Tuesday, August 31, 2010

Two Months till Halloween

Lisa Mateo of New York PIX News in Mehron Makeup for Halloween
With only two months till Halloween, the character search begins in earnest. What will it be this year, traditional witch, ghost, goblin or vampire? A pirate, cat, werewolf, monster or clown, the choice is yours with Halloween Makeup Kits by Mehron. These complete Halloween Makeup Kits that are character specific for Halloween contain a selection of the Professional Theatrical Makeup that Mehron has been creating for over eight decades to meet the needs of Professional Makeup Artists who create characters for Stage and Screen.

Each Halloween Makeup Kit by Mehron not only provides you with the the same Professional Character Creation Makeup used from Broadway to Hollywood it also gives you a free step by step illustrated application guide written by a Professional Makeup Artist. The Halloween Makeup Kit by Mehron has makeup selected by a Professional Makeup Artist from the many products in the Mehron Theatrical Makeup Line to enable you to create your Halloween Character just like a professional. With everything you need from applicators to removers, accessories and step by step illustrated instructions Halloween Makeup couldn't be easier, more professional or as long lasting as the Professional Halloween Makeup contained in the Halloween Makeup Kit by Mehron.

If you want to create a Character of your own, Mehron Makeup has everything from Crepe Hair, Extra Flesh, Blood, Trail Dust, Modeling Wax and Modeling Putty to create prosthetic additions exactly like Special Effects Makeup Artists do when creating Aliens, Monsters and Creatures from the Imagination for Television, Movies and Stage Productions. Mehron Professional Makeup is priced competitively with Halloween Makeup that is not Professional quality, it will last longer, provide a truer color and bring a touch of reality to Halloween.

Whatever your plans are for this Halloween, now is the time to seek out an Authorized Mehron Retailer near you and start looking at the selection of Professional Mehron Makeup for Halloween. There are literally thousands of characters that can be created using the vast collection of Mehron Professional Theatrical Makeup made in the USA since 1927 free from animal testing. For those that prefer, Mehron Halloween Makeup Kits are a perfect solution for your Halloween.

Monday, August 30, 2010

The Black Swan Movie

Directed by Darren Aronofsky, The Black Swan is scheduled for release on December 1, 2010. This realistic dramatic thriller is based on a story by Andres Heinz who co-wrote the Screenplay with Mark Heyman. Starring Mila Kunis, Natalie Portman and Vicent Cassel, The Black Swan by Darren Aronofsky is a detailed look into the lives of Ballet Students, Teachers and Stars. Combining a suspense filled love story, love triangle, physiological thriller with mythical intrigue, The Black Swan presents a true to life look at the the rigors of the Ballet.

The Makeup Department headed by Marjorie Durand, with Makeup Designer Judy Chin, Key Makeup Artist Todd Kleitsch, Prosthetic Makeup Designer Michael Marino, along with Assistant Makeup Effects Artist Emily Julia Jacobs and additional makeup by Rachel Geary successfully present the transformation of the characters while presenting a realistic view of the Ballet. With Lincoln Center as a backdrop, Mehron Makeup on the Ballet Stars dressing tables and the creative use of FX Makeup and Prosthetic additions, this team of Makeup Artists and Designers bring realism to the screen without overwhelming the story. The gradual transition of the characters by this makeup team is in tune with the story line, adding to the suspense and intrigue while maintaining the realism of those involved in the Production of the Ballet.

Mehron Makeup has been on the dressing room tables of hundreds of ballets over the last eight decades of producing the Professional Theatrical Makeup relied on by Professional Performers in all forms of live stage productions. The Set Directors and the Makeup Artist Team of The Black Swan are well aware of the significance of Mehron Makeup to the Ballet Dancer, as evidenced by their strategic placing of Mehron Makeup on the Dressing Room Tables throughout the film. Just as Ballet Dancers are familiar to the rehearsal halls of Lincoln Center, Mehron Makeup is a fixture in the dressing rooms of the Ballet Dancers.

The Black Swan will be opening at the 67th Venice International Film Festival which begins on September 1, 2010 with a cast rounded out by Winona Ryder, Toby Hemingway, Barbara Hershey and Janet Montgomery. Following the world premier at the 2010 Venice International Film Festival, The Black Swan will have a North American Debut at the Toronto Film Festival which begins on September 9, 2010. In time for the 2010 Oscar Season, The Black Swan should be in contention for a number of Oscar nominations including Makeup.



Sunday, August 29, 2010

The Foundation of the Ballet

Mehron Makeup at Lincoln Center for Ballet, Opera and Fashion
Celebré Pro HD Make-Up is the newest Professional Foundation Makeup introduced by Mehron. Containing Aloe Vera, Pomegranate and Vitamin E to protect and nourish even the working skin of a ballerina, Celebré Pro HD Make-Up is available in a shade for every skin tone on earth. For the Ballet Dancer on stage this creamy new, fragrance free, oil free Foundation Makeup provides total coverage that can even withstand the scrutiny of the High Definition Camera. The selection of hues in this non greasy cream Foundation Makeup can provide for the skin tone of any ballerina.

For as long as the Ballet has had a home in New York City, Mehron has been on the dressing room tables of each new season. Through eight decades of stars of Stage, Screen and Dance, Mehron has been the Professional Makeup of choice for Performers around the world. In 2010, as the new dance season begins, another generation of Dancers, Actors and Performers are about to discover the Professional Performance Makeup of Mehron. Along with the newest in Foundation Makeup, Mehron has been introducing new additions to their eight decades old collection of Makeup. New additions to the Mehron Product Line that is perfect for the Ballet Stage are Velvet Finish Primer , Aura Bronzing Gel, and E.Y.E Powder, to treat, highlight and add luster to the Performance Artist.

The Fall of 2010 will mark the first time that Mercedes-Benz Fashion Week in New York City will take place at Lincoln Center, home to the New York Ballet. It will be the third appearance for Mehron on the runways of this prestigious Fashion Show, but far more than its third appearance at Lincoln Center. Mehron has been to Lincoln Center for decades as each new Ballet Season begins and each new Opera Season commences, the stars of the Ballet and Opera find Mehron on their Makeup Tables. The performers on the Ballet Stage and Opera Stage of Lincoln Center represent the finest in their field, it is only natural that the makeup in their dressing rooms should also be the finest, most professional makeup available.

Coming on December 1, 2010, The Black Swan, will shed light on the discipline, endurance and dedication that a Ballet Dancer undertakes before pirouetting onto the stage of Lincoln Center. The Black Swan is such a realistic look behind the scenes of a Ballet that Mehron Makeup is featured on the dressing room tables of the Ballet Dancers portrayed in the Movie, attesting to the discipline, endurance and dedication that has gone into eight decades of Professional Theatrical Makeup Production by Mehron.

Friday, August 27, 2010

Dancer's Makeup Kit

The Dancer's Makeup Kit by Mehron is part of the Professional Student Makeup Kits offered for Performing Arts Students. Each of these Professional Student Makeup Kits provide the same high quality Theatrical Makeup that has starred on the Stages of Operas, Ballets, Broadway Plays, Hollywood Films, Television Shows, Las Vegas Stages and now even the pages of Fashion Magazines. With the Fall Production Season about to open at Campuses and Schools around the world the Professional Student Makeup Kits by Mehron are essential back to school items for the Performing Arts Students.

