup. E.Y.E. Lashes are currently available in six unique looks to highlight eyes, Full, Fuller, Diamond, Diamond Feather, Sparkles and Feather. When handled correctly these new wave E.Y.E Lashes can be used up to ten times, which makes the cost of these dynamic beauty accents highly affordable for everyday wear.

If What's My Line? were still on the air today, the Producers would have a hard time deciding which of the premier cosmetic lines to have their panelists guess if Mehron were to appear. E.Y.E. Lashes are only one of hundreds of Mehron Products available today in a collection that includes Specialty Makeup for Stage and Studio, Face Painting, Body Painting, Air Brushing, Special Effects, Clown Makeup, Dancer's Makeup, and Extreme Beauty Makeup, all of which is available throughout the world at Authorized Mehron Retailers.

USA Memorial Day

Memorial Day in 2010 falls on May 31, 2010. By an Act of Congress in 1968 Memorial Day has been designated as the last Monday in May, replacing the traditional Memorial Day of May 30. The history of Memorial Day dates back to the United States Civil War. Through many transformations, Memorial Day has evolved in the USA as a Day of Commemoration for those who served in the Military to protect and defend the ideals and principals of the United States and its allies around the world.

In recent decades Memorial Day has sadly lost it meaning to many Americans and it is seen as holiday to shop, barbecue and relax away from work for an extra day. In the midst of World War II, the Founder of Mehron Makeup, Mehron Melik found his own private, special way to commemorate Memorial Day by offering his services and his Makeup to the severely disabled and disfigured Servicemen who were returning home from the devastation of an horrific war. The Militarily Hospitals at Home, although Staffed with the best Medical Personnel were overwhelmed by the amount of men who they needed to service. Volunteers from all walks of life pitched in to lend a hand at the Military Hospitals throughout the USA.

The severity of battles and the force of the weapons that the US Servicemen were facing during World War II left many horribly disfigured, the dedicated Medical Personnel put their initial efforts into saving lives, and as many men were saved, there was now a need to acclimate them back into Civilian Life despite the disabilities and disfigurements that war had wreaked on them. Even as the physical damage of war was healed by Medical Professionals, the psychological damage was immense. Many Servicemen could not bear to be seen while being treated because of their disfigurements.

Beginning in 1927 Mehron Melik was creating Theatrical Makeup by hand and practicing the art that is now called, Makeup Artist. Upon learning of the distress that many Servicemen in Military Hospitals were undergoing because of their physical deformities, Mehron and his contemporaries such as Jack Dawn of Wizard of Oz Makeup Fame, volunteered their expertise in Makeup Application to the Servicemen in Veterans Hospitals who were suffering from self esteem issues while their physical deformities were being corrected by the Military Doctors.

During the time of World War II reconstructive surgery was a long and arduous process, often times required multiple surgeries over a prolonged period of time. Makeup Artists and Manufacturers such as Mehron Melik used their Makeup Skills and Makeup to teach the Servicemen how to use Makeup to cover up deformities while they were waiting for the reconstructive process to be completed. Their level of self esteem and willingness to have visitors increased as the Servicemen applied their Makeup and were able to hide the physical scars of war. Hiding the physical scars gave the Servicemen confidence that their deformities had robbed from them. Mehron Melik, Jack Dawn and others like them turned Memorial Day into an all year round event, as they visited Servicemen on almost a weekly basis to show them how Theatrical Makeup could help them rid themselves of the physiological damage of their physical wounds.

In 2010, the United States again finds its Veteran Medical System at the brink with Military Personnel returning home from two theaters of operation with horrific deformities from brutal battles. Medical Assistance for the wounds of war has progressed immensely from World War II till now, however, the same physiological damage and self esteem issues still exist because of the physical scarring of their wounds. If Mehron Melik was still here today, he most certainly would still be paying visits to wounded Veterans bringing them the innovations of Mehron Makeup, such as Airbrush Makeup and the newest Mehron Makeup Foundation for every skin tone, to ease their transition back to a civilian life and cosmetically correct the physical scars that war has left on them.

