Mehron's March Madness

March Madness is not just a Basketball term. Mehron, Leaders in Theatrical Makeup since 1927, also celebrated March Madness in 2009 with a jam packed month of new product introductions, sponsorships, and exhibitions.

Coming off a successful sponsorship of Indasio's Five Years in Fashion Celebration in late February, Mehron wasted no time in introducing the world to the Makeup of the Future, Lux Airbrush Makeup at the Halloween Costume Party Convention held on march 6-9, 2009 in Las Vegas, NV. It was at the 2009 Halloween Costume Party Convention that Mehron introduced the public to Lux Airbrush Makeup with a live demonstration by Airbrush Artist Cheryl Vaughn during the convention.

By the time of the LA Makeup Show, where Mehron featured the Extreme Beauty Makeup Talents of Mario Ink, Chicago's rising star Makeup Artist, Mehron introduced Aura Bronzing Gel, a Naturally based bronzing gel that feeds and moisturizes the skin while adding a shimming bronze color emulating a day in the sun.

While the LA Makeup Show was being held, Mehron was also sponsoring The Supreme Salon Tour, at it's stop in Chicago, IL, on March 15th held at the REDNOFIVE Nightclub and presented by Windy City Media.

While all this was going on Mehron was busy filling orders for its "Go Green" Makeup Kit specially packaged for St. Patrick's Day. This "Go Green" Makeup Kit contains all the green makeup anyone needs to instantly show their Irish Colors.

The "Go Green" Makeup Kit was quickly followed by the introductions of newest additions to the complete makeup character kits line, Zombie Character Kit , and Werewolf Character Kit . Each of these kits like all Mehron makeup Character Kits are complete with step by step instructions on how to use the makeup contained in the kit to create the character just like Professional Makeup Artists create characters with professional theatrical makeup.

Mehron Makeup was also featured in Girls' Life, the authoritative Girl Scout Magazine that deals with all aspects of a Girls' Life as they go through puberty while on their journey to womanhood. Mehron was featured in the Style Section, a monthly feature that selects quality products that are beautiful and safe for teenage girls.

March wasn't over yet, Mehron also sponsored, "One Splendid Evening", a red carpet event by the VH1 Save the Music Foundation to raise music awareness and provide instruments for America's Public School Children.

March Madness was an exhilarating time at Mehron attending and sponsoring events from coast to coast under the direction and leadership of Martin Melik, President of Mehron, Shelli Farber, Product Education, Stephanie Ferreira, Marketing Director, and Gene Flaharty, Artist & Product Expert. They all might be happy that they can stop going through Airport Security now that March Madness winds down, but they are all still feeding off of the energy from Madness of March, a month full of exciting days.

Celebré Professional Cream Make-Up

Celebré Professional Cream Make-Up is the next generation in cream based foundation makeup and it is here now. Developed to meet the needs of Professional makeup Artists for Film, Stage and Video, this silicone based cream foundation is available in an a color spectrum of 40 choices. This high quality cream based professional cream Make Up contains no mineral oils, fragrances, isopropyl myristate or beeswax and provides a natural feeling, long lasting application.

Celebré Professional Cream Make-Up provides an even coverage without clogging the pores of the skin and enables an even color that is unsurpassed in Cream Foundation Make Up. The colors of Celebré Professional Cream Make-Up include Alabaster, Ivory Bisque, Light Tan, Light Golden Olive, Light Egyptian, Soft Peach, Monster Gray, White and much more. Celebré Professional Cream Make-Up was featured on a recent model in a beauty spread in Flaunt Magazine.

Celebré Professional Cream Make-Up has made its way from the Stages of Broadway and the Films of Hollywood, to the offices of New York, London, and Paris. Women everywhere are discovering the benefits of a cream based foundation for every day wear at work and play. Leaving a flawless finish and a Natural Feeling, Women the world over feel like stars everyday when they discover the effortless, long lasting feeling of Mehron's Celebré Professional Cream Make-Up . You can discover Celebré Professional Cream Make-Up for yourself at an Authorized Mehron Dealer near you.

Passion Play Makeup

As the leading Theatrical Makeup Company continuously manufacturing make up from quality ingredients in the USA since 1927, Mehron has a selection of Dramatic Makeup for even the most serious of Dramatic Productions. As we move through to the end of Lent and into Holy Week, many churches, schools and Theater Companies present the Passion Play, the story of the trail, tribulations and death of Jesus Christ. With so many of the actors being very young in the various Passion Play productions throughout the world aging make up becomes a vital component of the production.

Mehron offers the Special Effects Makeup required to present a realistic Passion Play no matter the age of the actors. To age even the youngest of actors Hair White/Silver , a non-toxic hair coloring that can be use even on Theatrical Crepe Hair , special effects hair additions used to create long hair, beards, and mustaches by the Professional Special Effect Makeup Artists of Studio and Stage. To change the facial features of young performers you can use the same exact products used on Broadway, in Hollywood and Bollywood, Modeling Putty/Wax , Modeling Wax , and SynWax , all affordable easy to use Special Effects Make Up products that are safe, and easy to remove after the performance.

In this age of tattooed performers covering modern tattoos becomes essential in presenting a believable character, Tattoo CoveRing™ can cover even the darkest and most colorful tattoos effectively for an entire performance. With over 50 colors to choose from, StarBlend™ professional theatrical foundation cake make up can achieve the right skin tone for any performer in this year's Passion Play.

Depending on the level of realism that you want to achieve with your Passion Play Makeup, Mehron also offers to the public the same high quality makeup that is used by Professional Actors to create realistic bruising effects, ProColorRing™ Bruise , dirty and dusty appearances are created using Specialty Powders , available in Charred Ash, Natural Bronze, Trail Dust and Texas Dirt Powder.

