2011 FABAIC - May 24-29 Orlando, Fl. USA

The 10th Anniversary of the Face and Body Art International Convention (FABAIC) will be held at The Double Tree Hotel, 5780 Major Boulevard, Universal Studios, Orlando, Florida, USA. Reservations and registration for this world renowned event is going on now. Each year of its existence FABAIC has grown in size and scope, drawing the Face and Body Painting Master from around the globe as well as amateurs and students. The FABAIC schedule of events, workshops, seminars, competitions and exhibitions is extensive, there is something for everyone and too much for one person at this annual gathering of Face and Body Painting Artists.

Each year the producers of FABAIC outdo themselves and add more than the previous year while setting the theme for the year. The 2011 Theme of FABAIC is Painters in Wonderland, with the eclectic gathering of Face and Body Painting Makeup Artists who will be demonstrating their Art, teaching their Art, and competing with their Art, there is no doubt that FABAIC will be a Wonderland of Painters. Orlando, Fl, Europe, Canada, New Zealand, and Australia are only a few of the places that will be represented at FABAIC 2011.

Mehron Makeup is a continuing proud sponsor of FABAIC with Mark Reid and Jinny among the Artists that will demonstrate for Mehron at FABAIC Events, including classes and seminars. Mehron has recently introduced two new products bearing the name Mark Reid. Mark Reid™ Signature Brush Set , and Mark Reid™ GlitterMark , both produced to the specifications of Mark Reid based on his experience and expertise as a Master Body Painter. At FABAIC, Mark will do everything from instructing a class of the youngest Body Painters to demonstrating Body Painting Graffiti Art with Wiser, a Body Painter who has refined the Art of Graffiti Body Painting.

Jinny, Co-Creator of Paradise Makeup AQ, will be conducting a Demonstration of her newest collaboration within the Paradise Makeup Collection, Paradise Makeup AQ Prisma BlendSet , water activated Paradise Makeup AQ with multiple colors in the same rectagular cake, used by Jinny to apply colors in unison with single brush strokes. Paradise Makeup AQ Prisma BlendSet , joins the Paradise Makeup collection that encompasses, Paradise Makeup AQ, Paradise Detailz, Paeadise, Paradise Makeup AQ Brushes, and another new addition Paradise Makeup AQ Prism Brushes.

The Mehron Makeup team will also be on the Exhibition Floor with a booth full of all the Mehron Makeup Collections. Everyone will find something at the Mehron Exhibition Booth at FABAIC, The Clowns will find world famous Clown Makeup. The Performers, Dancers, Singers and Actors, will discover Mehron Studio and Stage Makeup, manufactured since 1927. The Monster, Zombie and Vampire Lovers, can sink their teeth into Mehron Character Makeup Kits, and Special Effects Makeup. Halloween aficionados can unearth Professional Halloween Makeup. Beauty and Fashion Fans will be introduced to the newest in Foundation Makeup and Award Winning Beauty Makeup Products. Face Painting Makeup Artists and Body Painting Makeup Artists will be in Wonderland as they experience the complete Face and Body Painting Makeup Collection including the newest Mark Reid Products and the latest Paradise Makeup AQ Prisma BlendSet from the mind of Jinny. All the Professional Brushes, Makeup Applicators, Makeup Artist Accessories, and Makeup Removers will be sharing Exhibition space with The Mehron Wonderland of Makeup Products.

The Makeup Show NYC

The Makeup Show NYC will be held at The Metropolitan Pavilion, 125 W 18th Street, New York New York on Sunday May 15, 2011 from 9:00 AM to 6:00 PM, and Monday May 16, 2011 from 9:00 AM to 5:00 PM. This is the fifth year of The Makeup Show NYC which features hands on workshops, seminars and exhibitions. Mehron Makeup will be exhibiting at Booth B10 of The Makeup Show New York. At the May 2010 Makeup Show New York, Mehron Makeup premiered the Celebré Pro HD Make-Up , the Foundation Makeup of the Future, here today, with a shade for every skin tone on earth.

At The Makeup Show New York, makeup Artist Makeup Artist Raedawn Johnson, was featured at The Mehron Exhibition Booth where she unveiled and demonstrated the Makeup Foundation that contains Aloe Vera, Vitamin E and Pomegranate, Celebré Pro HD Make-Up by Mehron, the silky smooth buildable Foundation Makeup with texture that you control. Ms. Johnson demonstrated the versatility of Celebré Pro HD Make-Up on different skin tones live at the Mehron Makeup Exhibition at the 2010 New york Makeup Show,

Jinny, co-creator of Paradise Makeup AQ, created live Body Painting Art by demonstrating Mehron Face and Body Painting Makeup at the Mehron Exhibition. The Mehron Collection of Face and Body Painting Makeup includes the water based cake makeup that is favored by award winning face and Body Painting Makeup Artists throughout the world. Jinny, President of Make-Up Artiste, showed the depth of beauty of the colors of paradise, with Paradise Makeup AQ, Paradise Makeup AQ Prisma BlendSet, Paradise Detailz, along with the tools of paradise, Paradise Makeup AQ Prisma Brushes, and the Paradise Makeup AQ - Brushes .

At The 2011 Makeup Show NYC Mehron Makeup will again be Exhibiting the full line of Mehron Makeup Products that include Makeup Collections that encompass, Beauty Makeup, Studio & Stage Makeup, Face & Body Painting Makeup, and Professional Makeup Accessories. Because of the amount of attendees at the 2010 New York Makeup Show that wanted the MEHRON Tanks worn by the Mehron Team and guest Makeup Artists, Mehron now sells them. and will have them. The MEHRON Tanks will be available at The Makeup Show NYC 2011 Exhibition along with two new stars that have risen from the ranks of the Mehron Beauty Makeup Collection, Touch-Up™ Matte Finishing Anti-Shine Gel Treatment, winner of a 2011 Essence Beauty Award and CHEEK Cream in Tech-Orange, winner of a 2011 O-ward for Makeup from O Magazine. Although The Makeup Company that began in Theatrical Makeup considers all its Makeup Product to be Stars, winning awards from unbiased judges is a confirmation of their status.

