IMATS June 26-27 in Pasadena, CA

International Makeup and Trade Show, Pasadena, CA

Now that the anticipated 2010 Face and Body Art International Convention (FABAIC) has come to a close, it is only weeks until the next major Makeup Show takes place. On June 26-27, 2010 at the Pasadena Convention Center, located at 300 Green Street in Pasadena, California, The International Make-Up Artist Trade Show will commence at 8:30 AM. The International Make-Up Artist Trade Show features Key Note Speakers, Panel Discussions and a list of Guest Speakers who will discuss tips, techniques and new Make-Up innovations and uses for a variety of Makeup Application disciplines.

Geared towards the Professional Make Up Artist, this year the subject of a featured panel discussion will be about the Makeup for the Alice in Wonderland Film with Richie Alonzo, Christina Ceret, Joel Harlow, Shane Mahan, Lindsey McGowan, Valli O'Reilly, Mike Smithson, and Patty York and moderated by Joe Nazzaro. Alice in Wonderland will also be the theme of the student competition in the Beauty/Fantasy category, while Grimm's Fairy Tales will be the theme of the student competition in the character/prosthetic competition. Students from recognized make-up schools or those who have graduated within the last twelve months are welcome to participate in the competitions.

Along with all the events, discussion groups, speakers and competitions, Makeup Vendors and manufacturers will be featured in a trade show in the Exhibition Hall. Many Makeup Manufacturers use IMATS to introduce new products to the Professional Makeup Artists who attend this Industry Event. Mehron will once again be present at IMATS and will be occupying Booth 607 on the Exhibitors Floor, which is the double corner Booth at the beginning of Aisle 600. Mehron will be introducing California to the Makeup Foundation for Every Skin Tone with their new Celebré Pro HD Make-Up, the highly pigmented, naturally balanced Foundation makeup created for the age of high definition. Recently introduced to the World at The Makeup Show New York, the California IMATS will see live demonstrations of the natural beauty and full coverage of the newest in Foundation Makeup Innovation.

As in past years Mehron will be featuring Guest Makeup Artists to present live all day demonstrations at the California IMATS and will be featuring all their Makeup Lines produced in the USA, free from animal testing at the Mehron Exhibition Booth, Booth 607 on the IMATS Exhibition Floor.

USA Memorial Day

Memorial Day in 2010 falls on May 31, 2010. By an Act of Congress in 1968 Memorial Day has been designated as the last Monday in May, replacing the traditional Memorial Day of May 30. The history of Memorial Day dates back to the United States Civil War. Through many transformations, Memorial Day has evolved in the USA as a Day of Commemoration for those who served in the Military to protect and defend the ideals and principals of the United States and its allies around the world.

In recent decades Memorial Day has sadly lost it meaning to many Americans and it is seen as holiday to shop, barbecue and relax away from work for an extra day. In the midst of World War II, the Founder of Mehron Makeup, Mehron Melik found his own private, special way to commemorate Memorial Day by offering his services and his Makeup to the severely disabled and disfigured Servicemen who were returning home from the devastation of an horrific war. The Militarily Hospitals at Home, although Staffed with the best Medical Personnel were overwhelmed by the amount of men who they needed to service. Volunteers from all walks of life pitched in to lend a hand at the Military Hospitals throughout the USA.

The severity of battles and the force of the weapons that the US Servicemen were facing during World War II left many horribly disfigured, the dedicated Medical Personnel put their initial efforts into saving lives, and as many men were saved, there was now a need to acclimate them back into Civilian Life despite the disabilities and disfigurements that war had wreaked on them. Even as the physical damage of war was healed by Medical Professionals, the psychological damage was immense. Many Servicemen could not bear to be seen while being treated because of their disfigurements.

Beginning in 1927 Mehron Melik was creating Theatrical Makeup by hand and practicing the art that is now called, Makeup Artist. Upon learning of the distress that many Servicemen in Military Hospitals were undergoing because of their physical deformities, Mehron and his contemporaries such as Jack Dawn of Wizard of Oz Makeup Fame, volunteered their expertise in Makeup Application to the Servicemen in Veterans Hospitals who were suffering from self esteem issues while their physical deformities were being corrected by the Military Doctors.

During the time of World War II reconstructive surgery was a long and arduous process, often times required multiple surgeries over a prolonged period of time. Makeup Artists and Manufacturers such as Mehron Melik used their Makeup Skills and Makeup to teach the Servicemen how to use Makeup to cover up deformities while they were waiting for the reconstructive process to be completed. Their level of self esteem and willingness to have visitors increased as the Servicemen applied their Makeup and were able to hide the physical scars of war. Hiding the physical scars gave the Servicemen confidence that their deformities had robbed from them. Mehron Melik, Jack Dawn and others like them turned Memorial Day into an all year round event, as they visited Servicemen on almost a weekly basis to show them how Theatrical Makeup could help them rid themselves of the physiological damage of their physical wounds.

In 2010, the United States again finds its Veteran Medical System at the brink with Military Personnel returning home from two theaters of operation with horrific deformities from brutal battles. Medical Assistance for the wounds of war has progressed immensely from World War II till now, however, the same physiological damage and self esteem issues still exist because of the physical scarring of their wounds. If Mehron Melik was still here today, he most certainly would still be paying visits to wounded Veterans bringing them the innovations of Mehron Makeup, such as Airbrush Makeup and the newest Mehron Makeup Foundation for every skin tone, to ease their transition back to a civilian life and cosmetically correct the physical scars that war has left on them.

Every Makeup Artist posses the imagination and the gift of Makeup Artistry to make a difference in the lives of Servicemen returning home and looking forward to the day when their physical scars are vanished by modern medical technology. While they wait, the talented and gifted Makeup Artists throughout the Nation can lend their expertise in the art of Makeup Transformation to change someone's outlook if even for a day, just as the innovators of the Makeup Industry have done in the past.