The climax of the Passion Play requires the special effects created by using the same safe non-toxic products used throughout the entertainment industry to create the realistic effects of cuts, scars and blood, Rigid Collodion/Scarring Liquid , Stage Blood , Performance Squirt Blood , and Coagulated Blood Gel .

For Passion Play Makeup, Mehron has the entire production covered from beginning to end. All Mehron Products are safely used for children with Adult Supervision and are non-toxic and easily removed with Make-up Remover Cream Treatment or soap and warm water. Presenting a Passion Play is not an easy undertaking, for realistic character effects Passion Play Makeup by Mehron can make your production of the Passion Play a realistic experience for your audience no matter what the age of your performers.

Easter Makeup

Easter is early this year, don't forget to prepare your Easter Fashion Look, Easter is April 12, 2009. New York City is famous for the "Easter Parade", where people stroll along 5th Ave showing off the most creative Easter Bonnets that they can create. Many other cities and towns around the world also have Special Easter Celebrations according to their traditions. Because Easter is a time of renewal it has always been a Holiday associated with new beginnings and was often a time for dressing up in new fashions. Although the tradition of Easter outfits has been waning in recent years, it is still a time of dressing up.

For fresh spring Easter Makeup, Mehron has a selection of pastel colors available in many of the Makeup Lines. Because all Mehron Colors are true and vibrant the color you choose is the color that will be seen when you apply your Makeup. The hundreds of color selections throughout the various Mehron Makeup Products offer a wide selection of complimentary colors. From soft pastels to vibrant Spring Greens, all the colors of Easter Makeup can be found throughout the Mehron Makeup Collections. To see, touch and feel Easter Makeup Colors by Mehron visit an Authorized Mehron Dealer near you. Authorized Mehron Dealers are located throughout the world.

To dress up your special Easter Eggs you can also use Mehron GlitterWear Mehron has a selection of glitters that is easy to apply and brightly colored. GlitterWear is a paint on glitter that you can use to add sparkle to your Easter Eggs the easy way, remember GlitterWear is not just for Easter Eggs though, it was created by the masters of Theatrical Makeup to accent makeup and make it shine like the stars. GlitterWear is the all around Makeup Accenting Glitter with built in glue that is safe to use and easy to remove.

When deciding on your Easter Makeup colors to compliment your Easter Look remember Mehron, the Leaders in Theatrical Makeup since 1927, is also the Leading Innovator of Extreme Beauty Makeup.

Create a Star with StarBlend Cake Makeup

Over eighty years ago off Broadway the apartments and lofts were occupied by the stage performers of the era. This was the neighborhood where the dreams of stardom drifted out the open windows on hot summer nights. Overlooking Broadway, an Avenue that would become synonymous with Stardom, is where Mehron Performance Makeup was born. In the beginning, Mehron Makeup was hand mixed, delivered and demonstrated by the creator himself. Mr. Melik was responsible for showing the working performers the benefits of using Make Up on stage. From these humble beginnings, Mehron has become the Premier Performance Makeup Company, developing, formulating and manufacturing Professional Theatrical Makeup, Special Effects Makeup, Clown Makeup, Face Painting Makeup, Body Painting Makeup, Extreme Beauty Makeup, Character Makeup, Drama Student Makeup, Halloween Makeup and so much more, from applicators to removers, from skin serums to Lip Sticks, but it all started with a foundation. A foundation established Mehron Melik himself, to provide the most cost effective, durable, easy to use performance makeup for the working performers who lived in his neighborhood, and he wanted to do this using the finest ingredients that were available and safe for his neighbors.

As time went on Mehron built a reputation among the Performing Community of the Broadway Stages, Vaudeville Theaters, Silent Films and Circus Tents. Mehron Makeup grew along with the Community it served. Surging ahead into the ninth decade of producing quality makeup Mehron Makeup still pays attention to the foundation.

In Professional Theatrical Makeup, the Foundation that has been trusted for decades by Professional Theatrical Makeup Artists for their Stars is StarBlend™ the superior cake makeup. StarBlend™ is now available in an amazing array of over 50 shades and colors. This Superior Foundation Makeup has starred on the Stages of Broadway, in the Films of Hollywood, and in the Videos on MTV. StarBlend™ was developed with the rigors of performing in mind, it is perspiration resistant and non-streaking, fade resistant and durable. This is the Cake Make Up Foundation that won't wilt under the extremely hot lights of theater and film work. Stars that were introduced to StarBlend™ through their work now use this extraordinary Cake Makeup Foundation for every day makeup applications. You know that if StarBlend™ Cake Makeup Foundation can withstand the challenges of performing it can definitely last throughout the work day and all night long when work is finished.

StarBlend™ is not just for Performers any more, this ultimate cake makeup is for every one's benefit no matter what kind of performing you have to do during your busy day. The last thing a performer needs to worry about when filming a scenes or performing on stage is their foundation giving way, and it is the last thing you will have to worry about throughout your busy day when you try the superior Cake Makeup by Mehron, StarBlend™ , available in over 50 colors.

A Tattoo Just for One Night

Sometimes you get the urge to have a Tattoo especially after watching a couple of episodes of LA Ink, but then you remember that Tattoos are forever, and will you really feel the same way forever? The newest way to decorate your body with amazing designs is with Body Painting Makeup ans Face Painting Makeup. You can create the most impressive body decorations with the same professional body painting makeup and face painting makeup that the world's leading body painting artist and face painting artist use. Mehron Body Painting Makeup and Face Painting Makeup also offers you more color choices and the opportunity to get extremely creative in decorating your body.

Experimenting with tattoos is not really an experiment because of the permanency of the art, however Body Painting Makeup and Face Painting Makeup are the perfect art form for experimenting with outrageous body art. The best thing about using makeup to express your body art is that you can change it on a whim, unlike tattoos. Artistic Body Makeup is affordable, long lasting and easily removed when the premier of your body art is over.