Mehron Beauty Makeup Wins YOUR Award

Mehron has recently won the 2011 Essence Beauty Award for Touch-Up™ Matte Finishing Anti-Shine Gel Treatment, and for CHEEK Cream in Tech-Orange, the 2011 Spring O-ward for Makeup was awarded to Mehron by O Magazine. There are dozens of other Mehron Beauty Makeup Products waiting for their chance to win your award as your favorite makeup. For Spring, L.I.P. Color Cream, surpasses most Lipsticks in both color vibrancy, lasting effect, and most certainly, lip protection and moisturizing.

L.I.P. Color Cream comes in Cotton Candy, a deliciously invitingly beautiful color for spring lips, along with fifteen other exciting colors for any season. For Eye Makeup, Mehron offers, E.Y.E Powder in twelve colors ranging from the innocence of Snow White, the sensuality of Espresso, to the mystery of Black Onyx. Shado-Liner available in eighteen colors is another member of the Mehron Beauty Makeup Collection with colors such as Honey Tan, Mocha Rose and Light Purple.

For over fifty years Mehron has been producing high quality reusable eye lashes for the Theatrical Community, taking them to the next level for the Beauty Makeup Collection. E.Y.E. Lashes when properly cared for can be used multiple times, they come in fashion styles that include Full, Fuller, Diamond, Diamond Feather, Sparkles and Feather. These exciting new Extreme Beauty Eye Lashes have starred on the Runways of Fashion Shows are waiting for you to add them to your Beauty Makeup Collection.

Creating Mascara since the days of silent films, when Mascara was just about the only makeup worn by the stars, Mehron continues to produce a Mascara that is pure in color, does not smear and will last throughout long days and nights. Mehron Mascara is available in true Black and in Dark Brown.

With dozens of Beauty Makeup Products, from Foundation Makeup to Extreme Beauty Accenting Makeup, You are sure to find a Mehron Beauty Product that deserves YOUR Award for Best Makeup. Don't wait for the other Mehron Beauty Products to win awards from the Beauty and Fashion Press around the world, give a Mehron Beauty Makeup Product your Award today.

Body Painting or Beauty Makeup?

The Mehron Makeup Product Line contains Makeup Collections that are specific to certain genres, such as Clown Makeup. Most of the Mehron Clown Makeup will never cross over in the Beauty Makeup Collection. Although the Beauty Makeup Collection by Mehron is built upon a knowledge base and experience derived from over eighty years of manufacturing Professional Theatrical Makeup, the Beauty Makeup Collection has products that were specially designed for everyday use by everyone. Some Makeup Products naturally cross over from one Makeup Category to another, such is the case with Mark Reid™ GlitterMark . Specifiably researched, designed, formulated and packaged to meet the needs of Award Winning Face and Body Painting Makeup Artist Mark Reid, a product that he felt was necessary and missing from the Makeup Kits of Face and Body Painting Makeup Artists around the world, Mark Reid™ GlitterMark has by customer demand crossed over into the Beauty Makeup Collection.

The Beauty Makeup Collection by Mehron has included Extreme Beauty Makeup Accents for years. Within the Beauty Makeup Collection, the sub-category of Extreme Beauty Makeup Accents contains cosmetic glitter products for dazzling beauty effects, GlitterDust , GlitterWear , and GlitterSpray have been included in the Extreme Beauty Makeup Collection since its inception. By customer buying trends, Mark Reid™ GlitterMark, has crossed over into the Beauty Makeup Collection. Just as Face and Body Painting Makeup Artists have found Mark Reid™ GlitterMark to be an easy to use glitter application, Beauty Makeup users have found that it is the perfect Beauty Accenting Makeup to add dazzle, sparkle and intrigue to Beauty Eye Makeup.

Mark Reid wanted a glitter that could be easily controlled with one hand. Cosmetic grade glitter suspended in a water base, packaged in a squeezable bottle with a fine tip applicator was designed by Mehron to meet the specifications that Mark Reid needed. Currently available in nine accenting colors, Mark Reid™ GlitterMark has been discovered by Beauty Makeup users. Mehron Beauty Makeup Customer have discovered that the applicator bottle of Mark Reid™ GlitterMark, can be controlled with one hand when applying their own Beauty Makeup Glitter Accents. The amount of pressure applied to the squeezable applicator bottle controls the thickness of the line, more pressure equals a thicker line. Left handed or right handed Beauty Makeup users have taken this Mehron Makeup Accent originally intended for Face and Body Painting Makeup Artists and made it their own. Seeing the buying trends of customers purchasing Mark Reid™ GlitterMark, Mehron now features it in their Extreme Beauty Accents category as well as their face and Body Painting Makeup Collection. When Theatrical Makeup Artists discover the ease of application and removal, Mark Reid™ GlitterMark will soon be featured in the Theatrical Makeup Collections. Clown buying trends of Mark Reid™ GlitterMark are already pointing towards it being included in the Clown Makeup Collection of Mehron.

Mark Reid™ GlitterMark may be the Mehron Makeup Product that ends up featured in all the Mehron Makeup Collections:

• Studio & Stage Makeup
• Extreme Beauty Makeup
• Face & Body Painting Makeup
• Halloween Makeup
• Special Effects Products
• Clown Makeup

Mark Reid™ GlitterMark can be discovered at Authorized Mehron Retailers throughout the world. Mark Reid can be found touring the world Body Painting and Face Painting, instructing in Body Painting and Face Painting, competing in Body Painting and Face Painting competitions, and producing The North American Body Painting Championship.

When The Clowns Compete

As Mehron Makeup continues to receive press coverage and awards for its Beauty Makeup, The Clowns are never forgotten. Winning a 2011 Essence Beauty Award and a 2011 O-Ward from O Magazine for Beauty Makeup is certainty an honor. As Mehron forges ahead in building a Professional Beauty Makeup Collection, the original customers from the Performance Community are never forgotten. In the beginning, 1927, Mehron Makeup had a limited selection especially made for the performers of the day, one of the premier Mehron Makeup Products was Clown White, a pure white for the working Clowns and Mimes that was affordable, providing them with perfect coverage that lasted throughout their performances.