Dennis Hopper 1936-2010

Today, May 29, 2010 Hollywood lost one of its Stars. Dennis Hopper succumbed to cancer and left this earth. Mr. Hopper enjoyed a tumultuous acting career that spanned six decades. Although an Actor who played roles in iconic Hollywood films including, Rebel Without a Cause, and Giant, with James Dean, Dennis was tagged with the moniker of a difficult and stubborn person to work with, thus limiting his acting career for years at a time.

Dennis Hopper, a student at the prestigious Actors Studio, co-founded by Elia Kazan and later led by Lee Strasberg, was a passionate actor and later Director and Producer. Performing at a young age in the film that defined a generation, Rebel Without a Cause, Mr. Hopper later co-wrote, directed and starred in Easy Rider, the independent film that took Hollywood by storm in the 1960's and defined the post Rebel Without a Cause Generation. His Easy Rider success was soon overshadowed by his head strong personality that led Hollywood Casting Agents, Directors and Producers to believe that he did not posses a cooperative work ethic. In his later years Dennis Hopper credited John Wayne with saving his career. Ten years after Easy Rider in another iconic Hollywood Film, Apocalypse Now, that defined another segment of the baby boom Generation, Mr. Hopper's talents were again featured leading to a cascade of work as an Actor, Director and Producer.

Dennis Hopper's artistic pursuits included Television and Film Work along with a passion for Art and Photography. As an Actor who played roles in some of the most memorable American Films, Mr. Hopper became a fixture in its culture. Mehron Makeup has bore witness to not only the career of Dennis Hopper but also to his entire life, as Mr. Hopper was born nine years after the founding of Mehron Makeup. As a student of Character Acting in the Actors Studio located in New York City, Mr. Hopper would have certainly been a student of the physical transformation that Professional Performance Makeup added to an Actor's performance.

Through a troubled personal life that included decades of drug abuse and numerous failed marriages, Dennis Hopper always rose again to show his acting abilities in roles that will never be forgotten. It is with a heavy heart that Mehron Makeup recognizes the accomplishments of this career actor and bids him farewell.

Featured Artist from the Past

The Mehron Blog features runs regular feature postings on Makeup Artists who are making a name in the various fields of Makeup Artistry. On January 21, 2009, the Featured Makeup Artist was Mario Ceja, aka Mario Ink. Mario continues to refine his Makeup Skills and work in a variety of Makeup disciplines. The January 21, 2009 Mehron Blog was a short biography and recap of the work of this Chicago based Makeup Artist. Some pictures of his his recent work include:

Mario Ceja applying Makeup to Model Beata Piotrowska.

A Makeup Skeleton by Mario Ceja on Model Lauren Maria McKiddy

From the Mehron Blog, January 21, 2009:
The Art of Mario Ink

Chicago has become the focus of America's attention because of the election of Senator Obama to the office of the Presidency. The Windy City is in a whirlwind with the influx of the World's Media watching every move that the Presidential transition team is making in putting together the team that will lead the United States into the future. The streets of the Windy City are also in the midst of a cultural revolution in the Art of Makeup. One of the leaders in this cultural revival is Mario Ceja, a founding partner in Mario INK.

Mario began his career as an airbrush artist at Art Festivals painting clothing and caricatures. Born and raised in Chicago, Mario took a summer job at 6 Flags Great America in the Air Brush Booth. While sweating out commercial merchandise for Great America to hawk to their visitors, Mario knew he had an innate ability to use the air brush. As he sharpened his skills with the air brush his creativity began to burst through his soul and he sought other ways to express his artistic abilities maturing within him.

With ten years of air brushing experience Mario was discovering the fascinating world of Makeup and realized that painting bodies with Makeup would enable him more creative freedom than airbrushing clothing. Mario answered an Internet posting by Benjamin Moline, co-founder of Windy City Media, who was seeking airbrush artists to body paint models for a calendar. Producer Dan Baron, co-founder of Windy City Media, invited Mario and eleven other Artists to a Promotional Party where they would Body Paint Models Live, one for each month of the year. "Mario was the HIT of the party," Dan relates, “and from that day forward Mario and I became partners and created Mario INK. Together we created the demand for promotional body painting throughout Chicago." After the success of the calendar event Benjamin and Dan asked Mario if he was interested in being the art director for Windy City Media.

Windy City Media produces Glam Live, a fashion for awareness event promoting Breast Cancer awareness through an engaging evening of high fashion, extreme beauty and avant garde hairstyles. Glam Live is a collaboration of hairstylists, makeup artists, designers, photographers and body painters working together to present an evening of entertainment while highlighting the important cause of Breast Cancer Awareness for the Y-Me National Breast Cancer Awareness Organization.

The talents of Mario Ceja and the production acumen of the founders of Windy City Media were becoming well known throughout the Chicago area. Mario relates, "The concept that we had in mind was to create a team of trained air brush artists that would perform a variety of work with a style that would define Mario INK. With Dan as the Marketing Director we started to train a team that included, Scott, Leah, Joe and Leek just to name a few."

One of the biggest events in the World of Makeup is the Halloween and Party Expo which is attended by Award Winning Makeup Artists, Special Effects Artists and the Leaders in Makeup Production from around the world. "A couple of years ago I met Martin Melik, president of Mehron at a Halloween Show where they were exhibiting and featuring some Body Painters working with Mehron Paradise Makeup AQ. I was blown away by the colors of Paradise Makeup and by watching their featured artists applying it with brushes. After watching and talking to the Mehron Body Painters, I was determined to use brushes and Paradise Makeup to create new looks that I had in mind.", Mario explained, "I knew that I could combine the two, brushes and air brushes to create a totally different texture and look with Paradise Makeup, and after using it I was in love with Paradise Makeup."

Never staying in one place Mario and Dan have taken Mario INK even further by becoming the founders of Air Brush Academy, where classes are given in the art of Extreme Beauty Makeup and Air Brushing. Mario relates his vision, "With the advent of HD film Air Brush Makeup will become the standard for Makeup Artists in the Performance Industry. I want to be in the forefront of this next wave in Makeup, I hope to work much more with Mehron and their newest Makeup, Lux Air, which we are fortunate enough to have access to at the Air Brush Academy even though Mehron will not be introducing it till 2009".