For a more traditional Tattoo look, Mehron has developed Henna-Style Tattoo Cosmetic "Ink". This cosmetic imitation of Tattoo Ink is made with safe ingredients for application on your body, it is waterproof and will not rub off. Henna-Style Tattoo Cosmetic "Ink" by Mehron comes with a traditional applicator and is easy to use and remove, yet allows you to create either traditional looking tattoos or Henna Style Body Art. Used in conjunction with such Mehron Body Painting Makeup and Accenting Makeup you can create "tattoos" that no tattoo artist can match in color vividness, clarity and erase ability.

Your Body Art doesn't have to be a permanent part of your life, with Mehron Makeup you can sport a different Tattoo every day of the week if you like. Or if you really have your heart set on a particular tattoo you can recreate it with Body Art Makeup, live with it for a while and see if you really want to make a lifetime commitment to that tattoo. With so many Face Painting and Body Painting Makeup choices offered by Mehron your "Tattoo" Choices are limitless. All Mehron Makeup is offered to the public in convenient consumer sizes and are made in THE USA using selected ingredients that are safe, non-toxic and never tested on animals. Mehron Makeup is the safe alternative to a Tattoo that is forever.

Makeup Details

Deatails, Details, Detailz........Makeup Foundations are essential, Makeup Detailz are extraordinary. Adding Makeup Details to a Makeup Look can turn beautiful makeup into Extreme Beauty Makeup. Paradise Detailz by Mehron was developed as a part of the Paradise Makeup AQ Line and is presented by Mehron in their Extreme Beauty Makeup Collection, Face Painting Makeup Collection and Body Painting Collection. Although Paradise Detailz was developed for use by Professional Makeup Artists, Mehron insured that it was packaged and ready to use by any one.

Paradise Detailz comes complete with a fine point applicator attached to the top of the Detailz bottle that enables you to apply perfect dots, the tiniest of lines and symmetrical spots. With the Paradise Detailz applicator your only limitation is your imagination. Twelve color choices are currently available in Paradise Detailz, you are sure to find a color that will compliment your Makeup Application.

Paradise Makeup AQ, a water activated cake makeup, is a co-creation of Jinny Houle, a Master Face Painter and an award winning Body Painter, and Mehron, Leaders in Theatrical Makeup since 1927. Detailz is a complimentary detail makeup formulated and packaged to accent not only Paradise Makeup AQ, but any Makeup Application including Extreme Beauty Makeup.

When developing and formulating Paradise Detailz, Mehron paid attention to the product details from the size and shape of the body, to the fine tipped applicator and the bold, long lasting colors. Try Paradise Detailz for yourself and you'll see how Paradise Detailz can add beauty to the details.

Can't Wait for the Sun?

Seems like Spring is taking forever to warm us up this year, and if you can't wait for the warm rays of the sun to add that outdoor glow to your skin, you no longer have to wait. One of the exciting new products that Mehron has introduced for the 2009 season is Aura Bronzing Gel . This bronzing skin gel gives your look the glow of the sun without all the damaging effects of the sun.

Aura Bronzing Gel has a combinations of ingredients that will hydrate your skin while proving a "just out of the sun look" to your skin. This new addition to the Mehron Beauty Makeup Line is naturally based and contains Lemongrass, Ginseng, Chamomile, Comfrey, Cucumber , Aloe Vera, and Japanese Green Tea all formulated with a golden bronze shimmer. Each of the selected ingredients were used to nourish your skin while achieving the natural looking glow of a smooth even tan.

Even when spring and summer do finally get here an application of Aura Bronzing Gel will always be healthier for you that laying in the sun. For less than the price of most effective suntan lotions Aura Bronzing Gel is available to give your skin a safe, golden shimmer any day of the year and there is no baking required. Mehron is at the forefront of moving Makeup to naturally based ingredients which hydrate your skin keeping it moist and supple throughout all of the seasons. Try Aura Bronzing Gel and all you have to do is shake, not bake.

The Makeup of The Future

Lux Airbrush Makeup introduced to the public by Mehron at the Halloween Costume Party Convention, Las Vegas, NV, held on March 6-9, 2009. Lux Airbrush Makeup is a highly pigmented makeup formulated in a base of green tea, herbs and it is Vitamin enriched to be gentle on your skin. Because Air Brush Makeup penetrates down to the pores, Mehron developed Lux Airbrush Makeup to moisturize your skin while providing the intense coverage and vibrant colors required for high definition video and film work.

While in the testing Face Painting Makeup Artist, Body Painting Makeup Artists and Character Makeup Artists became enamored with the vibrant, rich, true colors that Mehron created in the Lux Airbrush Line. The research and development of Lux Airbrush Makeup began with the quest for a Makeup that would show true on High Definition Film and Video, and resulted in an Airbrush Makeup that can be used by all segments of the Makeup World.

Face painting will become a whole new art form with Lux Airbrush makeup as demonstrated in the picture above featuring Airbrush Makeup Artist Cheryl Vaughn at the 2009 Halloween Costume Party Convention. Cheryl could not stop exclaiming about the beauty of the colors of Lux Airbrush Makeup while she demonstrated creating Characters and Face Painting with Lux Airbrush Makeup during the convention.

The introduction of Lux Airbrush Makeup includes 17 rich, dynamic colors that show true for every Makeup Application. Lux Airbrush Makeup is the Makeup of the Future that is available today from Mehron, the Leaders in Theatrical Makeup since 1927.

Horror Makeup

At The LA Makeup Show held on March 15-16, 2009, Mehron presented a demonstration of various makeup Looks that can be achieved with the extensive line of Mehron Makeup from Body Painting Makeup and Face Painting Makeup to Extreme Beauty Makeup. Special Effects Makeup was also demonstrated during The First Annual LA Makeup Show.