As the years have gone by, the Mehron Collection of Professional Makeup has grown to encompass hundreds of Makeup Products for every type of Makeup Application for the Theatrical Community and for everyone with the introduction of everyday Beauty Makeup. Throughout the years every Mehron Makeup Product Line has grown with the times, Clown Makeup is no exception. The Clown Makeup Collection still includes the perfect Clown White Face Makeup, added to it over the decades was Clown Pink, Clown White Lite, Foundation Greasepaint, HYPER-FORMANCE CreamBlend™, and now, ProFACE Gala Competition Makeup, the ultimate evolution in Clown Face Makeup. ProFACE Gala Competition Makeup comes in White, Black and Red.

Taking the best qualities of Mehron Clown White, the Researchers and Chemists have blended a creamier, smoother formulation for Clown Face Makeup that stay moist and fresh looking even through the longest performance days. Learning from over eight decades of producing Clown White, Mehron has produced the truest Black and Red Clown Face Makeup for their ProFACE Gala Competition Makeup line. Bold, vibrant and evenly pigmented, the colors of new ProFACE Gala Competition Makeup won't fade or dry out during the show. For the clowns of the circus, the clowns on the go, Mehron Clown Makeup is the only clown makeup they need to get their face on day after day.

Winning Awards for Beauty Makeup is putting smiles on the faces of the Mehron Team, while the Clowns continue to smiles on the faces of everyone with Mehron Clown Makeup.

Thetarical Foundation Makeup

In this new century, Mehron Makeup has been receiving accolades, and most recently Awards, The 2011 Essence Beauty Award and the 2011 O-Ward, for Beauty Makeup. In the last century Mehron Makeup was receiving the praises of Performers from Clowns to Movie Stars for their Theatrical Makeup. The newest introductions to the Mehron Beauty Makeup Collection has its roots in the Professional Theatrical Makeup of its Foundation. One of the first Foundations that Mehron produced was the classic Greasepaint for Performers from the Circus to Vaudeville.

Throughout the years the ingredients have been refined, the colors modernized, and the texture enhanced, but over eighty years later, Mehron Professional Foundation Greasepaint is still found on the sets of film productions, in the dressing rooms of theatrical performances and in the trailers of circus clowns. Professional Foundation Greasepaint, currently available in twenty four colors, is one of the foundations upon which the Beauty Makeup Collection has been built. Because of the decades of research, fine tuning, and color enhancements that Mehron has done since the 1930's on Professional Greasepaint, Mehron has gathered the knowledge and expertise to produce Beauty Makeup that is infused with even color concentration, made from ingredients that are not only safe but also beneficial to the skin, and is durably long lasting.

Over the decades Performers have learned from experience that Mehron Professional Greasepaint provided them with an even, long lasting application that they would not have to worry about no matter how long the performance. Directors and Producers knew that they could count on the Makeup of Mehron to maintain its color consistency throughout even the longest of projects. They knew that the container of Mehron Professional Greasepaint would provide the same color from start to finish, and that even when a shoot lasted for six months. Performers, Directors and Producers knew that if a six month shoot required eighty containers of Mehron Professional Greasepaint, each and every container that they opened from number one to eighty would be the same exact color, alleviating their worries in the editing rooms.

No longer made with grease or fat as it was in the late 1800's through the early 1900's, Foundation Greasepaint is still widely used by performers throughout the entertainment industry. To create and Alien, Ghost, Monster, for Clowns, Opera Stars and Shakespearean Actors, Mehron Foundation Greasepaint now lanolin enriched, is found in Theatrical Makeup Kits around the world. As one of the early products of the Mehron Makeup Line, Professional Greasepaint Makeup is a Foundation Makeup upon which the newest Beauty Makeup Collections are built upon.

In Memory of ElizabethTaylor

Dame Elizabeth Rosemond Taylor passed away today, March 23,2011 at the age of 79. Ms. Taylor was born on February 27, 1932 in London to American Parents who were living in England at the time. Her debut film was the 1942, There's One Born Every Minute, that she began at the age of nine, followed quickly by a 1943 role in Lassie Come Home, a film in which her star qualities were already apparent at the age of 10.. Elizabeth Taylor grew up in films, continuing to appear in films every year from 1942 until her final theatrical film, The Flintstones in 1994, and her final Television Film, These Old Broads in 2001. In the intervening years between her debut role in There's One Born Every Minute until her final role in These Old Broads, Elizabeth Taylor was an iconic Actresses, starring in pivotal roles during the Golden Age of Hollywood.

Honored by The Academy of Motion Picture Arts and Sciences Ms. Taylor was nominated five times for Best Actress and took home the Oscar twice. Ms. Taylor was nominated an unprecedented four years in a row for Best Actress beginning in 1959 for her portrayal of Susanna Drake in Raintree County opposite Montgomery Clift. Her 1958 Academy Award Nomination came for her portrayal of Maggie in Cat on A Hot Tin Roof opposite Paul Newman and featuring Burl Ives in the film adaption of the Tennessee Williams Play. Shut out two years in a row for the Oscar, Elizabeth Taylor put in another Academy Award Nomination Role as Catherine Holly in the 1959 film, Suddenly, Last Summer, in which she starred with Hollywood Legend Katherine Hepburn. On her 4th nomination in 1960 for her role in the dramatic film, Butterfield 8, as Gloria Wondrous, Elizabeth Taylor was awarded the Oscar at the age of 28. After a six year dry spell Ms. Taylor was again nominated and won the Oscar for Best Actress in 1966 for the role of Martha in Who's Afraid of Virginia Wolf?

Throughout her storied career Elizabeth Taylor was the epitome of Beauty, a Silver Screen Icon whose eyes were captivating even in black and white. Always appearing flawless, Ms. Taylor's on and off screen makeup was always perfect, highlighting the depth of her eyes, the contours of her face and playing against her dark hair. No matter what the role Elizabeth Taylor emanated a sensual appeal, whether in a dramatic or comedic role. Although honored for her Acting Prowess with Five Nominations and Two Oscars, her film credits are packed with captivating roles for which she was not honored with a Nomination, not the least of which is her role at the age of 12 as Velvet Brown in the film National Velvet, a film that was deemed worthy of preservation by The Library of Congress, because of its significances to the culture and history of the American Film.

