Mehron at The Halloween & Party Expo 2011

The Halloween & Party Expo held at the beginning of each year in Houston, Texas is the kick off event for Halloween Retail Buyers. Drawing Halloween Buyers and Manufacturers together from around the world, The Halloween & Party Expo features everything Halloween. The Mehron Team set up a prime spot on the exposition floor at Booth 937 for the 2011 Halloween & Party Expo in Houston, Texas that was held from January 22 -25, 2011 at the George R. Brown Convention Center. The Mehron Team greeted hundreds of Halloween Retail Buyers showing them the full line of Mehron Makeup, including the Professional Halloween Makeup that is derived from The Professional Theatrical Makeup that Mehron has been famous for since 1927.

With Halloween Makeup encompassing so much more than in the past, Mehron offered Retail Halloween Makeup Buyers a look at the Complete Collection of Mehron Makeup, from Face and Body Painting Makeup, to the Foundation Makeup of the Future, Celebré Pro HD Make-Up . As always, The Mehron Display featured live demonstrations of Makeup Application with an innovative mix of all Mehron Product Lines. Just as the Halloween & Party Expo offers buyers exposure to an expansive line of retail products for parties and Halloween, the Mehron Makeup Display at Booth 937 was set up to showcase, Mehron Makeup from every product line to show Retailers how they can incorporate the various Makeup Collections from Mehron into their everyday retail offerings. For Makeup Retailers who could not attend the 2011 Halloween & Party Expo in Houston Texas, you can contact Mehron directly, or fill out an application form to become a selected Mehron Retailer.

Larger than life Mehron Posters, the kind that the Castle television show wanted for their set, draw Retail Makeup Buyers to the Mehron Display at The Halloween & Party Expo in Houston, Texas January 22-25, 2011 .

The heart of Mehron Face and Body Painting Makeup, The Paradise Makeup AQ Collection is displayed at The Halloween & Party Expo.

The Foundation of The Future, introduce by Mehron in 2010, Celebré Pro HD Make-Up, is the center of attention on this display that includes StarBlend Cake Makeup, a stalwart Studio and Stage Makeup from the Professional Theatrical Makeup Leaders.

Mehron Makeup offers it all, LUX Airbrush Makeup, Face and Body Painting Makeup, Practice Heads for Makeup Artists, and Mehron Tanks.

To insure that Halloween Makeup is easy for both Retailers and Consumers, Mehron Halloween Makeup is packaged in Character Makeup Kits that include step by step detailed, illustrated instructions for application written by Professional Makeup Artists.

Is it Halloween Yet?

In a way it is always Halloween at Mehron Makeup, leaders in Theatrical Makeup since 1927. The researchers and chemists at Mehron are always busy experimenting, testing and formulating the Theatrical Makeup that is still produced in the USA free from animal testing, made from selected ingredients for steadfast color and durability. From the foundation of Theatrical Makeup which has been used to create characters for Studio and Stage since 1927, Mehron has easily taken the step into producing the most effective, easy to use Halloween Makeup.

The Marketing Staff and Sales Staff of Mehron begin thinking about and planning for the next Halloween on November 1. Makeup Stores and Halloween Retailers get ready in January to attend the largest Halloween & Party Expo which will be held in Houston, Texas, USA on January 22-25, 2011 at the George R. Brown Convention Center. The Mehron Team is eager to head to Houston and present Mehron Halloween Makeup to the retailers of the Halloween Industry. Preparing the Mehron Exhibition that will be make its home at Booth 937 of The Halloween & Party Expo as a Featured Exhibitor, the Mehron Marketing and Sales Team is ready to show Retailer Halloween Buyers easy to use Halloween Makeup Character Sets, specially packaged to include everything a customer needs to create the Halloween Character that they choose. Not only has Mehron Makeup Artists selected all the necessary Mehron Makeup to create the pictured Halloween Character on each Halloween Character Makeup Set, they have also taken the time to write and photographer free detailed instructional sheets to guide everyone through the process of using Professional Theatrical Makeup to create their Halloween Character.

Along with Halloween Makeup Character Sets, Mehron, at Booth 937 of the Halloween & Party Expo, will showcase the complete line of Mehron Makeup from Clown Makeup to Special Effects Makeup, including the Face Painting Makeup and Body Painting Makeup that Award Winning Makeup Artists around the globe when they compete against each other at Festivals throughout the world. This Award Winning Face and Body Painting Makeup includes the popular Mehron Paradise Makeup AQ Collection, co-created by Jinny, the Chief Makeup Artist at Cirque du Soleil special events, and an Award Winning Makeup Artist who travels the world presenting her art. Paradise Makeup AQ Prisma BlendSet the latest addition to the Paradise Makeup AQ Collection, co-created by Jinny, will be at the Mehron Makeup Exhibit in Houston.