In 1927 Mehron Melik began producing Makeup by hand in a loft off Broadway in New York City. At this time the focus of Mehron makeup was the Professional Performance Community from Vaudeville to Silent Films, from Clowns to Shakespearean Theater. With over eight decades of Makeup experience is it any wonder that Mehron produces some of the world's most sought after Special Effects Makeup for Film, Theater, Haunted Houses and Costumes.

In the pictured presentation from the LA Makeup Show, Mehron Extra Flesh, Bald Cap, Performance Squirt Blood , Stage Blood , Coagulated Blood Gel were used to create this gory effect. Mehron Special Effects Makeup has been featured on Stages and in Horror Films for decades and each year the Mehron Researchers and Chemists are always working on improving the Special Effects Makeup Collection with the same dedication they use in developing new and exciting Makeup Products. For Farms, Orchards and Wineries that attract Autumn Visitors with Haunted Houses and Halloween Scare Rides, Mehron Makeup can help you to have the most realistic Horror Characters for a very affordable price. Mehron instructions and directions that are printed on or accompany consumer size Special Effects Makeup will enable you to apply Horror Makeup just like a Professional Special Effects Makeup Artist.

Werewolf Character Makeup

Mehron announces the introduction of the newly revised Werewolf Charcter Makeup Kit. The new Werewolf Character Makeup Kit has all the make up needed to become a modern Werewolf. With a newly designed package and updated step by step instructions the newly revised Werewolf Character Makeup Kit contains: Latex Flesh, Spirit Gum, Crepe Hair light and dark brown, Paradise Makeup AQ Brown and Black, Small Brush, Cream Blend Foundation light beige, Colorset Powder, all the essential professional theatrical makeup that you need to create the most realistic Werewolf in the neighborhood.

The newly revised Werewolf Character Makeup is NOW available to the public for masquerading, costume parties, stage work, haunted house characters and of course Halloween. The newly revised Werewolf Character Makeup Kit joins the new Zombie Character Makeup Kit in an ever expanding line of complete Character Makeup Kits offered by Mehron. Each of these Character Makeup Kits have been packaged with Step by Step Instructions by Professional Makeup Artist and Special Effects Makeup Artists. These instructions along with the Professional Theatrical Makeup by Mehron will guide you through the Character Makeup Application of your choice.

Anytime you need a Character Makeup Kit, they are available through Mehron and Mehron Authorized Dealers the year round. Choose from, A Cat, A Clown, A Blueman, A Witch, A Monster, and many more Professionally selected and packaged Theatrical Character Makeup Kits. Stay tuned to the Mehron Blog to be the first to know about the latest introductions and revised Mehron Character Makeup Kits when they are released. All Mehron Character Makeup Kits are coordinated to provide you with everything you need to create a character with makeup including the makeup applicator specially for the makeup provided in the kit.

Photos from LA Makeup Show

The First Annual LA Makeup Show was held on March 15 -16, 2009, Mehron presented their extensive line of Makeup from all the Mehron Collections and utilized the talents of Mario Ink to demonstrate some of the various looks that can be accomplished with the innovative, durable Makeup produced by Mehron in the USA. Following are exclusive photos from the LA Makeup 2009.

Mario Ink applies Detailz for an Extreme Beauty Makeup Look

Paradise Makeup AQ, Face and Body Painting Makeup is applied by Makeup Artist Mario Ink

Some of the colors in the Paradise AQ Water Activated Cake Makeup

Delicate finishing touches applied by Chicago Makeup Artist Mario Ink

Model featuring a combination of Extreme Beauty Makeup and Paradise Makeup AQ at the LA Makeup Show using Mehron Makeup

Mehron Wows the LA Makeup Show

The debut of the LA Makeup Show occurred March 15-16, 2009 at California Market Center110 East 9th Street,Penthouse / 13th floor Los Angeles, CA 90079. Mehron was there to show LA their lines of Professional Theatrical Makeup, Body Painting Makeup, Face Painting Makeup, and Extreme Beauty Makeup. The LA Makeup Show was treated to Body Painting Demonstrations by Mario Ink, Chicago Makeup Artist and co-founder of the Airbrush Academy. Mario Ink is quickly achieving a reputation as an Airbrush Makeup Master, and the Airbrush Academy was the first to receive and use Mehron's newest introduction, LUX Airbrush Makeup. With its debut to the public at the March 6-9, 2009 Halloween Costume Convention in Las Vegas, LUX Airbrush made its Hollywood Debut at the LA Makeup Show only a week later.

The extensive colorful Mehron display attracted a steady flow of LA Makeup Artists and Makeup Students who were able to see, touch and feel the difference in Mehron Quality Makeup. The attendees had the benefit of having their questions answered by the Mehron Product Expert, Gene Flaharty and enjoyed the extensive display designed by Stephanie Ferreira, Mehron Marketing Director. Mehron began in 1927 as a Theatrical Makeup Company, and the LA Makeup Show attendees were amazed at the extensive collection of Makeup that Mehron produces to cater to all aspects of makeup needs.

The demonstrations of Mehron's uses in Body Painting, one of the hottest waves in the Makeup Industry, by Mario Ink were received with enthusiastic interest. Mario Ink also demonstrated the various Makeups that Mehron produces in their Extreme Beauty Collection and definitely opened the eyes of aspiring Makeup Artists in attendance with his abilities in all aspects of Makeup applications.

Just as in 1927 when Mehron was introducing the New York Performance Community with makeup made with high quality hand selected ingredients it was important for Mehron to be well represented at the debut LA Makeup Show which is sure to be a growing annual event judging by the response and attendance. Although based in New York, Mehron is know the world over by Professional Theatrical Makeup Artists and users, so making Hollywood aware that Mehron is more than Professional Performance Makeup was very rewarding for Stephanie and Gene even though March has been a whirlwind month of exciting events for Mehron. Mehron is in the mist of its own March Madness introducing LUX Airbrush Makeup to the Public along with new Character Makeup Kits and Aura Bronzing Gel, attending the Halloween Costume Convention in Las Vegas, the LA Makeup Show and still to come is the New York Film Expo on March 29, 2009 in New York City. Stay tuned to the Mehron Blog for exclusive photos from the LA Makeup Show.