Her personal life aside Ms. Taylor is to be remembered for her work ethic, her humanitarianism, her grace, beauty and style. Elizabeth Taylor was a major part of the Glamor Days of Hollywood and beyond. Only Ms. Taylor could play Cleopatra and Helen of Troy with a spark of sensuality. Her body of theatrical work will remain a living testament to the great beauty, talent and soul of Elizabeth Rosemond Taylor.

In Memory of Elizabeth Taylor 1932 -2011

Treat Mom like a Star on Mother's Day

Mother's Day is observed in the USA on the second Sunday of May, as March comes to a close it's time to start thinking about a Mother's Day Treat. You can do the usual, slippers, candy and a card or you can do the surprising, a Gift of Award Winning Beauty Makeup from Mehron, The Professional Makeup. Mehron Beauty Makeup has just won Essence 2011 Beauty Makeup Award, followed closely with an O-Ward from O Magazine. Every Mom will be impressed with the gift of Beauty Makeup that achieved the recognition of an O-Ward from Oprah Winfrey's O Magazine.

The Beauty Makeup Collection by Mehron includes the newest in cream Makeup Foundation, Celebré Pro HD Make-Up , made with the skin pampering ingredients of Aloe Vera, Vitamin E and Pomegranate, all historically recognized skin moisturizing, protective, natural elements. Celebré Pro HD Make-Up comes in a shade for the skin of every Mom. Unless your Mom is a Professional Makeup Artist, she may not know that Mehron has been the Makeup to the stars for over eight decades, she may not know that Mehron Makeup has probably been on the face of every clown that she has ever seen in her life, or that Mehron Makeup has been on the faces of Broadway Stars, Ballet Dancers, Opera Singers, and Television Personalities throughout her life. When you give her a gift of Mehron Beauty Makeup for Mother's Day, she will know that it is the smoothest, most even colored, long lasting, vibrant Makeup that she has ever used.

Throughout the past eighty plus years Mehron Makeup has attained invaluable knowledge creating special blends and colors for Studio and Stage, and has taken that knowledge and applied it to producing Beauty Makeup that soothes, smooths, protects, and moisturizes while enhancing beauty with colors and textures that can only be produced by the Makeup Company that has researched, developed, blended and manufactured Professional Makeup for Professional Performers since 1927.

Mom might not know that Mehron produces the Face and Body Painting Makeup preferred by Award Winning Face and Body Painting Makeup Artists throughout the world. What she might know is that Mehron Beauty Makeup is the name she saw when she was reading the 2011Essence Beauty Makeup Award recipients list. Or she might recognize Mehron as the maker of CHEEK Cream Makeup that was the recipient of the 2011 Spring Beauty Makeup O-Ward. Wheter she knows the name or not, Mehron is a Mother's Day gift that will spoil her with beauty enhancing makeup by the folks who continue to manufacture Mehron Theatrical Makeup. Mehron and make Mom a basket full of the Professional Beauty Makeup that has been backstage and off set of shows for over eighty years. Treat Mom for Mother's Day wth a gift of Mehron Makeup.

Begin With Finish

Mehron Beauty Makeup was the recent recipient of the 2011 Essence Beauty Award and a 2011 O-Ward for Makeup from O Magazine. It may seem like an overnight sensation, it is not. The beginning was over eighty years ago, with one man formulating Makeup by hand with ingredients that he selected. Through industrious study and research, Mehron Melik, discovered how to blend pigmentation with an application base that was affordable to the working Performers, easy to apply, lasted throughout a performance, was safe and gentle to use everyday and was easy to remove. almost ninety years later Mehron under the leadership of Martin Melik, the son of the Founder, continues in its quest, applying eight decades of formulation knowledge into a Makeup Line that includes Makeup Collections for, Studio & Stage, Clowns, Face & Body Painting, Halloween, Special Effects, Professional Student, Award Winning Beauty Makeup. Winning Beauty Makeup Awards took years of consistent quality, starting with an empty bowl and continuing to grow with hundreds of Products to fulfill the Makeup needs of everyone from a Theatrical Star to the working women of the world.

Mehron Beauty Makeup includes Foundation in a hue for all the skin tones of the world, Mascara, Lip Colors, Cheek Colors, Eye Colors, Detailing Colors, Touch Up Colors, and Glitter Colors. With all the colors of Mehron in cream and powder based Beauty Makeup, the beginning of a Beauty Makeup should be the Finish, Velvet Finish Primer, a colorless Mehron Beauty Product. As with Mehron products from the beginning, Velvet Finish Primer is the result of research to fill a need. Velvet Finish Primer is a Mehron Beauty exclusive, it is a clear serum containing a stabilized Vitamin C along with Vitamin E, and Aloe Vera extract in a clear clean serum that when applied helps skin combat the effects of pollution, aging and stress lines giving your skin a smooth, soft, even skin texture.

Velvet Finish Primer turns your skin into a smooth even canvas for your Beauty Makeup Foundation, Accents and Details. Professional Beauty Makeup Artists who have discovered Velvet Finish Primer apply it before they begin to apply the Foundation of the Future, Celebré Pro HD Make-Up .Not only do their clients notice the silky smooth feeling of the serum as it is absorbed into the skin, they also notice how smoothly and evenly the foundation makeup goes on over it. For skin that feels like velvet, begin with Velvet Finish Primer, a Spa Treatment for your skin in a clear, anti-oxidant serum. Originally researched for the stars of Stage and Screen, this soothing skin treatment has evolved into Velvet Finish Primer that is available through Authorized Mehron Retailers around the world.