Once the academic school year begins, registration for Dance Schools, Ballet Schools and Acting Schools will also be in full progress. This year with an exciting New Ballet Movie about to open featuring dressing room tables with Mehron Makeup, expect the fervor to study ballet to grow on intensity throughout the world. The Opening of The Black Swam, featuring Ballet Stars with Mehron Makeup on their dressing room tables in full view will also spur on an interest in the Mehron Makeup used by the featured Ballet Stars of this new film.

For Parents and Mehron Authorized Retailers, now is the time to stock up on the Mehron Dancer's Makeup Kit before The Black Swan hits the theaters and causes a surge in Ballet interest and in the Professional Mehron Makeup featured on the dressing room tables of the Ballet Stars of this film. The Dancer's Makeup Kit by Mehron was revitalized and repackaged in 2009 and was featured in a Mehron Blog originally posted on May 28, 2009 under the heading:

Dance Recital Makeup Kit

Complete Dance Recital Makeup Kit for All Ages
Continuing with the introduction of new products and renewing old favorites in 2009, Mehron has just released the newest, affordable complete Dancer's Makeup Kit . The Dancer's Makeup Kit is a complete makeup kit for any age level of dancing student. All the makeup a dancer will need for the Spring Dance Recital is included in this complete makeup kit packaged by Mehron with Professional Stage Makeup, Makeup Applicators and an eight page pictorial instruction booklet.

The eight page pictorial instruction booklet created by makeup artists for the American Ballet Theater will guide a dancer or dance instructor through the application of the included makeup. Included in the Dancer's Makeup Kit is a 5-Color Celebré™ Makeup Palette, Barrier Spray™, GlitterDust™,Shimmer Powder, Full-Size Pencil Liner, Waterproof Mascara, Non-latex Foam Wedge, Double Point Cotton Swabs, Colorset™ Setting Powder, Powder Puff, and a Makeup Remover Cloth. This complete Dancer's Makeup Kit is available throughout the world at a Mehron Authorized Dealer.

Mehron's Dancer's Makeup Kit contains safe, non-toxic, professional makeup developed, formulated and manufactured in the USA free from animal testing. Parents preparing for your daughter's dance recital, Mehron has just made your life so much easier. You won't have to spend extra time or money shopping all over town for dance recital makeup, it is all here in this complete Dancer's Makeup Kit , produced by Mehron, Leaders in Theatrical Makeup since 1927. Your dancer will be able to wear the very same makeup that has graced the faces of the stars of Professional Dance Theater Companies for over eight decades. Mehron can not promise that Professional Dancer's Makeup will make her dance like a star, but she will look as beautiful as any star that has ever danced across the stage.

Thursday, August 26, 2010

Ballet Makeup

Ballet Dancer Makeup
Originating during the Italian Renaissance in the 15th Century, Ballet continues to flourish as a classic art form. Combining the performance talent of Mime, Acting and Dancing, ballet as a Performance Art continues to evolve and attract students throughout the world. Modern Dance has incorporated the movements style and form of Classical Ballet. Even as ballet has evolved throughout the centuries its foundation as a technical precision art form has remained the same. In the United States the premier Ballet School is The School of American Ballet with a home at Lincoln Center in New York City.

Ballet dancers are highly trained performers and after all the hours of practice the ultimate goal is a live performance on the stage. Like all Performers, Theatrical Makeup is an essential for Ballet Dancers. Before the dream of the American Ballet was hatched by Lincoln Kirstein and George Balanchine in 1933, Mehron Makeup was already being used by the dancers of live performances on the stages of New York City. After years of struggle the dream of a Classical Ballet School and Company to rival that if the best European Ballet Companies became a reality with a home in New York City. From the beginning, Ballet Dancers commonly used Mehron Theatrical Makeup just as other Performers throughout New York City.

Now a staple on the dressing room tables of Ballet Dancers, Mehron Makeup is available for all dancers in a Dancer's Makeup Kit specifically tailored to the Makeup needs of Performing Dancers. Selected by a Professional Makeup Artist from the hundreds of Makeup Products throughout the Mehron Makeup Collection, The Dancer's Makeup Kit contains the essentials for student Dancers around the world along with Step by Step Pictorial Instructions on how to use Mehron Makeup written by a Professional Makeup Artist.

For students of Ballet and all forms of dance, The Dancer's Makeup Kit by Mehron is the all inclusive Makeup for Stage Performances. The same high quality professional makeup found in the dressing rooms of Ballet Dancers around the world is available to you through an Authorized Mehron Retailer.

Wednesday, August 25, 2010

Mehron Makeup for Spencer Tunick

Photograph by Spencer Tunick using Mehron Makeup
The Big Chill Festival is an alternative, dance, music, comedy and Art Festival currently held at Eastnor Castle in Ledbury, Herefordshire, England and drawing in excess of 30,000 attendees. Commencing every year in early August, the festival was founded in 1994 by Pete Lawrence and Katrina Larkin changing locations throughout the years to accommodate the ever growing crowds. The Big Chill Festival of 2010 was the the site of Photographer Spencer Tunick latest Installation. Mr. Tunick is noted as the photographer who uses masses of nudes to create a group pose at unique locations creating an artistic image that shows the unity of the human form with its surroundings.

The Big Chill Festival Installation of 2010 was a first for Mr. Tuick in a career of firsts. The August 2010 Installation and photograph by Spencer was the first time that he used Body Paint to change the hue of the natural color of the human nude volunteers who pose for his photographs. His intention was to make a statement about the environmental disaster of the BP Gulf Oil Spill in the pristine waters off the coast of the United States. Calling on Mehron Makeup for a Special Request Makeup Production of a creamy, water resistant, easy to apply Body Painting Makeup, Mr. Tunick was provided with a Special Request Mehron Makeup Formulation just for his project.

Mehron Makeup provided the Spencer Installation at the 2010 Big Chill Festival with 1160 four ounce bottles of specially created body makeup specifically for the models of his Installation and Photograph at Eastnor Castle in England. Mr. Tunick had a specific idea of the colors that he wanted and made a Special Makeup Request of Mehron to produce a Body Painting Makeup that his volunteers could easily apply to themselves. Mehron produced a creamy, water resistant Makeup by Special Request for Mr. Tunick in Baby Blue, Black, Blue, Pink and Yellow to represent the colors of the Gulf of Mexico environment tainted by the black oil. Besides being able to produce the specific colors in the qualities and sizes that Spencer wanted, he was happy to learn that all Mehron Makeup was researched, formulated and produced in the United States very near his home in New York, USA.

Mehron Makeup is always ready to undertake Makeup by Special Request for projects of Artists like Spencer Tunick and is proud to have been a part of his first ever Installation Photograph using Body Painting Makeup. Mehron Makeup was founded in 1927 to meet the needs of the New York Performance Community and continues to meet the needs of Artists around the world. From the Circus to the Art of a Spencer Tunick Mehron Makeup is there to add the color, durability, and consistency that Professional Performance Artists need to further their Artistic Endeavors with a Professional Makeup that has been safely formulated in the USA free from animal testing for over eight decades.

