Eros Anikate Machan through the Camera Lens

Athens Fashion Designer Vassilios Kostetsos presented his Fall 2010 Fashion Collection on the Runway of The Salon at Mercedes-Benz Fashion Week in conjunction with Mehron Makeup. Taking into account the day, Valentine's Day, and his heritage, Greek, Mr. Kostetsos decided on a quote from Sophocles as the theme of his show, "Eros Anikate Machan", translated from anicent Greek into English as, "Love, Invincible in Battle". Two Photographers captured the event in order for others to experience, Richard Esposito and Alberto Vincenzo Ruotolo. Both were gracious enough to share their copyrighted photographs with the Mehron Blog for the enjoyment of our readers. Please remember that these photographs are the the property of the photographers and may not be copied and redistributed without their approval. Today the Mehron Blog takes you behind the shutter of Alberto Vincenzo Rutolo's camera to see exclusive photographs of the Vassilios Kostetsos and Mehron Makeup presentation on February 14, 2010 at the Mercedes-Benz Fashion Week.

"Eros Anikate Machan" as seen through the camera lens of Alberto Vincenzo Rutolo.

Male Model in the Mehron Makeup Chair

Two of the Vassilios Kostetsos Models ready for the Runway after their Mehron Extreme Beauty Makeup was applied by the Team of Mehron Makeup Artists.

Runway Model for Vassilios Kostetsos sports the "battle" look with Mehron Makeup

Kostetsos Model showing the dynamic colors of the Fall 2010 Fashion Collection accented by Mehron Extreme Beauty Makeup.

The Finale of "Eros Anikate Machan" as captured by the camera of Alberto Vincenzo Ruotolo.

Vassilios, Mehron, the Heart of Fashion Week

On the evening of the Holiday of the Heart, Fashion Designer Vassilios Kostetsos in conjunction with Mehron Makeup presented his newest Fashion Collection on the runways of Mercedes-Benz Fashion Week. In homage to his Ancestry, Mr. Kostetsos set the theme of his Fall 2010 Fashion Collection with a quote from Sophocles, "Eros Anikate Machan", translated to English as "Love, invincible in Battle". The 2010 Fall Collection designed by Vassilios highlights the return to vibrant colors in solids and patterns, to accentuate the Kostetsos Collection the Mehron Makeup Team led by Beauty Makeup Artist Raedawn Johnson used Mehron Extreme Beauty Makeup.

In keeping with the today's new Makeup Look, Raedawn and the Mehron Makeup Team created dramatic eye looks for Vassilios' Women Fashion Models. Using E.Y.E Lashes for length and texture, the Mehron Makeup Artists applied Black Detailz combined with Black Eye Shadow to highlight the depths of the model's eye, a technique that recalls the Glamor Days of Hollywood. Using a makeup tool that wasn't available to the glamorous stars of Hollywood, Mehron Makeup Artists mixed Precious Gems Powder with Mixing Liquid by Mehron which enabled them to accent the Eye Makeup Look with a shimmer that captured the light as the models walked the runway. With Raedawn leading the vision, the Mehron Makeup Artist Team was able to compliment Vassilios Kostetsos' 2010 Fall Makeup collection, picking up on the vibrant colors of the Fashion with the bold colors of Mehron L.I.P. Liner and L.I.P. Color Cream.

For the male models Mr. Kostetsos preferred that the "battle" theme be carried through with Mehron Makeup. Keeping within the Extreme Beauty Makeup Line while borrowing from the techniques used by Face Painters who use Mehron Face Painting Makeup, the Mehron Team of Beauty Makeup Artists used Mehron Mixing Liquid with Metallic Powder. The Makeup for the Male Models using the Metallic Powder and Mehron Mixing Liquid was applied to their faces in the style of the classic Greek Helmet.

The Mehron Makeup Artists were able to tie together the entire Kostetsos' Fall 2010 with colors and products from the Mehron Extreme Beauty Makeup Line, completing Vassilios' theme with a Makeup look that complimented each design.

The first pairing of Mehron Makeup and Vassilios Kostetsos was greeted enthusiastically by the fashion press, makeup press and beauty press. If the reaction to the presentation by those who witnessed the event live is any indication, this second partnership between Mehron and Vassilios will not be hampered by a sophomore jinx.

Photographers, Alberto Vincenzo Rutolo and Richard Esposito, captured the event from behind the Makeup mirrors to the Fashion Runway and share their photographs with Mehron Blog readers with the understanding that these photos are copyrighted work and should not be copied or distributed for any purpose without the express written consent of the Photographer. Over the next few weeks, the Mehron Blog will be sharing a host of exclusive photos from the lenses of Mr. Rutolo and Mr. Esposito's cameras from not only the Kostetsos Fashion Collection but also from Fashion Designer Toni Francesc's Fashion presentation that will also feature Makeup Artists with a dressing table full of Mehron Makeup.

