Make-Up Artist Magazine

The latest Make-Up Artist Magazine to be released is the March/April 2011 Issue 89, features two covers. A Special New York Edition has been released in preparation for the International Makeup Artist Trade Show (IMATS) that will take place at 82 Mercer Street in New York City, NY on April 9-10, 2011. Make-Up Artist Magazine produces the IMATS around the world presenting six shows in four countries throughout the year.

As with every Issue of Make-Up Artist Magazine, The March/April 2011 covers all aspects of Makeup Artistry with articles covering the Oscars to New York Fashion Week along with regular features throughout the magazine. In the Product News Section of Issue 89 on page 36, Mehron Tattoo CoveRing™ is covered in a highlight titled, " Take Cover". Tattoo CoveRing™ by Mehron is a product that has been used by Theatrical Makeup Artists for years to cover skin discolorations, tattoos and blemishes on their Performance Clients. Tattoo CoveRing™ has made its way out of the Theatrical Makeup Kit and into the Beauty Makeup Kit, becoming an essential for Bridal Makeup Artists who are faced with covering unusual and poorly placed tattoos on brides on their wedding days.

With the surge in tattoo artistry, Tattoo CoveRing™ by Mehron is now in the Makeup Kits of more and more Makeup Artists who have discovered that it is a perfectly blend-able color palette that enables them to make tattoos temporarily disappear for Senior Portraits, Wedding Photos, Theatrical Performances and Video appearances.

The writer/editor of Product News in the March/April 2011 Issue of Makeup Artist Magazine describes Mehron Tattoo CoveRing™ as, " a creamy, waterproof workhorse when it comes to covering tattoos, birthmarks and other skin discolorations. Its thick consistency and high pigment load cover even the darkest inks easily. Stipple it on with a sponge and set it with powder; it wont rub or wear off."

Mehron Tattoo CoveRing TM is not just for the professional makeup artist anymore, it is available around the world through Authorized Mehron Retailers. Anyone can learn to use Mehron CoveRing TM to cover tattoos or other skin imperfections when attending formal events, special occasion, or just out for the night without the dragon tattoo peeking out. For anyone with a tattoo, Tattoo CoveRing TM is an essential for business meetings, work, and job interviews.

New Year's Eve Formal Attire with a Tattoo?

I know you are thinking of that sexy black sleeveless gown with the low cut cleavage for that spectacular Black Tie New Year's Eve Party, but you are worried about the tattoo of the butterfly on your breast and how it will ruin the whole look, not to mention that the boss will be there with her husband. You have seen the actresses in the reveling gowns on the red carpets at award events, you never notice their tattoos and you know they have them because you have seen them in pictures in People Magazine. I know how they cover them for special events and acting assignments. No, they don't go to the Plastic Surgeon and have them instantly removed. They use a process anyone can use and afford. The Stars know where to go, they go to Mehron, Leaders in Theatrical Makeup since 1927.

Mehron Makeup is the name they trust because they see it on the makeup tables of their Makeup Artists. With the popularity of Tattoos today, Casting Directors were confronted with casting actors and actresses in roles that could not possibly have an actor or actress with a tattoo. Mehron quickly presented the Casting Directors with a solution to their problem, they did not have to discard the perfect actor or actress for the role just because they had a tattoo. Mehron developed a Makeup solution for the theatrical community that is affordable and available for everyone, Tattoo CoveRing™. This creamy, waterproof formulation comes in a palette that encompasses five shades that can be blend to match your skin and cover the darkest of tattoos. Tattoo CoveRing™ is a reformulation of an older makeup trick used in the theater and film industry to cover birthmarks and other skin flaws on actors and actresses, Mehron has now taken this formulation and expanded the color spectrum and combined all five shades in one makeup ring to cover black and colored tattoos completely and effectively.

