Before the turkey, stuffing, cranberry sauce and football games, the Macy's Thanksgiving Day Parade marches down the streets of New York City with colorful character balloons, marching bands, entertainment personalities, dancers, clowns, Broadway Shows, floats and of course Santa Claus. Most American households have the parade on their television and for those lucky enough to be in the New York City area seeing the parade live is the treat of a lifetime. Mehron has a special affinity to the Macy's Thanksgiving Day Parade not only because Mehron was founded only three years after the Macy's Day Parade was moved to New York in 1924, but also because Mehron has been providing the Thanksgiving Day Makeup for the parade for years.
In 1927 when the first parade balloon, Felix the Cat, was introduced in the Macy's Thanksgiving Day Parade, a young makeup entrepreneur was producing Performance Makeup by hand in a loft not far from Macy's New York Store. For a young man producing clown makeup and performance makeup, the Macy's Thanksgiving Day Parade was more than a colorful spectacle; it was a chance to see his Clown Makeup in action. Mehron Melik must have been amazed to see the army of Clowns that accompanied the Parade down the Avenue knowing that the Clown White Face that they were wearing was made by him.
As the Parade grew and attracted the stars of Broadway, the Mehron Makeup Company was growing too. As Mehron watched the parades year after year, he saw more and more possibilities for the application of his Makeup. He saw the different kinds of Clowns from the Hobo Clowns to the Auguste Clowns in their pink flesh colored faces. He watched the Performers and saw the need to accentuate their faces in the natural light of the day. As each Parade became a larger spectacular, the Mehron Makeup Line also became larger.
Today, over 80 years later, Mehron is still the leading Clown, Performance and Theatrical Makeup Company producing the finest Clown Makeup, High Quality Performance Makeup, and Innovative Theatrical Makeup. In 2008 the best makeup is not only for the Parade Performers, Mehron also produces Fashion Makeup for the Parade Watcher, from our line of Extreme Beauty Makeup to our Face Painting Makeup and Fun Makeup such as our GlitterWear. Yes, it is already that time of the year to get out the Turkey Platter and browse through the Makeup Selection of Mehron Makeup for some Fun Makeup for kids, and Beauty Makeup for the lady. Mehron makeup wishes all a very fulfilling and Happy Thanksgiving.
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