Tuesday, August 24, 2010

Spencer Tunick Makes a Mehron Makeup Request

Mehron Makeup on the Bodies of a Spencer Tunick Installation
Photographer Spencer Tunick is best known for his artistic photographs that feature hundreds to thousands of nudes posed in extraordinary locations. Mr. Tunick was born in Middletown, NY, USA not far from the current New York State Headquarters of Mehron, Inc. Spencer originally began his career of photographing nudes in New York City, the birthplace of his artistic vision and the birthplace of Mehron Makeup. His early photographic endeavors was a juxtaposition of the human body against the stark environment of the urban setting of New York City. Flesh imposed upon concrete, asphalt, brick, mortar, steel dirt and decay. His early work is a more intimate look at the human body in opposition to the environment.

By 1994 Spencer Tunick was gathering groups of nudes to pose in the open environs of cityscape. Soon groups totaling 65 grew into hundreds of nude bodies posing in unison to form a celebration of the diversity of the nude human form at locations around the world. The photographic genre of Mr. Tunick soon became known as "Installations", and required a crew to handle the logistics of hundreds of volunteers posing nude at locations around the world.

Just as the name of Photographer Ansel Adams has become synonymous with Nature Photographs, the name Spencer Tunick has become synonymous with the the group nude photograph. Traveling the world, choosing locations that are historical, natural, unique and plain, Spencer Tunick creates Art by joining the human form with its environment. Unlike the Body Painting Artists who use the Human Body as their canvas, Mr. Tunick has always used the blank canvas of the human body surrounded by the art of the living world. Spencer has used his Art to bring awareness to environmental issues including doing installations for Greenpeace, his latest endeavor at The Big Chill Festival in England took a new turn for the Art of Spencer Tunick.

Andy Golub, a Body Painting Artist who also resides near the New York State Headquarters of Mehron introduced Spencer Tunick to Mehron Body Painting Makeup. Churning the idea in his mind, Spencer came up with an installation idea that would combine a mass installation photograph of painted bodies to make a statement about the Gulf Oil Spill. The installation came to fruition on August 10, 2010. Mr. Tunick envisioned waves of human nudes painted in colors to represent the Gulf waters, the sky, beach, and sunset along with a wave of black to represent the oil disaster mixing with the pristine colors of the Gulf Environment.

The Big Chill Installation represents the first Spencer Tunick Photograph with painted nude bodies of the volunteers instead of a blank canvas against the setting of the location. To accomplish hundreds of bodies being painted in a timely and efficient manner, Mr. Tunick reached out to Mehron with a Special Request for Makeup. Mr. Spencer needed a Body Painting Makeup that was creamy, user friendly and water resistant. Mehron Met his needs with a formulation that his volunteers could apply without the need to have hundreds of Makeup Artists on Site. Mehron formulated the colors and kind of body painting makeup that Spencer wanted and packaged it in individual 4 oz bottles so that each of the hundreds of volunteers could be given their own bottle to apply in preparation for the historical Spencer Installation.

Mehron receives Special Requests for Makeup from all around the world for all kinds of productions, to receive a Special Makeup Request from Spencer Tunick was not only a surprise but also an honor to provide him with the Body Painting Makeup that he wanted for this Historic Spencer Photograph.

Monday, August 23, 2010

A Special Makeup Request

Oribe, the Ultimate Hairstylist, and Mehron Makeup have a few things in common, both began rise to stardom in New York City, both have no fear of innovation, and both are willing to take it to the next level. It is no surprise that when Oribe was planning a Las Vegas Extravaganza he contacted Mehron Makeup Looking to once again break the barriers of Hair Styling, Oribe asked Mehron to develop Hair Makeup for his Las Vegas Event. Mehron came through with a selection of brilliant colors for Oribe to take Hair Color to the next level.

Mehron is able to accommodate Artists like Oribe and to help them realize their dreams and bring their imagination to life with research and development that the Mehron Chemists perform at the Mehron Laboratories and Manufacturing Facilities located in the New York. The Mehron Team is a team of Artists dedicated to the production of Makeup and are ready for the challenges of Makeup on Special Request by Artists from around the world. The Mehron Blog that announced the collaboration of Oribe and Mehron was published on April 13, 2010 under the title,



Orbie and Mehron Makeup take Hair to the next level with COLORSTo be proclaimed a worldwide renowned celebrity hairstylist for over three decades is a monumental achievement, Oribe Armando Canales has conquered this plateau. Starting out as an assistant in New York City's most exclusive salon during America's Bi-Centennial year, Oribe received his first public recognition in GQ Magazine. Since his 1976 accolades in GQ Oribe has been featured in nearly every Fashion and News Magazine in the world. Innovating new hairstyles for a list of celebrity names that would an address book, Oribe has continued to set the standard in Hair Styling creativity.

On April 25th and 26th, 2010 Oribe will be hosting an event at The Palms Hotel and Casino in Las Vegas, NV, USA, entitled Backstage Las Vegas. Backstage Las Vegas promises to be a weekend of Oribe Hairstyles presented to 500 of the leading Hairstylists and Art Directors. In between the fun and the music, Oribe will be presenting an exhibition of his latest hairstyle innovations for the Fashion Future. Television Reality Shows have given everyone a look into the world of High Fashion Hair Salons, and allowed millions to see behind the scenes of Hairstyling Competitions. Backstage Las Vegas is an in depth exhibition for by the world's most renowned Hairstylist for over thirty years presented to Hairstylists who are themselves Stars in the Fashion World of Hairstyling.

Promising to break through the Hairstyling Mirror yet again, Oribe will be using Hair Paint custom made by Mehron Makeup, innovators of Fashion Makeup, to amaze his audience with the colors of the 1980's worked into wigs and hairstyles to demonstrate how the use of vibrant hair colors will be new wave in Extreme Beauty Hair Styles. Mehron Makeup, with an over eighty year history of cutting edge makeup manufacturing, custom blended Neon Lime, Mango, Purple, Gold, Metallic, Light Blue, Neon Orange, and Neon Yellow hair paint for Oribe and his exclusive Backstage Las Vegas extravagance.

Mehron Makeup, the choice of Face Painting Makeup Artists and Body Painting Makeup Artists throughout the world know that Mehron Makeup Paradise Makeup AQ, and LUX Airbrush, Mehron Metallic Powders, Paradise Glitter and other Mehron Extreme Beauty accents can be safely and easily used on hair as well as skin. Oribe, along with 500 other Hair Stylists celebrities will now experience the same true, vibrant colors of Mehron Makeup with the Custom Blended Hair Paint that they will be supplying to Backstage Las Vegas.

There is no doubt that Oribe will present a new vision of hairstyling that will incorporate the dynamic Hair Colors that Mehron Makeup produced for this Las Vegas Event. Mehron Hair Paint, as well as Mehron Face Painting, and Mehron Body Painting Makeup is durable enough for hours yet washes out easily and completely. Throughout 2009 and 2010, Mehron Makeup has continued to expand their ever growing line of Fashion Makeup, with the Las Vegas presentation by Oribe on April 25-26, 2010, Mehron Makeup will continue to lead the way into the Fashion Makeup Future.