When you prepare your New Year's Eve Makeup be sure you have a Tattoo CoveRing™ ready to cover the tattoo of the man eating dragon that you would rather your boss didn't see at the New Year's Eve Party. While you are ordering your Tattoo CoveRing™, don't forget to browse through the exciting new selection of Extreme Beauty Makeup by Mehron for the rest of your New Year's Eve Makeup. This top of the line collection of dazzling, sophisticated Extreme Beauty Makeup will take your New Year's Eve Makeup a step beyond beautiful with exciting new additions such as AdGem, which allows you to splice real gemstones into your Makeup, or Paradise Makeup AQ - Detailz, which enables you to turn your beauty makeup into a work of art. Enjoy your New Year's Eve, and shine like New Year's Crystal Ball, without a tattoo and with the most dazzling, shimmering accessorizing Makeup from the Theatrical World to your dressing table.

Tattoo CoveRing™ For Brides

It's the Wedding Day. You have a gorgeous white satin gown, fresh flowers, perfect makeup and every hair in place, oh and you have that Celtic Tattoo on your chest, in the darkest ink. Although you love the Tattoo you just wish you didn't have it today, not on the Wedding Day, walking down the aisle with everyone has their eyes on you. You can just picture their eyes gazing at the Tattoo. You have practiced covering it with makeup but it just looks like a glob of makeup peeling off your skin. You think to yourself, "I should have bought the high neck dress". It was just too old fashioned looking; you love the cut of the dress you bought. Now the Tattoo is haunting you and of course your Mother had to mention it, "How are you going to cover that ugly tattoo?"

Mehron, the leader in theatrical Makeup since 1927, is here for you. The Folks at Mehron think of everything when it comes to looking your best in Makeup, so why wouldn't they think of a way to cover Tattoos on your Wedding Day. That's right; the Researchers at Mehron have developed a revolutionary new cream makeup that will cover even the darkest of tattoos. With over eighty years of experience manufacturing Makeup for the Stage and Screen the Makeup experts know how to cover skin discolorations, flaws and even Tattoos.

Tattoo Cover is available in five shades to match all skin tones which you can buy individually or in a Tattoo CoveRing™ which contains all five shades. You can blend the shades to cover your Tattoo with a natural looking tone. The Tattoo Cover is easy to apply, you don't have to be an expert, and Mehron even offers you instructions on the blister card packaged just for Brides so that you can quickly and expertly cover your Tattoo for that special walk down the aisle. Tattoo Cover is water resistant so you will look fresh for the Ceremony, the Pictures and the Receptions. Tattoo Cover will be a big part of your Wedding day.

Do You Want To Know A Secret?

At Mehron, the leader in Performance Makeup since 1927, there are a lot of secrets, secrets about how to use Makeup. The Mehron Web Site has a whole category of Trade Secrets, the same secrets used by Professional Makeup Artists. The Makeup Artists know the secrets to applying and removing Makeup, Mehron makes the products they need to execute their craft. You can get in on the secrets of using Makeup effectively and use the same products that the Professionals use on Stage and Screen.

What does a Professional Makeup Artist do when their Performer has a tattoo, birthmark or skin discoloration that they don’t want the audience or camera to see? They have a secret. They turn to Mehron’s Tattoo Cover. The researchers and Chemists at Mehron developed the waterproof revolutionary creamy formula that covers the darkest of tattoos and skin discolorations and the Product is named Tattoo Cover. Tattoo Cover is easy to apply, long lasting and easy to remove. The folks at Mehron formulated Tattoo Cover in five different shades, so that you can blend it into your skin and cover even the darkest of tattoos or skin discolorations for your Special Performance.

With the popularity of Tattoos today, Tattoo Cover is a secret you should know about. There may be times when you just want to hide a tattoo temporarily, or maybe you have to hide one every day for your job. Now you know the secret that Professional Makeup Artists have known for years, Tattoo Cover by Mehron. You can buy Tattoo Cover by Mehron in one of the five individual shades of Tattoo Cover, or you can buy Tattoo CoveRing™ which contains all five shades in one compact container. Now you know the secret that Performers and Makeup Artists have known for years, Mehron.