The Beauty of Mehron

Mehron, Leaders in Theatrical Makeup since 1927, is making a name as the Innovators of Fashion Makeup with additions to the Extreme Beauty Makeup and the Introduction of the Foundation for Every Skin, Celebré Pro HD Make-Up. All of the newest additions to the Mehron Makeup Beauty Line have their roots in the Professional Makeup that has made Mehron Theatrical Makeup World Famous. Each is evenly and highly pigmented with a natural color balance and consistency that the Professional Theatrical Community counts on show after show.

Celebré Pro HD Make-Up like all the new Mehron Beauty Makeup Introductions are made from natural ingredients that nourish and protect your skin while providing a Makeup Look that is long lasting, durable, easy to apply and consistently even. The new innovations in Beauty Makeup by Mehron include ingredients such as Japanese Green Tea, Aloe Vera, Comfrey, cucumber, pomegranate, and vitamins to help skin fight off and recover from the damages of weather and pollution. Mehron Beauty Makeup is formulated on the principle that Beauty Makeup should not only enhance your beauty but also protect it for the long haul. You won't find any abrasive chemicals in Mehron Beauty Makeup, made in the USA, free from animal testing and ready for every skin tone on earth.

September9-16, 2010 will once again see the Fall 2010 Mercedes Benz Fashion Week return to New York City. Mehron Makeup was on the models of the last three Mercedes Benz Fashion Weeks presented in New York, and will participate again in the September 20101 Fashion Event in its new location in New York City, Lincoln Center. Celebré Pro HD Make-Up made its sneak preview at the last Mercedes Benz Fashion Week, with its worldwide introduction a couple of months later in May 2010 at the Makeup Show New York. This Fall, the Models of New York Fashion Week will be wearing Foundation Makeup that will be protecting and nourishing their skin even as they work under the hot lights of the runway. The Mehron Team of Makeup Artists presented innovative makeup applications that matched the innovative formulation of Mehron Fashion and Beauty Makeup at the last two Mercedes Benz Fashion Weeks in New York City, they are planning on surpassing their artistic presentations at the Fall 2010 New York Fashion Week.

Aloe Vera and Skin Care

One of the most researched skin care herbs is Aloe Vera. It has been used for centuries by societies around the world as a skin repair gel. As research has become more sophisticated , scientists in studies around the world have tested the applications of Aloe Vera that generations have used through folk lore. Clinical studies have proven that Aloe Vera does indeed promote healing of the skin and further evidence points to its protective properties. The Aloe Vera Plant is almost all water, however the key ingredients produced by the Aloe Vera Plant that scientists have isolated are glycoproteins and polysaccharides. Glycoproteins have been shown to speed the healing process, reduce pain to skin injuries and burns, while polysaccharides stimulate new skin growth and repair. For thousands of years the Aloe Vera Plant has been known as a friend to the skin.

When embarking on a new makeup formulation, the Researchers and Chemists at Mehron keep abreast of the latest research concerning the ingredients that they will incorporate into their new formulations. Following the mandate of the Founder, Mehron Melik, the Mehron Makeup Team always uses the safest ingredients available and look towards those that will serve the purposes of enhancing beauty while protecting and revitalizing the skin.

With the face being constantly exposed to the effects of weather, pollution, and controlled environments, the skin of the face needs the most protection. The newest creation at Mehron is Celebré Pro-HD Foundation, a Foundation Makeup for the future available today. This newly introduced Foundation by Mehron is built on the traditions of producing the Foundation Makeup of Theatrical, Film and Television Performers for over eighty years. Celebré Pro-HD Foundation is ready to meet the demands of High Definition Film and Video Work while also being ready for every day use by any skin tone on earth. With the skill of highly concentrated pigmentation combined with the protective qualities of key ingredients such as Aloe Vera, Mehron has developed the Foundation Makeup for every skin tone on earth.

Celebré Pro-HD Foundation is THE FOUNDATION that is ready for work, play, romance, and performing. Safely manufactured in the USA, free from animal testing, this Foundation of the Future presents a clean wholesome coverage that creates a natural appearance while feeding the skin with protective selected researched ingredients like the world renowned skin treatment herb Aloe Vera. Celebré Pro-HD Foundation after much research and development is being introduced this month to the faces of the world. Making its sneak preview at Mercedes Benz Fashion Week, Celebré Pro-HD Foundation is now available to you. There is no more high definition than in person, with the newest foundation by Mehron, even the closest encounter will be flawless.

Countdown to Makeup Innovation

Mehron Makeup Celebré Pro-HD Foundation, the Foundation for every skin tone, made with care from natural ingredients.

For the Makeup Industry the 2010 Makeup Show New York will be held May 16 -17, 2010 at the Metropolitan Pavilion, 125 West 18th Street, New York, New York. This Industry Specific Event, sponsored by The Powder Group, is entering its fifth year. The Makeup Show New York attracts Industry Professionals from Film and Television as well as Editorial and Fashion Press, along with Artists from Theater and FX. Hands on Workshops, Seminars and demonstrations fill the two days at The Makeup Show New York.