Stephanie Ferreira, Marketing Director of Mehron thinks Mario INK exemplifies the artists that love Mehron, "We see Mario INK as the kind of innovative, cutting edge Makeup Artist that will use the high quality Makeup that we produce to create works of art. We are so proud to feature Mario INK on our Web Site as a Featured Artist and look forward to working with him on future projects and providing Air Brush Academy with the tools they need to teach the next generation of Makeup Artists."

Best of the Mehron Blog 2009 # 2

Currently in Orlando, Fl, Makeup Artists who specialize in Face Painting Makeup and Body Painting Makeup are gathered together for one of the largest Face and Body painting Conventions held in North America at the Face and Body Art International Convention 2010 (FABAIC). When people see this art for the first time they are amazed and intrigued by the intricacies and color of this art that dates back thousands of years and has taken on a new life in recent decades. Many traditional canvas artists are excited to give this "new" art a try but don't know where to begin. The Art of Body Painting and Face Painting is best executed with Professional Body Painting and Face Painting Makeup. Mehron, Leaders in Theatrical Makeup since 1927, have a large selection of Face Painting Makeup and Body Painting Makeup that excites even the most experienced Face and Body Painting Makeup Artist.

In a second in the series of "The Best of The Mehron Blog 2009", tonight's re-post discusses the Body as a canvas. Originally posted on January 5, 2009 this Mehron Blog Posting was aimed at those discovering the Art of Face Painting and Body Painting. Past Mehron Blogs may be found by searching either the Mehron Blog Archives by date or by using a key word search by Google on the Mehron Blog. Here is a re-posting of the January 5, 2009 Mehron Blog:

Your Body Canvas

Remember when you were admonished for drawing on your skin with pens and markers? It seems that children have a natural tendency to draw on their skin. There must be an innate creativity that wants to decorate your skin. Well now that you are older, guess what, drawing on your skin is alright now. In fact, the hottest trend in the makeup world is face painting and body painting. However, it is still not alright to draw on your skin with pens and markers and especially not paint!

In the world of Face Painting and Body Painting one name is the clear choice among Award Winning Face Painters and Body Painters, Mehron. Mehron, Leaders in Theatrical Makeup since 1927, are also the innovators in Face Painting Makeup and Body Painting Makeup. In The face and Body Painting section of the Mehron Web Site you can browse the many products developed by Mehron for the fast growing trend of Face Painting and Body Painting. Although you will not be painting your face and body on a daily basis with the intricate designs that you see the Mehron Featured Artists creating, you can learn to use the techniques on a smaller scale on a daily basis.

One of the Mehron Products that was developed for the Professional Face Painters and Body Painters is the Pro-Pencil™ Slim . The Pro-Pencil™ Slim is as easy to use as the pen of your youth. The Pro-Pencil™ Slim is a plastic pencil that encases ultra soft makeup used in decorating both face and body. The easy to control slimness of the Pro-Pencil™ Slim offers you complete control in drawing the designs that you imagine in your mind. The six dynamic, rich colors that are currently offered in the Pro-Pencil™ Slim will allow you to finely outline, accent and highlight daily makeup applications, and when you want to go all the way with a full blown face painting application or body painting design, the Pro-Pencil™ Slim will add the fine details that you need.

So, yes, it is now OK to drawn on your skin, but only if you do it safely with high quality performance quality make up that is used by the world renowned Makeup Artists in the world of Face Painting and Body Painting. Indulge yourself today visit Mehron and see for yourself the designs you can achieve.

Mehron Blog Archives

Digging deep into the Mehron Blog Archives, tonight we feature the second Mehron Blog Posting that was ever published. Originally posted on September 5, 2008 it was titled, "Congratulations Jinny!", to congratulate Jinny Houle, co-creator of Paradise Makeup AQ on her first place finish at the World Body Painting Festival that was held in Dageu, South Korea on August 25 -31, 2008. Ms. Houle was the recipient of the First Place Award in the Brush/Sponge Category at this premiere World Event for Body Painting Makeup Artists.

With the World Body Painting Festival scheduled for July 25-31, 2010 in Seeboden, Austria getting closer to its opening day, and the Face and Body Art International Convention currently in full swing, it is the perfect time to reach back into the Mehron Blog Archives to remember the First Place Body Painting Skills of Jinny Houle. You can access all past Mehron Blog Postings by going to the Mehron Blog Archives on the Blog, selecting a week, and reading any of the over 600 Mehron Blogs that have been posted from inception of the Mehron Blog. Mehron Blog Readers may also use the Google Search application on the Mehron Blog to search for a specific subject, person, or Mehron Makeup that may have been written about throughout the history of the Mehron Blog. Following is a re-posting of the second Mehron Blog ever posted.

Congratulations Jinny!

Jinny, President of Jinny, Make-Up Artiste Inc. and Co-Creator of the Paradise Makeup AQ by Mehron, was a First Place Winner at "The World Body Painting Festival" held in Dageu, South Korea on August 25 -31, 2008. Jinny won the Asian Bodypainting Award in the Category, Brush/Sponge. Pictured here is one of Jinny's visionary designs that won her the accolades at the World Body Painting Festival:

Jinny, Make-Up Artiste Inc. trusts the made in the USA products of Mehron to bring out her artistic designs because of the vibrant color selection developed by the Mehron Chemists and Research Scientists. Jinny helped develop The Paradise Makeup AQ line by Mehron for the Professional Makeup Artist, and now you too can use the same high quality makeup used by World renowned Make Up Artists.

The Paradise Makeup AQ line was developed with the makeup artist and wearer in mind. The rich color choices can be blended to create a kaleidoscope of colors allowing you to customize your make up palette. All the tools and supplies used by the award winning, Jinny, Make Up Artiste, are available to you through Mehron, the world leader in theater make up and supplies. Mehron products are still made in the USA and are quality tested without using animals.

Check out the World Body Painting Festival Website for other Winners and Fascinating Designs with make up. Congratulations Jinny from everyone at Mehron!