Mehron in Girls' Life Magazine

In the 2010 April/May issue of Girls' Life Magazine, the official Magazine of the Girls Scouts USA, and winner of multiple Parents' Choice Gold Awards, the GL Beauty Best New Trends article features make up choices in the hot new color trend, Apricot. This section of Girls' Life Magazine offers girls 10-15 years old advice on Beauty and Fashion Trends. This spring the hot new trend for young girls are cool, soft, soft apricot and gold tones for a natural warm look.

The writers and reviewers scourer the world to offer their readers the next hot fashion and beauty trends and offers them tips on how to achieve these trends by using quality, affordable products that are safe and effective for their target audience of 10-15 year old girls. The GL Beauty Best New Trends article offers a selection of Make Up from a variety of national brand names in make up. For a soft beautiful gold tone, Girls' Life Magazine is recommending Glosstone Gold Tone by Mehron. Glosstone by Mehron is a proprietary blend of rich, healing ingredients such as Aloe Vera and Vitamin E, infused with specially made color pigments for a sheer glow with vibrant shades.

Girls Life Magazine has made an excellent choice in recommending this super hydrating lip gloss for the soft lips of young girls who are beginning to explore the use of Make Up. Glosstone is a safe non-toxic lip coloring that adds a sheer glow with vibrant shades. Glosstone made with a base of Vitamin E and Aloe Vera actually protects delicate lips from the damages of pollution and the sun. This naturally based Glosstone is an excellent choice for the target audience of Girls' Life, it will provide the hot new trendy look of Spring 2009 and actually prevent lip damage from environmental oxidation.

Girls' Life Magazine prides itself on providing real, honest advice Parents trust and have been doing so since their debut in 1994. Girls' Life Magazine offers growing girls a guide through their growing years without making them grow up too fast. Girls' Life Magazine is filled with a balanced blend of information, advice, games and quizzes for girls going through the growing years enabling them to read about peer pressure, self-esteem, beauty and fashion written on a level that keys into their interests and providing them with a guide to future trends.

Mehron, Leaders in Theatrical Makeup since 1927, produces makeup researched, developed and manufactured in the USA using quality ingredients that are safe, non-toxic and never tested on animals. Over eighty years of Make Up manufacturing has seen Mehron grow from the Premier Performance Makeup to the Innovators of Extreme Beauty Makeup. All of the Mehron Makeup Collections, Body Painting Makeup, Face Painting Makeup, Clown Makeup, Halloween Makeup, Studio and Stage Makeup, and Extreme Beauty Makeup are made with quality, consistency and true color pigmentation.

Makeup Artist Michelle Flaz

Michelle Flaz is another of the new wave of Makeup Artists making a name in the Professional Makeup Artist World. Originally from the Dominican Republic Michelle studied Makeup in Argentina beginning in late 2006 completing her course by 2007 and immediately began making a name in the world of Make Up Artistry.

At the 2008 Body Painting Convention in Florida, Stephanie Ferreira, Mehron Marketing Director met Michele and was able to coax her into modeling Body Painting Makeup for Mehron's demonstration at the Convention, which is an annual meeting of Makeup Artists specializing in the Art of Body Painting. Although Michele is well on her way to being an award winning accomplished Makeup Artist, she also posses the beauty and poise of a Professional Model. In the world of Makeup Artistry it is rare to find someone who is able to transform from one side of the make up brush to the other, but Michele flawlessly makes the transition.

Michelle is talented in all aspects of makeup from face painting, body painting and extreme beauty makeup for runway and fashion photography. Ms. Flaz exhibits a unique style in every aspect of Makeup Design and is comfortable working in all mediums. Mehron is proud that Michelle has chosen Paradise Makeup AQ as one of her favorite body painting makeups and that Michelle Flaz is a friend of the Mehron Makeup Family.

The Art of Michelle Flaz continues to be featured in Fashion and Make Up Magazines throughout the world, such as Revista Pandora Octubre and is well on her way to becoming one of the well known in demand talents in the Make Up Artist Community. We look forward to seeing the amazing creations yet to come from this young designer and to the day when she will again join forces with Mehron for a future presentation, until then, Mehron wishes Michelle Flaz all great successes with her goals and aspirations on her rise to becoming a world renowned Make Up Artist.

Cheryl Vaughn Airbrush Artist

O

On March 11, 2009 the Mehron Blog featured the Airbrush Artistry of Cheryl Vaughn. Cheryl was chosen by Mehron to showcase the introduction of LUX Airbrush Makeup by Mehron at the Halloween Costume Party Convention, Las Vegas, NV, held on March 6-9, 2009 . Like any other Profession sometimes the person finds the Profession and sometimes the Profession finds the person, Cheryl Vaughn is one of the latter.

Cheryl did not begin as a Makeup Artist, she began working as an airbrush artist creating T-Shirts in the Florida Panhandle in 1981. Moving to Las Vegas with her husband and four daughters Cheryl dedicated her time to the tasks involved with nourishing the lives of four daughters putting her artistic abilities to use by helping to create a haunted house Halloween Spooktacular for their school year after year. As the Halloween Spooktacular progressed through the years, Cheryl became more interested in creating the spooky characters with makeup rather than painting the set.

Las Vegas is the annual setting for the Halloween Costume Party Convention and in 2001 Cheryl attended the convention with a friend and saw airbrush makeup being applied for the first time, it was at that moment that she knew a Profession had come to her. With her love of Halloween Makeup and her talent as an Airbrush Artist she suddenly saw her future as an Airbrush Makeup Artist specializing in the creation of characters.

