Next IMATS 2011 - Toronto

The 2011 IMATS Sydney is in the books, and preparation for 2011 IMATS Toronto begins. IMATS (International Make-Up Artist and Trade Show) presents six shows in four Countries bringing together all aspects of the Cosmetic Industry. At each IMATS Show throughout its yearly world tour, Professionals from throughout the world are featured Guest Speakers and Instructors, A highlight of every IMATS is the Student Competition, a thematic challenge for the world's most promising student Makeup Artists.

The 2011 IMATS Sydney featured a Mehron Exhibition Booth that was produced by Kelly Virgona, along with assistance from Natalee Davies, and featuring Makeup Artist Amy Grigg who produced two Face and Body Painting Works on Model Kate Emma at the Mehron Exhibition Booth.

Kelly Virgona discusses Mehron Makeup with Visitors to the Mehron Makeup Exhibition Booth at IMATS Sydney 2011.

Makeup Artist Amy Grigg created a three dimension flower pattern on Model Kate Emma using Mehron Liquid latex from the Special Effects Collection of Mehron Makeup Products which will see a lot of use in a little over a month on Halloween Night.

Model Kate Emma maintains her patience as Amy Grigg puts some detailing finishing touches on her Body Painting on day 2 of the 2011 IMATS Sydney. For this work Amy Grigg, Guest Makeup Artist for Mehron at IMATS Syndey used Mehron Liquid Katex, Oaradise Makeup AQ and Paradise Makeup NUANCE.

Mehron at IMATS Sydney

The International Make-Up Artist Trade Show (IMATS) Sydney was held on September 24, 2011 and September 25, 2011 in Australia. When there is a major Makeup Event in the world, Mehron Makeup can be found. At the IMATS Sydney, Mehron was once again represented by Mehron Australian Ambassador, Makeup Artist Kelly Virgona from Sparkles Entertainment and Productions. Kelly along with Natalee Davies took charge of the Mehron Booth, presenting Mehron Makeup while answering questions and demonstrating the wide range of Mehron Face and Body Painting Makeup as well as Mehron Beauty Makeup,and Studio and Stage Makeup. The Mehron Exhibition Booth that travels the world, most recently it was in Berlin, Germany for The Makeup Show Europe, features a Special Guest Makeup Artist who does live Makeup Applications to demonstrate the diversity, color and quality of Mehron Makeup.

At the 2011 IMATS Sydney, Makeup Artist Amy Grigg was the featured Mehron Makeup Artist. Ms. Grigg has been both a competitor and a judge at International Face and Body Painting Competitions and was also an Instructor at Face And Body Painting International Convention in Miami, Florida, USA. For Day 1 of IMATS Sydney, Amy Grigg created a character nicknamed "Steam Punk" using hand made Prosthetic formed with Mehron Liquid Latex. For Color, of course Amy used the semi-soft, water activated cake makeup favored by Face and Body Painting Makeup Artists throughout the world, Paradise Makeup AQ. Using Mehron Metallic Powder allowed Ms. Grigg to achieve a look of pure gold within her Face and Body painting. Making use of the wide selection of new Paradise Make AQ, NUANCE presented at the Mehron Makeup Booth, Amy Grigg was able to achieve a hue and depth that gave her art a true color interplay. The Model for the work of Special Mehron Guest Makeup Artist Amy Grigg for her rendition of "Steam Punk" was Kate Emma.

Along with her Makeup Demonstrations at the Mehron Makeup Display Booth on the floor of Exhibition Hall at IMATS Sydney, Amy Grigg was also the photographer for the photos in tonight's Mehron Blog. Congratulations to Kelly Virgona, Natalee Davies, Amy Grigg and Kate Emma for having a successful presentation for Mehron at the IMATS Sydney 2011.