Body Painting Glitter

The Colors of Paradise Makeup AQ, the water activated cake makeup preferred by Body Painting Artists throughout the world for its true color consistency can be complimented with glitter from the Paradise Glitter Line from Mehron. This week, Face Painting and Body Painting Makeup Artists are on their way to the largest Face and Body Painting Competition and Convention in the United States, FABAIC, The Face and Body Art International Convention 2010. The Theme of the 2010 FABAIC is "Bring on The Bling". Mehron Paradise Glitter is the perfect compliment to Face and Body Paintings using Paradise Makeup AQ.

To add sparkle, dazzle and iridescence to Face and Body Paintings, Professional Face and Body painting Makeup Artists compliment their creations using Paradise Makeup AQ with Paradise Glitter. Paradise Glitter is available in eight natural colors and four electrifying colors for extra dynamism in complimenting colors with glitter. Used with Paradise Detailz, the liquid Paradise detailing makeup that comes complete with a fine tipped applicator, Paradise Glitter can be used as a out liner, highlighter or accent for any Face Painting or Body Painting.

Coming all the products of the Paradise Makeup Line, Paradise Makeup AQ, Paradise Glitter and Paradise Detailz all manufactured by Mehron and co-created by Jinny Houle, the First Lady of Face Painting, can turn any Face Painting or Body Painting Creation into an artistic detailed sparkling living work of art.

Face and Body Painting Artists Fly South

Face and Body Painting Makeup Artists from around the world are flying to the southern United States for the 10th Anniversary of the Face and Body Art Convention (FABAIC) at the Double Tree Hotel at 5780 Major Boulevard, Orlando, Fl. This yearly event event continues to grow attracting Artist and Novice alike in record numbers. The April 17, 2010 Mehron Blog warned you about registering early if you were planning on attending one of the many Seminars or Workshops that are offered at FABAIC. It might be too late to register now for events at the 2010 FABAIC or to be a part of the competition, but it is best to check directly with the FABAIC organizers to see if there is any availability.

This jam packed event has something for every age level and every experience level. All Artists are welcome at FABAIC, beginners, intermediates and awrd winning professional face and body painting professionals. As one of the sponsors of FABAIC 2010 you can visit Mehron Makeup at the Marketplace and see the extensive line of Professional Face Painting Makeup, Makeup Application Tools, and Body Painting Makeup offered by Mehron. If you are experiencing Mehron Makeup for the first time you will be able to see it used not only at the Mehron Exhibition by also by various Face Painting Makeup Artists, and Body Painting Makeup Artists who will be using Mehron Paradise AQ, water activated cake makeup in their competition creations. If you were able to preregister and have locked in your place at a Seminar or Workshop, many instructors will be using Mehron Makeup Products for face Painting and Body Painting in during their presentations. The Paradise Makeup AQ instructor at FABAIC 2010 is the co-creator of Paradise Makeup AQ, Jinny Houle.

If its too late to pack up and head to this exciting Face Painting and Body Painting Makeup Convention this year, remember that the tradition continues every year in Orlando, Florida, USA. As soon as the organizers recover from the events of 2010 they will immediately start planning on making FABAIC 2011 an even more event filled gathering of Face and Body Painting Makeup Artists from around the world. Along with the education available from the world's renowned Makeup Artists in the Field, The Market Place, and the Competitions, FABAIC offers a comradeship of people interested in the discipline of Face and Body Painting that affords everyone in attendance an opportunity to pick up tips and tricks by watching other Artists work. FABAIC is more than a trade show, convention and competition, FABAIC is a Community Experience for all who are interested in the growing art of Face and Body Painting.

Refill Your Paradise Makeup AQ Palette

The warm weather brings more work for Face Painting Makeup Artists and Body Painting Makeup Artists, maybe working at a large amusement park or theme park or just getting more calls for private parties. Wherever your work is coming from, it's a good thing. Before you head out to your next job be sure to check your Paradise Makeup AQ Palette for any colors that may be running low or back up the popular colors that you will use for a particular event. Some themed events might require you to use the same color on everyone, which could lead to a shortage of a particular color. The single refills of Paradise Makeup AQ allow you to pick the colors you need to replace or backup.

If you are heading to a Face Painting or Body Painting Competition this spring or summer be sure to have a a full compliment of the colors that will be bring your art to life before the judges. The true vibrant colors of the water activated cake makeup preferred by award winning Face Painting Makeup Artists and Body Painting Makeup Artists throughout the world, Paradise Makeup AQ offering a selection of colors that are highly pigmented, consistent and dynamically true. You control the hue and texture of each of the colors of Mehron Paradise Makeup AQ, especially when using the professional Paradise Makeup AQ Brushes. Don't forget the newest addition to the collection of Paradise Makeup AQ Brushes, the just introduced Paradise Makeup Velvety Velour Smoothy for accenting your Paradise Makeup AQ creation.

With the largest and most prestigious Face and Body Painting Convention in the USA only days away, Face Painting and Makeup Painting Artists are already boarding planes heading to Orlando, FL, site of the 2010 Face and Body Art International Convention (FABAIC) which is set to begin on May 26, 2010 at the Double Tree Hotel at 5780 Major Boulevard, Orlando, Fl. If you are attending and did not reload your Paradise Makeup AQ Palette, look for the Mehron Booth, where individual refills of Paradise Makeup AQ will be available, along with the entire collection of Mehron Face and Body Painting Makeup, Accents and Supplies.

Don't get caught without the color you need during the busiest season for Face Painting and Body Painting Artists, check your Paradise Makeup AQ Palette today and replenish the colors of Paradise at an Authorized Mehron Retailer throughout the world.

Now a Foundation Makeup For YOU!

The day has arrived, on May 16, 2010 Mehron Makeup introduced the world to Celebré Pro-HD Foundation at The Makeup Show New York. This is THE MAKEUP FOUNDATION you have been searching for throughout your life. From the fairest skin tone to the darkest skin tone and every tone in between, Celebré Pro-HD Foundation was formulated with You in mind. Mehron wanted the future of foundation makeup to accommodate all skin tones, making shades for Light Skin, Medium Skin, Medium Dark Skin, Dark Skin and Eurasia. You can choose the hue that is right for you from the selection of available shades within each color group.