Vassilios Kostetsos Fashions with Mehron Makeup

For the second time in six months, Mehron Makeup will join forces with Athens Fashion Designers Vassilios Kostetsos at the New York City Mercedes-Benz Fashion Week. In September 2009 Mehron Makeup Artists applied a Fashion Makeup Look to the models who were presenting the Kostetsos Collection to the fashion World at the Mercedes-Benz Fashion Week. Under the direction and vision of Freelance Makeup Artist Raedawn Johnson a Team of Makeup Artist turned the models wearing the Vassilios Kostetsos Fashion Collection into the likeness of Greek Goddesses and Gods. Using Aura Bronzing Gel by Mehron as a highlighter, the Mehron Makeup Team took their cue from Ms. Johnson, who uses Aura Bronzing Gel on all skin tones to add a naturally appealing glow to any Makeup application.

Ms. Johnson used Aura Bronzing Gel along with Mehron Foundation Makeup for an even facial canvas on which to apply the highlighting Mehron Fashion Makeup to eyes, cheeks and lips. Using a combination of Mehron Makeup, Ms. Johnson achieve a uniform glow on all the models representing the Kostetsos Fashion Designs, yet allowed for an individual look for each model. Although there was a soothing glow emanating from the models of the Kostesos Collection, each model had a distinctive individual look accomplished by the use of enhancing Beauty Makeup by the Mehron Team of Makeup Artists.

For February 2010 the Mehron Makeup Team will again be sponsoring the presentation of the Vassilios Collection at the final Mercedes-Benz Fashion Week to be held in Bryant Park, New York City. At this historic finale of the end of an Era in Bryant Park, Mehron Makeup will be present to say farewell to another New York Cultural venue, as Fashion Week will move to Lincoln Center for future events. With a reception that was covered by Make-Up Magazine in September 2009, Mehron made a hit debut at New York Fashion Week. Now participating in the final Fashion Week in Bryant Park, Mehron Makeup continues with its over eight decade ties to New York City. Over eighty years ago only blocks away from Bryant Park, Mehron Makeup was created by hand by the Founder, Mehron Melik. Now in 2010, Mehron Makeup continues to solidify its ties to the City of Theater, The City of Fashion, The City of Music, The City of Film Production, Soap Opera Productions, Music Video Productions and the Cultural Center of the American Arts, New York City, the birthplace of Mehron Makeup.

Extreme Accents for Extreme Beauty

The Mehron Beauty Collection of Makeup, freshly off its New York Runway Premier at the Mercedes Benz Fashion Show in conjunction with Greek Fashion Designer Vassilios Kostetsos presentation of his newest Fashion Designs has a selection of Extreme Beauty Makeup Accents. Extreme Beauty Makeup Accents, as a part of the Beauty Collection of Makeup by Mehron, turns Beauty Makeup into Extreme Beauty Makeup with uniquely exciting products such as New! AdGem . New! AdGem is a safe, LATEX-FREE adhesive used to enhance your look with the addition of gems, glitters and jewels that takes makeup to the next level. AdGem is comfortable to wear, easy to apply and remove and strong enough to hold real gemstones in place throughout the night. AdGem is packaged with free gemstones enabling you to try the possibilities as soon as you open the package.

AdGem, one of the Extreme Beauty Makeup Accents made in the USA by Mehron, puts make up enhancement at your finger tips. Add sparkles, gems and jewels to accent you eye look with the durable hold of this easy to use skin adhesive. Borrowing from years of work in the field of Face Painting Makeup and Body Painting Makeup, Mehron has added Paradise Makeup AQ - Detailz , a favorite liquid detailing makeup of the Face Painting Makeup Artists and Body Painting Makeup Artists co-created by the First Lady of Face Painting, Jinny Houle. Makeup Artists involved in Face Painting and Body Painting use Paradise Makeup AQ - Detailz to create perfect dots, circles, lines and shadowing to their astounding creations. As a Beauty Makeup Accent, Paradise Makeup AQ - Detailz is used to enhance eyeliners, add a perfect line to an eye makeup or to enhance eye makeup in ways you have never would have thought possible. The artistic creations of the Face and Body Painting Makeup Community of Artists have pointed the way to new Makeup Looks for everyone.

Just as Hilary Duff has discovered a dynamically enhancing eye makeup look by applying Metallic Powder to her Eye Makeup, all of the Extreme Beauty Accents presented by Mehron as a part of their Extreme Beauty Makeup Collection are just waiting for your individual touch. Ms. Duff related in the April 2009 Issue of People Style Watch, that she learned how to enhance her eye look with Metallic Powder by watching her Makeup Artist add accents to her Performance Makeup. Just as Ms. Duff was able to take a Mehron Extreme Beauty Makeup Accent and blend it in to achieve a superbly rich new eye makeup look for her red carpet appearances, you too can easily learn to incorporate Mehron Extreme Beauty Accents into your Beauty Makeup.

Quickly turn everyday beauty enhancing everday makeup into sensational nightlife Makeup just by adding Extreme Beauty Accents to your Mehron Beauty Makeup. With the extensive product line and color choices presented in the Beauty Collection, the addition of individualized Extreme Beauty Accents make the possibilities endlessly adventurous. Take the fist step to wearing the Beauty Makeup of the 21st Century today by browsing the Extreme Beauty Makeup Section of the Mehron Web Site, then find an Authorized Mehron Dealer near you ands work on your accent.