Cheryl Vaughn, Airbrush Artist, found a job doing Airbrush Face Painting for Star Costume in Las Vegas and continued attending the Halloween Costume Party Convention where she met Gene Flaharty, Mehron Artist & Product Expert. Mehron was in the process of perfecting Lux Airbrush Makeup and was planning on the public release at the 2009 Halloween Costume Party Convention. Cheryl was asked to demonstrate Lux Airbrush Makeup at the 2009 Convention and she not only demonstrated the use of Lux Airbrush Makeup, she created the most beautifully scary characters at the 2009 Halloween Costume Party Convention using Lux Airbrush Makeup.

"What I noticed right away about the LUX line was the quality of the colors! They are so pretty. The models were laughing because as I painted a Zombie or Skeleton, I kept exclaiming about how pretty the colors were, I absolutely loved the Brown!." Cheryl told the Mehron Blog in an interview after the 2009 Convention. "I also liked the way the colors complimented each other, and most importantly to me as an Airbrush Artist, the way the makeup flows through the airbrush gun consistently and flawlessly. That is the way I can get amazing detail"

As you can see by the photo, Cheryl Vaughn and Mehron Lux Airbrush Makeup were made for each other. Lux Airbrush Makeup will certainly change the way Halloween Characters are created but it will also change the way Film, Television, and Video Characters are created for all genres. Lux Airbrush Makeup is the Makeup of the Future and it is here today for the creation of lifelike characters in person, on film and on stages throughout the world.

St. Patrick's Day is Tuesday March 17th, 2009

If you haven't ordered your "Go Green" Makeup Kit for St. Patrick's Day yet, you can still check for an Authorized Mehron Dealer near you and see if they have any left. If there aren't anymore in stock at an Authorized Mehron Dealer near you, you can still find some of the essential components of the St. Patrick's Day Makeup. Look for the deep, rich Green Lipstick that Mehron developed for the big screen and has made available to everyone at a very affordable price. This Green Lipstick is professional quality makeup formulated by the chemists and researchers at Mehron to satisfy the rigorous needs of the Professional Performance Community. With Mehron Professional Theatrical Lipstick combined with Lipstick Fix by Mehron, you won't be reapplying your Lipstick in between bites of corned beef.

The Basic Palette of the world famous Paradise Makeup AQ contains the Perfect Green Makeup for Face Painting and Body Painting along with white, black, yellow and four other primary make up colors. This essential palette of Paradise makeup AQ will serve you throughout the year for other events and occasions that require essential primary makeup colors of water activated, easy to use Face Painting Makeup or Body Painting Makeup.

Individual tubes of Green and White are available in Fantasy F-X™ Makeup (Water Based) , the easy to use and easy to remove long lasting makeup that you can use on face and body. As with all Mehron products Fantasy F-X™ Makeup (Water Based) is made in the USA with quality ingredients that are long lasting and durable but easily removed when your day is done.

So, if you missed getting the "Go Green" Makeup Kit this year you can still get quality Green and White Makeup by Mehron and you can still order the "Go Green" Makeup Kit to have ready for your next Irish Festival.

VH1 Save The Music Foundation

Since 1997, the VH1 Save the Music Foundation has provided $43 million worth of new instruments to more than 1,600 public schools, impacting the lives of more than 1.2 million students. The next major event for VH1 Save the Music Foundation will occur on March 26, 2009, One Splendid Evening, on board Carnival’s newest and biggest cruise ship, the Splendor, for performances from John Mayer, O.A.R., Jordin Sparks, Gavin Rossdale, Guster, Sara Bareilles, Erin McCarley and DJ Logic.

Mehron is proud to be involved as a sponsor of this worthy event and will be providing Mehron Makeup for the Gift Bags given to the attendees of One Splendid Evening in California.

One Splendid Evening is a Red Carpet Event Presented by Carnival Cruise Lines and Mayercraft Carrier 2 docked at the Port of Los Angles in San Pedro, CA. Buy Tickets for One Splendid Evening Online.

If you are in the San Pedro, CA area or plan to be in the San Pedro, CA area this is a once in a lifetime evening for your personal enjoyment while at the same time you will be furthering the magnificent work of the VH1 Save the Music Foundation. The Slogan of the VH1 Save the Music Foundation is perfect for what is accomplished by this Foundation, Music=Brainpower. VH1 Save the Music counts on the generous gifts of donors along with the commitment of VH1 and their sponsors to continue to bring the magic of music into the lives of children. If you can not attend One Splendid Evening, VH1 Save the Music Foundation is thankful for every donation that you can make to enhance the lives of American Children with the melody of sound.

Mehron is proud to contribute in their small way to the monumental task that VH1 Save the Music has undertaken and looks forward to working with them again on future projects that will fill their coffers with donations to further their work.

Mehron's New Products for 2009

Only two and a half months into 2009 and as promised, Mehron is rolling out new makeup products at a feverish pace. Some products were being tested by Professional Makeup Artists and although developed and in production in 2008 for the Professional Makeup Industry they are now being released for sale to the general public in 2009. LUX Airbrush Makeup, was being produced for Professional Makeup use and for The Airbrush Academy in Chicago for the last few months, and is now ready in consumer size for purchase by the public. LUX Airbrush was developed for many reasons, not only for the advent of high definition video and film, but also for the fast growing field of Body Painting and Face Painting. Lux Airbrush has been in research to assure that it was able to meet the stringent standards of Mehron's quest for safety and consistency. This water and green tea based matte airbrush makeup dries quickly and provides a waterproof finish.

