Beauty launchpad, Mehron, and Toni

Beauty launchpad Magazine is the magazine for Professional Makeup Artists and Stylists, it's web site offers online exclusives not published in the magazine. In a Beauty launchpad online exclusive writer Karie L. Frost recalls the February 2011 Fashion Week collaboration between Mehron Makeup and Designer Toni Francesc in presenting his Fall 2011 Collection. In a captioned pictorial retrospect Ms. Frost uses pictures by Richard Esposito to bring the reader closeup to the Makeup Application of Lead Makeup Artist Jackie Mgido who led the Mehron Makeup Artist Team in this Fashion Week Challenge. Toni Francesc uses a thematic approach to present each of his collections at New York Fashion Week and February 2011 was no exception. To present his 2011 Fall Collection at New York Fashion Week, Mr. Francesc used the myth of Garuda as the basis for his designs.

Ms. Frost uses a quote from Makeup Artist Jackie Mgido to summarize one of the photos and the the juxtaposition of Mehron Makeup with the theme of the Toni Francesc Collection. "For the eyes, we wanted to create a dramatic look that also represented the bird,” says Mgido. “I used Mehron Feather E.Y.E Lashes to create this look, along with Black Onyx E.Y.E Powder and Slate Grey E.Y.E Cream blended on the lid to represent the ashes.” Mgido further defines the wing-like shape using Mehron Black Detailz liner."

In this Web Exclusive on Beautylaunchpad.com, Karie L. Frost takes note of the flawless application of Celebré Pro HD Make-Up in her caption, "The strength of the eyes and the mouth feel grounded by flawless matte skin with lighly contoured cheeks - a trend that seems to have plenty of steam for this coming fall."