Next IMATS 2011 - Toronto

The 2011 IMATS Sydney is in the books, and preparation for 2011 IMATS Toronto begins. IMATS (International Make-Up Artist and Trade Show) presents six shows in four Countries bringing together all aspects of the Cosmetic Industry. At each IMATS Show throughout its yearly world tour, Professionals from throughout the world are featured Guest Speakers and Instructors, A highlight of every IMATS is the Student Competition, a thematic challenge for the world's most promising student Makeup Artists.

The 2011 IMATS Sydney featured a Mehron Exhibition Booth that was produced by Kelly Virgona, along with assistance from Natalee Davies, and featuring Makeup Artist Amy Grigg who produced two Face and Body Painting Works on Model Kate Emma at the Mehron Exhibition Booth.

Kelly Virgona discusses Mehron Makeup with Visitors to the Mehron Makeup Exhibition Booth at IMATS Sydney 2011.

Makeup Artist Amy Grigg created a three dimension flower pattern on Model Kate Emma using Mehron Liquid latex from the Special Effects Collection of Mehron Makeup Products which will see a lot of use in a little over a month on Halloween Night.

Model Kate Emma maintains her patience as Amy Grigg puts some detailing finishing touches on her Body Painting on day 2 of the 2011 IMATS Sydney. For this work Amy Grigg, Guest Makeup Artist for Mehron at IMATS Syndey used Mehron Liquid Katex, Oaradise Makeup AQ and Paradise Makeup NUANCE.

The Mehron Team at the IMATS Sydney

A selection of Mehron Makeup Brushes and Sponges in the Makeup Application Section of the Mehron Makeup Exhibition Booth at the 2011 IMATS Sydney.

Kelly Virgona was bestowed the task of getting the Mehron Exhibition Booth open for the IMATS Sydney 2011. Enlisting Natalee Davies, Kelly was able to get the Mehron Exhibition Booth set up, stocked and selling Mehron Makeup to the Professional Makeup Artists attending the IMATS Sydney 2011. As is the tradition at the Mehron Makeup Exhibition Booth that has traveled to Austria, Germany, Canada, across the USA and to Australia, a Special Guest Makeup Artist was at the there throughout the two event doing live Makeup Demonstrations. The Special Guest Makeup Artist at the 2011 IMATS Sydney was Amy Grimm with Kate Emma doing the modeling.

Emma Kate modeling a Body Painting by Amy Grigg at the 2011 IMATS Syndey using Mehron Face and Body Painting Makeup.

On each of the two day event special Guest Makeup Artist Amy Grigg took on a major Body Painting using Mehron Paradise Makeup AQ, including the newest addition to The Paradise Collection, Nunace, Metallic Powder, and even Mehron Liquid Latex for Prosthetic Fx for effects. As Kelly and Natalee staffed the Mehron Exhibition Booth, Amy Grigg was busy creating a body painting on Model Kate Emma in the midst of the Mehron Makeup Shoppers.

Kelly Virgona at the Mehron Exhibition Booth at IMATS Sydney 2011

The Mehron Makeup Team Aussie representing Mehron Makeup at the IMATS Sydney 2011
Amy Grigg, Natalee Davies, Kate Emma, and Kelly Virgona