Leading Makeup Manufacturers are featured in the Exhibitors Hall. Mehron Makeup will of course be present with the entire line of Mehron Makeup and Special Guest makeup Artists to not only present the entire Mehron Makeup Product Line, but also to present to the world the newest makeup innovation from Mehron. Mehron Makeup Celebré Pro-HD Foundation will be unveiled at the 2010 Makeup Show New York. This ingenious makeup foundation formulation was developed for flawless coverage for all skin tones and textures. Created for skin from the fairest to the darkest, Mehron Makeup Celebré Pro-HD Foundation is the Foundation for everyone, with such impeccable coverage that High Definition cameras won't even reveal a flaw.

The future of Makeup Foundation can be experienced at Booth B10, on the Exhibition Floor of The Makeup Show New York, which will be occupied by the Mehron Team, Special Guest Makeup Artists and the entire compliment of Mehron Makeup Products. Just as The Makeup Show New York attracts Professionals from across a wide spectrum of makeup use, The Mehron Makeup Collection represents everything you need in Makeup, from the Professional Theatrical Makeup that Mehron has produced since 1927, to the 2010 introduction of the future of makeup foundation.

In between the full schedule of events at The New York Makeup Show 2010, be sure to find your way to the Mehron Makeup Exhibition at the large corner Booth B10 on the Exhibition Floor map, and see the Mehron difference in person and in action in the hands of Special Guest Makeup Artists. Mehron Makeup Product Specialists will be on hand to answer any questions you have about any Mehron Makeup Product.

The Challenge Of The Future for Makeup Artists

John Cameron's Avatar is touted as the future of cinema. Scheduled for release in December, Avatar will be be a 3-D. The John Cameron version of 3-D will be different than the occasional object flying at the audience. The entire screen will be 3-D throughout the entire movie. With technology lagging behind his vision, John Cameron took it upon himself to develop the camera equipment necessary to present his cinematic version of a 3-D film. Armed with an over 200 million dollar budget, Mr. Cameron has undertaken an ambition that he has had for over fifteen years.

The movie industry is anxiously awaiting the premier of Avatar, whispers throughout the industry are that this film will revolutionize films just as the switch from black and white television to color television programing changed the face of television.

This film revolution will affect all the crafts associated with creating a film, from the new technology that camera people will need to learn to the set creators to the Makeup Artist. Makeup Artists are already in the midst of adjusting to the detail needed for high definition video and film, now with the introduction of 3-D Makeup Artists will be adjusting again to compensate for the three dimensional presentation of the characters that they create with the magic of makeup. Airbrush Makeup, already becoming the standard in the film industry for all film will take another turn to accommodate the extra detailed required by 3-D film. In 2009 Mehron, Leaders in Professional Performance Makeup since 1927, introduced LUX Airbrush Makeup, a naturally based, enriched, highly pigmented airbrush makeup with the full, consistent pigmentation required for High Definition Film and Video.

LUX Airbrush Makeup has been embraced by all disciplines under the banner of Makeup Artist, including, Body Painters, Face painters, Theater Makeup Artists, and Special Effects Makeup Artists.

Special Effects Makeup Artists will have new challenges when creating their characters as a more comprehensive view of the character will have to be considered for every scene. The same short cuts used in film will no longer be available for the Special Effects Makeup Artists as the entire character will be seen in the new 3-D Film. Avatar will be the example of the future of the Makeup Artists in the Film Industry.

Just as it has for the last eight decades, Mehron will be ready to meet the challenge of the Makeup Future that the advent of 3-D Film presents. Being the innovators of the Makeup of the Future is nothing new for Mehron. Mehron has grown from the early days of Silent Films to the introduction of the next film revolution with the introduction of Avatar. The artistic endeavors and visions of the Makeup Artists of the Future will find the tools, colors, and makeup products they need from Mehron, the innovators of makeup produced in the USA, free from animal testing since 1927.

The Makeup of The Future

Lux Airbrush Makeup introduced to the public by Mehron at the Halloween Costume Party Convention, Las Vegas, NV, held on March 6-9, 2009. Lux Airbrush Makeup is a highly pigmented makeup formulated in a base of green tea, herbs and it is Vitamin enriched to be gentle on your skin. Because Air Brush Makeup penetrates down to the pores, Mehron developed Lux Airbrush Makeup to moisturize your skin while providing the intense coverage and vibrant colors required for high definition video and film work.

While in the testing Face Painting Makeup Artist, Body Painting Makeup Artists and Character Makeup Artists became enamored with the vibrant, rich, true colors that Mehron created in the Lux Airbrush Line. The research and development of Lux Airbrush Makeup began with the quest for a Makeup that would show true on High Definition Film and Video, and resulted in an Airbrush Makeup that can be used by all segments of the Makeup World.

Face painting will become a whole new art form with Lux Airbrush makeup as demonstrated in the picture above featuring Airbrush Makeup Artist Cheryl Vaughn at the 2009 Halloween Costume Party Convention. Cheryl could not stop exclaiming about the beauty of the colors of Lux Airbrush Makeup while she demonstrated creating Characters and Face Painting with Lux Airbrush Makeup during the convention.

The introduction of Lux Airbrush Makeup includes 17 rich, dynamic colors that show true for every Makeup Application. Lux Airbrush Makeup is the Makeup of the Future that is available today from Mehron, the Leaders in Theatrical Makeup since 1927.