The Foundation of Beauty

In May of 2010 Mehron officially introduced the Foundation Makeup for the digital age, Celebré Pro HD Make-Up at The New York Makeup Show. Celebré Pro HD Make-Up is the centerpiece of the expanded Mehron Beauty Makeup Collection. Made from ingredients that have an historic and anecdotal linage to preventing aging, erasing wrinkles, moisturizing and protecting skin, Celebré Pro HD Make-Up is evenly pigmented in a hue for every skin tone on earth. Since its addition to the Mehron Beauty Makeup Blog, Celebré Pro HD Make-Up has starred on the runways of major fashion shows, award shows, music videos, television, film, theater and has found a home in the Makeup Kits of Makeup Artists around the world. The May 20, 2010 Mehron Makeup Blog introduced Celebré Pro HD Make-Up to the public by discussing its debut at The New York Makeup. Raedawn Johnson was the Makeup Artist demonstrating Celebré Pro HD Make-Up at the May 2010 New York Makeup Show. Award Winning Makeup Artist Jinny, President of Jinny Make-Up, Co Creator of Paradise Makeup, and consultant to Cirque du Soleil for Makeup, demonstrated Body Painting at the Mehron Exhibit at the 2010 New York Makeup Show. The May 29, 2010 Mehron Blog was entitled

Mehron and The Makeup Show NY 2010

The Makeup Show New York 2010 was the venue for the Mehron debut of the Makeup Foundation of the Future, Celebré Pro-HD Foundation. The Mehron Exhibition at The Makeup Show New York 2010 featured presentations by guest Makeup Artist Raedawn Johnson, who introduced Celebré Pro-HD Foundation to the attendees at the Mehron Exhibition. The debut of Celebré Pro-HD Foundation wasn't the only Mehron Presentation available to the attendees at this Makeup extravaganza. The Mehron Exhibition contained all the Mehron Makeup Collections from across all the Mehron Makeup Lines including the world famous Paradise Makeup, AQ. To demonstrate the use of Mehron Paradise Makeup AQ, the co-creator, Jinny was on hand along with one of the finest Body Painting Models in the world, Sindy Perez.

Jinny, as is usually the case, dazzled the Makeup Show New York Attendees with her gifted imagination and command of Body Painting Makeup. Each of the two days of The Makeup Show New York, Jinny, President of Jinny Make-Up Artiste, Inc., created a Body Painting Masterpiece. After the completion of each Masterpiece, Emmy Award Winning Photographer Richard Esposito photographed Sindy Perez on the streets of Manhattan. The following are Photographs by Richard Espositio of Sindy Perez Body Painted by Jinny as she poses throughout New York City.

Sindy Perez Blends into the graffiti on the Streets of Manhattan with the colors of Paradise Makeup AQ, as painted by Jinny and photographed by Richard Esposito

Sindy Perez takes over a News Stand on the Streets of New York in a Body Painting created by Jinny with Mehron Body Painting Makeup, photo by Richard Esposito.

New Yorkers continue on their way as the beautiful Sindy Perez poses in Mehron Body Paint as applied by Jinny and photographed by Richard Esposito

Model Sindy Perez is ready to ride in her custom painted body by Jinny using Mehron Paradise Makeup AQ, photo by Richard Esposito

Unusual light fixtures highlight the Body Painting by Jinny using Paradise Makeup AQ as photographed by Richard Esposito.

Photographer Richard Esposito captures the details of a Jinny Body Painting on Model Sindy Perez with Mehron Body Painting Makeup.

Fashion Eye Makeup by Mehron

E.Y.E. Powder is a part of the Beauty Makeup Collection by Mehron that has been gaining prominence in Fashion Magazines, Columns and Blogs. Mehron Beauty Makeup has recently been honored with two Beauty Makeup Awards. Touch-Up™ Matte Finishing Anti-Shine Gel Treatment, was recently chosen by Essence Magazine for a 2011 Essence Beauty Award, while CHEEK Cream in Tech-Orange was chosen for a 2011 O-ward by O Magazine. Honored to receive main stream press attention, Mehron Beauty Makeup has been winning the accolades of Professional Beauty Makeup Artists for years, who have stocked their Makeup Kits with Mehron Makeup, brushes and applicators for years.

E.Y.E. Powder is another Beauty Makeup innovation by Mehron that has become a favorite of Makeup Artists because of its true consistent color and the versatility of its uses. Powder so finely granulated that it feels silky is infused with intensely rich pigmentation to create an Eye Makeup that can be used as a shadow, liner, highlighter, accent or out liner. The color selection of E.Y.E Powder reads like a smorgasbord with Eggplant, Toffee, Merlot, Natural Wheat, Espresso, Cashew, Cocoa and Cinnamon joined by nature's colors, Adobe, Black Onyx and Snow White. Taking pride in its quality control standards, Mehron has taken its pigmentation knowledge that was gained from producing Theatrical Makeup for over eighty years and brought it to the Beauty Makeup Counter. You can count on Mehron Beauty Makeup to exhibit the same quality color consistency, vibrancy, and sharpness that Professional Performers have counted on since 1927 when using Mehron Theatrical Makeup.

An integral part of the Award Winning Beauty Makeup Collection by Mehron is the standards that Mehron has met manufacturing Makeup for Performers in all entertainment fields, from the Ballet to the Circus Tent, you have seen and experienced Mehron Makeup throughout your life. Mehron Beauty Makeup Collection that includes E.Y.E. Powder, CHEEK Cream, L.I.P. Color Cream and so much more is now a hands on experience for every day of your life. You don't have to take the word of Essence Magazine and O Magazine, you can see for yourself why Mehron Beauty Makeup is an award winner at an Authorized Mehron Retailer throughout the world.

Spring Dance Recital Makeup

Only days until Spring arrives means one thing for the students who have been toiling through dance classes during the long cold winter, The Spring Dance Recital Season is here. From the toddlers who do more tumbling than dancing to the aspiring Ballet Star, all dance students will be gearing up for the Spring Dance Recitals. Throughout the brutal winter, the dancers have attended classes traveling through the bitter cold to perfect their routines in preparation for their debut at the Spring Dance Recital. As the date approaches for the debut of your dancer, costumes, new dance shoes and tickets for family and friends add to the task of being the parent of a dancer. With all you have to do to plan for the recital, makeup is the most overlooked aspect of your dancers debut. Often, the day of the recital it dawns on parents that makeup is needed.