Celebré Pro-HD Foundation is fragrance free so that it does not conflict with other fragrances that you may apply. Made from the finest ingredients for the skin with anti-oxidant properties sch as Aloe Vera, Pomegranate and Vitamin E, this makeup foundation of the future is ready for you to discover today. With the Professional Expertise gained from over eight decades manufacturing Professional Theatrical Makeup, Celebré Pro-HD Foundation will show your true color with a smooth satin finish that you control. The depth of the application is controlled by you, with even the barest application providing an even natural coverage.

Find the right shade for you in an individual consumer package within the five basics color sets, Light, Medium, Medium Dark or Eurasia and discover a Foundation Makeup that you'll swear was custom made for your particular skin tone. With the professional depth of coverage that the modern age of high definition film requires, Celebré Pro-HD Foundation offers you perfect coverage for even the closet encounter. This is the Makeup Foundation made to enhance the natural beauty of your skin by evenly blending natural shading to create an even textured natural look that looks as smooth as satin.

Body Painting at The Makeup Show New York 2010

Attendees on the second day of The Makeup Show New York 2010 witnessed a second Body Painting creation by Jinny Houle using Mehron Paradise Makeup AQ, the water activated cake makeup that is preferred by Body Painting Makeup Artists for its true consistent color pigmentation. Paradise Makeup AQ is a co-creation of Mehron and Jinny Houle, renowned Face Painting and Body Painting Makeup Artist. Sindy Perez was the model for Jinny Houle's second body painting creation at The Makeup Show New York 2010, and after completion was photographed in Times Square by Richard Esposito.

Photographer Richard Esposito decided on Times Square as the back drop for the second day of photographing Model Sindy Perez as body painted with Mehron Paradise Makeup AQ by Jinny Houle for its activity and color contrast. In 1927 Times Square was a significant area of New York during the founding of Mehron Makeup. In 1927 when Mehron was creating his Makeup by hand in a loft off Broadway, Times Square was becoming the new Theater District for Manhattan. Massive Play Houses were being constructed around Times Square as Mehron Makeup was becoming the Professional Theatrical Makeup of choice by the ever growing Theater Industry. Over eight decades later Times Square has changed but Mehron Makeup is still the true color, consistent Professional Theatrical Makeup that Performers on Broadway crave. Mehron has changed along with Times Square, not in quality, consistency or durability but in the diversity of Makeup Products that are now offered throughout their extensive lines of Body Painting Makeup, Face Painting Makeup, Clown Makeup, Beauty Makeup, Character Makeup, Fashion Makeup, FX Makeup, Extreme Beauty Makeup, Fantasy Makeup and the expanded line of Professional Theatrical Makeup.

In 1927, Mehron Melik might not ever have thought of his Makeup being on display in the midst of a busting Times Square and might have been amazed at how Mehron Makeup has grown in its diversity. In tribute to the Founder and the history of Mehron Makeup, the Mehron Blog presents the photographs of Sindy Perez in Mehron Makeup as applied by Jinny Houle and captured by the camera of Richard Esposito in the heart of Manhattan, the streets that Mehron walked as he introduced his Makeup to the world of Professional Performers.

With Broadway as a backdrop, Model Sindy Perez displays the Body Painting by Jinny Houle created with Paradise Makeup AQ and photographed by Richard Esposito.

Times Square has changed since 1927, Mehron Makeup is still made the old fashion way, with quality ingredients and dynamic colors.

The imagination of Jinny Houle is brought to life with Paradise Makeup AQ on the body of Model Sindy Perez as photographed by Richard Esposito in Times Square, New York City.

The grit of the New York City Subway contrasts the illuminated colors of Mehron Paradise Makeup AQ on Model Sindy Perez.

Mehron and The Makeup Show NY 2010

The Makeup Show New York 2010 was the venue for the Mehron debut of the Makeup Foundation of the Future, Celebré Pro-HD Foundation. The Mehron Exhibition at The Makeup Show New York 2010 featured presentations by guest Makeup Artist Raedawn Johnson, who introduced Celebré Pro-HD Foundation to the attendees at the Mehron Exhibition. The debut of Celebré Pro-HD Foundation wasn't the only Mehron Presentation available to the attendees at this Makeup extravaganza. The Mehron Exhibition contained all the Mehron Makeup Collections from across all the Mehron Makeup Lines including the world famous Paradise Makeup, AQ. To demonstrate the use of Mehron Paradise Makeup AQ, the co-creator, Jinny was on hand along with one of the finest Body Painting Models in the world, Sindy Perez.

Jinny, as is usually the case, dazzled the Makeup Show New York Attendees with her gifted imagination and command of Body Painting Makeup. Each of the two days of The Makeup Show New York, Jinny, President of Jinny Make-Up Artiste, Inc., created a Body Painting Masterpiece. After the completion of each Masterpiece, Emmy Award Winning Photographer Richard Esposito photographed Sindy Perez on the streets of Manhattan. The following are Photographs by Richard Espositio of Sindy Perez Body Painted by Jinny as she poses throughout New York City.

Sindy Perez Blends into the graffiti on the Streets of Manhattan with the colors of Paradise Makeup AQ, as painted by Jinny and photographed by Richard Esposito

Sindy Perez takes over a News Stand on the Streets of New York in a Body Painting created by Jinny with Mehron Body Painting Makeup, photo by Richard Esposito.

New Yorkers continue on their way as the beautiful Sindy Perez poses in Mehron Body Paint as applied by Jinny and photographed by Richard Esposito

Model Sindy Perez is ready to ride in her custom painted body by Jinny using Mehron Paradise Makeup AQ, photo by Richard Esposito

Unusual light fixtures highlight the Body Painting by Jinny using Paradise Makeup AQ as photographed by Richard Esposito.

Photographer Richard Esposito captures the details of a Jinny Body Painting on Model Sindy Perez with Mehron Body Painting Makeup.

