One Month Till New York IMATS

New York Area Makeup Artists should have the dates April 9-10, 2011 marked on your calendars, The 2011 New York IMATS will be in at 82 Mercer Street in the heart of Soho. Situated between Broome and Spring Streets, 82 Mercer Street offers a classic New York early 1900's feel with brick walls and expansive space divided into three floors. The New York International Makeup Artists Trade Show (IMATS) will join a long list of events that have been hosted at this brick faced New York Building, once the neighborhood of bustling tenements and industrial activity.

IMATS brings to 82 Mercer Street everything Makeup on April 9-10, 2011 with a two day spectacular that includes, Guest Speakers, Seminars and Exhibits. Highlighting both days of the New York IMATS is the Student Competition. The Winners of IMATS Student Competition often rocket to new heights in their Makeup Career by winning such a prestigious competition. On Saturday April 9th, 2011, The Student Competition theme for the beauty/fantasy category will be Tribal Beauty, contestants have two hours to complete their Tribal Beauty Makeup Look and present it to the judges. On Sunday April 11, 2011, the category for the Student Competition is character/prosthetic with a theme of Mythical Creatures. Students have three hours in the character/prosthetic category to complete their Mythical Creature with the prosthetic material given to them on the day of the competition.

Along with the Student Competitions, the New York IMATS is two days filled with seminars, exhibitions and guest speakers covering all aspects of Makeup Artistry. Mehron will be on the Exhibition Floor at Booth 306 for the New York IMATS. In New York City in 1927 Mehron Makeup was a Theatrical Makeup Company that supplied the Performers of Theaters large and small from Soho to Broadway with fresh hand made makeup. In 2011 as an exhibitor at the New York IMATS, Mehron still producing Makeup in New York State has collections of Makeup for every need. Still producing Professional Theatrical Makeup, the Mehron Family of Makeup Products now includes, Fashion Makeup, Beauty Makeup, Extreme Beauty Accents, Face and Body Painting Makeup, Halloween Makeup, Special Effects Makeup, Clown Makeup, Makeup Applicators, Makeup Brushes and Clown Makeup. The entire Mehron Product Line will be at Booth 306 at the New York IMATS for attendees to see, feel and experience in person with guidance from the Mehron Team at the Exhibition Booth.

For those traveling in for the New York IMATS, Soho is a mecca for great food and is only blocks from New York's Little Italy, Chinatown and Greenwich Village, all must visit stops on any trip to New York. Tickets for New York IMATS 2011 are available now. The Mehron Team looks forward to meeting you and showing you the newest introductions and old standards of the Mehron Makeup Product Line.