To prepare in advance and have everything you need for your star's debut on the dance stage, the Makeup Artists who consult with Mehron have put together a complete Professional Dancers Makeup Kit for your dancer. Complete with all the essential makeup that a dancer will need, Makeup Artists for the American Ballet selected their must have Mehron Makeup Products for this Complete Dancers Makeup Kit. Mehron packaged their selections in a an all inclusive Dancer's Makeup Kit, with makeup applicators and removers included.

To guide you through a Makeup Application for a Dancer, the Mehron put together a detailed, eight page, illustrated instruction guide based on the instructions of Professional Dance Makeup Artists. The All Inclusive Dancer's Makeup Kit by Mehron is for all dancers who are about to enter the spotlight of the stage. From the youngest to the professional, the Mehron Dancer's Makeup Kit is a Dance Teacher and Dance Parents salvation. Professional safe, made in America Makeup along with free instructions from Professional Makeup Artists makes this makeup right for every Spring Dance Recital. Mehron Dance Makeup is featured in The Black Swan with Academy Award Winning Actress Natalie Portman. Mehron Makeup has been in the dressing rooms of The American Ballet, has appeared on dancers at the Grammy Awards, and been part of Broadway Musicals for decades. Mehron Dancer's Makeup Kit is available around the world through Mehron Authorized Retailers.

Award Winning Fashion Makeup

With Mehron makeup starting to collect Fashion Awards along with recognition throughout the Fashion and Beauty Press, people are wondering what Fashion Makeup Mehron offers to the public. All of Mehron Fashion Makeup is offered to the public through a worldwide distribution network that includes selected Authorized Mehron Makeup Retailers. Out of an extensive product offering of Beauty Makeup by Mehron, Essence Magazine chose Touch-Up™ Matte Finishing Anti-Shine Gel Treatment, as the recipient of the 2011 Essence Beauty Award, while O Magazine selected CHEEK Cream in Tech-Orange to receive an O-ward for Beauty Makeup.Of course Mehron, Leaders in Theatrical Makeup since 1927, is proud to receive these Beauty Awards by the editors of Essence Magazine and O Magazine, they are looking forward to the day the entire line of Beauty Makeup by Mehron is at the forefront of Beauty Makeup.

Mehron Beauty Makeup is available in selections for Face & Body, Lips, Eyes & Cheeks and Extreme Beauty Accents. As a Professional Theatrical Makeup Company with an over eight decade old reputation to live up to, Mehron Beauty Makeup is produced to the same exacting standards from selected ingredients chosen for safety and durability. Every Mehron Makeup Product since 1927 has to live up to the meticulous expectations set by the Founder Mehron Melik. Under the leadership of Martin Melik, Mehron Makeup continues to live up to the standards of consistency, color stability, durability and safety. As a Theatrical Makeup, the Performers from Broadway to the Clowns of the Big Top expected Mehron to look the same from the opening minute to the closing second of a performance. Mehron strives to exceed the expectations of the Theatrical Community till this day, taking that same commitment to quality to Beauty Makeup.

With Mehron Beauty Makeup you can be sure that the depth and hue of the color will be consistent from beginning to end. Proprietary formulation coupled with reserach, development and quality control assures you that the vibrant colors of Mehron Beauty Makeup will remain consistently true from the first brush full to the last. Don't wait for the rest of the Beauty Magazines to tell you about the depth of the Mehron Beauty Makeup Collection, explore it for yourself. Professional Beauty Makeup at affordable pricing for Face & Body, Lips, Eyes & Cheeks and Extreme Beauty Accents made by Mehron in the USA and available throughout the world.

Mehron Wins a 2011 O-ward

Following on the heels of winning a 2011 Essence Beauty Award, Mehron is proud to be recognized again as a leader in Fashion Beauty Makeup by receiving a 2011 O-ward from O Magazine. Featured on Oprah Online in the Fashion and Beauty Section and in O Magazine, Mehron CHEEK Cream in Tech-Orange caught the attention of the Beauty Editors of O and was awarded one of thirty 2011 O-Wards for Best Beauty Product. 2011 marks the fourth year of the O-wards highlighting each season's new makeup arrivals. The O-wards are currently on the Oprah Web Site and in the 2011 April Issue of O Magazine.

Although Mehron Makeup has been a Theatrical Makeup Favorite since 1927, the last three years have seen the Beauty Makeup Collection receiving press from around the world. Starring in three consecutive Mercedes-Benz New York Fashion Week Shows since the Fall of 2010, Mehron Beauty Makeup is catching the eyes of Beauty Critics, Writers and Judges throughout the world. Being years ahead with innovative Makeup ideas, colors and textures sometimes Mehron Makeup has to wait for the Fashion World to catch up to their introductions. Just in the last two months Mehron has been honored by two prestigious Beauty Magazines, Essence Magazine presented Mehron with the 2011 Essence Beauty Award for Touch-Up™ Matte Finishing Anti-Shine Gel Treatment, now O Magazine has selected Mehron Cheek Cream to receive the 2011 O-ward for Beauty Makeup.

Professional Makeup Artists from all disciplines, including Face Painting Makeup Artists, Body Painting Makeup Artists, Theatrical Makeup Artists, and Beauty Makeup Artists have been packing Mehron Makeup in their Makeup Kits for decades. Starting as one man making makeup by hand in a loft off Broadway for the theatrical Performers who were his neighbors, Mehron, still a family run business, has grown in the last eight decades to a Company with a worldwide distribution and reputation. Adding to its famed Theatrical Makeup Collection, Mehron has emerged as a rising star in the Beauty Makeup field, introducing the Foundation Makeup of the Future in 2010 with Celebré Pro HD Foundation Make-Up , appearing in New York Fashion Shows and now winning two Beauty Makeup Awards.