Along with Mehron Fashion Makeup that has starred on the Fashion Runways of New York Fashion Week, Mehron Beauty Makeup, that stars in everyone's daily life, Studio and Stage Makeup that has graced the faces of entertainment stars, Mehron will present live demonstrations of Makeup Applications at The Halloween & Party Expo in Houston, Texas, USA. Featured Makeup Artists at the Mehron Exhibition Booth 937 will show Halloween Retailer Buyers the depth of the Mehron Makeup Line along with the Tools of the Trade used by Professional Makeup Artists around the world which includes Mark Reid™ Signature Brush Set the newest addition to the professional makeup tools produced at Mehron. Mark Reid™ GlitterMark, the easiest, most durable way to add glittering accents to any Makeup Application will be premiering in Texas.

The Halloween & Party Expo in Houston Texas, is an Industry Event aimed at the buyers who will stock their stores with the Halloween Makeup that the consumer will be offered for Halloween 2011. With only 286 Days till Halloween, it is never too early for you to think about Halloween.

Halloween All Year

Being the leader in Theatrical Makeup means that Halloween Makeup is always in the making along with Beauty Makeup, face Painting Makeup, Body Painting Makeup, Special Effects Makeup, and High Fashion Makeup. The day after Halloween, Mehron Makeup begins planning the next Halloween. Along with assigning researchers and developers to work on new products and colors, Mehron Makeup consults with a wide variety of Makeup Artists on the newest trends and application processes, the tools they need and the colors and textures that they want.

In early January The Halloween & Party Expo is held in Houston, Texas, one of the largest events for Halloween Retailers held throughout the year. Mehron makeup attends and is prepared to show Halloween Makeup Retailers the Professional Halloween Makeup developed and packaged especially for their consumers. With input from Professional Makeup Artists, Mehron Makeup selects the Professional Theatrical Makeup that they will package in their consumer sizes for consumers to use.

In 2010 The Mehron Blog previewed the upcoming Halloween and Party Expo in a January 22, 2010 Blog posting entitled:

Mehron at Halloween & Party Expo

At booth # 1037 on the Exhibition Floor of the Halloween & Party Expo being held in Houston, TX from January 23-26, 2010 you will find the newly revamped Halloween Character Makeup by Mehron. For retailers who aren't in attendance at the Houston Halloween & Party Expo be sure to contact your Mehron representative to order your stock of the new complete Character Makeup Kits. The newly packages Character Makeup Kits have an all new appealing look, with detailed photographers of the character you can create with the kit. The contents of each Halloween Character Makeup Kit provides the consumer with all the necessary Professional Character Makeup plus a new detailed instructional guide written by a Professional Makeup Artist with clear, concise photographs.

The retailers of Costume Shops, Makeup Shops, Theatrical Makeup Stores and Halloween Makeup stores are able to not only see the new Complete Character Makeup Kits in person at the Mehron Exhibition in Houston, they will also be able to see the Makeup being applied by Jinny Houle, who is demonstrating Halloween Makeup Applications for Mehron using the contents of the Complete Character Makeup Kits.

The Houston Halloween & Party Expo is the first show of its kind in 2010 preparing retailers the "new" in Halloween. Mehron is also ready to show retailers what's "new" in Halloween Makeup. Retailers around the world can offer Professional Halloween Makeup to their clients during the busy Halloween Season, but you can also improve your around the year bottom line by stocking these Professional Character Makeup Kits year round. Each of these Complete Character Makeup Kits is in a space saving box that can be hung on wall pegs or can stand on shelves. Take advantage of a year round demand for Character Makeup by stocking all the newly designed and packaged Mehron Character Makeup Kits. These affordable professional makeup kits have a built in consumer for Masquerade Parties, Themed Parties, Character Proms, School Plays, Community Theater, Carnival, Fat Tuesday, Pirate Festivals, Renaissance Festivals and so much more. We all know that these Character Makeup Kits by Mehron are huge sellers during the Halloween Makeup Season, maybe what you didn't know is that shops that stock Mehron Character Makeup Kits all year round sell them all year round.