Sunday, August 22, 2010

Special Request Theatrical Makeup

When Theatrical Productions have a Makeup Problem they call Mehron Theatrical Makeup for a Solution. Mehron is able to respond to Special Requests for Makeup quickly and efficiently with their Corporate Offices, reserach, development and manufacturing facilities all located in the USA and supervised by Martin Melik, Son of the Founder of Mehron Makeup. When Dreamworks needed Shrek Green for their Broadway Production of Shrek, The Musical, they called Mehron for a solution, Mehron provided the exact Green they needed for the favorite Ogre of Broadway. Since 1927 Mehron has provided the Clown Makeup Solutions for the hardest working Clowns on Earth who perform in The Greatest Show on Earth. During the heyday of the Havana Night Club scene, Mehron provided fresh false eyelashes and makeup for the headliners and chorus girls on a daily basis.

Mehron Makeup began in 1927 with a basic product line of Theatrical Makeup, in 2010 the Mehron Makeup Lineup now includes, Beauty Makeup, Fashion Makeup, Face Painting Makeup, Body Painting Makeup, Clown Makeup, Halloween Makeup, Dancers Makeup, Costume Makeup Special Effects Makeup and Extreme Beauty Makeup, all with their roots in the Professional Quality of Theatrical Makeup.

When Producers, Directors, and Makeup Artists have a Special Request for Makeup, Mehron Makeup is who they contact. When Shrek needed Green, Mehron was ready to provide the exact shade of green that was needed along with the Beauty Makeup for the Princess in Shrek, The Musical. The Mehron Blog told the Shrek Makeup Story in a Blog Posting on November 11, 2008 entitled:


Shrek The Musical Makeup by Mehron Shrek The Musical has opened on Broadway at the Broadway Theater located at 1681 Broadway, New York, NY. Based on William Steig’s book and the Oscar®-winning DreamWorks film, SHREK THE MUSICAL tells the story of a swamp-dwelling orge who goes on a life-changing adventure. The cast includes Brian d'Arcy James. as Shrek, Sutton Foster, as Princess Fiona, Christopher Sieber, as Lord Farquaad, Daniel Breaker. as Donkey and John Tartaglia, as Pinocchio. Mehron, Leaders in Theatrical Makeup since 1927, developed a color just for Shrek Fans, Ogre Green Fantasy F-X™ Makeup. Mehron developed a custom color Paradise Makeup AQ water activated makeup for Shrek to wear in his Broadway debut along with Mehron Mask Cover.

Fantasy F-X™ Makeup is Mehron's highly pigmented makeup in a squeezable tube for Shrek Fans to use. Mehron has been producing Makeup for Broadway Performers since 1927 and is proud to have their custom colored Paradise Makeup AQ on the leading character of this exciting new musical. Mehron was able to blend the exact color for Shrek because they are experts in Professional Performance Makeup formulation.

Fantasy F-X™ Makeup is available to everyone even if you are a not a Broadway Performer. There are currently over 25 colors in the Fantasy F-X™ Makeup Collection, for Face Painting, Body Painting and Sports Painting. Theater Companies and Student Drama Clubs performing Shrek in the upcoming Spring Season looking for Orge Green, look no further. Mehron Fantasy F-X™ Makeup 's Orge Green was made especially to match the color for Shrek by the Premier Performance Makeup Manufacturer.

Mehron wishes the Producers, Director and Performers of Shrek The Musical a successful and prosperous run and trust that Mehron Makeup will perform to your expectations just has it has on Broadway since 1927.

Saturday, August 21, 2010

Makeup by Special Request

Mehron, Leaders In Theatrical Makeup since 1927, is called upon to produce Makeup by Special Request. A family run company on the cusp of Makeup Innovation, Mehron is able to meet Special Requests because their laboratory and manufacturing facility is located in the USA along with the Company Headquarters. Makeup by Special Request comes from all corners of the world and for all kinds of events, Fashion Shows, Broadway Plays, Hair Stylists, Las Vegas Shows and even High School Marching Bands.

With Gene Flaharty, Artist and Product Expert, and Reyhan Piatt, Product Specialist ready to assist with any Makeup by Special Request, Mehron has been able to meet the requests for quantity and special colors for a host of events requiring specially blended makeup throughout the years. In the Fall of 2008, Mehron Makeup received a request for help from a High School Marching Band in Hawaii. The Roosevelt Marching Band, an Award Winning Precision Marching Band decided on a themed presentation of songs featuring "Blue", to add a special touch to the competition presentation they had their mind on a band of Blue Members like the Blue Man Group. Calling on Mehron for help, The Roosevelt Marching Band was not only supplied with the quantity of Blue Liquid Makeup that they needed, they were also given tips and instructions by the Mehron Team on how to accomplish the volume of Makeup Application that they needed to have the Band Members ready in time for the competition.

The story of the Roosevelt Marching Band and Mehron Liquid Blue Makeup was covered in a Mehron Blog Post on November, 18, 2008 entitled:


Roosevelt Marching Band Applying Mehron Makeup
The 2008 Roosevelt Marching Band from Honolulu, Hawaii has a unique and innovative Marching Band Program. This year the Marching Band presented a program of the blues. Don't get the wrong idea The Roosevelt Marching Band did not start playing the blues, they played in blue! That's right, the 80 plus members of the Award Winning Roosevelt High School Marching used Mehron Makeup to turn their band BLUE.

It was a daunting task for the novice makeup users to turn their 80 plus Band Members Blue, but they did succeed not once but three times as they presented their program at three different events. The reason that the Roosevelt High School Marching Band decided to make themselves blue was their song selection, for their first song they played, "Sketches in Blue", their second number was, "Passions in Blue", and their final number was "Rhythm in Blue".

Besides hours of grueling practice which keeps the Roosevelt Marching Band from Honolulu, Hawaii in demand at major events including New Year's Eve in London, England, this daring group of performers endured hours of Makeup Application in order to carry the Blue Theme through their Performance in not only music but in presentation.

With tips offered by Shelli Farber, Education Manager of Mehron, the volunteers spent hours turning their Band Member into Blue People for their performances at the University of Hawaii Rainbow Invitational, Kamehameha Tournament of Bands and Mililani Bandfest. These enduring Band Members selected Mehron Makeup, the Makeup that has endured performances since 1927.

This amazing group of High School Students who have practiced for countless hours to become a precision marching band, showed remarkable patience and cooperation as novice makeup artists became experts in turning them blue over the course of the three performances.

Mehron thanks the Administration of the Roosevelt High School Marching Band for choosing the Professional Performance Makeup of Mehron and would like to congratulate all the Members of the Band for their accomplishments and precision performances that have resulted in numerous awards and invitations to this innovative and daring band. We look forward to your next daring presentation and wish you the best in your final performances of the current school year.


Friday, August 20, 2010

Professional Makeup by Mehron

With only weeks to go till the Mercedes-Benz Fashion Week is the Talk of the Town in New York City, the Mehron Makeup Artist Team is preparing for another launch on the Runways of the world's most written about Fashion Show in North America. The 2009 Mercedes-Benz Fashion Week in New York City was the maiden flight for Mehron Makeup in partnership with a World Fashion Designer. The Mehron Makeup Artist Team completed the theme of the Vassilios Kostetsos Collection that was premiered at the famous Bryant Park Tents of Fashion Week in New York City.

This Fall, The Mehron Makeup Team are becoming seasoned veterans working New York Mercedes-Benz Fashion Week for the third time in as many shows. Armed with an arsenal of newly introduced Fashion makeup including the newest, richest, truest color Cream Foundation Makeup on earth, the Mehron Makeup Artist Team is again ready to make their mark at this premier Fashion Event. Last year while a Mehron makeup Team was in New York City at their freshman appearance at New York Fashion Week, other Mehron Artists were in Australia participating in the International Makeup Artist and Trade Show, participating in these two events at the same time showed the continued diversity and adaptability of the Professional Makeup of Mehron.