LUX Airbrush Makeup is the Makeup of the future that is here and ready to use now. The full coverage and consistent pigment color structure is made with a base of natural herbal extracts and vitamins that not only protects the skin but also can hydrate and moisturize the skin while covered with makeup. LUX Airbrush Makeup contains anti-oxidants and a vitamin B derivative that protects the skin from drying out under the high intensity lights of film and video performances.

Aura Bronzing Gel is another product that is making its Mehron Debut and has been released to the public after many rigorous months of research and development in the Mehron laboratories. Mehron has again started with a base of natural ingredients including cucumber, ginseng and chamomile added Japanese Green Tea and infused it with a bronzing pigment that leaves your skin shimmering like a day at the beach without any of the harmful effects. Like many of the newly researched and developed Mehron additions, Aura Bronzing Gel will is a Makeup that will hydrate and moisturize your skin while proving smooth, silky consistent coverage. Aura Bronzing Gel is so versatile it can even be mixed with Foundation Makeup to add a bronzing accent.

Ask your Mehron Authorized Dealer for their in stock date on the newest Mehron Makeup Introductions, visit the blog often and check the NEW Products Page of the Mehron Web Site.

Mehron Sponsors Supreme Salon Tour

On March 15, 2009 The Supreme Salon Tour stops at the ultra chic newly renovated REDNOFIVE Nightclub, located at 440 N. Halstead Street, Chicago, IL. 312-733-669. The Supreme Salon Tour is produced by Windy City Media and features host Ben Mollin, finalist in the Bravo Hit, Sheer Genius. This year, the eight annual Hair Wars Supreme Salon tour in Chicago will feature Ambra Salon and Spa, Dynamic Hair Studios, Hairorn Fashions, Edgy Salon, Bang Salon and Tigerlilie Salon and is sponsored by Mehron, JOICO, UR Supermodels, Airbrush Academy, Glam Live, Mario Ink, Goykphoto, Caboodles, Shark FinProfessional Shears,TrimSafe, Windy City Media, Iwata Medea and America’s Beauty Show.

Mehron, along with being a sponsor of the Hair Wars Supreme Salon Tour will also contribute Mehron Bags, Paradise Pastel Palettes, Black Detailz, Precious Gems (Diamond) Adgems and Glosstone (pink frosted) for the complimentary gift bags received by guests of the event.

The Supreme Salon Tour showcases the talent of local Salons competing to become the Supreme Salon at the finals held in Las Vegas, NV. The judges in Chicago on March 15, 2009 at the REDNOFIVE are expected to be Stephen Rosengard from BRAVO’s Project Runway, famed photographer David Anthony and Blanca Delgado from America’s Beauty Show will choose the three most creative and talented salons. The three winners will receive a cash prize and the opportunity to advance to the national competition in Las Vegas to win the coveted title.

If you are in the Chicago Area or are planing on being in Chicago for March 15, 2009, the Hair Wars Supreme Salon Tour is a must see, the runway show features a musical runway show of each salon's ultimate work that encompasses Hair, Makeup and Fashion with a coordinated theme by each of the competing Salons.

Halloween Makeup Demonstration

At the just completed Halloween Costume Party Convention, Las Vegas, NV, held on March 6-9, 2009 - Mehron makeup Artists showed the Makeup Industry how Mehron creates Halloween Characters using the newest Mehron introduction, LUX Airbrush Makeup in conjunction with Mehron's already extensive line of Professional Theatrical Makeup used to create the most realistic Halloween Characters.

Makeup Artist Cheryl Vaughn applying Mehron Green LUX Airbrush Makeup with
total control.

Applying Highlights with LUX Airbrush Makeup

Lux Airbrush Makeup by Mehron is able to make even the the
most intricate details

Detailing with Mehron Paradise Makeup AQ and Makeup Brush

Makeup Artist Cheryl Vaughn finishes the details

Halloween Character created with Mehron Makeup by Makeup Artist Cheryl Vaughn

Mehron Lipstick

Lipstick is Lipstick except if it is the Professional Theatrical Lipstick produced by Mehron in bold, fresh, unusual colors that stand out from the stage and last without reapplication throughout an entire performance. Although Mehron began producing Lipstick for the Professional Performer, you don't have to be a Professional Performer to enjoy the creamy, even texture of these richly formulated colors.

Because Mehron Lipstick was developed for specific theatrical applications, Mehron offers colors that you find find everywhere. Mehron Lipstick is currently available in dramatic colors including, Black, Gold, Green, Purple, Red and Silver. Each color Lipstick is perfectly blended to offer consistently even pigmentation time after time. You can count on the same color every time just like Professional Makeup Artists count on the consistency of Mehron's Colors when applying Lipstick to their Performers during long months of shooting. When the editor of a movie that has been shot over a six month period begins the task of putting the scenes together the last thing they want is a color mismatch, that's why editors are just as happy as the Makeup Artists when Mehron Lipstick is used because they know that the same true color will show through scene after scene.

Mehron Lipstick is perfect for speciality Lipstick applications such as Green for the up coming St. Patrick's Day celebrations, or Purple for Easter. When you are looking for a perfect Gold Lipstick that feels smooth and creamy and enhances your lips with a natural look, now you know to look to Mehron.

Mehron Lipstick is extremely affordable and may be obtained through a Mehron Authorized Dealer near you. Look up a Mehron Authorized Dealer today to get your true Green Lipstick for St. Patrick's Day

Aura Bronzing Gel - NEW!!! From Mehron

Mehron is proud to announce the newest addition to the Mehron Lineup, Aura Bronzing Gel . This new lightweight gel is naturally based by the researchers of Mehron who have used an extract blend of Lemongrass, Ginseng, Chamomile, Comfrey, Cucumber , Aloe Vera gel, and Japanese Green Tea, all healthy ingredients for your skin. Along with the natural base Mehron has formulated a golden bronze shimmer that gives your skin the glow of a day in the sun.