If you are in Houston from January 23-26,2010 and you are a Retailer get on over to The George R. Brown Convention Center, onto the Exhibition Floor and find the Mehron Exhibition Booth, where Mehron Representatives are ready to put together a complete Professional Makeup Selection for your shop. While you're there be sure to watch Jinny transform a model into one of the popular Characters using the Complete Character Makeup Kits by Mehron.

Final Day of the Halloween & Party Expo

Today marked the final day of the Halloween & Party Expo in Houston, TX., a chance for retailers to get a first hand look at what's new in 2010 for Costume and Character Makeup Shops from manufacturers and wholesalers around the world. Mehron was happy to once again participate in this first of the year event. Mehron representatives were happy to meet with buyers and retail owners and explain the difference that Professional Makeup can bring to their bottom line throughout the year. Costume and Character Makeup is not a once a year event anymore, and retailers were able to see that when they visited the Mehron Exhibition at the Halloween & Party Expo in Houston. There are so many other events throughout the year that Costume and Character Makeup Shops can key in on, with one of the biggest going on now and culminating with Fat Tuesday. Mardi Gras festivals have grown around the country and even though New Orleans is noted for the biggest, it is not the only one anymore, the market for Mardi Gras Makeup has grown.

Carnival Season and Fat Tuesday are events that are perfect Mehron's Professional Makeup. With parties that last for long hours throughout the day and night, Carnival and Fat Tuesday are days that beg for Makeup that will last, maintain its look and natural comfort, all of which Mehron Professional Makeup can do like no other Makeup on Earth. Retailers that visited the Mehron Booth for the first time are amazed that the Professional Makeup that has starred in Studio and Stage Productions for over eight decades was so affordable and still made in the USA free from animal testing.

Visitors to the Mehron Exhibition Booth at the 2010 Halloween & Party Expo in Houston were also treated to live demonstrations by one of the Makeup World's brightest artistic stars, Makeup Artist Jinny Houle, President of Jinny Make-Up Artiste and co-creator of Paradise Makeup AQ. Alex Hansen, Award Winning Airbrush Makeup Artist, and Freelance Artist was also at the Expo using LUX Airbrush Makeup. Depending on when a visitor was at the Mehron Booth, they could have witnessed Jinny demonstrating Paradise Makeup, the water activated cake makeup used by Body Painting Artists throughout the world . Alex Hansen could also be seen Body Painting with LUX Airbrush Makeup with a precision skill that enables him to create the most amazing creations.

Throughout the four day event of the Halloween & Party Expo, Mehron Representatives personally talked to hundreds of buyers and retailers and showed them the hands on difference in Professional Mehron Makeup. For those buyers and retailers who were unable to attend the Halloween & Party Expo, Mehron Makeup, based in New York is always ready to help you stock up on quality Professional Makeup made in the USA that you can offer at affordable prices to your customers year round.

A Halloween Witch with Paradise Makeup AQ

The Witch is one of the more traditional representations of Halloween. Over the years not much has changed about the Halloween Witch Costume, black hat, mole, crackly skin, pointed nose protruding lips and black flowing clothing. Just conjure up the image of the Evil Witch in the Wizard of Oz, that is the classic look of the Halloween Witch. It doesn't have to be that way. Now with a selection of Professional Theatrical Makeup within your grasp, you can create a Halloween Witch that breaks the mold. At the Halloween & Party Expo in Houston, TX, running from January 23 -26-, 2010 Mehron makeup is presenting the Professional Halloween Makeup that breaks all the stereotypes of Halloween Character Makeup.

At the Mehron Makeup Booth on the Exhibition Floor of The George R. Brown Convention Center, Mehron Makeup is being demonstrated by Jinny, Award Winning Makeup Artist and co-creator of Paradise Makeup AQ, the Professional Water Activated Cake Makeup used in Professional Body Painting and Character Creation by Makeup Artists around the world. Jinny created a new look for the classic Halloween Witch using the Paradise Makeup AQ. Jinny demonstrated the use of Mehron Makeup on model Sindy Perez. Turning the beautiful Sindy Perez into a Witch is not an easy but with Mehron makeup and her talents, Jinny Houle does it.

Jinny even utilizes Mehron Beauty Makeup Products such as E.Y.E. Lashes, the latest in reusable, false eye lashes that are easy to apply and can even be trimmed. Certainly not everyone has the Professional Makeup Talents of Jinny, and everyone can't hire her to apply Halloween Makeup, but everyone can follow the detailed Illustrated Instructional Guide contained in the Complete Witch Character Makeup Kit by Mehron. Each complete Witch Character Kit comes with all the essential Professional Theatrical Makeup that you need to create the Witch of Choice on Halloween or for any costume party, event or Theatrical Performance. You can use the detailed instructions written by a Professional Makeup Artist to turn yourself or someone else into a Witch. By following the instructional guide contained in the Complete Witch Makeup Kit, you will gain the confidence and ability to personalize your Witch and change the details to your vision of a Witch. Halloween may be ten months away but the Complete Witch Makeup Kit by Mehron is not just for Halloween, it is available year round at Authorized Mehron Retailers near you.