Here from the Mehron Blog Archives originally posted on September 15, 2009 is the Mehron Blog that discussed both these events in a Blog entitled:

The Beauty of Makeup by Mehron


Mehron Beauty Makeup
This past weekend Mehron stretched across the oceans to present the Mehron Product line around the world, attending, sponsoring and premiering Makeup at the Mercedes Benz Fashion Week in New York City and on the same weekend presenting their first full scale exhibition at the 2009 International Makeup Artist and Trade Show (IMATS) in Sydney, Australia. Mehron was able to bridge the oceans between these two uniquely different events because of the versatility of the Makeup that Mehron, develops, formulates and produces with selected, safe ingredients in the USA free from animal testing.

The History of Mehron is storied, from humble beginnings in the hands of one man to an Internationally recognized Makeup Producer. Mehron has grown from one man delivering his handmade Makeup along the windy streets of New York City in 1927 to the presentation of the newest line of Beauty Makeup on a glamorous Fashion Runway during New York Fashion Week. Mehron has matured from a local Theatrical Makeup Company into a Company whose products are sought by the Producers of Broadway Plays and the Makeup Artists of Hollywood and Bollywood, from a Company that developed a safe alternative makeup for children face painting parties to the renowned leader in the innovation and development of safe, naturally based Face Painting Makeup and Body Painting Makeup.

The Authorized Mehron Dealers throughout the world are a major part of the distribution success of Mehron's ability to deliver their quality Makeup around the world to a varied audience at an affordable price. The successful partnership of Mehron Makeup and Athens Fashion Designer Vassilios Kostetsos on the September 13, 2009 presentation of Mr. Kostetsos' latest Designer Collection starts a new chapter in the History of Mehron. Praised by the Models who wore it and the critics who saw it, Mehron Beauty Makeup will take its place among the other Mehron Makeup Collections as the premier Makeup in its field.

Mehron Beauty Makeup breaks the stigma that Mehron Makeup is only for the Professional Performance Artist. Mehron Beauty Makeup will begin to take its place in the Makeup Bags of everyone. No longer relegated to the Professional Makeup Kit of the Professional Makeup Artist, affordable Mehron Beauty Makeup is ready to take its rightful place on the counter of every Spa and Salon across the world.

Spa Owners, Salon Owners and Independent Makeup Artists the time is now for you to offer your clients the Fashion Forward Beauty Makeup that is ready for any occasion and fashion style. From Velvet Finish Primer Serum, a skin care product that is the result of intensive research by the Mehron development team, who were able to develop a stable form of Vitamin C for powerful skin anti-oxidant protection, to the 2009 introduction of Aura Bronzing Gel , made with an extract blend of Lemongrass, Ginseng, Chamomile, Comfrey, Cucumber, Aloe Vera gel, and Japanese Green Tea, plus a generous helping of golden-bronze shimmer, the Mehron Beauty Makeup Collection is an innovator of safe, healthy, skin protective Makeup Products that carry through to the selected ingredients of all of the Mehron Beauty Collection. The vibrantly sensual colors of L.I.P. Color Cream are really protecting and moisturizing your lips while enhancing and highlighting and accenting your Beauty Look.

Although Mehron Makeup is a professional, quality makeup, it is a product that is affordable to your clients and will save them money over other Nationally Advertised Brands that are made with a hodgepodge of chemical ingredients that can't even be pronounced. Salon Owners, Spa Owners, Makeup Artists and Makeup Specialists now is the time to apply to become an Authorized Mehron Dealer to represent the ever expanding collection of Mehron Beauty Makeup to your clients, offering them the Professional Alternative at an affordable price. In the past you have thought of Mehron as the Professional Theatrical Makeup Company, September 13, 2009 on the Runway of New York Fashion week was the living proof that the Professional Beauty Makeup developed, formulated, and produced by Mehron is no longer the exclusive makeup to the stars, it is ready for everyday use by everyone, now. Act now to become an Authorized Mehron Dealer representing the future of Beauty Makeup before your competition reads this.

Download an Application Form to be an Authorized Mehron Beauty Makeup Dealer. If you have any questions concerning your application to become a Mehron Authorized Beauty Makeup Dealer, please call 800-332-9955 if you have any questions regarding completing this form. The Mehron Team looks forward to hearing from you soon!

Thursday, August 19, 2010

Fall Fashion Makeup

Fall Fashion Makeup by Mehron
The Extreme Beauty Collection of Professional Mehron Makeup offers you all the choices in Professional Makeup that you need for Fall Fashion Makeup. Starting with the 2010 release of Celebré Pro HD Make-Up the ultimate Foundation Makeup for every skin tone on earth. Combining extracts from Aloe Vera, Pomegranate and Vitamin E with the superior pigmentation of Professional Theatrical Makeup, Mehron introduce the Foundation Makeup for everyone. With build able coverage, this oil free, fragrance free cream makeup is supple and smooth with a satiny feel and matte look. Celebré Pro HD Make-Up provides complete coverage with an all natural look in hues ranging from Alabaster to True Tan, this high definition quality cream foundation encompasses the shades of Dark Egyptian, Juvenile, Light Ebony, Medium Golden Olive and dozens of other true shades. With a texture and coverage that even High Definition Film and Video can not pierce, Celebré Pro HD Make-Up is the Makeup Foundation of the Future available now at Authorized Mehron Retailers around the globe.

Combined with Velvet Finish Primer and Aura Bronzing Gel, Celebré Pro HD Make-Up will protect and beautify for skin throughout the Fall Season. Finish your Fall Fashion Makeup Look with the Mehron Makeup Lineup for Lips, Eyes and Cheeks, all your Fall Fashion Makeup for work and play will be completely covered. Choose CHEEK Cream, L.I.P Color Cream, E.Y.E Powder, CHEEK Powder, L.I.P Liner Pencils and Glosstone to compliment and accent your look in a spectrum of colors that are naturally brilliant, true and long lasting.

If you want to "kick it up a notch" as a famous chef is fond of doing you can take your Fall Fashion Makeup to the EXTREME with, Extreme Beauty Makeup Accents by Mehron with includes Metallic Powder, favored by Hilary Duff, used on the Dancers for The Grammy Award Performance of Pink, and on the Runways of New York's Mercedes-Benz Fall Fashion Week. Also featured in the Extreme Accents Line of Mehron Extreme Beauty Makeup is AdGem, an easy and safe way to add gemstones to your skin with a durable bond that is easy to remove without damaging your skin. The newest addition to the Extreme Makeup Accent Line from the Mehron Extreme Beauty Collection is GlitterMark, a fine cosmetic grade glitter suspended in an alcohol free water based gel in a squeeze applicator with a fine tip for easy control. GlitterMark was developed to the specification of Mark Reid, Master Body Painter, who accents his body painting and face painting masterpieces with this newest Mehron Product Introduction.