Although O Magazine presented Mehron with the 2011 O-ward for Tech-Orange CHEEK Cream, Mehron offers a complete line of Beauty Makeup Products for Face and Body, Eyes, Lips, Cheeks along with the Skin Treatments and Removers and a complete line of Professional Makeup Brushes and Applicators. It is an amazingly stunning honor to be recognized with Beauty Awards by both Essence Magazine and O Magazine, Mehron will certainly treasure the awards even as they continue to research, develop, and formulate the next award winning Beauty Makeup concept for the future. For over eighty years Mehron Makeup has researched, developed, formulated and manufactured all its Makeup in the USA from selected quality ingredients, free from animal testing and will continue to do so as it introduces the newest colors of Fashion Makeup.

Mehron Cheek Cream blush in Tech-Orange

Essential for Face and Body Painters

Spring really will arrive this year, its hard to believe after the brutal winter experienced around the world, it's true, Spring is only days away. With Spring Flowers come Spring Festivals, Carnivals, Circuses, and Outdoor Community Events. At all of these comes work for the Face and Body Painting Artists who have been itching to get out of the studios, away from the sketch pads and back to Face Painting for income. Throughout the winter months more of the public has become aware of the art of Face and Body Painting with Makeup, thanks to National Television Commercials which featured Face and Body Painting for soft drinks and snacks sold around the world. The awareness of the art of Face and Body Painting with Makeup grows year after year providing more work opportunities for the Face and Body Painting Artist.

Working the Festival, Carnival or Theme Park Line may not be a favorite for Face and Body Painting Artists, but it pays bills. When doing Face and Body Painting Art for lines of willing canvases, saving time is an essential. One of the time saving tools developed by Mehron for Face and Body Painting Artists on the go is the Bush and Water Holder Caddy. This collapsible Brush and Water Holder Caddy folds down to a little over an inch for packing and traveling, making it a convenient and essential Face and Body Painting Tool. The nylon outer shell encases a durable plastic center that holds water for cleaning brushes between colors and providing the water for Paradise Makeup AQ, the water activated cake makeup developed by Mehron in conjunction with Jinny, The First Lady of Face Painting. The outer nylon walls of the Brush and Water Holder Caddy provides strong deep pockets to hold all the Makeup Brushes you need while working the line at Spring Face Painting Events.

Convenient, efficient and practical, The Mehron Brush and Water Holder Caddy will save you time and effort. Dip and paint with brushes at the ready, no more misplacing brushes on the table, then trying to find the one you want. As with any job the right tool for the right job makes the job easier to do, The Mehron Brush and Water Holder Caddy is the right tool for Face and Body Painting Makeup Artists. Brushes standing straight up around the caddy with a center reservoir of water cuts wasted time looking for brushes and water when doing Face and Body Painting with a waiting line. The Mehron Brush and Water Holder Caddy has a compact footprint that takes a small amount of workspace and folds down to less than an inch flat when it's time to pack up after a long day of painting.

The Mehron Brush and Water Holder Caddy is perfect for face and body painting competitions, and for dressing room tables at Theatrical Productions, it can even be left set up in studio, rinsed and refilled when needed. Ask for the Mehron Brush and Water Holder Caddy at an Authorized Mehron Retailer throughout the world.

Newest Makeup Applicator

The newest addition to the Mehron Makeup product line is an innovation in Makeup Application. The Face Smoothie is a soft acorn shaped makeup applicator that was developed to give you easy access to all the curves of the face for an even makeup application. The Face Smoothie was developed hard to reach crevices and contours of the face when applying cream and liquid makeup. The Face Smoothie is Latex Free, non-allergenic, and odor free.

The Face Smoothie, in smurf blue, comes in a convenient storage package. Clean it dry it and store it in the hard plastic capped container for use time after time. The Face Smoothie is named after its smooth texture and gentle feel that can so thoroughly apply cream and liquid makeup to the entire face in record time. Turn any Liquid Makeup or Cream Makeup Application into a flawless application that mimics Air Brush precision.

The Face Smoothie can be used by anyone to apply the perfect Makeup Foundation Application, and will be loved by working clowns when applying their Cream Makeup before jobs. The small cost of a Face Smoothie will be recaptured in the time saved before jobs for the working Clowns. In the Theatrical Dressing Room, Performers and Makeup Artists can cut down on Makeup Application Time with the easily handled Face Smoothie designed especially for the nuisances of the face. Easily apply an even application to the curves of the cheeks, and chin and reach into the normally time consuming lines around the nose and brow.

The Face Smoothie is an unusual shape for a Makeup Applicator, the researchers and developers at Mehron came up with this uniquely shaped Makeup Applicator after much experimentation and are satisfied that this is the Makeup Applicator that has been missing from makeup tables and dressing rooms. For dancers and performers who have to change makeup in a hurry from scene to scene, you won't know how you had the time after you try the time saving expert application of The Face Smoothie by Mehron. Look for this latest innovation in Makeup Applicators at Authorized Mehron Retailers that allows you to turn a Liquid Makeup or Cream Makeup Application into an Airbrush Makeup Look.

Mehron on the Beauty Launch Pad

Beauty Launchpad Magazine is a showcase for trends in beauty and fashion. Combining a printed edition with an interactive online presence, Beauty Launchpad covers all aspects of today's world of beauty, Fashion, Hair, Clothing, Makeup, and Trends are all topics for the writers and photographers of this magnifying magazine. Scanning the Runways of the world for the next wave in Fashion, Beauty Launchpad keeps more than a finger on the pulse of the Fashion World.

The March 2011 Issue of Beauty Launchpad Magazine cover story is March Madness, Spring's Best Hair, Fashion and Makeup and contains a feature story Be a Winner, Do you have what it takes? Throughout the March 2011 Issue as in every edition of Beauty Launchpad, there are highlights that bring today's product trends into focus. For Eye Makeup, Shock Sockets, highlights today's newest eye makeup trends with vibrant color and extreme accents. One of the choices for this feature is Mehron E.Y.E. Cream, a colorful long lasting eye makeup coloring that can be used in any number of ways, as a highlighter, an accenting color, eyeshadow or eyeliner. The Beauty Launchpad inset Shock Sockets, focuses on Mehron E.Y.E Cream in light purple which along with twelve other highly pigmented E.Y.E. Cream Color choices offers the right color selection for today's fashion.