Featured Artist, Alex Hansen

Currently demonstrating at the Halloween & Party Expo in Houston, TX, USA, Alex Hansen is a Canadian based Makeup Artist who has won numerous Makeup Awards throughout the world for his artistic creations. Originally from Brazil, Alex now resides in Canada when not traveling the world creating art in all forms. An expert in Airbrushing, Alex is showing the colors of Lux Airbrush Makeup by Mehron to the attendees at the Halloween & Party Expo in Houston, TX.

Mr. Hansen is a fixture at world body painting events including Color Mundo in Canada, FABAIC held in Orlando, Fl, and the World BodyPainting Festival held in Seeboden, Austria where each year he demonstrates a new vision in Makeup Applications. At most major Makeup Events throughout the World you can Find Alex Hansen entering the competitions, teaching classes and instructing at Seminars.

Alex Hansen is currently involved in unique Makeup Studio and Shop in Montreal named Studio Backstage, where classes, jam sessions and creativity is always on the agenda. Along with his participation in Studio Backstage, Mr. Hansen is a Freelance Artist who takes on projects around the world for commercial entities as well as artistic ventures.

As a Freelance Makeup Artist, Alex Hansen has been selected by Mehron Makeup to demonstrate LUX Airbrush Makeup at Makeup events in the past. Alex Hansen has demonstrated the use of Mehron Makeup producing amazing works of art at each Exhibition. With over 20 years in the field of Art, including Murals and Body Painting, Alex Hansen has created thousands of works of art, yet each endeavor reveals a new segment of his imagination and artistic vision. If you need a fresh approach to your commercial or artistic project, Alex Hansen is an Artist that you should contact to show you his vision of your vision.

Mehron at Halloween & Party Expo

At booth # 1037 on the Exhibition Floor of the Halloween & Party Expo being held in Houston, TX from January 23-26, 2010 you will find the newly revamped Halloween Character Makeup by Mehron. For retailers who aren't in attendance at the Houston Halloween & Party Expo be sure to contact your Mehron representative to order your stock of the new complete Character Makeup Kits. The newly packages Character Makeup Kits have an all new appealing look, with detailed photographers of the character you can create with the kit. The contents of each Halloween Character Makeup Kit provides the consumer with all the necessary Professional Character Makeup plus a new detailed instructional guide written by a Professional Makeup Artist with clear, concise photographs.

The retailers of Costume Shops, Makeup Shops, Theatrical Makeup Stores and Halloween Makeup stores are able to not only see the new Complete Character Makeup Kits in person at the Mehron Exhibition in Houston, they will also be able to see the Makeup being applied by Jinny Houle, who is demonstrating Halloween Makeup Applications for Mehron using the contents of the Complete Character Makeup Kits.

The Houston Halloween & Party Expo is the first show of its kind in 2010 preparing retailers the "new" in Halloween. Mehron is also ready to show retailers what's "new" in Halloween Makeup. Retailers around the world can offer Professional Halloween Makeup to their clients during the busy Halloween Season, but you can also improve your around the year bottom line by stocking these Professional Character Makeup Kits year round. Each of these Complete Character Makeup Kits is in a space saving box that can be hung on wall pegs or can stand on shelves. Take advantage of a year round demand for Character Makeup by stocking all the newly designed and packaged Mehron Character Makeup Kits. These affordable professional makeup kits have a built in consumer for Masquerade Parties, Themed Parties, Character Proms, School Plays, Community Theater, Carnival, Fat Tuesday, Pirate Festivals, Renaissance Festivals and so much more. We all know that these Character Makeup Kits by Mehron are huge sellers during the Halloween Makeup Season, maybe what you didn't know is that shops that stock Mehron Character Makeup Kits all year round sell them all year round.

If you are in Houston from January 23-26,2010 and you are a Retailer get on over to The George R. Brown Convention Center, onto the Exhibition Floor and find the Mehron Exhibition Booth, where Mehron Representatives are ready to put together a complete Professional Makeup Selection for your shop. While you're there be sure to watch Jinny transform a model into one of the popular Characters using the Complete Character Makeup Kits by Mehron.