Also crossing over from the Face and Body Painting Makeup Collection by Mehron into the Extreme Beauty Accents Line is Paradise Makeup AQ - Detailz, the liquid makeup with a fine tip applicator in a variety of brilliant colors. Kicking it up a notch or two or three with Paradise Makeup AQ -Detailz is as easy as drawing a line, add any accent you want in an assortment of colors to compliment your look with this fast drying, non-smearing liquid makeup used by Face Painting and Body Painting Makeup Artists throughout the world. From the Foundation of the Future to the accents of the Extreme, Mehron is the choice for Fall Fashion Makeup.

Wednesday, August 18, 2010

Fall Fashion Eyes

Fall Fashion Eye Makeup by Mehron
As darkness shadows the evening earlier with each passing day, it is a reminder that Autumn is not far away. The chill of the late summer nights lead to digging for sweaters that were long ago forgotten about. The bright summer colors of wardrobes give way to the earth tones of the Fall Season. As the seasons change the summer glow of days in the sun begin to fade, this year it is easy to keep that glow with a Mehron Fashion Makeup introduction, Aura Bronzing Gel, a lightweight gel that applies smoothly and evenly made from the natural ingredients of herbs, green tea and a bronze shimmering pigment that leaves your face and body looking like you spent the day in the sun. Aura Bronzing Gel is not a self tanning dye, no need to worry about orange hues. Aura Bronzing Gel can be used alone or mixed with a foundation makeup to achieve a natural looking glow for all skin tones.

To compliment the glow of your skin and the earth tone colors of your Fall Fashion, contained within the Mehron Beauty Makeup Collection is E.Y.E. Powder, the newest way to achieve Fall Fashion Eyes with a velvety smooth, silky powder that is highly pigmented and comes in a delicious selection of Fall Fashion Colors. E.Y.E. Powder like all Mehron Makeup is safely made in the USA from selected gentle ingredients. Providing the same dense pigmentation that is required by Theatrical Makeup, Mehron Beauty Makeup is formulated with the experience of over eighty years in the Theatrical Makeup Industry. Long lasting beautiful colors that are durable yet safe are the hallmark of Mehron Beauty Fashion Makeup. E.Y.E. Powder joins the Beauty Makeup Collection of Mehron to provide you with an eye makeup that will make you wonder how you ever used traditional eye shadows.

The silky feeling of E.Y.E. Powder is only the beginning of the noticeable difference you will see with this elegantly, luxurious eye makeup. Available in a selection of delicious colors to compliment the Fall, Mehron E.Y.E. is available at Authorized Mehron Retailers in colors that can be blended and shadowed to create a dynamic Fall Fashion Eye Look. E.Y.E. Powder is available in the exciting Fall Fashion Colors that look and sound delicious. You can select from Cashew, Cinnamon, Cocoa, Espresso, Natural Wheat and Toffee to bring out the Fall Fashion Look of your eyes. You can choose individual colors of Mehron E.Y.E. Powder or select an eight color palette for a continuously changing Fall Fashion Eye Look. Mehron Professional Makeup can be used by anyone, any season.

Professional Makeup by Mehron for Fall Fashion

Tuesday, August 17, 2010

The Tools of a Makeup Artist

New From Mehron, Prisma BlendSet Brushes
To go along with the new Mehron Tanks worn by Professional Makeup Artists on the Mehron Makeup Artist Team, a new selection of Professional Makeup Artist Tools have recently been added to the already expansive line of Professional Makeup Tools of the Trade. With input from Mark Reid, Master Body Painter and Jinny, World Renowned Face Painter, Mehron has added to its collection of Professional Makeup Artist Brushes to give you the right tools for the job.

The Mark Reid™ Signature Brush Set has been made to the specifications of Mr. Reid,who after painting thousands of bodies knows exactly the style, shape and feel of the Makeup Brush that works best for the various strokes needed for a quality Body Painting. Each Makeup Brush in the Mark Reid™ Signature Brush Set has a specific function and has been designed with precision to perform its function. Every aspect of the brushes contained in the Mark Reid™ Signature Brush Set has been planned, the texture of handle, the depth of the bristles, the cut of the bristles to the sturdy brass ferrule, all were detailed to meet the specifications of a Professional Body Painting Artist. This affordable, professional set of Makeup Brushes have been designed to give a Body Painting Makeup Artist thousands of hours of service when properly cared for and not misplaced. The right tool for the right job is an age old adage, the Mark Reid™ Signature Brush Set is the right set of tools for a Professional Looking Body Painting Makeup Application and are available to anyone through an Authorized Mehron Retailer.

The Paradise Makeup AQ - Brushes were made to meet the specifications of the co-creator of Mehron Paradise Makeup AQ, Jinny. Jinny's resume in the World of Makeup includes Cirque du Soleil consultant, World Face Painting Championships, Body Painting Championships, Competition Judge at World Makeup Events, the moniker, "First Lady of Face Painting", and a list that would go on for paragraphs. Suffice to say that Jinny knows Makeup, co-creating the water activated cake makeup that is preferred around the world for its color consistency, brilliance, ease of application and longevity, Paradise Makeup AQ. To go along with Paradise Makeup AQ, Jinny and Mehron recently introduced Paradise Makeup AQ Prisma BlendSet Palette Paradise Makeup AQ in unique Blended Sets. The Professional Tool for this new Blend Set was also introduced in two sizes, Paradise Makeup AQ Prisma Brush. Again, the right tool for the right job.

Mehron offers a tremendous selection of Professional Makeup Application Tools which can be seen on the Mehron Web Site and purchased at an Authorized Mehron Dealer near you. With a Professional Mehron Tank Top, Professional Mehron Brushes and Applicators, and of course, Mehron Professional makeup, you will be set to apply makeup like a Professional.

Mark Reid Signature Professional Makeup Brushes by Mehron

Monday, August 16, 2010

Mehron Fashion

The Mehron Tank Top worn by Makeup Artists are now available to the public
The Fashion World has now seen Mehron Makeup on the Runways of the last three Mercedes-Benz New York Fashion Week Presentations. adding to the legacy of the Company founded in 1927 by Mehron Melik. Since Mehron brought the Mehron Makeup Artist Team and Mehron Fashion Makeup to the Runways of the most prestigious Fashion Show in New York City, Fashion Press around the world have been taking note of the superior quality and luxurious look of the Mehron Makeup Collection. Commenting and editorializing on the brilliance and consistency of the colors, along with taking note of the natural ingredients that are used in the formulation of Mehron.

Mehron is not in the Clothing Designing business, but because of their participation at the Mercedes-Benz Fashion Weeks and at Body Painting Conventions, Face Painting Conventions, Halloween Makeup Show and Conventions and Makeup Shows around the world, Mehron Clothing has been in demand. Mehron utilizes the talents of Makeup Artists around the world when they participate around at events around the world. To distinguish the Makeup Artists who are presenting, demonstrating or working for Mehron at these various events, Mehron designed the Mehron Tank Top. Since the Mehron Makeup Team are seen by thousands at these worldwide Makeup Events, the Mehron Tank has taken on a collectible air.

Mehron Fans, Audiences and the Press have been asking where they can get a Mehron Tank, offering Mehron Makeup Artists to buy theirs after events. The Mehron Tank is now offered to the public in three sizes for everyone to purchase. If you have been admiring the classic black Mehron Tank that some of the most talented Makeup Artists in the world have been wearing, now is your chance to own one too. Along with traditional Silver Foil Mehron Tank, a new Rhinestone studded Tank Top is also being offered in the new Mehron Exclusive Fashion. The Mehron Tank is 100% cotton, piece dyed to eliminate fading, and machine washed for softness from the first time you put it on. You no longer have to track down Mehron Makeup Artists to get a Mehron Tank. To properly care for your Mehron Tank use, cold wash and air drying is recommended.