Celebré Pro-HD Foundation Debuts at The Makeup Show NY

Beauty Makeup Artist Raedawn Johnson offered the world a sneak preview of the Foundation of The Future, Mehron Celebré Pro-HD Foundation, at Mercedes Benz Fashion Week this past February 2010. The natural choice to be the Special Guest Makeup Artist to demonstrate Celebré Pro-HD Foundation to the world of makeup at The Makeup Show New York was of course, Raedawn Johnson. Ms. Johnson already an expert in blending Foundation Makeup for all skin tones found her job easier with the selection of hues now offered in the newest Professional Foundation by Mehron, Celebré Pro-HD Foundation. Raedawn complimented the debut of this new flawless Foundation Makeup with her flawless applications and her golden touch in her presentations at The Makeup Show New York 2010.

As a Celebrity Makeup Artist Raedawn Johnson seeks perfection in her work, Celebré Pro-HD Foundation will now offer her and everyone a perfect blend for any skin tone. Celebré Pro-HD Foundation is a oil free, fragrance free Makeup Foundation that applies a satin finish that can be applied thinly or layered as needed to accomplish a natural look. Celebré Pro-HD Foundation by Mehron joins a long line of Professional Makeup Products introduced over the eight decades that Mehron has been manufacturing makeup in the USA free from animal testing.

Along with the true consistent color, Mehron Celebré Pro-HD Foundation offers powerful antioxidant ingredients that help soothe and have been shown to protect the skin from the ravages of everyday pollution, ultra violet light and aging. At the Makeup Show New York, Professional Makeup Artists were shown a 20 color palette containing the essential colors for the skin tones that they encounter in their Professional Makeup Applications. Celebré Pro-HD Foundation will also be available to consumers in individual color packages. Not everyone can hire Raedawn Johnson to apply their daily Makeup, but everyone can now find the perfect Makeup Foundation for their skin tone with Mehron Celebré Pro-HD Foundation, the Makeup Foundation made for your skin tone.

Celebrity makeup Artist Raedawn Johnson presented the debut of Celebré Pro-HD Foundation by Mehron at the The Makeup Show New York 2010

Celebré Pro-HD Foundation and Skin Care

Previewed to the public at the February 2010 Mercedes Benz Fashion Week and making a debut at the Makeup Show New York on May 16, 2010, the Future of Foundation by Mehron, Celebré Pro-HD Foundation is the Foundation for the High Definition Age. Developed with over eight decades of Makeup Manufacturing experience behind it, Celebré Pro-HD Foundation incorporates the standards of Professional Theatrical Makeup, the durability of Character Makeup, the color fast of Clown Makeup, the softness of Beauty Makeup, combined with essential ingredients for skin care and highly concentrated pigmentation for a true, natural, flawless hue.

Answering the call for a Foundation Makeup that will withstand the scrutiny and clarity of High Definition cameras, Mehron once again produced the Foundation Makeup that meets the needs of the Professional Performance Community. As Mehron has grown from the leading Theatrical Makeup Company whose products have starred on the Stages of Theaters throughout the world and on the Silver Screens from the age of the Silent Film through the era of the 3D film, Mehron Makeup has become a vital part of the Fashion World with its recent innovations and introductions of Beauty Makeup. Celebré Pro-HD Foundation is the Foundation Makeup that will be featured throughout all the Mehron Makeup Collection Lines, from Theatrical Makeup to Extreme Beauty Makeup, from Character Creation Makeup to Fashion Makeup.

Mehron Celebré Pro-HD Foundation was developed as a base for every skin tone on earth, providing an even, consistent hue with a flawless natural coverage. Along with the eight decades of color expertise and quality Mehron has enhanced this new Makeup Foundation with ingredients that are noted to be skin protecting herbs and vitamin. Celebré Pro-HD Foundation contains, Pomegranate, Aloe Vera and Vitamin E, all substances that folk lore and scientific research point to as being natural skin protectors. With these skin protecting allies and the power of Mehron pigmentation, combined with a selection of hues for every skin tone on earth Mehron Celebré Pro-HD Foundation is the Makeup Foundation for everyone, for any occasion and safe to use everyday. There will be no more searching for your skin tone, it is in the Mehron Color Selection of Celebré Pro-HD Foundation, The Makeup Foundation of the Future, available today.

Vitamin E and Skin Care

It is widely believed and current research suggests that Vitamin E is an effective anti-oxidant that protects the skin through topical application. The effectiveness of Vitamin E when applied to the skin is the subject of much research, it is known that Vitamin E is a powerful anti-oxidant that helps protect cells from free radicals. Free radicals are widely believed to be a cause of cellular damage, including damage to skin cells.

Studies are still ongoing on the effectiveness of Vitamin E as a topical skin care product, however, empirical data suggests that Vitamin E does indeed erase fine lines, blends away age spots and it a beneficial anti-oxidant when applied topically to the skin. What is known is that Vitamin E helps to prevent free radical damage, which is a leading cause of premature skin aging.

While developing the Makeup Foundation of the Future for every skin tone on earth, the Mehron Researchers and Chemists determined that Vitamin E was a vital ingredient to incorporate in this highly pigmented, natural Makeup Foundation which was named to reflect the new age of high definition, Celebré Pro-HD Foundation. In keeping with the Mehron Tradition of creating the true colors with quality ingredients, Celebré Pro-HD Foundation, was developed with skin protecting Vitamin E as one of the key ingredients in this natural looking, flawless coverage Foundation Makeup for the future. With a shade for every skin tone on earth, and skin protecting ingredients, Mehron Makeup introduces the world to the Foundation Makeup of the Future available today, Celebré Pro-HD Foundation, with true consistent color, in a hue a texture that creates a natural look and protects the beauty of the skin from the ravages of time. weather, pollution, free radicals and ultra violet light.

Pomegranate Fruit and Skin Care

The Pomegranate Shrub produces a most unusual looking fruit that traces its human use back to the Iron Age. The use of the Pomegranate Fruit is mentioned throughout recorded history. Cultivated throughout ancient Persia, the Pomegranate Fruit was special to the Phoenicians, Egyptians, Asians and Persian Cultures alike. Used as a food and a medicine by societies around the world, the Pomegranate was also considered a scared fruit and used by many cultures in religious observances. Throughout the recorded history of every major religion, the Pomegranate Fruit makes an appearance.