Every Makeup Artist posses the imagination and the gift of Makeup Artistry to make a difference in the lives of Servicemen returning home and looking forward to the day when their physical scars are vanished by modern medical technology. While they wait, the talented and gifted Makeup Artists throughout the Nation can lend their expertise in the art of Makeup Transformation to change someone's outlook if even for a day, just as the innovators of the Makeup Industry have done in the past.

Makeup Artists and Veterans

During World War II wounded Veterans were returning to the United States in record numbers, many with catastrophic injuries that required multiple surgeries with extensive recuperation periods. Others were left with physical scars as well as the emotional scars associated with disfigurement. The Medical Staffs of the Veteran Hospitals were pulling triple shifts just to keep up with the incoming flow of patients that continued to arrive by the plane load from the war theaters in Europe, Africa and Japan. As the war continued Veterans Hospitals counted on Volunteers more and more to tend to the non-medical needs of the patients, of course in the United States as in the rest of the World, the civilian population responded and volunteered to help in whatever way they could with whatever skills they had to offer to ease the pain of the wounded military personnel. Volunteers responded by reading to and writing for the wounded who were unable to read or write because of their injuries, a vital necessity for the wounded to keep in touch with their families. Volunteers helped in any way they could to ease the healing process for the injured returning Veterans.

The Medical Staffs of the Veterans Hospitals were using the best medical techniques that they could to heal the wounded in their care. The physical challenges were significant enough, unfortunately they were not the only challenges in restoring the wounded to health. The returning Veterans whether injured or not were retuning home with the mental scars from the savageries that they encountered in war. The injured Veterans also had the burden of physiological and psychological scars. The Medical Staff constantly under pressure with the sheer volume of injuries did not always have the appropriate time to help the permanently scarred and physically disfigured with their transition back into society. Psychologist and Psychiatrists were at a premium in the Veterans Health System with the enormous volume of injured soldiers whose physical injuries often led to psychological trauma at the sight of their own faces that were disfigured by their wounds.

Everyone on the home front helped in any way they could. The Entertainment Industry became the morale of the troops through the USO which brought entertainment and a taste of home to military personal both home and abroad. The stars of the era used their skills as entertainers and performers to bring a semblance of sanity to a world that was engulfed in the insanity of war. All the Professions and Craftsmen that comprise the Entertainment Industry were utilized to bring entertainment to those that were serving and those that were recovering at home. The Directors, Producers, Choreographers, Musicians, Cameramen, Sound Technicians, and Set Builders all pitched in to bring the best that Hollywood and Broadway had to offer to the troops around the world.

Back home a special skill set that evolved out of the Entertainment Industry became a vital skill in helping to ease the psychically dismembered and psychologically scarred that were recuperating at the Veterans Hospitals around the world. Men like Mehron Melik, who were on the cutting edge of the Makeup Industry saw the opportunity to use their skills. Mehron packed his bag of Makeup and spent his days at Veterans Hospitals on the East Coast showing disfigured Veterans how to use cosmetics to cover the scars and disfigurements that they so detested. One of the magic skills of the Entertainment Industry, Makeup, soon took on a new life at the Veterans Hospitals around the World. The injured and disabled learned from men like Mehron how to apply Makeup to cover the physical ravages of war which in turn gave these Veterans the morale boost they needed to get out and reenter society. Mehron used his Makeup to encourage injured men who didn't want their family to see them, the courage to see them again. Those whose disfigurements would be erased by multiple plastic surgeries were taught to apply Makeup in between surgeries as a transitional tool. Mr. Melik spent years visiting Veterans Hospitals donating his time, skill and Makeup in service to the injured who served their Country.