Saturday, August 14, 2010

A New Foundation for New York Fashion Week

New Celebré PRO-HD Makeup Foundation, a Makeup for everyone.
Last Year Lead Mehron Makeup Artist Raedawn Johnson used a sneak preview of Celebré PRO-HD Makeup Foundation for the 2010 Spring Mercedes Benz Fashion Week in New York City to complete the look the Fashion Designs of Athens Fashion Designer Vassilios Kostetsos, and Toni Francesc from Barcelona. The Fall 2010 Mercedes-Benz New York Fashion Week is scheduled for September 9-16, 2010 at Lincoln Center. Since the 2010 New York Fashion Week Mehron introduced the full line of the newest in foundation Makeup in shades for every skin tone. At the May 2010 Makeup Show New York, with Raedawn Johnson demonstrating the complete line of Celebré PRO-HD Makeup Foundation was introduced to the world.

This year the Team of Mehron Makeup Artists who will be ready to compliment the Fashion Designs being presented on the Runways of the 2010 Fall Mercedes-Benz Fashion Week will have the complete line of Celebré PRO-HD Makeup Foundation at their disposal. Throughout the last two years Mehron has been expanding their line of Beauty Makeup, Fashion Makeup and Extreme Beauty Makeup with a variety of new products and colors for today's Fashion Looks. The Mehron Makeup Artist Team will be ready for 2010 Fall Mercedes-Benz Fall Fashion Week with a full compliment of the newest in Beauty Makeup from Mehron.

The Models of New York Fashion Week will be treated to a Foundation Makeup that is made from the best skin caring ingredients on earth, leaving their skin moisturized and refreshed while presenting a even natural tone. Celebré PRO-HD Makeup Foundation along with all the Mehron Beauty Makeup Products are formulated with natural ingredients that focus on enhancing the moisture and protectorates of the skin. All Mehron Makeup including the ever expanding Beauty Makeup Collection is made in the USA, free from animal testing, and highly pigmented for even consistent color, shading and hues. Celebré PRO-HD Makeup Foundation is the Foundation Makeup with a Foundation in Theatrical Makeup. Mehron has been a leading producer of Theatrical Makeup since 1927, makeup that is expected to be perfect and consistent every time. With a reputation throughout the Theatrical Makeup as a Makeup that offers true, vibrant, consistent, long lasting, durable colors in a product line that is safe and gentle, Mehron is the new choice in Fashion Makeup.

Friday, August 13, 2010

Fashion Week from The Mehron Archives

The Fall 2009 Mercedes-Benz Fashion week in New York City marked the maiden flight for Mehron Beauty Makeup on the esteemed runways of New York Fashion Week. Partnering with Athens Fashion Designer Vassilios Kostetsos, Mehron Makeup Artists applied Mehron Beauty Makeup to his models to complete the look of the Fashion Collection that he was premiering on September 13, 2009.

Mehron went on to participate in the Spring 2010 New York Fashion Week and is poised to work with Fashion Designers during the upcoming 2010 Mercedes-Benz New York Fall Fashion Week which is being held at Lincoln Center September 9-16, 2010. On September 14, 2009 the Mehron Blog covered the Mehron premier at the 2009 Fall Mercedes-Benz New York Fashion Week in a Blog entitled:

Mehron Rocks the Runway


On September 13, 2009 Mehron, Leaders in Theatrical Makeup since 1927, proved to the fashion industry that Mehron is also the innovator of Fashion Beauty Makeup at the New York Mercedes-Benz Fashion Week. Teaming up with Greek designer Vassilios Kostetsos, Mehron supplied a team of six Makeup Artists under the direction of Makeup Artist Raedawn Johnson, who represented Mehron's vision of beauty makeup for this premiere event. Raedawn expressed her vision of the presentation, “We used a lot of Aura Bronzing Gel as well as Mehron’s Gold E.Y.E Cream to achieve the golden faces. We made the eyes dramatic with some brown shadow and dark brown mascara, however upon Vassilios’ request, we skipped the eyeliner and false lashes to keep that natural and fresh look.”

The Mehron line of Makeup, world renowned as Theatrical Makeup, applies the knowledge gained from formulating Makeup for Studio and Stage in developing their newest line of Fashion Beauty Makeup with highly pigmented, long lasting, consistent, dynamically inviting colors. This extraordinary opportunity for Mehron to partner with Athens Fashion Designer Vassilios Kostetsos in his maiden New York presentation was greeted enthusiastically by Mehron Marketing Director Stephanie Ferreira, “This was such an exciting opportunity for us. “While Mehron has been well-known in the theatrical and body paint industry for years, we have an amazing beauty line that we want the public to know about. The runway at New York Fashion Week was the perfect opportunity to do so.”

For Mr. Kostetsos this was the New York City Premiere of his fashion designs, for Mehron it was a re-introduction to New York of the quality Makeup produced by Mehron in the USA, which began in 1927 when the founder of Mehron, Mehron Melik, handmade and delivered his quality Theatrical Makeup to the Performance Community of New York City. Completing the circle which has taken the Mehron brand around the world, Mehron returned to its roots, New York City, for the world runway premiere of their Fashion Beauty Makeup. In the World of Makeup, only Mehron has achieved a recognition as the quality makeup in such a wide variety of Makeup Specialties.

Beginning with the achievement of becoming THE Makeup for the Professional Performance Community of the roaring '20's. Mehron surged ahead be the THE Makeup for the clowns of the Greatest Show on Earth. As the birth of Television took hold, Mehron Makeup was available. Mehron was witness to the explosion of the Hollywood Studios, the advent of Technicolor and the Movie Epic. Mehron Makeup was a part of the Television Industry's insatiable need for Makeup as color television became the norm. Constantly formulating more products and innovations, Mehron was there to provide the Makeup and materials for Special Effects Makeup. As Face Painting and Body Painting became a living art, Mehron provided safe, quality Makeup for the practitioners of these arts and are always introducing vibrant color selections for the visionary makeup artists who pursue these arts.

In 2009, after building their Beauty Makeup Collection to include products from New! Velvet Finish Primer , and Aura Bronzing Gel to CHEEK Powder and E.Y.E Powder , Mehron knew that the Fashion Industry was ready for the best, and the only place to present the best to the New York Fashion Industry was at The Mercedes Benz Fashion Week. Now its your turn to see what Mehron makeup can do to feed your skin and enhance your look.