The Pomegranate Fruit was considered a powerful medicine for thousands of years with various medicinal uses throughout many cultures. Used for everything from a cure for intestinal parasites to a skin tonic, modern medical research points towards powerful antioxidant properties contained within the fruit. For thousands of years women have recognized the power of the Pomegranate in keeping skin protected from the effects of aging, modern studies on the abilities of the Pomegranate to protect skin are concluding that the anti-oxidants contained in the fruit have an effect on the production of collagen and elastin which are responsible for keeping the skin firm and healthy. The sun, pollution and age are the enemies of collagen and elastin, while the powerful properties of the Pomegranate Fruit seem to be a vital ally.

When developing the newest beauty cosmetic at Mehron, Celebré Pro-HD Foundation, the Researchers and Chemists decided to incorporate the benefits of the Pomegranate Fruit into the formulation. Realizing that they were developing a Foundation that would be durable and long lasting for every skin tone on earth, the Mehron Team sought out the ingredients that would also protect and nourish the skin while providing a flawless, natural foundation color. Accessing thousands of years of empirical data suggesting that the Pomegranate Fruit is in a class by itself in skin protection, the Mehron Chemists formulated Celebré Pro-HD Foundation with this powerful ancient fruit as a key ingredient.

Knowing that the Professional Foundation developed by Mehron will last you throughout the day, it is comforting to know that unlike other Foundation Makeup, the ingredients of Celebré Pro-HD Foundation will be protecting your beautiful skin as it provides a flawless natural coverage. As an innovator of makeup since 1927, it was up to Mehron to develop the Foundation of the Future that is ready for the rich coverage demanded by the intensity of the high definition age while still providing your skin an ally in the battle against skin damage from aging, pollution, weather and collagen breakdown. In the war against damaged skin, Mehron Celebré Pro-HD Foundation takes beauty to the next level, providing a natural, flawless look for every skin tone on earth, formulated with key ingredients that will nourish and protect the beauty of your skin.

Aloe Vera and Skin Care

One of the most researched skin care herbs is Aloe Vera. It has been used for centuries by societies around the world as a skin repair gel. As research has become more sophisticated , scientists in studies around the world have tested the applications of Aloe Vera that generations have used through folk lore. Clinical studies have proven that Aloe Vera does indeed promote healing of the skin and further evidence points to its protective properties. The Aloe Vera Plant is almost all water, however the key ingredients produced by the Aloe Vera Plant that scientists have isolated are glycoproteins and polysaccharides. Glycoproteins have been shown to speed the healing process, reduce pain to skin injuries and burns, while polysaccharides stimulate new skin growth and repair. For thousands of years the Aloe Vera Plant has been known as a friend to the skin.

When embarking on a new makeup formulation, the Researchers and Chemists at Mehron keep abreast of the latest research concerning the ingredients that they will incorporate into their new formulations. Following the mandate of the Founder, Mehron Melik, the Mehron Makeup Team always uses the safest ingredients available and look towards those that will serve the purposes of enhancing beauty while protecting and revitalizing the skin.

With the face being constantly exposed to the effects of weather, pollution, and controlled environments, the skin of the face needs the most protection. The newest creation at Mehron is Celebré Pro-HD Foundation, a Foundation Makeup for the future available today. This newly introduced Foundation by Mehron is built on the traditions of producing the Foundation Makeup of Theatrical, Film and Television Performers for over eighty years. Celebré Pro-HD Foundation is ready to meet the demands of High Definition Film and Video Work while also being ready for every day use by any skin tone on earth. With the skill of highly concentrated pigmentation combined with the protective qualities of key ingredients such as Aloe Vera, Mehron has developed the Foundation Makeup for every skin tone on earth.

Celebré Pro-HD Foundation is THE FOUNDATION that is ready for work, play, romance, and performing. Safely manufactured in the USA, free from animal testing, this Foundation of the Future presents a clean wholesome coverage that creates a natural appearance while feeding the skin with protective selected researched ingredients like the world renowned skin treatment herb Aloe Vera. Celebré Pro-HD Foundation after much research and development is being introduced this month to the faces of the world. Making its sneak preview at Mercedes Benz Fashion Week, Celebré Pro-HD Foundation is now available to you. There is no more high definition than in person, with the newest foundation by Mehron, even the closest encounter will be flawless.

Sign Up for Paradise Makeup Workshop NY/NJ

Jinny Houle will conduct a nine hour Mehron Paradise Makeup Workshop on May 22, 2010 beginning at 9:00 AM at the Montvale Community Center, 1 Memorial Drive, Montvale, NJ. This is the first NY Tri-State class conducted by Jinny Houle, co-creator of Paradise Makeup AQ with Mehron Makeup, in over six years. The world traveled Ms. Houle is at the forefront of innovation in the Art of Face Painting Makeup, Body Painting Makeup and Makeup Art Creativity.

This exclusive Mehron Paradise Makeup Workshop will be a fascinating experience for Makeup Artists interested in the intricacies of using the water activated cake makeup of Paradise Makeup AQ to create face and Body Art. Jinny Houle has received numerous awards throughout her career as a Makeup Artist, and has even called by the Press, The First Lady of Face Painting. The limited class size will allow you to personally interact with Jinny, President of Jinny Makeup Artiste located in Canada.

Space is very limited a pre-registration is a must. Mehron Makeup in conjunction with The Smile Factory will also have a "Makeup Store" set up at the Workshop to buy any necessary Makeup Colors and Makeup supplies that Workshop attendees may need before and after the Workshop. You can contact Reyhan Piatt with any questions regarding the Workshop or registration for the Mehron Paradise Makeup Workshop NY/NJ.