World War II seems like an eternity to most of us alive today as the last of this Generation is being lost to time, but the lessons remain. Mehron Melik was a forefather of the Makeup Industry that now dominates the Entertainment Industry, he was there through the days of Vaudeville, Burlesque, Silent Films, Talking Films, Technicolor, Television, Color Television and Music Videos. He founded a company by hand making Makeup, and he used those hands to help those in need of his expertise. Mr. Mehron Melik is an example of the unselfish sharing of his skills.

Makeup Artists around the world who wonder what you can contribute when called upon, the answer is easy! Your skill, your artistry, your magical touch are what you can contribute, not only to those injured in war, but also to those touched by tragedy and accidents. The artistry that lies in your hands can change the day for a wounded Veteran, a child disfigured by accident or a warrior battling cancer. The gift in your hands, your ability to envision, your command of texture and color can change a person's life, turning a dreaded day into new beginning. The tools that you use every day to enhance beauty, design body art, create characters, and magically transform one look to another are the tools that are needed to change another person's life in a time of need.

Note to Veterans and Their Families: Mehron Makeup was founded in 1927 and has continuously operated since then, due to corporate moves and damaged archives, Mehron Makeup no longer has any photographic records of Mehron Melik at Veterans Hospitals. If any Veteran or Veteran's Family has any photograph of Mehron Melik working with wounded Veterans, Mehron would like to rebuild the Company Archives and ask that you would consider sharing these photographs with the world through Mehron. As the Greatest Generation leaves us behind, many families will be cleaning out buried treasures stored away by parents and grandparents. If you should come upon any correspondence or photograph referencing the work of Mehron Melik or any Makeup Artist with Veterans, please consider preserving that history by sharing it with the Mehron Archives. Many prominent Makeup Artists volunteered at Veterans Hospitals using their skills in the same way that Mr. Melik used his. We know that Jack Dawn, the Makeup Artist for the Wizard of Oz, and a fixture at the MGM Makeup Department spent countless hours at Veteran Hospitals in the San Diego area. Any documentation concerning Makeup Artists and Veterans that can be preserved, Mehron would like to preserve this historical record. You may email the Mehron Blog , or send mail or packages to: Mehron Archives, 100 Red Schoolhouse Road, Chestnut Ridge, NY 10977

Best of the Mehron Blog - Part 5

With the readership of the Mehron Blog growing rapidly month after month, new readers may miss articles while scanning the Mehron Blog Archives. The Best of the Mehron Blog Series highlights important Mehron Blog Posts from the past year. Mehron was founded in 1927 by one man with a dream, a vision and a drive. Mehron Melik founded Mehron Makeup in 1927 in New York City. 1927 was a pivotal year in the history of the Modern Era. The Mehron Blog originally posted on October 31, 2008 discussed the year 1927 in a Blog Post entitled:

The Year was 1927

When we think of the 1920's, the first thing that comes to mind is the roaring 20's, speakeasies, the jitterbug and flapper girls. With all the frolicking and fun that is portrayed as the 1920's it is easy to forget that the people of the 1920's in America defined the modern era. All segments of society blossomed in the 1920’s; it was the age of invention, innovation and mass production. It was the age of the birth of automobiles, and the birth of the urbanization of America and Canada. Within the arts it was the Age of Jazz, the Age of Expressionism and Surrealism, in Cinema it was the beginning of talking movies. It was a time of cultural, social, and economic innovation. Every facet of American life was being affected by the innovators and inventors of the 1920's. Innovation was everywhere, from the dance floor to literature, the Charleston and the Great Gatsby.

In 1927 in New York City, commercial transatlantic telephone service was inaugurated between New York and London, The Royale Theater opened at 242 W 45th, later to become the home of the CBS Radio Playhouse, The Ziegfeld Theater opened at 6th Ave and 54th St., The John Golden Theater opened, The Roxy Theater opened, The Majestic Theater opened, Lindbergh took off from New York to cross the Atlantic Ocean. The list of innovations in New York City in 1927 is amazing, the Holland Tunnel opened to automobiles and even in sports it was a time of achievement, a slugger named Babe Ruth hit 60 home runs that year.