E.Y.E. Cream by Mehron recently appeared on the Runways of New York's Mercedes-Benz Fashion Week along with L.I.P. Cream by Mehron which was also highlighted in an inset of the 2011 March Issue of Beauty Launchpad. In a panel entitled Loud Mouths, the writer focuses on the bright hues of red that are back in vogue for lips. Unlike the red of lipstick past, the subtleties of red are now being explored in lip makeup. Beauty Launchpad highlights a Mehron Color of L.I.P. Cream that is a vibrant hue of red called, Poppy. L.I.P. Cream is a smooth supple lip makeup that includes a conditioning formula that protects and moisturizes lips as it adds the fashion colors of today. One of over a dozen deliciously seductive colors that comprises the color choicesof L.I.P. Cream, Poppy, is joined by other shades of red, like Valentine and Velvet Rose to offer a choice of bright, vibrant lip colors for today's fashion trend.

Mehron Beauty Makeup continues to be highlighted by the Beauty and Fashion Press as additions are made to the Beauty Makeup Collection offered by Mehron. Throughout its eighty year history Mehron has been the choice of Theatrical Makeup Artists and Performers. Mehron continues to apply eighty years of Makeup Knowledge into a Line of Beauty Makeup Products that are available to everyone for every day and every occasion. The color selection combined with Mehron Expertise in pigmentation, formulation and manufacturing makes Mehron Beauty Makeup a rocket on the Beauty Launchpad of today's fashion trends.

One Month Till New York IMATS

New York Area Makeup Artists should have the dates April 9-10, 2011 marked on your calendars, The 2011 New York IMATS will be in at 82 Mercer Street in the heart of Soho. Situated between Broome and Spring Streets, 82 Mercer Street offers a classic New York early 1900's feel with brick walls and expansive space divided into three floors. The New York International Makeup Artists Trade Show (IMATS) will join a long list of events that have been hosted at this brick faced New York Building, once the neighborhood of bustling tenements and industrial activity.

IMATS brings to 82 Mercer Street everything Makeup on April 9-10, 2011 with a two day spectacular that includes, Guest Speakers, Seminars and Exhibits. Highlighting both days of the New York IMATS is the Student Competition. The Winners of IMATS Student Competition often rocket to new heights in their Makeup Career by winning such a prestigious competition. On Saturday April 9th, 2011, The Student Competition theme for the beauty/fantasy category will be Tribal Beauty, contestants have two hours to complete their Tribal Beauty Makeup Look and present it to the judges. On Sunday April 11, 2011, the category for the Student Competition is character/prosthetic with a theme of Mythical Creatures. Students have three hours in the character/prosthetic category to complete their Mythical Creature with the prosthetic material given to them on the day of the competition.

Along with the Student Competitions, the New York IMATS is two days filled with seminars, exhibitions and guest speakers covering all aspects of Makeup Artistry. Mehron will be on the Exhibition Floor at Booth 306 for the New York IMATS. In New York City in 1927 Mehron Makeup was a Theatrical Makeup Company that supplied the Performers of Theaters large and small from Soho to Broadway with fresh hand made makeup. In 2011 as an exhibitor at the New York IMATS, Mehron still producing Makeup in New York State has collections of Makeup for every need. Still producing Professional Theatrical Makeup, the Mehron Family of Makeup Products now includes, Fashion Makeup, Beauty Makeup, Extreme Beauty Accents, Face and Body Painting Makeup, Halloween Makeup, Special Effects Makeup, Clown Makeup, Makeup Applicators, Makeup Brushes and Clown Makeup. The entire Mehron Product Line will be at Booth 306 at the New York IMATS for attendees to see, feel and experience in person with guidance from the Mehron Team at the Exhibition Booth.

For those traveling in for the New York IMATS, Soho is a mecca for great food and is only blocks from New York's Little Italy, Chinatown and Greenwich Village, all must visit stops on any trip to New York. Tickets for New York IMATS 2011 are available now. The Mehron Team looks forward to meeting you and showing you the newest introductions and old standards of the Mehron Makeup Product Line.

Make-Up Artist Magazine

The latest Make-Up Artist Magazine to be released is the March/April 2011 Issue 89, features two covers. A Special New York Edition has been released in preparation for the International Makeup Artist Trade Show (IMATS) that will take place at 82 Mercer Street in New York City, NY on April 9-10, 2011. Make-Up Artist Magazine produces the IMATS around the world presenting six shows in four countries throughout the year.

As with every Issue of Make-Up Artist Magazine, The March/April 2011 covers all aspects of Makeup Artistry with articles covering the Oscars to New York Fashion Week along with regular features throughout the magazine. In the Product News Section of Issue 89 on page 36, Mehron Tattoo CoveRing™ is covered in a highlight titled, " Take Cover". Tattoo CoveRing™ by Mehron is a product that has been used by Theatrical Makeup Artists for years to cover skin discolorations, tattoos and blemishes on their Performance Clients. Tattoo CoveRing™ has made its way out of the Theatrical Makeup Kit and into the Beauty Makeup Kit, becoming an essential for Bridal Makeup Artists who are faced with covering unusual and poorly placed tattoos on brides on their wedding days.

With the surge in tattoo artistry, Tattoo CoveRing™ by Mehron is now in the Makeup Kits of more and more Makeup Artists who have discovered that it is a perfectly blend-able color palette that enables them to make tattoos temporarily disappear for Senior Portraits, Wedding Photos, Theatrical Performances and Video appearances.

The writer/editor of Product News in the March/April 2011 Issue of Makeup Artist Magazine describes Mehron Tattoo CoveRing™ as, " a creamy, waterproof workhorse when it comes to covering tattoos, birthmarks and other skin discolorations. Its thick consistency and high pigment load cover even the darkest inks easily. Stipple it on with a sponge and set it with powder; it wont rub or wear off."

Mehron Tattoo CoveRing TM is not just for the professional makeup artist anymore, it is available around the world through Authorized Mehron Retailers. Anyone can learn to use Mehron CoveRing TM to cover tattoos or other skin imperfections when attending formal events, special occasion, or just out for the night without the dragon tattoo peeking out. For anyone with a tattoo, Tattoo CoveRing TM is an essential for business meetings, work, and job interviews.