Creating a Clown at Mehron

Spending a day at the New York Headquarters of Mehron, the first name in Clown Makeup, Emmy Award winning Photographer Richard Esposito captured the creation of the clown. Mehron Brand Support and Product Specialist Reyhan Piatt used Mehron Clown Makeup and her Makeup Skills to turn three everyday people into Clowns. She used Mehron exclusive Clown White to turn Cathy Mascis into a traditional White Face Clown, her niece Melissa Piatt had a base of Mehron Clown Pink applied to become an Auguste Clown, and her son, Deniz Piatt became a Hobo Clown for the day with selections from the Mehron Clown Makeup Collection. Under the watchful eye of Mehron President Marin Melik and captured by a behind the scenes camera of Mehron Marketing Director, Stephanie Ferreira, the offices of Mehron journeyed back to the beginning and was host to a day of Clowns.

First a Clown needs shoes

Then a Colorful Costume.

Of Course a Clown needs Mehron Clown Makeup

A Clown needs a Face created with Mehron Clown Makeup

Some Clowns pluck a nose from the
ProKNOWS™ Clown Noses Tree at the Mehron Office

In the end Mehron Clown Makeup can turn anyone into a beautiful Clown.

Bring Back the CLOWNS

Clowns hard at work in the offices of Mehron Makeup

To reintroduce the world to the amazing world of Mehron Clown Makeup, Photographer Richard Esposito spent the day at Mehron Headquarters in New York for a day of Photographing the Clowns. Makeup Artist Reyhan Piatt, who also happens to work at Mehron Headquarters as a Brand Support and Product Specialist turned Cathy Mascis into a White Face Clown beginning with the world renowned Mehron Clown White and capping it off with colors from the Mehron Clown Makeup Collection. Proving that anyone can be turned into a clown, Reyhan Piatt enlisted her son, Deniz Piatt to be a Hobo Clown with Mehron Clown Makeup, and her niece Melissa Piatt had the honors of being an Auguste Clown.

Mehron Makeup has been turning people into Clowns since 1927 starting with the formulation of the brightest, cleanest, whitest Clown White Makeup on earth. Originally made by hand by the Founder of Mehron, Mehron Clown White continues to be an important product in the ever growing Makeup Collections of the Mehron Brand that must meet exacting standards set forth by Mehron Melik in 1927. The recently held photo shoot at the offices of Mehron in New York is an assessment to the continued commitment by Mehron to produce the Professional Clown Makeup that Clowns around the world can count on for true vibrant colors that can turn any person into a a professional looking clown.

The commitment to producing the best clown makeup on earth and carrying on the traditional established over eighty years ago is always on the mind of Martin Melik, President of Mehron and son of the Founder Mehron Melik who demanded excellence in all his Makeup Products. Although Martin does not hand formulate Mehron Clown Makeup like his Father, he is a hands on President who is always checking the quality of both the ingredients used and the finished product of all Mehron Makeup.

In 2010, Mehron Makeup finds itself on the cusp of becoming the most sought after Beauty Makeup and Fashion Makeup with introductions of innovative Makeup Products that have starred on the Runways of the world's most renowned Fashion Shows. Although Mehron is conquering new frontiers in Beauty Makeup, Fashion Makeup, and Extreme Beauty Makeup, every Mehron Makeup product line which includes Clown Makeup, Theatrical Makeup, Character Makeup, Face Painting Makeup and Body Painting Makeup still receive the utmost attention to detail from everyone in the Company, continuing to fulfill the dream of the man who started it all by hand in a New York City Loft off Broadway over eight decades ago.

Paradise Workshop by Mehron - NY/NJ

On May 22, 2010 at 9:00 AM, Jinny Houle, Award Winning Face and Body Painting Artist, will be offering her first workshop in six years in the New York Tri-State Area. Space is VERY limited and there are only a few spots left. Click the banner above to print a registration form. Act quickly to attend this May 22, 2010 nine hour hands on Workshop with The First Lady of Face Painting. The Workshop will be held at the Montvale Community Center, 1 Memorial Drive, Montvale, NJ in conjunction with Mehron and The Smile Factory.

Jinny Returns to New York Area

Jinny Workshop in Montvale, NJ May 22, 2010 - REGISTER NOW- Space is very LIMITED

One of the most fascinating faces in Face Painting Makeup returns to the New York Tri-State area for a personal Workshop in conjunction with Mehron and The Smile Factory on May 22, 2010 at 9:00 AM. Jinny, President of Jinny Makeup Artiste, Co-Creator of Paradise Makeup AQ by Mehron, Consultant to Cirque de Soleil, and Proclaimed The First Lady of Face Painting by the Press will be teaching a nine hour, one day Workshop at The Montvale Community Center, 1 Memorial Drive, Montvale, NJ 07645. This comprehensive learning experience from one of the world's most renowned Face and Body Painting Makeup Artist is the opportunity of a lifetime for Face and Body Painting Makeup Artists and Students.

Ms. Houle will guide you through a hands on Workshop in the Art of Face and Body Painting in a intimate setting with a very limited class size. Tuition for the entire day's event is only $75. Registration forms are available by emailing Reyhan Piatt, Mehron Brand Support and Product Specialist. It has been six years since Jinny has presented a Workshop in the New York Tri-State area, don't be left out, very few openings are available for this special nine hour Workshop by award winning Makeup Artist Jinny Houle.

The planned schedule is:

9:00AM ~ 9:30AM Doors Open. Set up your station. Bagels, coffee and tea will be available.

9:30AM ~ 10:30AM Loading your brush and sponge. Learn the basic and more advanced brush and sponge techniques. Now let’s put it all together…

10:30AM ~ 11:30PM Step by step flowers.

11:30AM ~ 12:30PM Demonstrations on designs that both children and adults request the most.

12:30PM ~ 1:30PM Lunch break: Pizza, salad, and soft drinks will be available.

1:30PM ~ 3:00PM Step by step boy designs.

3:00PM ~ 4:30PM Step by step girl designs.

4:45PM ~ 5:45PM Taking your design to the next level.

5:45PM ~ 6:00PM Recap the day’s events. Your homework assignment...

For your convenience, Mehron will have a shop available for any items you may have forgotten or need
For a Registration Form contact Reyhan Piatt at 1-845-426-1700