Fashion was not to be left behind in this amazing decade, it was the decade when women did away with corsets and showed their legs in slinky dresses, and it was the decade that Makeup became an acceptable fashion accessory to the average woman. In New York City, a man living in a loft off of Broadway was breathing in these exciting changes and decided to become a part of them. Working at home in his loft Mehron Melik began formulating Makeup by hand to cater to the demands of the ever growing need for Makeup by the Performing Artists who were all around him.

Mehron Melik was an innovator of Performance Makeup, he made it by hand and personally sold it to the Performance Artists that inhabited the neighborhoods around Broadway. As he and his Makeup became better known throughout the Performance Community, the demand for his products grew. Not being able to visit all the live performance theaters that were opening in New York City on a daily basis personally, he began hiring women who would visit the Theaters and show the Performers how to apply the various Makeup products that he was producing at his loft off of Broadway. These instructive "sales women" became know throughout the theater district as the "Mehron Ladies" and performers waited anxiously for them to show up with the Makeup each night and help them apply it. Mehron's Theatrical Makeup became a mainstay of performers in theatre, vaudeville, burlesque, opera, ballet, and silent films, and the Makeup that they craved was made by Mehron.

Today Mehron Makeup is still an essential throughout the Performance Community from New York City to Hollywood, from Piccadilly Circus to Bollywood, performers throughout the world still crave the Makeup that Mehron innovated in 1927. Over Eighty Years Later Mehron is still producing quality theatrical makeup under the direction of Mehron Melik’s son, Martin, who continues to pursue the innovations begun by his Father, Mehron in 1927.

A Date to Remember

June 25th, 2009 was a day that culminated three days of announcements about the deaths of three iconic Professional Performers. June 23, 2009 the announcement of the passing of Ed McMahon was made, June 25th the passing of Farrah Fawcett was announced and the final unexpected announcement that Michael Jackson had died was also made on the same afternoon. June 25, 2009 was a sad day for the Entertainment Industry, losing three distinctly different Professional Performers who each left the earth a prolific body of work. These three days will be remembered for years to come as the deaths of these Professional Performers are commemorated. Mehron Makeup will also commemorate the deaths of Farrah Fawcett and Michael Jackson by adding the memory of each of them to the commemoration that occurs at Mehron Makeup every June 25th.

As fate would have it another foundation of the Entertainment Industry departed this earth on June 25th. On June 25th, 1977, Mehron Melik passed from this earth. Fifty years previously in 1927, Mehron Melik founded a Company literally with his own hands. In 1927 Mehron began creating Performance Makeup by hand with personally selected ingredients in a loft off Broadway in New York City. Mr. Melik's neighbors in 1927 were the Professional Performers of the Stage, Theater, Opera, Vaudeville, the Circus and the infancy of the Film Industry. Mehron saw the needs of his neighbors and used his knowledge and expertise in blending components to create a durable, affordable makeup that could be used by Performers who worked in all the various fields of public performance.

In 1927 Makeup Artist was not a recognized profession. The Performers themselves applied their makeup until Mehron Melik sent the Mehron Ladies to instruct the Performers in the proper way to apply Mehron Theatrical Makeup. Each day Mehron formulated theatrical makeup packing it carefully in the makeup bags of the Mehron Ladies and dispatched them to the dressing rooms of theaters throughout New York City. In this way Mehron Makeup was delivered fresh to Performers throughout the New York Entertainment Industry. Decades later Mehron was still hand delivering Makeup to the new hot live entertainment cities of Miami and Havana, Cuba.