Thursday, August 12, 2010

Happy Anniversary Oz

On August 12, 1939 the Wizard of Oz premiered at The Strand Theater in Oconpmowoc, Wisconsin, USA. August 12, 2010 is the 71st Anniversary of the opening of this trend setting film. The Wizard of Oz as a film was not an immediate commercial success but has endured the test of time and is a milestone in the use of Theatrical Makeup. To celebrate the 71st Anniversary of this ground breaking film tonight we go to the Mehron Blog Archives, re-posting a Mehron Blog that was originally posted on November 2, 2009 to remember the significance of The Wizard of Oz to Theatrical Makeup, in a Mehron Blog that was entitled:



From Oz to Avatar



Mehron Theatrical Makeup since 1927

In August of 1939 Mehron Makeup was in the midst of its twelfth year of operations. On August 17,1939 at the Lowes Capitol Theater located at 1645 Broadway in New York City, The Wizard of Oz opened only blocks away from Mehron Melik's Theatrical Makeup Company. The Lowes Capitol Theater was a showcase for MGM Film releases in New York City. Attendees of the Lowes Capitol Theater were treated to a stage show along with an MGM release. Judy Garland and Mickey Rooney appeared in the stage show that was presented during the run of The Wizard of Oz at this landmark theater that opened in 1919, one of the few Theater Palaces that predates the foundation of Mehron Makeup.




In 2009, as The Wizard of Oz celebrates the 70th Anniversary of its release, Mehron is entering their 83rd year in the production of high quality Theatrical Makeup. In 1939 the Wizard of Oz was a ground breaking event in the world of film, from the Special Effects to the Makeup, The Wizard of Oz established loftier goals for the Movie Industry. In 2009, seventy years after its New York City release, The Wizard of Oz remains a timeless movie classic. Filmed with an unheard of budget at the time The Wizard of Oz was a Technicolor challenge for the Makeup Artist, Jack Dawn, who would later head the MGM Makeup Department. The Theatrical Makeup Industry was meeting the new challenges presented by Hollywood in the 1920's through the 1930's, men like Jack Dawn and Mehron Melik found their roles interchangeable during this infancy stage of film makeup. Makeup Artist also became Makeup Manufacturers and Makeup Manufacturers were also Makeup Artists. During this time of Makeup experimentation the men who were contemporaries often shared ideas and helped each other solve problems.




Mr. Dawn encountered his share of problems during the extravagant production of the Wizard of Oz including the almost fatal poisoning of the original Tin Man, Buddy Ebsen by the aluminum powder that was used as his makeup for his role as the Tin Man. Mr. Ebsen was mysteriously replaced in the role of the Tin Man by Jack Haley, who like most of the other cast members at the time did not know why Buddy Ebsen was replaced. In consultations with his contemporaries Mr. Dawn came upon the solution to create the aluminum look for the tin man by mixing the aluminum powder with a paste so that Mr. Hailey would not breathe in the dust and become ill in the same way as Mr. Ebsen. It was also suggested that Jack Hailey have a layer of Clown Makeup applied as a foundation to protect his skin before the application of the aluminum paste that Mr. Dawn had created after consulting with other Makeup Men throughout the country. Unlike 2009 when Shrek the Musical needs a particular green for their favorite Orge, all they did was call Mehron and have it made, the Makeup Inventors of 1939 found and made their own makeup solutions.




An American axiom that rings true for the Film Industry is that necessity is the mother of invention. Seventy years after the creation of the American Film Classic, The Wizard of Oz, James Cameron needed to invent technology in order to put his vision on film. Avatar, scheduled for release in December 2009 will be the first fully three dimensional film ever released. Tired of waiting for three dimensional film technology to catch up with his vision, Mr. Cameron invented his own three dimensional camera equipment to finally film the idea that has been in his mind for fifteen years. Avatar is already being proclaimed as the new milestone in film making, just as seventy years ago, The Wizard of Oz raised the bar of achievement in the industry, in 2009 Avatar is expected to do the same.




In 1927 Mehron Melik handcrafted a Theatrical Makeup that set the bar of achievement for Theatrical Makeup, for over eight decades Mehron has been raising that bar with new innovations in color, ingredients, pigmentation and durability in the quest for the safest, most colorfast, vibrant, easy to apply and easy to remove Theatrical Makeup. Mehron Makeup was 12 years old when Jack Dawn worked on The Wizard of Oz, and was already producing a quality line of specialty makeup for theatrical productions, Circuses, Opera, Dance, Vaudeville, Burlesque and film. James Cameron's Film Avatar not only sets a new bar for future filming, it also sets a new bar for a Makeup that can provide the coverage that a three dimensional presentation will require. Mehron has already begun to meet the new challenges that future film techniques will demand of Theatrical Makeup with their 2009 introduction of the naturally based, full coverage Air Brush Makeup, LUX Airbrush Makeup, currently available in over a dozen dynamic colors. Unlike 1939, if the film industry needs a new color, new product or a solution, Mehron Makeup is only a phone call away ready to produce the product that is needed just as they have from the release of The Wizard of Oz through the coming release of Avatar.

Theatrical Makeup for the Future by Mehron

Wednesday, August 11, 2010

Inside Makeup for a Film

Meagan Hester applying Mehron Makeup to Avtor Carlos A. Gonzales fir the movie When Bobby Met Larry
Meagan Hester, Key SPFX Makeup Artist and Character Art Director for the soon to premier Independent Film When Bobby Met Larry written and performed by Carlos A. Gonzales, shared the list of Mehron Makeup products that she used to create the five main characters of the film. As a diverse Makeup Artist, Ms. Hester is familiar with all the Mehron Makeup Products and although this film did not call for using one of her favorite lines of Mehron Makeup Products, she did use a cross section of Mehron Makeup. In a recent interview, Meagan Hester related "I especially love the Mehron Blood Makeup for FX work". Although When Bobby Met Larry required her to use a lot of her makeup skills, it did not require using Performance Squirt Blood, Stage Blood, or Coagulated Blood Gel, but with Halloween on the horizon and the Vampire Age upon us, Meagan will surely be using these Mehron Products in the near future.

For the Characters of When Bobby Met Larry, a Production of SugarCamp Films, Meagan Hester used a variety of Mehron Makeup to transform Carols A. Gonzalez into five distinct characters. Ms. Hester used her Makeup Artistry to change the age, sex, and race of Actor Carlos A. Gonzales for his roles in the film, When Larry Met Bobby, Directed by Phil Coccioletti with Assistant Director Jessica Hester.


Meagan Hester turned Carlos A. Gonzales into Will using Mehron Makeup
The Character of Will was created using:
Celebré PRO-HD Makeup Foundation in Light Ebony
Barrier Spray over the prosthetic
Color Set Powder
Applied with Mehron Powder Puff and Sponges

Guisseppi is Actor Carlos A. Gonzales after Meagan Hester applied Mehron Theatrical Makeup
The Character of Guisseppi was created using:
Celebré PRO-HD Makeup Foundation in Light Ebony for shadow increase and old age
Barrier Spray
Color Set Powder
Mehron Hair White for eyebrows
Crepe Hair in light grey, white and grey

Carlos A. Gonzales becomes Larry with Mehron Makeup as applied by Meagan Hester
Actor Carlos A. Gonzales turned into Rosa with Mehron Makeup by Meagan Hester
The Character of Rosa was created using:
Velvet Finish Primer
Celebré PRO-HD Makeup Foundation in Fair Tan
Gloss Tone over Lip Color
E.Y.E. Lashes
E.Y.E. Cream
Black Eyeliner
Brown Eyebrow Pencil
Cheek Cream in pink
Bobby portrayed by Carlos A. Gonzales, Makeup by Mehron applied by Meagan Hester
Carlos A. Gonzales as Bobby in When Bobby Met Harry.
Carlos A. Gonzales without Mehron MakeupCarlos A. Gonzales as Carlos A. Gonzales