Unlike a day in the Sun Aura Bronzing Gel by Mehron can be used every day and it won't damage your skin. In fact, Aura Bronzing Gel will hydrate your skin with each use. The natural extracts of herbs, aloe and green tea will feed your skin with the super hydrating formulation created by the chemists at Mehron. With Aura Bronzing Gel you can achieve an even natural bronze glow over your whole body while keeping your skin smooth and beautiful. The sun sucks the moisture from your skin, Mehron has found a way to moisturizer you skin while achieving an even natural look.

Aura Bronzing Gel compliments any skin tone and can be mixed with foundation, it is oil free and Paraben free. Glow like you just left the beach even on the gloomiest of days with the all new Aura Bronzing Gel made by Mehron, the quality makeup manufacturer since 1927.

Purim and Costumes

Purim is the Jewish Holiday commemorating the defeat of the Persians through a series of events whereby Esther is appointed queen by hiding her identity as a Jew. After becoming Queen, Esther reveals that there is a plot to kill the Jews and is able to issue a decree allowing the Jews to defend themselves against attacks, as a result the Jews defeat their adversaries and the feast begins.

Unlike most Jewish Holidays, Purim is considered a Nationalistic rather than a Holy Holiday which accounts for the festiveness of the Holiday. Purim is celebrated by feasting, giving gifts of food and drink and giving to the poor. As the traditions of Purim have grown, so too as the celebratory accompaniments of the Holiday. Purim is established by the Jewish Calender as 14th day of the Hebrew month of Adar, except during leap year. This year in the Augustine Calendar Purim falls on March 10, 2009.

No one is quite sure when the tradition of wearing costumes, and masks became a part of Purim but folklore has it dated at about 500 years ago, and only 150 years ago in Eastern Europe. The accepted reasoning for costumes and masks becoming part of the Purim celebrations is that it commemorates Esther's ability to disguise her Jewish heritage from the enemies in order to be appointed queen. Although most costumes and masks that were worn during Purim originated as Biblical Costumes, most secular costumes and masks are very acceptable for the celebration of Purim. It is now quite common to even see the bright colors of clowns, makeup and costumes used in the celebratory fests and festivals associated with Purim.

Whether you prefer the tradition of Biblical Costumes or the more modern brightly colored makeup and clown attire for the Purim Celebration, Mehron, Leaders in Theatrical Makeup since 1927 has a selection of Makeup for all age groups and costume designs. Because the mistaken identity of Esther is now considered one of the more important aspects of the Jewish People's survival, the costumes and makeup of Purim are becoming a more acceptable way of celebrating the Holiday. No matter how you chose to celebrate the Holiday of Purim, Mehron wishes all who celebrate a joyous festival.

Spring Time Clowns

With the weather breaking and the snow melting away, thoughts of spring are in the air. The crocus will be blooming and the cherry trees budding. St Patrick's Day will herald the last winter celebration before the warm days of spring. Street Festivals will begin, carnivals and circuses will start to roll into towns and cities across the Nation. The bright spectacles of Carnival Lights and Circus Tents will dot the horizons. As the crowds come out to celebrate the spring at the festivals, carnivals and circuses, the clowns will be there to add laughter and happiness to the spring air.

The brightly colored clowns will be in bright spring makeup to add to the colors and flavors of the spring air. The Clowns will have their red noses and their brightly colored clown makeup to enhance the colorful costumes and hair. The Clowns of the world look to Mehron for the durable colorful clown face makeup that turns the ordinary clown into the extraordinary clown. When Clowns want the best there is no clowning around with the Clown Makeup they crave for a long lasting application, the clowns call Mehron.

Mehron has been making Clown White Face Makeup for over eighty years when the founder of Mehron Makeup, Mehron Melik, began selecting quality ingredients and producing the whitest white face makeup of the time. Although Mehron has expanded into many aspects of Makeup over the last eighty years, they are still the Makeup that clowns count on for durable, vibrant Clown Face Makeup. Mehron has expanded their clown makeup throughout the years to included a colorful selection of Foundation Greasepaint , Clown Pink , Clown White Lite HYPER-FORMANCE CreamBlend™ , ProFACE Clown Base , ProFACE Gala Competition Makeup and even the world's most comfortable durable Clown Nose, ProKNOWS™ Clown Noses .

Get ready for spring, it is on the way, along with the street festivals, carnivals, circuses and clowns. At 2 A.M. on March 8, 2009 Daylight Savings Time begins in the United States, a sure sign that Spring is merely days away. Get ready for the Clowns of Spring who will bring laughter and smiles throughout the world wearing the world's most colorful, durable and fun Clown Makeup by Mehron.

NEW!!! Zombie Makeup Kit

Mehron selects from their wide range of makeup products to create a package that gives you all the theatrical makeup you need to create special characters. These Complete Character Kits began with the Clown and now encompass a gallery of characters from Cats to Vampires. Each of these complete character kits are packaged using the expertise of Professional Makeup Artists and Special Effect Makeup Artists. These Complete Character Kits include step by step instructions that guide you through the make up application that will enable you to achieve a professional character look.

The Newest Complete Character Kit has just been introduced to the Public. Mehron has packaged the makeup and instructions that you need to become a most convincing Zombie with the Mehron Zombie Makeup Kit. If you are portraying a Zombie in a dramatic production or just need the best Zombie Costume for a Masquerade or next Halloween, the New Mehron Zombie Makeup Kit is for you!!

The New Mehron Zombie Makeup Kit includes ProColoRing Bruise, Colorset Powder, CreamBlend Stick Green & Monster Grey, Flesh Latex Liquid, Hair White, Wedge Sponge, Coagulated Blood, all professional grade makeup from Mehron, the Professional Performance Makeup Company. Because Mehron knows that all of their customers aren't Professional Makeup Artists, so a step by step guide on how to apply this Theatrical Makeup to become a Zombie using the New Mehron Zombie Makeup Kit.