Mehron Melik was a foundational block in the growth of Professional Entertainment even though he neither sang, danced or performed professionally, the Make Up that he manufactured by hand performed in all venues. Of particular interest to Mehron was Clown Makeup. Many of his neighbors performed as Professional Clowns, who in those days were the performers who applied the most makeup the most often. Mehron developed and formulated an easy to apply Clown White that was affordable, long lasting, did not fry of chap the skin, yet was easy to remove night after night. Mehron Clown White along with other Mehron Makeup became a staple at the The Greatest Show on Earth, The Ringling Brothers and Barnum Bailey Circus. Decades after Mehron Melik created the world's Whitest Clown White Makeup, Mehron Makeup Company was making special palette of Clown Makeup for the incoming Freshman attending The Ringling Brothers and Barnum Bailey Circus official Clown College located in the State of Florida in the USA.

You may not be able to hum a tune that Mehron Melik has written, or watch a film in which he starred, but throughout your life you have been witness to Mr. Melik's contribution to the World of Entertainment. Throughout your life Mehron Melik's products have been a part of your Entertainment Viewing from the Clowns that you hid under your seats from when you were a tot, to the Feature Films like Farrah Fawcett starred in and right through to the Performers in Music Videos that were made an Entertainment Standard by Michael Jackson.

In the mid 1970's the careers of Farrah Fawcett and Michael Jackson were surging towards their pinnacles just as Mehron Melik was winding down his leadership of the Company that he founded in 1927. Mr. Melik was fortunate to have a son, Martin who would take over the helm of Mehron Makeup and continue to serve the Professional Performers of the Entire Entertainment Industry while expanding the product line to include almost all aspects of Makeup, from everyday makeup to Special Effects Makeup. Unlike the legacies that Ms. Fawcett and Mr. Jackson leave behind, Mehron Melik left behind a legacy that continues to grow and expand under the guidance of a second generation of hands on leadership.

Fate has determined that June 25 shall be the day to commemorate the life, work and creations of many who have departed the earth on that date. Fate has also determined that the Memory of Three Entertainment creators shall be memorialized on June 25th.

The Celebration of Independence

As July 4th approaches in the United States of America preparations begin for the commemoration of America's Independence. Independence Day in the United States is commemorated throughout the Country with parades, festivals, ceremonies, concerts, family gatherings, barbecues and fireworks. The colors of America's Independence day are steeped in Red, White and Blue. It is a National Holiday that highlights the colors and flag that have come to symbolize the Independence of America. Red, White and Blue are the highlighted colors of every event during the commemoration of the Declaration of Independence.

Even as the 4th of July is a uniquely American Holiday, it is also a symbolic holiday for the entire world. On July 4th, 1776, a group of free thinking men proclaimed a new and independent government that would respect and protect the rights of all men. On this date a government was established for the birth of a new Nation and at the same time a new standard of Freedom and Liberty was sparked throughout the entire world. People of every Nation look to the precedent set by the fore fathers of the United States and strive to emulate the freedoms and protections granted by the founding documents of the United Sates of America.

The commemoration and celebration of the Declaration of Independence in the United States has become a kaleidoscope of all of the pursuits and endeavors that the freedoms bestowed upon Americans has produced, from Car Shows, Baseball Games, Parades, Concerts, Barbecuing, Fishing, Swimming, Boating, Face Painting, and more, the 4th of July is a day when the ordinary interests of the American Citizen becomes a commemoration of freedom.

The Clowns will march in parades alongside of Military Veterans who were called upon to defend the concept of Freedom and Liberty as established by the Declaration of Independence. Uniquely American Costumes will walk in the same line of march as neatly pressed and polished Military uniforms. Commemorations on the 4th of July reflect the endeavors that Americans have pursued with their Freedom and Liberty.

The United States Declaration of Independence assured the citizens of the Nation that they would have the Freedom to pursue any dream. In 1927, Mehron Melik reached for his American Dream and began producing quality makeup made by hand with selected ingredients in New York City, NY. The freedom and liberty bestowed upon men like Mehron Melik enabled them to have a dream and work towards its fulfillment. Over 80 years later, the dream of Mehron Melik of producing the highest quality performance makeup is still being pursued by his Son, Martin Melik, the current President of Mehron. The foundations of Mehron Makeup were established by the dreams of Mehron Melik, dreams that were made possible by the freedoms bestowed upon American Citizens. To this day, all Mehron Products are still uniquely an American Dream, developed, formulated and manufactured in the United States of America. Just as the ideal of freedom and liberty were exported throughout the world, the dreams of entrepreneurs like Mehron found their way to the markets of the world. Mehron Makeup still makes their products the old fashioned way, in the United States with safe, reliable, consistent ingredients and is distributed throughout the world in over 200 countries by Authorized Mehron Dealers.

The ideals and dreams of the American Forefathers are commemorated on the 4th of July in the United States, however, the dreams and aspirations of the dreamers that built American Industries are proliferated every day by the products that are produced in America and sent around the world to be used and enjoyed by people of every Nation. The greatness of America is not only in the idealism of its governance but also in the visions of their free thinkers who produced durable products for the world.

The Year was 1927

When we think of the 1920's, the first thing that comes to mind is the roaring 20's, speakeasies, the jitterbug and flapper girls. With all the frolicking and fun that is portrayed as the 1920's it is easy to forget that the people of the 1920's in America defined the modern era. All segments of society blossomed in the 1920’s; it was the age of invention, innovation and mass production. It was the age of the birth of automobiles, and the birth of the urbanization of America and Canada. Within the arts it was the Age of Jazz, the Age of Expressionism and Surrealism, in Cinema it was the beginning of talking movies. It was a time of cultural, social, and economic innovation. Every facet of American life was being affected by the innovators and inventors of the 1920's. Innovation was everywhere, from the dance floor to literature, the Charleston and the Great Gatsby.

In 1927 in New York City, commercial transatlantic telephone service was inaugurated between New York and London, The Royale Theater opened at 242 W 45th, later to become the home of the CBS Radio Playhouse, The Ziegfeld Theater opened at 6th Ave and 54th St., The John Golden Theater opened, The Roxy Theater opened, The Majestic Theater opened, Lindbergh took off from New York to cross the Atlantic Ocean. The list of innovations in New York City in 1927 is amazing, the Holland Tunnel opened to automobiles and even in sports it was a time of achievement, a slugger named Babe Ruth hit 60 home runs that year.

Fashion was not to be left behind in this amazing decade, it was the decade when women did away with corsets and showed their legs in slinky dresses, and it was the decade that Makeup became an acceptable fashion accessory to the average woman. In New York City, a man living in a loft off of Broadway was breathing in these exciting changes and decided to become a part of them. Working at home in his loft Mehron Melik began formulating Makeup by hand to cater to the demands of the ever growing need for Makeup by the Performing Artists who were all around him.

Mehron Melik was an innovator of Performance Makeup, he made it by hand and personally sold it to the Performance Artists that inhabited the neighborhoods around Broadway. As he and his Makeup became better known throughout the Performance Community, the demand for his products grew. Not being able to visit all the live performance theaters that were opening in New York City on a daily basis personally, he began hiring women who would visit the Theaters and show the Performers how to apply the various Makeup products that he was producing at his loft off of Broadway. These instructive "sales women" became know throughout the theater district as the "Mehron Ladies" and performers waited anxiously for them to show up with the Makeup each night and help them apply it. Mehron's Theatrical Makeup became a mainstay of performers in theatre, vaudeville, burlesque, opera, ballet, and silent films, and the Makeup that they craved was made by Mehron.

Today Mehron Makeup is still an essential throughout the Performance Community from New York City to Hollywood, from Piccadilly Circus to Bollywood, performers throughout the world still crave the Makeup that Mehron innovated in 1927. Over Eighty Years Later Mehron is still producing quality theatrical makeup under the direction of Mehron Melik’s son, Martin, who continues to pursue the innovations begun by his Father, Mehron in 1927.